Listing Agent 101
Page 1 of 6How to Do a Comparative Market Analysis: A Step-by-Step Guide
Conducting accurate, consistent property valuations isn’t easy, and most agents aren’t taught this skill in their real estate classes. We’ll walk you through the entire process and give you a template to get you started.
The Ultimate Real Estate Listing Marketing Plan (PDF Checklist)
I've developed this 10-point plan over 28 years as a top-producing agent, broker-owner, and coach. Use it to confidently list any property—including luxury ones—and convince every seller that you’re the agent to get their property sold.
The Top Listing Appointment Checklist for Real Estate Agents
For newer listing agents who can’t brag about their past success, preparing for a listing appointment can be very stressful. That’s why we asked some of the most successful listing agents we know to tell us what they do to prepare for listing appointments.
How to Get Listings in Any Market (Without Spending a Fortune)
If you want to build a sustainable career, you need to learn how to get listings. Our tips (some of which are 100% free!) will help you target homeowners and convince them you can get them the best price in the shortest amount of time with the least amount of stress.
Generate Listings
all in Generate Listings →20 Clever Real Estate Pop-by Ideas to Get More Referrals
Don't hit the pavement empty-handed! Get inspired by our favorite real estate pop-bys with links to customizable templates, pricing, gifting strategies, and who they’re best suited for on your list of past clients.
The 15 Best Expired Listing Scripts & Best Practices
The biggest secret to winning over expired listings is to show confidence in your ability and enthusiasm to help homeowners sell their listings. Scripts can help you find that confidence by creating a framework for what to say in different scenarios.
Market Leader Review: Pricing, Features, Pros & Cons (2024)
There’s no shortage of companies offering paid real estate leads. Many promise qualified leads and big opportunities but may not provide adequate tools to effectively deliver on that promise. Market Leader claims to be the answer to that problem. But is it?
7 Proven Real Estate Cold Calling Scripts for Fearless Lead Gen
We know firsthand how intimidating dialing up strangers can be. That's why we put together this step-by-step guide using tried-and-tested real estate cold calling scripts that will boost your confidence, plus expert tips and advice.
The #1 Open House Checklist Top Agents Use to Get Amazing Results
Want to crush your next open house? We've got a checklist and plenty of pro tips that will give you everything you need to host your most successful listing promotions event yet.
What Is a Dual Agent? A Guide for Real Estate Agents
We’re going to explore what dual agency is, where it’s legal, and examine some of its most significant benefits and drawbacks. Plus, we'll offer some first-hand warnings and tips for success.
8 Circle Prospecting Strategies to Boost Lead Generation
While it sounds easy, circle prospecting actually requires planning, strategy, and a bit of marketing savvy. To help you get started, we’re sharing six proven strategies and scripts, as well as a case study of how one agent found success.
How to Build a Real Estate Team in 7 Steps + Mistakes to Avoid
According to a recent National Association of Realtors survey, more than 26% of Realtors in the United States belong to teams. Real estate teams are a fantastic way to share the costs of marketing, broaden your expertise, and mitigate the risks that are a part of a volatile industry like real estate.
45 Bad Real Estate Photos Agents Actually Posted (+ How to Fix Them)
There’s just something about the combination of real estate agent + homeowner + camera that leads to artistic disasters. Check out this epic collection as well as six expert tips on staging and photography so your images never end up on our list.
8 Real Estate Photography Tips for Stunning Listing Photos
How do you take gorgeous pictures of a less-than-gorgeous home without hiring a pro? In this guide we’ll walk you through nine simple strategies you can use to get professional quality pictures of any listing.