Real estate text message scripts can be a game-changer for converting leads, especially when so many people prefer texting over phone calls—just think about how often you ignore calls yourself! Having a stash of ready-to-go text message scripts in your phone or CRM can seriously up your game, helping you respond faster and more effectively to leads.
I’ve put together a variety of scripts to cover you from initial contact to closing day. Plus, I’ve included a six-day text campaign for new leads below that you can start using right away.
Initial Contact Scripts for Buyer Leads
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Objective:
Introduce yourself to potential buyers using texting scripts for real estate and encourage them to engage with you.
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What to keep in mind:
- Keep it short and to the point.
- Introduce yourself and your brokerage.
- Personalize the message and include an action item.
Script 1
“Hi [Name], this is [Your Name] with [Your Realty]. I noticed you’re interested in [property type/location]. I’d love to provide more details or schedule a time for you to see it. When’s a good time to chat?”
Script 2
“Hello [Name], I’m [Your Name] from [Your Realty]. I saw your inquiry about [property address]. Are you available for a quick call or text to discuss what you’re looking for in a home?”
Script 3
“Hi [Name], this is [Your Name] with [Your Realty]. I’d love to help you find your next home. Do you have any specific properties in mind or a general idea of what you’re looking for?”
Send one of these real estate text message scripts as soon as the lead comes in to get the highest response rate. For a more automated system, try adding real estate text scripts to your CRM. Most CRM platforms allow you to store text message scripts and track everything you send.
If you’re looking to boost your lead conversion by using real estate SMS scripts, LionDesk CRM has you covered. Its Text Manager feature lets you easily manage and automate text messages, helping you stay connected with your leads and respond faster. Whether it’s follow-ups or reminders, LionDesk makes it simple to keep your pipeline moving. You can try LionDesk free for two weeks and see if it improves your productivity.
Initial Contact Scripts for Seller Leads
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Objective:
Use texting scripts for real estate to engage with leads looking to sell their homes.
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What to keep in mind:
- Be prepared with market knowledge and a comparative market analysis (CMA).
- Converting FSBO leads can be the most challenging because they are most likely trying to save money.
- Ask questions. Show your value.
Script 4
“Hello [Name], I’m [Your Name] from [Your Realty]. I saw your inquiry about selling your home at [property address]. Are you available for a quick call or text to discuss next steps?”
Script 5
Agent: “Hi! Is this the owner of {home address}?”
Lead: “Yes.”
Agent: “Great! This is {your name} with {your brokerage}. I was checking the market and noticed that your home is no longer available. Are you still interested in selling?
Script 6
Agent: “Hi! My name is {your first name}. I’m a Realtor with {your brokerage}. Is your home at {home’s address} still for sale?”
Lead: “Yes.”
Agent: Awesome! Are you working with buyer’s agents? I’d love to come by and preview the home in person. It shouldn’t take more than 10 to 15 minutes. That way, I can see it in person, take some notes, ask any questions about it, and see if it matches any of my buyers.
Text scripts for real estate agents are helpful when approaching a seller of an expired listing. When a listing first expires, sellers are flooded with calls from agents. Instead of joining the rush, smart agents wait at least two months to reach out to expired listings—or even up to 12 months. By then, the sellers’ objections are usually limited, they are often still interested in selling, and competition is minimal.
Follow-up Scripts for Unresponsive Leads
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Objective:
Reengage unresponsive leads with persistence—without being pushy.
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What to keep in mind:
- Be patient—convey understanding that they may be busy.
- Offer new information to renew their interest.
- Be aware of your tone—you’re there to help, not pressure them.
Script 7
“Hi [Name], I just wanted to follow up and see if you’re still interested in [property type/location]. I’m here to help whenever you’re ready. Feel free to reach out with any questions!”
Script 8
“Hello [Name], it’s [Your Name] from [Your Realty]. Just checking in to see if you’re still considering a move to [location]. I’d be happy to assist with any next steps.”
Script 9
“Hi [Name], I know you’re busy, so I wanted to quickly check if you’re still interested in [property address]. I’m available to answer any questions or arrange a viewing at your convenience.”
These text messaging scripts are simple and clearly outline the next steps for your lead. They work because they’re not salesy—they’re simple and easy to understand. If you need a powerful system to manage your leads with built-in text messages you can send right from the platform, try Zurple.
Their campaigns include both text and email scripts designed to keep your leads engaged, ensuring no opportunity slips through the cracks. Content is tailored to each individual lead and includes valuable information specific to their location and price range.
Appointment Reminder Scripts for Leads
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Objective:
Ensure your leads remember their scheduled appointment and know where to meet you.
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What to keep in mind:
- Send a reminder the day before the appointment.
- Include all necessary details like time, date, and location.
- Offer directions or to meet them at a public place—whatever is easier for them.
Script 10
“Hi [Name], this is a quick reminder about our appointment tomorrow at [time] to view [property address]. Looking forward to seeing you there!”
Script 11
“Hello [Name], just a friendly reminder of our showing at [property address] on [date] at [time]. Please let me know if you need to reschedule.”
Script 12
“Hi [Name], excited to meet with you tomorrow at [time] to tour [property address]. Let me know if anything comes up or if you need directions!”
The main goal of the text conversation is to get in the door. Set the appointment, and then make your move once you’re face-to-face with the lead.
Property Update Scripts for Interested Leads
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Objective:
Keep leads informed of new listings, price changes, or other relevant information to maintain interest.
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What to keep in mind:
- Make sure the update pertains to what the lead needs.
- Highlight the significance of the update.
- Encourage immediate action.
Script 13
“Hi [Name], I wanted to let you know that a new property just came on the market in [location] that fits your criteria. Would you like more details?”
Script 14
“Hello [Name], I have some exciting news—[property address] just had a price reduction. It’s a great opportunity if you’re still interested. Let me know if you’d like to see it again.”
Script 15
“Hi [Name], a new listing in [location] just became available. It’s similar to the one you liked at [previous property]. Want to schedule a viewing?”
Event Invitation Scripts for Engaging Leads
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Objective:
Build relationships by inviting leads to events where they can view properties and engage with you personally.
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What to keep in mind:
- Emphasize why they should attend your event.
- Be specific—provide the date, time, and location.
- Follow-up after the event.
Script 16
“Hi [Name], we’re hosting an open house at [property address] this Saturday from [time]. It’s a great opportunity to see the property in person. Can I count on seeing you there?”
Script 17
“Hello [Name], I wanted to personally invite you to an exclusive open house this weekend at [property address]. Let me know if you’re interested in attending!”
Script 18
“Hi [Name], we have a special event at [property address] this weekend—a first look before it hits the market. Would you like to stop by?”
Thank-you Scripts to Nurture Leads
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Objective:
Express appreciation to leads after meeting in person and keep lines of communication open.
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What to keep in mind:
- Keep your tone warm and genuine.
- Personalize your message.
- Encourage them to reach out with questions or take action.
Script 19
“Hi [Name], thank you for meeting with me today to view [property address]. I’m here to answer any follow-up questions you might have. Let’s stay in touch!”
Script 20
“Hello [Name], thanks for taking the time to explore [property address] with me. If you have further thoughts or questions, I’m just a text away.”
Script 21
“Hi [Name], it was great meeting with you today. I’ll be in touch with more information, but feel free to reach out if anything comes to mind before then.”
If you’re still struggling to convert leads, try using the LPMAMA framework—location, price, motivation, agent, mortgage, and appointment. It helps you quickly qualify leads by focusing on what matters most, making guiding them toward a decision easier. This simple approach can boost your conversion rate and streamline your conversations.
Referral Request Scripts from Satisfied Leads
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Objective:
Ask for referrals from satisfied clients to expand your network.
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What to keep in mind:
- Don’t wait—clients are more likely to refer you right after a positive interaction.
- Make it easy by providing a digital contact card.
- Show your appreciation.
Script 22
“Hi [Name], I’m glad we connected about [property address]. If you know anyone else looking for a new home, I’d appreciate it if you could share my contact info!”
Script 23
“Hello [Name], I hope our meeting was helpful. If you have friends or family considering buying or selling, I’d love to assist them as well. Referrals are always appreciated!”
Script 24
“Hi [Name], it was great working with you. If you know anyone else who could benefit from my services, please feel free to pass along my information.”
Lead Nurturing Scripts for Long-term Prospects
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Objective:
Maintain regular contact with leads who aren’t ready to buy or sell immediately.
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What to keep in mind:
- Check in periodically.
- Share relevant market updates.
- Be patient and offer support.
Script 25
“Hi [Name], just touching base to see how your home search is going. No rush, but I’m here when you’re ready to explore more options.”
Script 26
“Hello [Name], it’s been a little while since we last spoke. If your plans have changed or you’re ready to start looking again, I’m here to help!”
Script 27
“Hi [first name], this is [your first name] with [your brokerage]. A bunch of homes just sold in your area. Want me to send a report that tells you what’s going on in your neighborhood?”
When reconnecting with cold leads, make it personal and instill a sense of urgency without being pushy. Mention something specific from your last chat or a property they liked. It helps jog their memory and shows you’re genuinely interested in helping them.
Top Producer’s text messaging feature gives users a first-class experience. It allows you to send personalized messages directly from the platform, making it easy to reengage leads and keep the conversation going. Turn cold leads into warm opportunities with Top Producer.
Holiday Greeting Scripts to Stay Top of Mind
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Objective:
Show leads that you think of them even when no immediate business is at hand.
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What to keep in mind:
- Keep it festive.
- Be mindful of religious holidays—not everyone will celebrate every holiday.
- Consider using pop-by gifts for a personal touch.
Script 28
“Happy holidays, [Name]! Wishing you all the best this season. If you’re thinking about buying or selling in the new year, I’d love to assist.”
Script 29
“Hello [Name], wishing you a joyful holiday season! When you’re ready to resume your home search, I’m here to help.”
Script 30
“Hi [Name], I hope you have a wonderful holiday! If you need any real estate advice or are planning a move soon, I’m just a text away.”
Closing Day Follow-up Scripts for Building Long-term Relationships
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Objective:
Congratulate leads on closing to build long-term relationships so they use you in the future.
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What to keep in mind:
- Celebrate their success.
- Offer to help with post-closing needs like movers or contractors.
- Stay in touch—your relationship doesn’t end when the transaction closes.
Scrip 31
“Hi [Name], congratulations on closing! I’m so happy for you. If you need anything as you settle in, don’t hesitate to reach out—I’m here for you beyond just this sale.”
Script 32
“Hello [Name], congrats on your new home! I’m thrilled we could work together. If you ever need any advice or know someone else looking to buy or sell, I’m here to help.”
Script 33
“Hi [Name], it’s official—congratulations on your new home! Remember, I’m here for you not just today but for any future real estate needs you might have.”
Effectiveness of Text Messaging in Real Estate
Text messaging is a powerful tool for real estate agents. 40% of prospects would rather communicate with you via text messaging resulting in a 45% response rate, far surpassing email and direct mail. 82% of text messages are read within five minutes of being received—making text messaging an essential part of any real estate communication strategy.
These high engagement rates allow agents to connect quickly and personally with leads, keeping them engaged throughout the sales process. To maximize effectiveness, agents can create a “swipe file” of go-to messages in your phone’s notes app for easy access. Integrating these scripts into your CRM streamlines the process, enabling consistent follow-up with minimal effort.
Pros & Cons
Although real estate text message scripts are an incredibly effective tool for agents, there are some potential downsides. Here’s a quick overview to help you weigh the benefits and potential drawbacks of incorporating text messaging into your real estate lead generation strategy.
Like anything, text messaging works best when used wisely and balanced with other communication methods. Knowing when and how to use texting can help you get the most out of it, build stronger relationships, and see better results, all while avoiding any potential downsides.
Best Practices for Crafting & Sending Effective Text Messages
Incorporating text messaging into your real estate script strategy can really enhance your connection with leads. Still, it takes a bit of strategy to get it right. Whether you’re reaching out to new prospects, following up, or trying to reengage cold leads, how you word your real estate text message scripts can make a huge difference. Remember to be careful when using cold texting real estate scripts; you don’t want to come off as impersonal or aggressive.
Let’s look at some simple best practices that will help you craft new messages, connect with your audience, and get the results you aim for in your real estate business.
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Keep it short and sweet:
Text messages should be concise and to the point. Aim for clarity and brevity to ensure your message is easily understood and quick to read.
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Personalize your messages:
Use the lead’s name and reference specific details like properties they’ve shown interest in. Personalization increases engagement and shows that you’re attentive to their needs.
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Timing is everything:
Send messages during appropriate hours, typically between 9 a.m. and 7 p.m. Avoid early morning or late-night texts to respect your leads’ time.
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Be clear about next steps:
Include a clear call-to-action (CTA) in your message, such as scheduling a call, viewing a property, or responding with a simple “yes” or “no.”
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Use a warm and friendly tone:
Maintain an approachable and professional tone. Avoid overly formal language, but stay respectful and courteous.
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Respond promptly:
If a lead replies to your text, respond quickly. Prompt replies show that you’re attentive and serious about helping them.
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Avoid overloading leads with information:
Don’t cram too much into one text. If more details are needed, offer to follow up with a call or email.
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Leverage automation and technology:
Use CRM tools to automate and schedule texts, but make sure they still feel personal. Automated messages should be relevant and timely.
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Test and refine your messages:
Regularly review your text messaging campaigns. Test different messages, track response rates, and refine your approach based on what works best.
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Respect the “NO”:
Always provide an easy way for leads to opt out of receiving texts, and immediately respect their request if they choose to do so.
Bringing It All Together
Whether you’re just starting or looking to refine your strategy, using well-crafted scripts makes a difference in connecting with leads, keeping them engaged, and ultimately closing more deals. Remember, the key is to be authentic, timely, and thoughtful in your communication. As you get more comfortable, you’ll find your rhythm and style, and those scripts will become second nature.
Do you have some great real estate text message scripts that you’re using in your business? Do you use text messaging scripts in a different way than I mentioned? Drop me a comment and share what you’re doing differently so we can keep this conversation going.
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