Finding high-quality real estate leads is more crucial than ever to stay ahead of the competition. Offrs is an industry leader in real estate lead generation, providing predictive analytics that pinpoints which property owners are likely to sell. It saves time and maximizes conversion rates by having agents work on prospects with the greatest potential. My review will detail how the platform works, key features, Offrs reviews from current users, and how it stands out in the saturated field of lead gen tools. Let’s dive into how Offrs can increase your business!
The Close Scorecard
My Verdict on Offrs & Why You Should Trust It
As a meticulous real estate technology tracker, I spent hours researching and testing lead generation platforms to offer agents sound insights. My immense experience lets me provide an in-depth Offrs review and draw sharp conclusions based on a profound understanding of the product and needs of real estate professionals at large.
What differentiates Offrs from the rest in the ocean of lead generation tools is its advanced predictive analytics and the ability for agents to obtain exclusive leads that their brokerages may otherwise not provide. Offrs’s value for agents lies in its leverage of artificial intelligence to identify potential sellers before their homes ever hit the market. However, like any other tool, it may not always fit into the wheelhouse of every real estate agent, especially those looking to represent buyers.
All in all, Offrs provides a rather well-built lead gen solution, especially for those users who benefit from the early stages of seller leads. After a close look at the feature set, usability, and value proposition, I came to this conclusion so that you can use this review as a guide in your decision-making process.
Offrs Alternatives
Some agents might look for other alternative lead generation platforms due to cost, the learning curve for its advanced features, or the need for an all-in-one platform that covers more in terms of marketing and CRM tools. Exploring other options could provide a better budgetary fit, more functionality, or a better match with the overall business strategy.
 | Allows agents to create IDX websites for lead generation | CINC Review | |
 | Can distribute leads via round-robin to team members | Market Leader Review | |
 | Provides access to voicemail scripts that can help agents convert leads | Zurple Review |
What Current Users Think of Offrs
Offrs has quite a mix of reviews from all its users, with an overall customer rating of 3.3 out of 5 on Sitejabber. Some agents have found value in its Big Data capabilities and lead generation. Others’ experiences have been quite varied. Before deciding, it’s helpful to read Offrs reviews to see how other agents have benefited from the platform.
⭐⭐⭐⭐⭐
I can’t say enough about the team at Offrs. They work hard to make their customers happy. Many people don’t understand marketing or how much effort it takes to truly run a business, and I can say having Offrs as a partner was a good choice.
⭐⭐⭐⭐⭐
I personally license a lot of data to fuel my marketing campaigns, and this company has provided me with the best data I have found (including the big data companies). I leverage it mostly to target the right homeowners with my services. It’s definitely worth investing if you are looking to grow your business.
⭐⭐⭐⭐⭐
I got my first listing with Offrs. Lead Feed is very cool. All types of seller leads in one place. The automated email marketing system has allowed me to reach out to quality leads without having to spend hours manually researching and crafting emails. It’s so easy to use and the results have been amazing! Our first Just Sold campaign was a great success! Consistent marketing helps to keep your business top-of-mind for leads, even if they are not yet ready to list.
Some real estate agents have expressed concerns about certain aspects of the platform, which have contributed to the overall rating. Here is what one user had to say about their less-than-ideal experience.
⭐
This product is not at all what they say in their videos, they sell you on the likelihood of these sellers selling in the next few months, but it’s not true. The system in difficult to use. There is very poor training if any and is really just a waste of time and money.
Key Features of Offrs
Offrs has positioned itself as a top option for any real estate agent looking to harness the power of predictive analytics for their lead generation. Offrs believes it’s arming agents with the edge they need to win listings by providing leads for potential sellers before they ever hit the market. Its technology and approach set it apart in the crowded lead generation space. Below, we’ll run through five top features that help Offrs stand out as a real estate professional.
Free Marketing Plan
It includes a free marketing plan as part of the full service offered by Offrs. This plan provides a personalized way for agents to maximize their lead generation effort by suggesting how many leads are needed from Offrs for agents to reach their desired gross commission income. The plan also considers the zip code agents are interested in to obtain their lead number. The marketing plan gives agents a starting point for helping them reach their desired financial goals from the platform alone.
Exclusive Leads
One of the standout features of Offrs is its exclusive leads offering. Unlike other platforms that sell leads to multiple agents, Offrs exclusively provides leads within a specified territory. This uniqueness reduces competition and increases the chances of converting that lead into a client. This specificity allows an agent to focus on cultivating these leads without fighting for the same prospects as other professionals.
ISA Team
Another critical factor that makes Offrs standout is the ISA Team. This team of inside sales agents ensures pre-qualification of leads, so the agents only deal with people ready to engage. They make the initial contact, confirm interest, and gather details necessary to make it easy for the agents to follow through on closure. This support layer streamlines the lead conversion process and generally raises productivity.
Predictive Seller Leads
Predictive seller leads are at the very core of what is offered by Offrs. Using sophisticated algorithms coupled with big data analysis, Offrs points out those homeowners likely to sell soon. Knowing exactly when people sell lets real estate agents get in touch before they list their properties, providing a much-needed edge in securing new listings. One of the biggest reasons agents join Offrs is this predictive lead generation accuracy, which allows them to get an edge over the competition.
Lead Capture Ads
Offrs also provides lead capture ads and landing pages designed to help agents generate leads directly from their online advertising campaigns. The ads are specifically set up and optimized to capture contact information from interested prospects and place it directly into the agent’s lead pipeline. With Offrs handling ad creation and targeting, agents can focus on converting the leads into clients. It’s a great feature for real estate agents and those looking to grow and attract new business through digital marketing.
Offrs Pricing
Offrs has variable pricing depending on the size of the region or zip code that an agent would want to target but requires a 6-month commitment to a contract. This pricing scheme allows agents to scale their lead generation efforts according to their budget and desired market coverage while committing to a longer-term investment. It is also worth noting that the pricing may vary by zip code, and no free trial or free plans are available in Offrs.
Subscriptions start as low as $200 per month to target a region with about 4,000 homes. For example, for those targeting coverage of a whole zip code, it would cost around $300 a month for nonexclusive access and $600 per month for exclusive rights to the leads of a specific area. Their pricing model is a per-property fee, wherein Offrs charges $0.05 a month for every property in a targeted area and $0.10 per property if someone wants exclusivity.
Methodology
Our team at The Close performs extensive research to identify a list of the most efficient lead-generation platforms for real estate professionals. With due care, we have considered Offrs’ ability to generate leads, available features, ease of use, pricing framework, and quality of customer support extended to users. In addition, we went through user feedback and ratings to find out if Offrs serves its purpose and meets the requirements and expectations of real estate agents.
Accurate and reliable insight empowers agents and brokers by allowing them to make informed decisions in a very competitive marketplace. Through this research, we aim to provide our readers with the critical information required to succeed in real estate.
How we came up with our Offrs.com review:
- Pricing: 3.75 out of 5
- Assessed the cost of plans relative to the value offered and compared to other platforms
- Lead generation features: 4.38 out of 5
- Evaluated the platform’s core lead generation capabilities, focusing on predictive analytics and exclusivity
- Advanced lead generation features: 3.38 out of 5
- Reviewed the availability and effectiveness of more sophisticated tools beyond basic lead generation
- Customer service: 2.5 out of 5
- Considered the methods for contacting support and the consistency of the assistance provided
- Customer rating: 3.06 out of 5
- Looked at how past clients rated the platform and its popularity
- Expert score: 3.88 out of 5
- Derived from expert analysis and hands-on experience with the platform’s overall performance
Read more about our methodology here.
Frequently Asked Questions (FAQs)
How do I ensure the quality of leads generated from the platform?
The first thing to do is to find a reputable lead generation platform for the accuracy and reliability of the leads. Demand platforms that work alongside deep data analytics and predictive algorithms for more targeted leads. Having leads available further qualifies them through initial outreach to verify the kind of interest and how prepared that lead is for engagement in a real estate transaction. Also, you can trace how leads perform throughout. Many agents also use other users’ feedback and reviews to determine whether lead-generation platforms produce quality leads.
What is the usual conversion rate of leads obtained from such platforms?
On average, the conversion of leads can vary strongly with the platform, the quality of leads, the market in which you operate, and your follow-up strategy. Real estate lead generation converts at average rates of 1-5% on most platforms. However, good agents can still achieve higher conversion rates with active follow-up by nurturing the lead with a well-structured follow-up system. This critical metric is vital to evaluate further in setting realistic expectations and calculating your potential return on investment.
How will the lead generation tool or platform integrate with my existing CRM and marketing tools?
Do take into consideration the integration with your current CRM and marketing tools. Many solutions allow direct integration with the most popular CRMs, so the leads automatically import and categorize and are in the already-set management process within your system. This integration smooths your workflow to ensure you can follow up, nurture, and convert leads efficiently. Before you settle for a platform, check if it is compatible with your other tools. See how easily integration would work and what further setup or customization would be needed.
The Bottom Line: Is Offrs Worth Your Money?
Unparalleled analytics and exclusive leads, combined with a free marketing plan, make Offrs perfect for the agent looking for seller lead generation. Its ISA Team provides further value in pre-qualifying leads for agents who need the team to support their lead-generation efforts. However, limited customer service hours and a lack of advanced CRM features could be detractions, along with committing to a required 6-month contract with no free trial.
If you’re at a point in your career where you are ready for more seller leads and securing exclusive opportunities, the price through Offrs is a worthy investment. It may be short on advanced features and top-tier support, but no one can match its real estate lead generation capabilities to help any agent looking to get ahead in the market.
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