Market Leader makes the real estate market much easier to navigate. This platform helps you capture, convert, and close leads more effectively, from new lead generation to managing client relationships. I reviewed how effective Market Leader is for generating and managing leads, its ease of use, the value of its cost, and its effect on your business. I looked at Market Leader reviews along with its advanced features, pricing, and usability to conclude whether or not it’s the right choice for your real estate needs.
My Verdict on Market Leader & Why You Should Trust It
I’m an experienced real estate writer and former real estate operations executive who has taken the time to consider and try many real estate platforms. I deeply understand what every real estate business person needs and faces as a challenge, so I invested the time to review these tools and give you accurate and reliable insights in this Market Leader review. My hands-on experience and in-depth research into the feature set of Market Leader, user feedback, and market positioning ensure this review is comprehensive and trustworthy.
Market Leader is a robust, end-to-end real estate process automation tool that ranges from lead generation to deal closing. It provides a suite of tools covering all real estate marketing and client management phases. With comprehensive features and a user-friendly interface, it is a mighty companion for any serious real estate professional. That said, you have to balance the platform’s benefits against the cost, which can be a pricey expense for an agent, depending on their deal flow.
Market Leader Alternatives
While Market Leader can provide a lot of tools within its comprehensive suite for real estate professionals, there may be some cases wherein looking at the alternatives that provide more pocket-friendly pricing, customization, or the ability to integrate with present systems in the best possible way would be necessary. Other real estate lead generation platforms can provide different strengths, such as affordable monthly fees, extended customer service support hours, or AI capabilities.
 | Leverages advanced AI capabilities to personalize follow-up communication and predict lead behavior | Zurple Review | |
 | Highly rated by customers for its robust predictive analytics and marketing automation | Smartzip Review | |
 | Extended customer support hours, providing more accessible and timely support | CINC Review |
| Leverages advanced AI capabilities to personalize follow-up communication and predict lead behavior | Zurple Review | |
| Highly rated by customers for its robust predictive analytics and marketing automation | Smartzip Review | |
| Extended customer support hours, providing more accessible and timely support | CINC Review |
Market Leader Reviews: What Current Users Think
The existing users’ experiences help identify Market Leader’s actual performance. Analyzing user feedback helps us understand just how much Market Leader satisfies the needs of real estate professionals and what the users like or feel it lacks. Market Leader received an overall customer rating of 4.47 out of 5 on Cuspera. Here is what others are saying in their Market Leader reviews:
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“I’ve been using Market Leader leads for almost a year now, and I’ve had lots of success with them. I’ve had two closed listings from these leads and have gotten at least two buyers from sign calls for those listings. The leads are very reasonably priced and I typically get more leads than I pay for each month. Love it”!
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“I’ve been a REALTOR® for less than a year, and I’ve been buying leads from Market Leader and don’t intend to ever stop doing that. I want to be able to buy even more!”
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“We’re capturing leads from all over the country, thanks to the competitive advantage that Market Leader gives us. Market Leader Business Suite is the best tool out there and providing leads is what keeps agents with our office.”
Even though so many customers like the richness in features and functionality in their Market Leader reviews and all the leads it offers, experiences are not all positive. For some, challenges arose that affected the user’s experience. Let’s look at a negative review of one user from G2 to present a balanced view of the performance of Market Leader.
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“Service isn’t good after your signed up. I just talked to a gentleman that started lecturing me about why I signed up. I requested to cancel my service and then the lecture started. Bottom line, I’m not happy with your product and would like to cancel my contract. I will also pass this information on to other agents I’ve spoke to who inquired about the company.”
Key Features of Market Leader
Market Leader is full of features geared towards making the process of real estate easy and productive. It offers an all-rounded toolkit to help agents at each stage of their business, from lead generation and management to marketing automation and client engagement. These features are designed to help real estate professionals capture more leads, stay organized, and close deals efficiently. Now, let’s dive into some standout features that make Market Leader an asset for real estate agents.
Mobile Application
The mobile application enables any real estate agent to continue working on the go. It facilitates the management of contacts, leads, and even marketing activities directly from your smartphone or tablet. Given the real-time notifications and the ease of access to data on clients, responding to queries, making appointments, and recording updates are easy without being deskbound. This flexibility ensures that agents can stay productive and be connected even when they are out of the field, enhancing the ability to deliver service to clients in a timely and efficient way.
Social Media Integrations
The social media integrations provided by Market Leader enable real estate agents to seamlessly integrate their CRM with popular social networking websites like Facebook, Twitter, and LinkedIn. It gives the agent an automated way of marketing their listings and interacting with potential clients across various social media channels. With this integration, agents can attract more leads without much manual effort by increasing their reach and building an online presence.
Exclusive Real Estate Leads
One of the significant strengths of Market Leader is the ability to generate and manage real estate leads. One of its standout offerings is access to exclusive real estate leads through partnerships with HouseValues, Leads Direct, and Network Boost. These platforms enable agents to directly receive high-quality, targeted leads, ensuring a steady flow of potential clients. By leveraging these exclusive lead sources, real estate professionals can maximize their lead generation efforts and focus on converting prospects into successful transactions.
Customizable Website
Agents can create custom Market Leader websites to engage and convert prospects into leads. It has websites focused on agent branding and customizable templates for property search functions and lead capture forms.
With a professionally done website builder, agents will grow their online presence and be able to display listings, share market insight, and even provide relevant resources to prospects. This marketing opportunity adds credibility to the agent and helps enhance his lead generation and high-quality lead-capturing ability from online channels.
Engagement Co-pilot
The engagement co-pilot in Market Leader has acted like a virtual assistant to the real estate agent in staying engaged with Market Leader real estate leads and clients through automated and personalized communication. It can send personalized emails, schedule follow-ups, and reminders for key activities to ensure agents have consistent, meaningful interactions with their contacts.
By automating routine engagement activities, the engagement co-pilot allows an agent to manage other strategic sides of his business and ultimately improve client relationships while increasing productivity.
Market Leader Pricing
You may be wondering how much Market Leader costs. While most competitors are quite upfront about their pricing, Market Leader does not transparently post its price on its website, nor is there a free trial or tiered pricing. Below is a breakdown of what you can expect for costs:
- Market Leader Professional (for individual agents): $189 per month (includes a $20 data services fee)
- Market Leader Teams (for small real estate teams): $329 per month for up to 10 users on the same account
- Market Leader Business Suite (for teams and brokerages): Custom pricing
Leads products—can be added to any of the above software products:
- Network Boost: $399 per month for an average of 25 leads per month. The price includes the Market Leader Professional software system, which is required for agents who want to use Network Boost leads.
- Search engine lead products (HouseValues and Leads Direct): Generally $25 to $50 per lead, depending on your market. Leads in markets like Boston and Los Angeles are typically more expensive than leads in more affordable markets like Kansas City.
Methodology
Our team of real estate-focused analysts and editors researched many lead-generation platforms to give real estate professionals the best options. We have studied Market Leader’s features in depth, including its unique lead-generation capabilities, ease of use, value for money, and support provided. Market Leader reviews from users also contributed to understanding how well it performed in the real world and whether people were satisfied with it.
We aim to deliver to real estate agents and brokers that can assist their decision-making and workflow optimization in a very competitive market. This commitment to researching and reviewing products fairly ensures that our readers get the most efficient and effective reliable information that will make them well-rooted in success in the industry.
Here’s how we came up with our Market Leader review:
- Pricing: 3.44 out of 5
- We evaluated Market Leader’s cost-effectiveness and the value it offers relative to its pricing structure.
- Lead gen software features/general: 4.63 out of 5
- We assessed the platform’s comprehensive set of tools designed for general lead generation and management.
- Advanced lead generation features: 3.5 out of 5
- We looked at Market Leader’s advanced capabilities, such as exclusive lead sources and lead quality.
- Help and support: 2.5 out of 5
- We rated the availability and quality of customer support, noting the lack of live chat and 24/7 assistance.
- Customer rating: 3.44 out of 5
- We compiled and analyzed user reviews to gauge the overall satisfaction and effectiveness of the platform.
- Export score: 3.75 out of 5
- We evaluated the ease and efficiency of exporting data and integrating Market Leader with other tools and platforms.
Read more about our methodology here.
FAQs
How much would this lead generation platform be?
The pricing for lead generation platforms will vary based on the leads’ features, quality, and quantity. Basic platforms start at $20 to $50 per month, offering simple lead capture and management tools ideal for solo agents or small teams. The more advanced platforms that offer features like automated follow-ups, integrated marketing tools, and detailed analytics can cost from $100 to $300 per month or more.
Another factor is that those services offering exclusive or higher-quality leads usually come at a premium and may run into several hundred dollars per month, depending on the volume and location. It’s important to weigh these costs against the expected ROI.
Will any lead generation platform integrate with my existing CRM?
Most lead generation platforms support the integration of popular CRMs, allowing seamless data transfer and synchronization. This integration will import all leads captured through your lead generation platform into your CRM to manage all contacts and workflows in one place.
This kind of integration will help you smooth out your operations, reduce manual data entry, and enhance lead tracking and nurturing across the sales cycle. When choosing a lead generation platform, ensure it integrates with the prevailing CRM. The process of integration should also give you little hassle. With a perfectly integrated system, you can improve your efficiency and data organization, increasing your productivity.
How do I measure the success of a lead generation platform?
Several KPIs might have to be measured to gauge the success of a lead generation platform. The most critical KPIs include the number of leads generated and conversion rates. These two measures bring home how well the program brings in clients and then turns those people into actual clients.
Cost per lead will let you know how much money you are wasting on generating leads, while the return on investment will give you a broad view of what value this platform is bringing to your business. Again, in-depth analytics and reporting features can help you understand these metrics to ascertain the platform’s effectiveness if they are offered within it.
The Bottom Line: Is Market Leader Worth It?
Market Leader equips real estate professionals with powerful lead management, integrated marketing features, and custom websites and is easy to use. Their training resources and branding features make it worth the cost and provide value-added help to agents maximize productivity and efficiency. At the same time, it can be expensive for solo agents or small teams, while other users may find the customization possibilities too limited. The other thing is that it is chock full of different features, so using all of them will be a learning curve for anyone who isn’t so tech-savvy.
Overall, Market Leader is suitable for people with a budget looking for an all-in-one solution to help them in their real estate operations. If the Market Leader pricing is a principal factor in your decision or you need further customizations, it pays to shop around. Market Leader reviews can provide additional insights into whether it fits your specific requirements. Ultimately, your CRM should align with your business needs and resources.
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