An attractive and effective real estate brochure is a must-have when launching new listings or farming your area, and as leave-behind marketing materials when pitching new buyers or sellers. Even in our increasingly digital world, a thick, glossy brochure is a classic, highly effective marketing strategy.
In this guide, we’ve compiled a list of the top seven real estate brochure providers. Collectively, they offer hundreds of brochure templates you can choose from. We also highlight 27 of our favorites for you to consider when building your print marketing library, plus our tips for increasing your brochure return on investment (ROI).
Get Three Free Real Estate Brochure Templates
If you’re looking for free real estate brochure templates that you can edit, print, and use at your events this weekend, The Close has you covered. Click below to access three Close-exclusive real estate brochure templates.
Are Real Estate Brochures Worth the Money?
Real estate brochures offer a solid ROI. Often costing mere pennies on the dollar, brochures are an easy and cost-effective way to reach a wide audience. Whether you’re farming, marketing a specific listing, or building brand awareness, brochures are economical, effective, and efficient.
As our marketing director, Kaydi Rainey, points out:
“In the age of digital marketing, print pieces like real estate brochures remain essential for homebuyers. In our industry, these tangible materials provide a tactile, immersive experience, instill trust and credibility, and leave a lasting impression.”
Top 7 Real Estate Brochure Template Providers of 2023
| Template Provider | Price | Best For |
|---|---|---|
| ProspectsPLUS! | From $1.16 per unit | A large variety of designs and styles + mailing services |
| LabCoat Agents | Membership starts at $59 per month | Stylish templates specific to real estate industry |
| VistaPrint | From 9 cents per unit | Budget-friendly designs |
| Breakthrough Broker | From 45 cents per unit | Luxury property brochure marketing |
| Etsy | Around $5 per template | Affordable, customizable templates in a range of styles |
| Coffee & Contracts | Membership starts at $54 per month | Easy-to-use templates across a variety of marketing materials |
| Agent Crate | Membership starts at $29 per month | More flyer templates than brochures but excellent design and thoughtful templates |
The Close Recommends
If we had to pick a single real estate brochure company to recommend, it would be ProspectsPLUS!. Here’s why:
- Huge variety: ProspectsPLUS! has brochures in just about every format and size. They might not be the most design-forward option, but there’s a brochure template for every situation.
- No membership fee: Some providers require a monthly subscription to access brochure templates, but ProspectsPLUS! works well for one-off projects.
- Mailing services: Save yourself so much hassle by skipping the post office. Give ProspectsPLUS! your contact list and they’ll mail them for you.
Our Favorite Real Estate Brochure Templates for 2023
Featured Property Brochure Templates
So much goes into marketing a home for sale: getting the word out to your sphere, hosting successful open houses, and, of course, deploying effective marketing materials, including well-designed real estate brochures.
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Favorite feature:
We like that these examples of featured listing brochures let the photos do the work. Add in the details you need and your contact information, and brochures like these will do the homeselling for you.
Luxury Property Real Estate Brochure Templates
When you’ve got a high-end listing, you want to make sure all your marketing materials reflect its quality and character. Make sure the brochures are printed on heavy paper and are consistent with your branding. These high-quality marketing collateral pieces will make your listing shine and fill your lead funnel.
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Favorite feature:
We especially like the examples of multi-page brochures that let the photos take center stage. Extra points for adding features like a floor plan and copy that evokes emotion, such as “Welcome home.”
Farming Real Estate Brochure Templates
Real estate farming is a marketing strategy where you position yourself as the local expert on all things real estate in one specific neighborhood. For successful farming, you’ve got to deliver a steady stream of valuable information to the residents of that area, and real estate brochures do just that.
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Favorite feature:
We like these examples because they deliver value to the targeted audience, whether that’s giving an update on the local market or announcing a nearby sale. We especially like the low-pressure tone of these brochures. They’re not salesy; they’re friendly.
One-off Real Estate Brochure Templates
Whether you’re expanding your team or helping prospects understand the homebuying process, sometimes you need to plan for marketing and promotion collateral for situations that don’t come up as often. Being ready with the perfect brochure could be the key to converting a cool lead into a hot one.
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Favorite feature:
Here are some of our favorite real estate brochure templates for special occasion messages. These examples are eye-catching and pack in a ton of information.
Tips for Increasing Your Brochure ROI
There’s no question that real estate brochures are a crucial tool in the agent’s marketing arsenal, but here are some tips so you get the biggest bang for your buck.
What Should a Real Estate Brochure Include?
Of course, it depends on your message and your goal, but brochures should include plenty of images to catch the attention of your audience. Copy should be minimal, short, and to the point.
It goes without saying that you should always include your contact information. And make sure you’re adhering to the National Association of Realtors’ ethical guidelines and standards of practice on marketing.
🤔 Should You Use a Real Estate Brochure Box?
A real estate brochure box—often hung from a yard sign or on its own stand in front of the property—is a popular strategy for getting your real estate brochures in the hands of more people.
Some agents don’t like the real estate brochure box because they think it robs them of the opportunity to have that first interaction with a potential buyer. However, if your brochures are well-designed and display all your contact information, a real estate brochure box can be an excellent lead qualifier.
Bringing It All Together
Whether you’re showcasing a new listing, inviting the neighborhood to an open house, or getting the word out, real estate brochures are a powerful marketing tool that can help you close more deals.
Tell us about you so we know what to send.
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