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How to Hire & Train an ISA for Cold Calling & Lead Nurturing (+ Scripts)

Instead of seeing ISAs as a primary source of business, many agents hire just anybody to make lead nurturing phone calls. They also often fail to put any proper training or systems in place. Here's how to do it right.

Beverly Ruffner
Beverly Ruffner
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Door Knocking for Real Estate: Does It Still Work? (+ Tips & Scripts)

The idea of knocking on strangers' doors often strikes fear into the hearts of new agents, but we want to help you overcome your fears and succeed with these tips and scripts.

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Real Estate Lead Nurturing: 7 Strategies for Conversion in 2024

Your database of existing leads could be a gold mine—but it can take a lot of time, and frankly a lot of patience, to convert leads. That’s why you need a simple, organized, creative lead nurturing strategy—and the tools to make it effective. 

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26 Best Email Templates for Real Estate Leads

We put together 23 real estate email templates you can use for inspiration to help create your own reusable bank of email copy. After the list, check out our 20 rules for writing effective emails.

Buyer Agent 101

all in Buyer Agent 101 →
August 15, 2024

The Buyer Presentation: A Step-by-Step Guide to Convert Clients

A strategic buyer presentation can help build a solid foundation for a professional relationship. Download our template and learn how to deliver a successful presentation that can convert warm leads into committed clients.

August 8, 2024

How to Compete With Cash Offers: 10 Ways to Write Winning Offers

In today’s tight inventory market, trying to help buyers compete with cash offers feels a little like getting into a boxing match with Mike Tyson—but if you follow my team's strategy, we'll help you close some deals in 2022.

July 11, 2024

How to Become a Successful Military Relocation Professional (MRP)

Helping service members find and sell their homes is a challenging, lucrative, and personally rewarding niche.

July 11, 2024

How to Build a Real Estate Team in 7 Steps + Mistakes to Avoid

According to a recent National Association of Realtors survey, more than 26% of Realtors in the United States belong to teams. Real estate teams are a fantastic way to share the costs of marketing, broaden your expertise, and mitigate the risks that are a part of a volatile industry like real estate.

Email Marketing

all in Email Marketing →
July 3, 2024

The 6 Essential Real Estate AI Tools for Agents in 2024

More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.

June 5, 2024

Real Estate Graphic Design: The Ultimate Guide for 2024

With the tightest real estate inventory in decades, impactful real estate graphic design is more crucial than ever before, so let us help you level up your marketing this year.

May 16, 2024

The Ultimate Guide to Real Estate Data Analytics

If you want to thrive in this challenging market, you have to adapt your property marketing plans. And the best way to stay agile right now is to incorporate data analytics into your short- and long-term strategies. Here's how.

March 27, 2024

The Complete Real Estate Email Marketing Guide for 2024

Considering that only 19.7% of the emails Realtors send get opened, it’s clear that we need to do better with our email marketing. Part of the problem is that many agents still follow outdated advice and send emails that are too long, too frequent, to too many people. Luckily, there are easy ways to improve your email game.

Lead Nurturing

all in Lead Nurturing →
August 15, 2024

The 33 Best Real Estate Text Message Scripts for Agents

Ready to integrate SMS in your prospecting strategies? Here are the best real estate text message scripts to boost your results and increase your response time with leads.

July 18, 2024

The 7 Best Free Real Estate CRMs for 2024

If you're not ready to pay for a CRM quite yet, we've picked the best free real estate CRM platforms to help you establish a consistent client communication plan.

June 20, 2024

The Top 11 Client Appreciation Event Ideas for Realtors

As a real estate agent, I’ve realized that showing appreciation to our clients isn’t just a courtesy—it’s a critical piece of maintaining strong, lasting relationships.

April 26, 2024

Real Estate Lead Conversion Guide: 8 Steps to Close More Deals

Learn the basics of lead conversion and strategies that are tailored for different types of leads. Finally, we'll wrap up our comprehensive guide with some tips to scale your business.

Listing Agent 101

all in Listing Agent 101 →
August 20, 2024

The #1 Open House Checklist Top Agents Use to Get Amazing Results

Want to crush your next open house? We've got a checklist and plenty of pro tips that will give you everything you need to host your most successful listing promotions event yet.

August 15, 2024

What Is a Dual Agent? A Guide for Real Estate Agents

We’re going to explore what dual agency is, where it’s legal, and examine some of its most significant benefits and drawbacks. Plus, we'll offer some first-hand warnings and tips for success.

August 8, 2024

The 15 Best Expired Listing Scripts & Best Practices

The biggest secret to winning over expired listings is to show confidence in your ability and enthusiasm to help homeowners sell their listings. Scripts can help you find that confidence by creating a framework for what to say in different scenarios.

July 18, 2024

8 Circle Prospecting Strategies to Boost Lead Generation

While it sounds easy, circle prospecting actually requires planning, strategy, and a bit of marketing savvy. To help you get started, we’re sharing six proven strategies and scripts, as well as a case study of how one agent found success.

Referral Marketing

all in Referral Marketing →
August 19, 2024

The 11 Best Real Estate CRMs of 2024

Ask any top-performing real estate agent what their can’t-live-without tool is, and chances are they’ll say a great real estate CRM. But which is best?

August 13, 2024

20 Clever Real Estate Pop-by Ideas to Get More Referrals

Don't hit the pavement empty-handed! Get inspired by our favorite real estate pop-bys with links to customizable templates, pricing, gifting strategies, and who they’re best suited for on your list of past clients.

August 8, 2024

7 Savvy Ways to Get Real Estate Referrals

Knowing how to generate referrals is key to building your business, and winning organic referrals and repeat clients from your personal connections requires thoughtful strategy. We give you some tips to generate business through the connections you already have and make every day.

August 6, 2024

13 Real Estate Thank-you Notes That Create Clients for Life (+ Templates)

Smart agents always send thank-you notes to buyers and sellers because theunderstand that making a personal connection after closing a deal is crucial to establishing enduring client relationships.

7 Proven Real Estate Cold Calling Scripts for Fearless Lead Gen

We know firsthand how intimidating dialing up strangers can be. That's why we put together this step-by-step guide using tried-and-tested real estate cold calling scripts that will boost your confidence, plus expert tips and advice.

July 25, 2024

The 7 Don’ts of Cold Calling for Agents & What to Do Instead

Let’s face it: cold calling can be really cold—not just on the prospects’ end but also on the agents’.

June 11, 2024

The 11 Best Real Estate Prospecting Letter Templates

Check out our comprehensive list of letter templates to send to buyers, FSBOs, owners of expired listings, and more. Plus we share actionable tips you can use to write your own lead-generating copy.

April 25, 2024

The 10 Best FSBO Scripts (+ Why They Work)

Winning over sellers who want to go it alone is easier than you'd think with this collection of tried-and-true FSBO scripts.

January 5, 2024

15 Clever Real Estate Prospecting Ideas to Boost Your GCI

Some agents cold call, others send postcards. But the goal is always the same: to initiate contact with potential clients to turn them into leads. Here are 14 ideas you can act on today!

January 4, 2024

REDX Review: Pricing, Features, Pros & Cons

Is REDX worth the price tag? In this review, we’ll dive into the features, pricing, and how this prospecting software can help you grow your business, uncovering the info you need to decide if REDX will work for you.

November 28, 2023