One of the most affordable and effective ways to stay top-of-mind with clients and prospects is by creating and sending out regular newsletters. They are a great way to showcase your expertise with niche audiences and inform them about market trends and industry news. I’ve compiled a list of the 20 best real estate newsletter templates to execute your newsletters.
1. Color-blocked Two-page Newsletter
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Price:
Free
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Format:
PNG, JPG, PDF
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Editor:
Canva
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Best for:
General marketing or updates (customizable for your audience)
This real estate agent newsletter template takes a modern approach to a simple, classic newsletter design. It includes space for three short paragraphs, three statistics, one featured property, detailed contact information, and plenty of images. Its distinct color blocks differentiate sections, helping build brand recognition. This visually impactful and well-organized template will reinforce your professionalism and expertise.
2. Visual Newsletter With One Focus
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Price:
$14 per month
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Format:
PNG, JPG, PDF
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Editor:
Flipbooks
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Best for:
Staying top of mind with current homeowners or previous buyer clients
This real estate newsletter template is unique because of its simplicity. Instead of covering multiple topics, it includes multiple pages for one topic—home renovation ideas. This highly visual real estate newsletter template has a simple, powerful, and eye-catching design and format. However, it also includes plenty of space to describe your ideas and even mention how the home improvement tips have helped your clients in the past.
3. Multipage Free Real Estate Newsletter Templates
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Price:
Free
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Format:
PNG, JPG, PDF
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Editor:
Canva
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Best for:
New and specialized listings or general real estate market updates
Sending multipage newsletters allows agents to provide clients with more in-depth content. This real estate newsletter sample has two pages and is formatted similarly to a magazine or newspaper. It provides plenty of space to showcase various content, like market updates, featured properties, local news, or real estate tips. Its customizable design makes it easy for agents to customize their branding and content to a specific audience.
4. Brand-building Real Estate Newsletters for Agents
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Price:
Subscription at $10 per month or $120 per year
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Format:
PNG, JPG, PDF
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Editor:
Canva
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Best for:
New or growing agents who want to establish their reputation and brand
Many newsletter templates for real estate agents are ideal for building your real estate brand and establishing yourself as an industry expert. With a large realtor headshot, logo, and a large heading, thi
5. Traditional Newspaper Layout
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Price:
Starts $2.99 per asset
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Format:
AI/EPS and JPEG
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Editor:
Adobe applications
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Best for:
Newsletters focused on data like market reports, real estate updates, local news, or events
Real estate newsletter templates resembling a traditional newspaper are perfect for agents who want to provide their audience with a mix of information. The template has several columns and a classic layout to accommodate market updates, featured properties, local news, etc. The traditional newspaper-style newsletter layout is familiar and can resonate with a demographic that formerly enjoyed physical newspapers.
6. Bundle of Seasonal Real Estate Newsletter Topics
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Price:
$35 for bundle
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Format:
PNG, JPG, PDF
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Editor:
Canva
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Best for:
Residential real estate leads and clients
The most effective real estate newsletters will contain information that is highly relevant and interesting to their clientele. One way to consistently create newsletters with relevant information is by including seasonal content like winter decorating ideas in January or spring home maintenance tasks in April. This newsletter template bundle consists of 12 months of newsletters with multiple pages, consistent and customizable branding, and seasonal topics.
7. Interactive Real Estate Newsletter Template
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Price:
Free
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Format:
HTML, PDF
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Editor:
Unlayer
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Best for:
Driving traffic to a real estate website and targeting multiple audiences, including buyers, sellers, or a real estate niche
One of the benefits of using newsletters in your repertoire of marketing materials is their versatility. While many real estate newsletter examples are physical papers sent in the mail, you can also send digital newsletters through email or text. In fact, email newsletter templates for real estate agents are ideal for generating leads since readers can simply click buttons or links to visit specific listings, landing pages, and contact forms.
8. Contemporary Magazine-style Newsletter
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Price:
Subscription at $14 per month or $168 per year
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Format:
PNG, JPG, PDF
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Editor:
Flipbooks
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Best for:
Real estate agents or teams wanting to display a high level of professionalism with detailed information; could be ideal for luxury audiences, previous clients, buyer leads, or seller leads
With a contemporary layout and design, this realtor newsletter template is designed to resemble a modern magazine. Agents can provide their clients with a virtually stunning newsletter, creating a sense of excitement for each new issue to be released. Plus, this template includes six pages with multiple formatting options to fit a variety of types of content.
9. Local Guide Newsletter
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Price:
$6.17
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Format:
PDF
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Editor:
Canva
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Best for:
Current residents in your farm area, clients relocating to your area, or new residents
If you want your newsletter to stand out from others, consider doing a “local guide” or “community newsletter” instead. Highlight local attractions, events, businesses, schools, and amenities, providing valuable insights into the lifestyle and culture of the area. You will enhance your clients’ sense of belonging and loyalty by offering personalized recommendations, local events, and up-to-date community details. Becoming the go-to neighborhood resource is also a highly effective way to generate real estate referrals.
10. One-page Real Estate Newsletter Template
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Price:
Subscription at $10 per month
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Format:
PNG, PDF, HTML
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Editor:
Venngage
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Best for:
More frequent newsletters, like weekly or bi-weekly; niche audiences with educational content
While there are many benefits to multipage, magazine-style newsletters, there are equally as many benefits to straightforward single-page newsletters. A smaller text and information make it easy for busy clients to read and digest. A one-page format lets agents focus on one important topic, which can build an authoritative presence on specific niches or topics. Agents can also spread out their marketing content through multiple newsletter mailings.
11. Renting vs Buying Newsletter
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Price:
$15
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Format:
PDF
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Editor:
Canva
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Best for:
Marketing to current renters and first-time home buyers
This newsletter template is specifically designed to educate potential buyers on their housing options. It is a magazine-style template with multiple pages and includes the pros and cons of both renting and buying. This template allows agents to provide a valuable resource to help potential clients make an educated decision about renting or buying. Although this isn’t a typical style of real estate newsletter, it is an ideal way to show individuals in the early stages of their home search that you can be their trusted advisor.
12. Seasonal Newsletter for Real Estate Seller Leads
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Price:
$6.24
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Format:
PDF
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Editor:
Canva
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Best for:
Real estate seller leads and current homeowners
Tailored specifically for homeowners considering listing their properties, this newsletter template bundle includes designs for all four seasons. It includes seasonal tips and strategies for enhancing curb appeal, staging homes, and maximizing selling potential during different times of the year. Potential sellers are particularly interested in local market data and how it impacts their decision about whether or not to sell their home, so that is an important element in a newsletter for listing clients.
13. Realtor Newsletter Template With Landing Page Design
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Price:
Free
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Format:
PNG, PDF, HTML
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Editor:
Venngage
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Best for:
Agents wanting to build more brand recognition with landing pages
A unique idea for your real estate newsletter is to create a design that looks like a website landing page but can be delivered via mail, email, or even social media. This type of design will stand out against other real estate marketing materials and build brand recognition by mimicking your website. Stand out even further by providing a link or QR code on this newsletter design to a matching landing page on your website.
14. Real Estate Newsletter Templates for Teams
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Price:
Free design, printing starts at $2
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Format:
PDF
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Editor:
Breakthrough Broker
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Best for:
Building brand recognition for a real estate team
If you’re part of a real estate team, choose a newsletter template with space to introduce the team members and showcase your team’s expertise and unique strengths. This type of template allows you to build the team’s brand and differentiate themselves from competitors. These newsletters can include team photos, bios, and success stories so agents can humanize their team and create a sense of community and trust with their audience.
15. Commercial Property Newsletter Template
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Price:
Free
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Format:
JPG, PNG, SVG, PDF
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Editor:
Xara
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Best for:
Commercial real estate clients and real estate investors
For agents marketing to commercial real estate clients, look for real estate newsletter samples with a corporate-style design like this one. Keep in mind that the content should also be adjusted to cater to businesses, investors, or rental property owners. Not only do property details like terms, pricing, and price per square foot change dramatically with commercial properties and clients, but your marketing strategy will also differ.
16. Email Newsletter for Active Buyers
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Price:
Free
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Format:
Zip, HTML, PDF
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Editor:
Unlayer
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Best for:
Potential or current real estate buyer leads
When you work with buyers, especially in competitive markets, being in constant communication with your clients is crucial. Listings can go on the market and sell quickly, so using a real estate newsletter to show clients that you are always looking for their needs is beneficial. This email newsletter template is simple and to the point. It includes eye-catching visuals, a small amount of text, and multiple new listings.
17. Infographic Newsletter Template
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Price:
Free
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Format:
PNG, PDF, HTML
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Editor:
Venngage
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Best for:
Commercial real estate clients, investors, and property managers
Many real estate newsletters for agents include a limited amount of data because most residential real estate clients aren’t interested in detailed reports. However, this infographic with multiple charts, graphs, and statistics is ideal for clients focused on the financial side of properties, like real estate investors and commercial property owners. It organizes incredibly detailed information into visually appealing graphics and succinct data points to show the agent’s expertise and help data-driven clients make informed decisions.
18. News-focused Newsletter Template
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Price:
Subscription at $10 per month or $120 per year
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Format:
PNG, JPG, PDF
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Editor:
Canva
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Best for:
Real estate agents, brokers, and teams wanting to communicate their expertise on the real estate market
Some real estate agent newsletter templates are designed to look like a newspaper, but this template is designed with a strategic focus on sharing news in the real estate industry. This template is ideal for updating your real estate farm area on real estate market changes, like interest rates, new laws, new developments, or upcoming events. You’ll demonstrate your expertise in the real estate industry by sharing timely and updated information and educational resources. Additionally, a time-sensitive newsletter can create a sense of urgency and encourage readers to take action.
19. Visual Real Estate Process Newsletter
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Price:
Subscription at $24 per month
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Format:
PNG, PDF, HTML
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Editor:
Venngage
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Best for:
Corporate clients, real estate investors; could be customized for residential leads and clients
For people outside of the real estate industry, the processes involved can be extremely overwhelming. This template provides a visual step-by-step explanation of investing in real estate. However, it could be customized easily for residential real estate clients seeking guidance and reassurance before, during, and after a real estate transaction. By demystifying the real estate journey and offering valuable insights about what to expect at every stage, agents can build trust with leads and help motivate clients to start the process.
20. Home Equity Report Newsletter
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Price:
$24
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Format:
PDF
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Editor:
Canva
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Best for:
Current homeowners and potential sellers
When homeowners start thinking about moving to another property or selling their home, they need essential information about their current home’s value and the state of the real estate market. With this home equity report newsletter, you can provide valuable insights into a client’s financial health and the potential of their properties. It includes ten pages with visually appealing charts, data points, and explanations of each one, making it a powerful strategy to get more listings.
Tips for Creating & Customizing a Realtor Newsletter Template
Before you start customizing your templates and including them in your real estate drip campaigns, take note of these helpful tips:
Tip 1: Identify Your Target Audience
Defining your specific audience and goals is crucial before creating a newsletter. Who are you targeting with your newsletter, and what do you want them to do? If you are trying to generate first-time home buyer leads or for sale by owner leads, use this target audience to tailor your content and approach to maximize your results.
Tip 2: Provide Valuable Real Estate Content
Your newsletter should provide valuable content relevant to your audience. This content could include market updates, industry news, tips for buyers and sellers, or even a success story detailing how you did it. By providing valuable content, you can position yourself as an expert in your field and build trust with your audience. Some topics you can cover in your monthly real estate newsletter templates include:
- Selling a home
- Saving money for a downpayment
- Deciding whether to downsize
- Preventing foreclosure
- Solutions for expired listings
- Purchasing a rental property
- Curb appeal ideas
- Improving property value
- Local neighborhoods to move into
Tip 3: Use Clean & Professional Newsletter Real Estate Templates
Choosing an attention-grabbing design and layout that fits your brand is just as important as your newsletter content. Eye-catching design elements like graphics, images, and color schemes make your newsletter visually appealing. Make sure you also choose a layout that is easy to read and navigate, which will help recipients read all the content, whether it is delivered online or as direct mail.
The good thing about newsletter templates for real estate agents is that they are customizable. When you find a template that fits your brand, don’t hesitate to change the content or theme to fit your needs for your specific audience. Additionally, it’s crucial to design your newsletter to be mobile-friendly since many recipients will read it on their phones. A responsive layout ensures your content looks great on any device.
Tip 4: Include a Compelling Call to Action (CTA)
If you want your audience to schedule a consultation, visit your website, or follow you on social media, you must communicate what action you want them to take. A strong CTA will help you generate leads and move your audience further down the sales funnel.
Tip 5: Be Consistent in Sending Out Newsletters
Similar to sending out real estate email templates, consistency and frequency are critical to the success of your newsletter. Choose a regular schedule and stick to it. Whether you send your newsletter monthly or quarterly, ensure consistency with your timing. This extra attention to detail will help your audience anticipate your newsletter and make it a regular part of their routine.
Tip 6: Monitor Your Real Estate Email Newsletter Templates’ Performance
If you’re delivering your newsletter online, use an email marketing platform like Mailchimp or Constant Contact to track your newsletter’s performance. This way, you’ll see the campaigns’ effectiveness, allowing you to tailor your strategy to your subscribers’ needs.
Tools & Resources for Creating Real Estate Newsletters
Creating a professional-looking newsletter tailored to your audience’s needs and interests may seem daunting. Fortunately, various tools and resources are available to help you create effective newsletters. These tools provide real estate newsletter samples, customizable templates, software to perform email marketing, and forms to capture leads. All these tools and resources help agents streamline the creation of realtor newsletter templates and optimize their content engagement.
 | Individuals and teams wanting a versatile and easy-to-use graphic design program |
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 | Agents and teams looking for professional and luxurious designs |
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 | Small businesses wanting a user-friendly platform for email and marketing |
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 | Agents and teams seeking a direct mail program with customizable designs and mailing lists |
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 | Real estate professionals wanting an all-in-one CRM |
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| Individuals and teams wanting a versatile and easy-to-use graphic design program |
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| Agents and teams looking for professional and luxurious designs |
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| Small businesses wanting a user-friendly platform for email and marketing |
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| Agents and teams seeking a direct mail program with customizable designs and mailing lists |
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| Real estate professionals wanting an all-in-one CRM |
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Frequently Asked Questions (FAQs)
How to make a newsletter for real estate?
How do I make a good newsletter template?
Does Microsoft Word have a newsletter template?
What Microsoft program is used to make newsletters?
Bringing It All Together
Creating and sending out regular newsletters is a great way to stay top-of-mind with your current clients and leads. Using newsletter templates for real estate agents, you can easily create professional and engaging newsletters to build your business and nurture relationships. Whether you specialize in luxury properties or market updates or simply want to check in on your contacts, there’s a template that perfectly fits your needs.
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