With so many real estate software programs on the market, choosing the right tools takes work. To help you navigate these choices, I’ve compiled a list of the top 17 software solutions across various categories. From lead generation to transaction management, my list covers the best options to help you simplify your workflows, keep you organized, and, ultimately, scale your real estate business.
- LionDesk: Best for CRM
- Zillow Premier Agent: Best for lead generation
- Zurple: Best for automated lead nurturing
- Catalyze AI: Best for predictive analytics software
- REDX: Best for prospecting and phone dialer
- Market Leader: Best for exclusive and affordable leads
- Curb Hero: Best for open houses
- Styldod: Best for virtual staging
- Showami: Best for showings
- Luxury Presence: Best for luxury IDX websites
- Placester: Best for website builder
- Canva: Best for DIY design and free templates
- Agent Crate: Best for social media posting on-the-go
- Coffee and Contracts: Best for marketing templates
- Slack: Best for communication and collaboration
- Dotloop: Best for transaction management
- Agently: Best for coaching and goal setting
The Close’s Top Picks for Best Real Estate Software
| LionDesk | CRM | LionDesk review | |
| Zillow Premier Agent | Lead generation | Zillow Premier Agent review | |
| Zurple | Automated lead nurturing | Zurple review | |
| Catalyze AI | Predictive analytics | No review yet | |
| REDX | Prospecting and phone dialer | REDX review | |
| Market Leader | Exclusive and affordable leads | Market Leader review | |
| Curb Hero | Open houses | No review yet | |
| Styldod | Virtual staging | No review yet | |
| Showami | Showings | Showami review | |
| Luxury Presence | Luxury IDX websites | No review yet | |
| Placester | Website builder | Placester review | |
| Canva | DIY design and free templates | Canva review | |
| Agent Crate | Social media posting on-the-go | Agent Crate review | |
| Coffee and Contracts | Marketing templates | Coffee and Contracts review | |
| Slack | Communication and collaboration | No review yet | |
| Dotloop | Transaction management | No review yet | |
| Agently | Agent coaching and goal-setting | Agently review |
1. LionDesk
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Best for:
CRM
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Monthly cost:
Starts at $29
If you’re looking for a user-friendly and affordable customer relationship manager (CRM) as you scale your real estate business, try LionDesk. Starting at $29 per month, LionDesk provides essential tools, such as bulk email, drip campaigns, and automation, along with other features like integrated landing pages and a digital ad portal. While its artificial intelligence (AI)-powered virtual assistant Gabby isn’t included in the platform anymore, LionDesk is still an excellent option for agents who want to streamline business operations without breaking the bank.
2. Zillow Premier Agent
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Best for:
Lead generation
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Monthly cost:
Depends on the market; around $300 to $1,000
Created by one of the best real estate tech companies, Zillow Premier Agent is a lead generation service that connects agents with potential buyers and sellers through Zillow’s extensive network. If you use this service, you get featured in property listings, which boosts your visibility and attracts more qualified leads. Although pricing can be steep, many agents find it a valuable investment due to the sheer volume of potential clients it delivers. Additionally, Zillow Premier Agent offers tools to help agents efficiently manage these leads, such as CRM, performance analytics, and integration capabilities.
3. Zurple
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Best for:
Automated lead nurturing
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Monthly cost:
Starts at $309
Do you ever wish you could figure out when your leads are ready to buy or sell before they’re ready? Zurple lets you do just that. This real estate agent software is designed to help agents identify when leads are ready to move, allowing for a timely engagement. Zurple starts by generating exclusive leads for you. But instead of generic drip campaigns, Zurple’s intelligent nurturing system sends them personalized emails and texts based on their behavior. When a lead shows signs of being ready to buy or sell, Zurple alerts the agent, making it easier to step in and close the deal. It takes all the guesswork out of lead nurturing so you can focus on selling.
4. Catalyze AI
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Best for:
Predictive analytics
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Monthly cost:
Subscription starts at $180
Catalyze AI is a predictive analytics platform for agents to identify motivated sellers likely to sell their properties soon. Like real estate chatbots, Catalyze AI leverages advanced data analysis to help agents focus their marketing efforts on properties that will likely hit the market. You’ll receive new leads each month and begin building relationships that make you the natural choice when choosing a realtor.
5. REDX
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Best for:
Prospecting and phone dialer
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Monthly cost:
Starts at $50
If you’re cold calling without using a real estate phone dialer, you’re leaving money on the table. Ask any agent who cold calls. There’s no way your fingers can keep up with the numbers you need to dial or deal with voicemails, hang-ups, and wrong numbers. So if you want to start cold calling FSBOs, expired, or to effectively connect with prospects living around one of your listings, then you owe it to yourself to upgrade to REDX + Power Dialer. Even better, REDX offers The Close readers $150 off the setup price, automatically deducted when you click over to their site from this article.
6. Market Leader
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Best for:
Exclusive and affordable leads
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Monthly cost:
$189
Since the previous software we’ve mentioned tends to be on the pricier side, here’s a budget-friendly real estate solution that offers agents exclusive leads: Market Leader. The platform ensures you get the number of leads you expect while keeping costs manageable. Market Leader also has powerful CRM and marketing tools to help you nurture your leads. If you want to experience the best of Market Leader, check out Network Boost.
7. Curb Hero
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Best for:
Open houses
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Monthly cost:
Free
Formerly known as Block Party, Curb Hero provides agents with free open house sign-in software. It might not have all the bells and whistles of competitors like Open Home Pro and Spacio. Still, Curb Hero stands out with its touchless QR code sign-in, single-property websites, and the ability to gather background information. Additionally, it integrates with over 200 CRMs—all for free.
8. Styldod
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Best for:
Virtual staging
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Monthly cost:
Starts at $16-$23 per photo
Want to stage your property listing the quickest way possible? Use virtual staging. Styldod is a virtual staging platform that allows agents to transform unappealing or empty spaces into attractive, fully furnished properties. Agents can choose from a variety of design styles to suit their listings. Styldod offers 3D renders, furniture replacement, and virtual renovations to enhance listings and attract potential clients. For as low as $16 per photo, you’ll get your staged images in as little as 48 hours. What’s not to love about Styldod?
9. Showami
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Best for:
Showings
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Monthly cost:
Starts at $39
Do you currently have many property listings and don’t know how you’ll get through several showings and meetings? If you’re a busy agent who needs help showing properties, Showami is the answer. The software connects agents with other licensed agents who are available to assist. Showami operates on a pay-per-showing model, allowing agents to manage their time without worrying about losing business due to schedule conflicts. By using Showami’s services, you’ll be able to accommodate more clients and grow your business without being physically present at every showing and losing your commission.
10. Luxury Presence
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Best for:
Luxury IDX websites
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Monthly cost:
Undisclosed; contact Luxury Presence for pricing
Establishing a solid personal brand is key to your success if you want to navigate the high-end real estate market, and your website should be one of your priorities. As one of the pioneers in luxury real estate website design, Luxury Presence should be at the top of your list for realtors software that helps you create a stunning website. Known for crafting sleek and attractive websites, Luxury Presence offers solutions catering to luxury real estate agents. Its platform provides many design options and integrates essential tools like SEO optimization, IDX home search, and lead generation features.
11. Placester
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Best for:
Website builder
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Monthly cost:
Subscription starts at $29
Placester is a website builder that offers IDX integration, built-in lead capture forms, CRM for managing client relationships, and its best-selling feature—do-it-for-me concierge services. Additionally, Placester offers helpful features like prewritten content libraries and a brand-new services marketplace to help you quickly find design and tech talent. While it is no longer the most affordable website builder, Placester is still an ideal choice for agents seeking a robust online presence.
12. Canva
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Best for:
DIY design and free templates
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Monthly cost:
Free; subscription starts at $10
Canva makes it easy for real estate agents to create professional-looking marketing materials, social media content, and website graphics, even for those with little design experience. This real estate software for agents is popular for a good reason. At just $10 monthly, Canva lets you use various customizable templates. While the free version offers plenty of resources, subscribing unlocks additional features like a custom branding kit, premium assets, background removers for photos and videos, and a social media scheduling tool, offering even more creative flexibility.
13. Agent Crate
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Best for:
Social media posting on-the-go
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Monthly cost:
Subscription starts at $29
Agent Crate is an all-in-one software for real estate agents that includes customizable websites, lead gen tools, and automated marketing solutions like social media templates, email campaigns, and branded assets. Agents can easily manage their online presence and maintain branding across various channels. For only $29 per month, you’ll get access to a content library filled with ready-to-use marketing materials and a built-in design studio.
14. Coffee and Contracts
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Best for:
Marketing templates
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Monthly cost:
$54
Here is another option for your real estate marketing templates, our agents’ favorite at The Close: Coffee and Contracts. This real estate software provides agents with many marketing tools and resources to help them build their brand. Coffee and Contracts’ customizable templates make it easy for agents to maintain a consistent online presence. Want to post a trendy real estate topic or educational content? Coffee and Contracts has a template for you.
15. Slack
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Best for:
Communication and collaboration
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Monthly cost:
Free; subscription starts at $15 per user
One of the best real estate software programs on this list, Slack is a powerful communication tool that enhances collaboration among teams and brokerages. The platform offers multiple channels for various topics and conversations, allowing agents to send instant messages, share files, and engage in huddles and video conferences. My favorite feature of Slack is how easy it is to search past messages through its history. Slack also integrates with some of the most popular office software, including Dropbox, DocuSign, Google Drive, Zoom, and Microsoft Outlook.
16. Dotloop
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Best for:
Transaction management
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Monthly cost:
Subscription starts at $31.99
If your office doesn’t offer real estate software like Dotloop and other perks, it might be wise to sign up and track your deals with Dotloop. Dotloop is a user-friendly transaction management software that allows agents to create, edit, and e-sign documents in one place. This functionality reduces the need for multiple tools and apps, making transactions less prone to errors. The platform improves collaboration by providing real-time updates and secure communication, helping agents stay organized.
17. Agently
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Best for:
Agent coaching and goal setting
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Monthly cost:
Subscription starts at $59
Looking for productivity realtors software for your small team? Try Agently. The platform provides automated agent onboarding and coaching, tailored action plans, financial goal tracker, social media templates, and more. Agently helps agents maintain consistency and efficiency in their daily operations. By automating tasks like social media posting and client follow-ups, Agently allows agents to focus on business growth, weekly challenges for their CGI goals, and client interactions.
Methodology: How We Selected the Best Real Estate Software Programs
Our expert researchers, agents, writers, and editors at The Close researched and reviewed dozens (if not hundreds) of real estate apps and software. We analyzed each software and based our top picks on the following criteria:
- Pricing
- How does each software’s price compare to competitors? We evaluated the cost of each software, how much each subscription package is, the value of features provided, and whether it offers a free trial.
- Utility
- We reviewed each software’s functionality and features, focusing on whether its tools streamline workflows, make agents’ lives easier, or complicate tasks even more.
- Ease of Use
- We considered how intuitive and accessible each software is for agents of different skill levels. Was the real estate software program easy to navigate, even for beginner agents? How user-friendly was the interface? Does the software allow agents to focus on their tasks without getting bogged down by technical difficulties?
- Reputation
- We evaluated each realtor’s software’s reputation by reviewing verified user reviews and expert opinions. How has each software’s user base grown over the years? Real estate software programs with a strong track record of reliability and positive reviews from industry experts were considered for this list.
Read more about our methodology here.
Frequently Asked Questions (FAQs)
What software do realtors use?
Real estate agents use various software for realtors to manage their daily operations and stay organized. Agents typically use a CRM, website builder, goal setter, chatbot, predictive analytics, real estate AI tools, marketing template editor, and transaction management software. These tools help agents automate routine tasks and ensure a more cohesive workflow, improving productivity and client satisfaction.
What software does Keller Williams use?
Keller Williams’ real estate agents use Command, a custom real estate software that combines marketing, lead, and transaction management in one system. Command helps agents run their businesses more efficiently and provide better client service.
How do I start a real estate CRM?
To start using a real estate CRM:
- Import your contacts and sort them into segments like potential leads, active clients, and previous clients.
- Customize your CRM to fit your workflow and set up automated reminders and notifications to keep you on track.
- Leverage your CRM’s features to stay on top of lead and client follow-ups and effectively manage your sales pipeline.
Bringing It All Together
When choosing real estate agent software programs, consider how well they align with your business needs and goals. Any life-changing realtor software we’re missing out on? Let us know in the comments!
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