Investing in high-quality leads is a strategy that many agents overlook despite its potential to transform their business and boost their sales. While it can be a game-changer for some, it may also be a waste of resources if not used wisely. And with many lead generation platforms offering paid leads, it can take time to determine the best option for your business. That said, I’ve listed the best places to buy real estate leads, why I chose them, and their standout features.

  • Market Leader: Best for monthly guaranteed leads
  • Offrs: Best for seller leads
  • REDX: Best for prospecting leads
  • Zurple: Best for digital marketing and automation
  • CINC: Best for paid search advertising
  • SOLD.com: Best for preferred agent network and referral leads
  • Zillow Premier Agent: Best for buyer leads
  • zBuyer: Best for on-demand leads generated via cash offer
  • Catalyze AI: Best for AI-driven listing leads

The Close’s Top Picks for Best Places to Buy Real Estate Leads

CRMBest ForStarting Monthly PriceLearn More
Market LeaderMonthly guaranteed leads$189Market Leader review
OffrsSeller leads$299Offrs review
REDXProspecting leads$50REDX review
ZurpleDigital marketing and automation$309Zurple review
CINCPaid search advertising$900CINC review
SOLD.comPreferred agent network and referral leadsFree to joinNo review yet
Zillow Premier AgentBuyer leadsDepends on market; around $300 to $1,000Zillow Premier Agent review
zBuyerOn-demand leads generated via cash offer$400 minimum spendzBuyer review
Catalyze AIAI-driven listing leads$360No review yet

1. Market Leader: Best for Monthly Guaranteed Leads

Market Leader logo
Pros
Cons
  • Lead volume every month is guaranteed.
  • It has advanced lead behavior tracking.
  • Contact info is guaranteed.
  • It offers a refund for fake leads with bogus emails and phone numbers.
  • It is excellent for long-term business forecasting.
  • Lead quality isn’t always premium.
  • It can be cost-prohibitive.
  • it may not be ideal if you already have a robust and active website.
  • It has a minimum six-month contract.

Why I Chose Market Leader

Market Leader has a long-standing reputation and a proven track record for real estate lead generation. It’s ideal for agents who have calculated their conversion rates and have a healthy budget. These agents know precisely how to buy real estate leads and how many leads they need each month to make paid lead generation profitable. Consequently, Market Leader makes that possible with its lead guarantee, ensuring agents get the expected results.

Screenshot of Market Leader Network Boost interface
Market Leader Network Boost interface (Source: Market Leader)

Additional Features

  • Starting monthly prices:
    • Professional for Agents: $189 + $10 to $50 per lead (for one user only)
    • Market Leader Teams: $329 + $10 to $5 per lead (up to 10 users)
    • Market Leader Business Suite: Custom
    • Teams (up to 10): $329
  • Network Boost: $399 per month for an average of 25 leads per month. The price includes the Market Leader Professional software system, which is required for agents who want to use Network Boost leads.
  • HouseValues: Market Leader’s HouseValues provides homeowners with free home valuations, capturing their contact information. These seller leads are then given to agents so they can proactively connect with potential sellers early in their decision-making process.

2. Offrs: Best for Seller Leads

Offrs Logo
Pros
Cons
  • It uses predictive analytics.
  • It offers guaranteed leads.
  • You can claim a ZIP code and join their nationwide referral network.
  • It offers excellent value for its annual price.
  • Nurturing time for leads can be long.
  • ROOF referral fee is expensive.
  • It has no CRM.
  • It has limited third-party integrations.

Why I Chose Offrs

Offrs is one of the best places to purchase real estate leads because it uses predictive analytics to identify homeowners most likely to sell, offering high-quality, targeted leads. Its Smart Data feature analyzes over 200 data points to ensure agents receive leads with a high probability of conversion. 
Offrs is the only predictive analytics company that guarantees a certain number of leads: 30 leads per month in your targeted ZIP code and 90 leads within five ZIP codes if you upgrade to the premium package. Offrs is great for agents because these leads are targeted at sellers who are ready to list. And you know what they say—leverage those listings to get even more leads.

 A screenshot of Offrs agent dashboard
Offrs agent dashboard (Source: Offrs)

Additional Features

  • Starting monthly prices:
    • 10 cents per month for each lead
    • $400 per month for leads in one ZIP code
    • $800 per month for exclusive leads in one ZIP code
    • RAIA (AI-powered lead conversion): $499 per month
    • Premium: $799 per month
    • Premium + ISA: $1,199 per month
  • ROOF Lead Platform: ROOF is a great feature that acts as an inside sales agent (ISA). ROOF will contact, qualify, and convert your leads to be ready for you. One of the biggest points in buying real estate leads is ensuring you can follow up and convert. This feature solves that pain point.
  • RAIA (AI chatbot): Offrs’ RAIA (real estate artificial intelligence advisor) uses SMS and email to qualify leads. It leverages advanced AI to predict homeowner selling behavior, offering agents accurate leads.

3. REDX: Best for Prospecting Leads

RedX
Pros
Cons
  • It has unlimited lead generation potential for a single monthly fee.
  • It offers excellent value for money.
  • It is great for agents who are comfortable with cold calling.
  • It has a fantastic user interface, including its Vortex lead management system.
  • CRM has no automation options.
  • It is not great for agents who are discouraged by rejection.
  • Outbound lead gen means more work for you on the front end.
  • It has a high percentage of inaccurate data.

Why I Chose REDX

REDX is an outbound real estate lead marketing system that provides data on property details, FSBO and expired listings, and contact information for buyers and sellers. This data is organized in VORTEX, its customer relationship manager (CRM), to help agents in their outbound prospecting. REDX is ideal for budget-conscious agents willing to invest time in phone or door-knocking. Success with REDX requires consistent effort and a proactive approach to lead gen. So, if you’re going with REDX, practice your cold-calling scripts and have your CRM handy.

Laptop screen with REDX GeoLeads interface
Use GeoLeads to get leads on-demand. (Source: REDX)

Additional Features

  • Starting monthly prices:
    • Expired Leads: Starting at $69.99
    • GeoLeads: Starting at $69.99
    • FSBO Leads: Starting at $49.99 
    • FRBO Leads: Starting at $59.99
    • Preforeclosure Leads: Starting at $49.99
    • Ad Builder: $49.99
    • Brand Builder Social Video Edits: $267
    • Brand Builder UNLIMITED: $899
    • Brand Builder Social Management: $699
    • Power Dialer Products: Starting at $59 
    • Vortex®: Free with any subscription
  • Power Dialer: The Power Dialer helps agents connect with more prospective clients by automating the dialing process, saving time, and increasing efficiency. It has up to four lines, so you can make the most of your prospecting calls.
  • Ad Builder: For only $49.99, REDX’s Ad Builder simplifies creating and managing social media ads for agents. It customizes the audience who’ll see ads, ensuring their brand is seen by homeowners likely to sell.

4. Zurple: Best for Digital Marketing and Automation

zurple logo.
Pros
Cons
  • It offers exclusive leads.
  • It has a powerful lead nurturing system.
  • It has an easy-to-use platform with minimal learning curve.
  • It has excellent analytics.
  • It includes extra features, such as social media schedulers and video messaging.
  • It has limited integrations.
  • It doesn’t offer training.
  • Customer service needs improvement.
  • It can be expensive for some agents.
  • Six-month contract is required.

Why I Chose Zurple

Zurple is another place to purchase real estate leads. It generates leads using community-specific landing pages that capture contact information in exchange for home valuations or IDX searches. If you’re a tech-savvy agent seeking robust analytics, Zurple might be your ideal fit. Its seamless integration with Facebook and Google Ads can benefit agents with a strong online presence. Additionally, Zurple’s automatic follow-up tools make it a great choice for agents who are not using their CRM to its highest potential.

Laptop and mobile phone with Zurple interface on both screens
Get exclusive leads with Zurple. (Source: Zurple)

Additional Features

  • Starting monthly prices:
    • Basic Package: $309
    • Auto Leads: $448
    • Additional Sites: $100/month per site
    • Pipeline Boost: $609
  • Lead-capturing Websites: Zurple’s lead-capturing websites are branded, customizable IDX sites that display up-to-date MLS listings and property search features. These sites include lead capture tools like forms for scheduling showings and requesting home valuations, converting visitors into potential clients.
  • Pipeline Boost: Pipeline Boost is a cost-effective solution that helps agents grow their databases through targeted Instagram and Facebook ad campaigns managed by experts. It generates buyer leads interested in specific listings and engages them automatically with personalized email and text messages.

5. CINC: Best for Paid Search Advertising

cinc-logo
Pros
Cons
  • AI automation can follow up on your behalf.
  • It has a private referral network.
  • It is a great CRM and mobile app focused on real estate.
  • Its platform is geared toward teams and top performers.
  • It has lead nurturing and seller lead capture.
  • Getting started can be expensive.
  • It takes time to get a return on investment.
  • It is not recommended for new agents because of cost.
  • AI feature is an additional cost.

Why I Chose CINC

CINC is an excellent platform to buy leads in real estate as it uses Google and Meta to generate leads via hyper-local advertising done for you by the CINC team. Instead of only advertising, CINC funnels leads directly into its proprietary system using paid search, remarketing campaigns, and cash offer ads. This approach ensures potential clients are reached and directed into a streamlined management system. If you already have a solid digital footprint, I’d recommend investing in CINC, which can widen your reach even more.

CINC home estimator
Use ads to grow your listings. (Source: CINC)

Additional Features

  • Starting monthly prices: CINC’s all-in-one lead generation platform starts at $899 per month for single agents and $1,299 per month for teams. For more details about pricing for the Guaranteed Sales Program and additional advertising promotions available to new clients, please reach out directly to a CINC sales rep.
  • CRM and Mobile App: The CRM and mobile app are top-notch, and with artificial intelligence (AI), CINC nurtures and responds to your leads 24/7, no matter when they engage with your ads. That way, you can always ensure that you take care of your leads promptly and automatically.
  • Alex (CINC AI Bot): Alex engages with leads by sending personalized messages, thereby streamlining communication and enhancing lead conversion rates. It’s available 24/7, ensuring timely responses to potential clients.

6. SOLD.com: Best for Preferred Agent Network + Referral Leads

sold.com logo
Pros
Cons
  • It has a private referral network.
  • It doesn’t require a contract.
  • It has an easy and free sign-up process.
  • You can pay for Guaranteed Display to get more referral leads.
  • Agent referral fee is not indicated on the website.
  • It is not ideal for new agents.
  • It has onboarding and learning curve.

Why I Chose SOLD.com

SOLD.com is a pay-at-closing real estate lead company designed to connect real estate agents with motivated buyers and sellers. It uses data-driven insights and proprietary algorithms to match you with serious clients. You create your profile, set your preferences for leads, and convert the leads you’re sent. However, I’ve seen some reviews stating that if an agent is new and signs up, they may not see many leads. So if you’re a new agent, I’d recommend signing up, but don’t expect a flood of leads to come your way.

Screenshot of an agent's history of referrals on Sold.com
Agent’s referral data (Source: SOLD.com)

Additional Features

  • Starting monthly prices: Signing up on SOLD.com is free, but agent referral fees are undisclosed as of this writing.
  • Agent Portal: Upon logging in, agents can view their wins, losses, and the number of their SOLD.com leads. They can also check their agent ranking within their ZIP codes and explore opportunities to boost their rankings and get more referrals.
  • Marketplace: As members of SOLD.com’s referral network, agents gain access to vendor offers in the Marketplace. These offers include discounts, educational resources, and sales performance incentive funds (SPIFs).

7. Zillow Premier Agent: Best for Buyer Leads

Zillow premier agent logo
Pros
Cons
  • You can capture buyer leads earlier than competitors.
  • It has automated digital advertising.
  • It has broker management tools.
  • It allows multiple integrations.
  • It has a built-in CRM.
  • It lacks price transparency.
  • Leads aren’t exclusive.
  • Customer service needs improvement.
  • Zillow CRM is very basic.
  • Cost per lead can be higher than other platforms.

Why I Chose Zillow Premier Agent

If you want more buyers leads real estate, Zillow Premier Agent (ZPA) should be on your radar. Zillow places advertisements for participating Premier Agents next to listings on its platform. When consumers select you, they fill out a quick form with their contact information, and Zillow sends you that information. Most of these leads are going to be buyers who are near the top of the funnel. Becoming a ZPA widens your reach, as you’ll receive premium placement on Zillow and its network sites like Trulia, StreetEasy, and RealEstate.com.

A screenshot of Zillow Premier Agent's web and mobile interface
Zillow Premier Agent’s web and mobile interface (Source: Zillow Premier Agent)

Additional Features

  • Starting monthly prices:
    • Price starts at about $1,000 for major metro markets
    • For markets outside of major metros, Premier Agents pay between $300 and $500
  • Third-party CRM Integrations: ZPA integrates with various CRMs, allowing agents to manage and nurture their leads from multiple platforms seamlessly. Some CRMs that can be integrated into Zillow include Top Producer, Follow Up Boss, and Lofty.
  • Training Resources: ZPA offers a range of training resources for agents, including courses and guides designed to improve lead gen and client management skills. These resources help agents use Zillow’s tools effectively, maximize their presence, and enhance their overall business performance.

8. zBuyer: Best for On-demand Leads Generated via Cash Offer

zbuyer logo
Pros
Cons
  • Lead count is guaranteed.
  • It offers a lead replacement policy.
  • It has email and SMS marketing.
  • It offers on-demand leads and requires no contract.
  • It has built-in lead capture tools.
  • Leads are not exclusive.
  • There is a $400 per month minimum spend.
  • It lacks CRM.
  • It lacks a concierge program.
  • Lead nurturing and conversion takes time.

Why I Chose zBuyer

zBuyer maintains a solid commitment to customer satisfaction that some of the larger software companies can’t match. It has an excellent track record of supplying valuable, verified leads by targeting potential sellers’ interest in cash offers and directing them to HousingNow.com. The site is similar to Zillow, where buyers can browse listings—after inputting their contact information. 

What makes zBuyer different is its process of verifying leads for agents to ensure they are ready to transact. While the leads aren’t exclusive, zBuyer only shares each with a maximum of six agents. So, if an area has that many agents already active, it will be sold out.

Lead pipeline example (Source: zBuyer)

Additional Features

  • Starting monthly prices:
    • $400 per month minimum (leads cost between $12 and $17 each)
    • No contract or startup fees
  • Lead Count Guarantee: When you sign up with zBuyer, you can select the monthly number and type of leads you want to receive, such as 20 buyer leads and 15 seller leads. If these numbers aren’t met, zBuyer will provide additional leads or adjust the price for the following month to ensure you reach your target.
  • Lead Replacement: zBuyer ensures agents receive a replacement for every bad lead, maintaining the value of their investments. This extra layer of security allows agents to focus on engaging with viable prospects.

9. Catalyze AI: Best for AI-driven Listing Leads

Catalyze AI logo
Pros
Cons
  • Lead count is guaranteed.
  • It offers a lead replacement policy.
  • It has email and SMS marketing.
  • It offers on-demand leads and requires no contract.
  • It has built-in lead capture tools.
  • Leads are not exclusive.
  • There is a $400 per month minimum spend.
  • It lacks CRM.
  • It lacks a concierge program.
  • Lead nurturing and conversion takes time.

Why I Chose Catalyze AI

Catalyze AI uses over 400 million data points to predict hot listing leads accurately. Unlike other platforms, it specializes in providing exclusive inheritance-based seller leads that are likely to list properties. With no setup fees and flexible plans, Catalyze AI delivers leads monthly without requiring a contract, allowing agents to access high-quality leads with minimal commitment. If you have experience with probate leads and a fixed marketing budget, Catalyze AI may answer your “Where to buy real estate leads?” dilemma.

Catalyze AI Recommended Leads dashboard
Recommended Leads page of Catalyze AI (Source: Catalyze AI)

Additional Features

  • Starting monthly prices:
    • $360 per month for 30 leads under $1 million
    • $450 per month for 30 leads over $1 million
  • Radius-based Leads: I love how Catalyze AI offers leads within a 20-mile radius of your search area, allowing agents to focus on local markets.
  • Predictive Analytics Tools: Catalyze AI uses advanced techniques that combine real-time and historical data, behavioral analytics, and event-driven insights to predict which homes are most likely to sell.

Frequently Asked Questions (FAQs)





Methodology: How I Chose the Best Places to Buy Real Estate Leads

Our team of expert researchers, agents, writers, and editors at The Close evaluated dozens of lead generation companies to find the best places to buy real estate leads. We analyzed each platform and based our top choices on the following criteria:

  • Pricing: We looked at the average price per lead for buyer and seller leads, exclusive leads, subscription costs, the minimum required ad spend, and whether a contract is required.
  • General Features: This category covers the main features of each lead generation company. This includes lead-capture tools, lead management, built-in CRM, multiple integrations, mass marketing tools, analytics and reporting tools, and IDX websites. 
  • Advanced Features: Do these lead gen companies offer advanced features? Some notable advanced functionalities include lead scoring, lead nurturing, team distribution, scripts, and AI tools.
  • Reputation: I assessed each lead generation company’s reputation by considering feedback from verified users.

Read more about our methodology here.

Your Take

Getting paid real estate leads isn’t the only strategy for success in the industry, but it is an essential part of your business development. Where do you buy your leads? Did your favorite make it to our list? Let us know in the comments!

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