Branding + PR

Your database of existing leads could be a gold mine—but it can take a lot of time, and frankly a lot of patience, to convert leads. That’s why you need a simple, organized, creative lead nurturing strategy—and the tools to make it effective. 

More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.

We put together 23 real estate email templates you can use for inspiration to help create your own reusable bank of email copy. After the list, check out our 20 rules for writing effective emails.

With the tightest real estate inventory in decades, impactful real estate graphic design is more crucial than ever before, so let us help you level up your marketing this year.

These days, a lot of “secret” mastermind groups now have tens of thousands of members, but only a handful of posts per month. That’s why we decided to dig a little deeper and find active groups where agents are sharing tips, tricks, memes, referrals, or just a shoulder to cry on when a deal goes south.

Did you know that a real estate license opens the door to a number of different careers?

There are many factors to consider when it comes to affiliating with a brokerage. We evaluated dozens of real estate companies based on the criteria that matter most to agents and selected our top six. Plus, learn why you might want to consider a local boutique instead.

In the world of digital marketing, your headshot is often the first time prospects, leads, and clients will see your face. This means a professional, polished photo that represents who you are and what you stand for is a must have.

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

We took a deep dive into Agent Crate’s pricing, design and copy quality, and features for 2023. We also included real examples of Agent Crate’s templates so you can see if they’re a match for your personal brand.

Coffee & Contracts promises to be a one-stop shop for real estate marketing. But is it worth your hard-earned time and money?

LabCoat Agents Marketing Center seems to have templates for pretty much anything you’d want to create to market your business on social media or in print. But is it worth your hard-earned time and money?

Don't hit the pavement empty-handed! Get inspired by our favorite real estate pop-bys with links to customizable templates, pricing, gifting strategies, and who they’re best suited for on your list of past clients.

Check out our comprehensive list of letter templates to send to buyers, FSBOs, owners of expired listings, and more. Plus we share actionable tips you can use to write your own lead-generating copy.

Looking for more marketing ideas to grow your business? We've gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today. 

Follow these 7 real estate copywriting rules and you'll be on your way to becoming the Peggy Olson or Don Draper of real estate marketing.

Ask any top-performing real estate agent what their can’t-live-without tool is, and chances are they’ll say a great real estate CRM. But which is best?

Knowing how to generate referrals is key to building your business, and winning organic referrals and repeat clients from your personal connections requires thoughtful strategy. We give you some tips to generate business through the connections you already have and make every day.

Smart agents always send thank-you notes to buyers and sellers because theunderstand that making a personal connection after closing a deal is crucial to establishing enduring client relationships.

Let's remove some of the mystery around real estate referrals and the associated fees. We’ll review why referrals happen, explore how agreements work and offer you a template to get started.

This in-depth guide can help you create Facebook ads that will generate leads for a reasonable price. Use our step-by-step instructions to set up your first ad campaign and figure out when it’s time to hire a pro. We’ll talk about what it costs and show you real-world examples of Facebook ads that work.

Social media marketing should be a critical part of any real estate agent’s growth strategy. But with so many choices, how do you decide where to invest your time, energy, and resources? 

If you're looking for high-quality real estate social media templates, we've curated some of the best options for you. We also included a list of trusted sources that create them exclusively for our industry.

If you're unsure how, when, and where to use real estate hashtags, check out our how-to guide. Then save our dozens of real estate hashtags so they're within easy reach next time you post on Instagram, Twitter, Pinterest, LinkedIn, Facebook,or TikTok.

Coming up with fodder for your blog can be challenging. Check out the dozens of ideas and examples we've compiled here, along with some crucial tips and tricks to ensure your audience will click on, read, and engage with your blog posts.

Struggling to come up with a domain name for your real estate business? Use our expert tips and free real estate domain name generator to find one that will help you dominate your market for years to come.

A real estate agent bio is a crucial part of your marketing strategy and branding. Use our templates, bio generator, and buzzwords to spice up yours today!

Without a high-performing business site, you’re leaving money on the table and missing opportunities to grow. Check out our seven favorite providers to help you understand which companies specialize in creating beautifully designed, functional, high-performing real estate websites for agents, teams, and brokerages.