Realtors nowadays are all about creating real estate videos, but many are missing the mark regarding their main goal—generating and nurturing leads. That’s why I’ve compiled 15 best real estate marketing videos that successful agents use to fill their customer relationship manager (CRM) with high-quality leads. Not only will I break down why each video is so effective, but I’ll also provide you with expert advice on creating your own. To top it off, I’ve included some killer tips to ensure your videos are irresistible and keep your audience hooked.
Educational Real Estate Marketing Videos
In 2023, the average consumer watched 17 hours of online videos per week, an increase from 10.5 hours in 2018. These are the must-have videos for every real estate agent. Why, you ask? It’s simple: everyone dreads making a mistake when conducting a real estate deal. So, grab clients’ attention with a fear-of-missing-out (FOMO) title, and then reassure them with your expert knowledge of your educational content. It’s a win-win! Check out these four excellent examples of educational real estate videos with FOMO titles to get inspired:
1. How to Spot Property Repairs & Issues Before You Buy!
Why this video works: LeAnn’s powerful title is guaranteed to spark a fear of missing out on any potential buyers. Plus, the content is incredibly valuable and full of practical tips that you can implement immediately.
What we love: LeAnn’s relaxed and friendly style makes watching this highly informative video a breeze. And the insights she provides are simply fantastic.
How to recreate this video: Creating this kind of real estate marketing video is super easy. All you need to do is pick your chosen real estate video topics, jot down some bullet points, grab a good ring light and microphone, and get in front of your iPhone or camera. It’s crucial that the audio is crystal clear and your audience can see your face clearly. Adding captions would be the icing on the cake.
2. Common Mistakes to Avoid When Selling a House
Why this video works: Who wants to risk making a costly mistake when selling a home that they’ve invested so much in? Jeb nails the common missteps of inexperienced sellers, offering valuable insights to help others avoid potential pitfalls.
What we love: Jeb’s many years of experience and skill at using personal stories to make his points are inspiring and show how powerful personal expertise is in creating video content. His natural presence on camera proves the value of practice and the unique perspective that personal experience brings to video content. This should encourage you to share your stories and experiences in your videos, making them more relatable and engaging.
How to recreate this video: To create this real estate marketing video, start by picking a topic your audience needs to know about. Then, write a script using bullet points and practice before recording. Use a high-quality microphone for good audio and a ring light directed at your face for clear visibility. Remember to pay attention to your videos’ thumbnails. Jeb effectively uses easily visible text and an attention-grabbing title. A cut-out image with the right expression also works well.
3. Should I Get a Home Warranty? (Peter Lorimer, PLG Estates)
Why this video works: Peter’s energetic and concise approach simplifies home warranties, a complex real estate topic. The video’s less than three-minute duration is a key factor in maintaining audience engagement.
What we love: Peter’s personality and high energy make this highly watchable. Feel free to let your personality shine through when creating your videos.
How to recreate this video: As of the last update in 2023, 91% of business owners use video as a marketing tool, an all-time high since data was initially collected in 2016. This video, though short, is a result of careful planning. Select a topic, draft a bullet point script, and rehearse before filming. Ensure high-quality audio with a good microphone. Consider adding background music to enhance the video’s energy and a brief intro to set the tone.
4. Dos & Don’ts Before Closing Day on Your Home
Why this video works: First-time homebuyers often dedicate significant time to researching homes and learning about the buying process. However, many still feel apprehensive about the closing process. Niki expertly breaks down the dos and don’ts, providing valuable guidance to help ease the minds of future buyers.
What we love: Niki’s video is a perfect example of real, relatable, and totally unfiltered content. Niki feels like a friend who just happens to drop some incredible advice. This relatability is key to creating engaging content. And speaking of attention-grabbing content, if you’re struggling with crafting compelling titles that create FOMO, we’ve got you covered. Dive into our ultimate guide to real estate copywriting rules that professional writers swear by.
How to recreate this video: Niki shot this awesome video in her car. You can totally make your own, just like it! Grab your phone, speak directly to the camera, and share your expertise. It’s a good idea to plan what you want to say, but feel free to be yourself and let the creativity flow!
Real Estate Listing Walk-through Videos
Did you know that listings with drone photography sell 68% faster than listings without them? Therefore, when creating videos to sell houses, it’s crucial to highlight the property’s most attractive features. Plenty of fantastic house videos are available on the internet. Sharing your videos on platforms like YouTube and Instagram can expand your reach and attract potential buyers, enhancing your professional image. Let’s explore three captivating house videos that can significantly impact your sales.
5. Touring a Breathtaking Penthouse on Billionaires’ Row
Why this video works: This tour of the new development was incredibly professional, yet the agent managed to create a welcoming and fun atmosphere rather than being stiff and pretentious.
What we love: Check out the guy in this video—he’s not a movie star. He’s a real estate agent. He’s totally chill and down-to-earth, perfectly complementing this sleek and luxurious NYC penthouse.
How to recreate this video: Capture stunning footage by hiring a professional videographer to create a cinematic masterpiece. Alternatively, you can showcase your in-home listing using a high-quality camera for your walk-through videos. Make sure to use a tripod to highlight the property’s features in front of the camera.
6. 270 Falling Star Bozeman, MT
Why this video works: Check out this video for an exclusive peek into life at this stunning mountain retreat. Join Julie, the interviewer, as she casually sips a cup of coffee, strolls around the house in her cozy socks, and even starts drawing a relaxing bath. The video is designed to help potential buyers envision themselves living in this beautiful home.
What we love: We absolutely adore this video’s fun and relaxed vibe. Home should be a place of ultimate comfort, and Arison and Julie have truly outdone themselves in cultivating a wonderfully cozy ambiance in this stunning mountain retreat.
How to recreate this video: Creating a professional-looking video may appear complex, but it’s within your reach! Streamline the process by adopting some techniques from the experts. Invite a partner to join you for a casual interview, showcasing the standout features of your property. Just like in the example, capture moments of enjoying your property’s activities. Unleash your creativity while drawing inspiration from this video. And, of course, remember to seek your seller’s permission before you begin filming.
7. Touring an Incredible Model Unit w Ryan Serhant at The Huron
Why this video works: Over the past years, Ryan Serhant has worked hard to create the most distinctive personal brand in the real estate industry. Every content he releases, including this video, showcases his unique personal brand.
What we love: Ryan’s videos testify to his infectious energy and genuine passion for his work. His dynamic personality and captivating smile are not only engaging but also powerful tools for drawing in the audience.
How to recreate this video: Get your real estate photographer’s walk-through and drone footage to create an impressive marketing video for the apartment building. Ask them to capture the grand opening and film you in the listing to improve the walk-through experience. If you’re working with developers, consider interviewing them to share what makes the project unique. This will add a personal and authentic touch to your marketing efforts.
Agent Introduction Videos
Imagine trying your best to reach out to every new lead personally, but life is getting in the way. You may be on the road, in a meeting, catching some shut-eye, or fixing breakfast for your daughter. That’s where a captivating introduction to real estate agent videos comes in. To make your video stand out, consider including testimonials from satisfied clients, adding powerful background music, or having another agent or broker interview you. Get inspired by these four examples that bring all these tips to life.
8. The Kristina Kremidas Team
This video works: Kristina stands out due to her infectious passion for real estate. Her genuine enthusiasm for her work is a unique trait that makes collaborating with her appealing. Who wouldn’t be drawn to someone who truly loves what they do?
What we love: Kristina’s video doesn’t just exude strength and confidence. It radiates it. It captivates viewers with the feeling that she can conquer anything and, in turn, inspires them to believe in their own potential to join her journey.
How to recreate this video: This exceptional video is a testament to the power of professional video production because 73% of homeowners say that they would prefer to list their home with an agent who uses video. It features professionally shot, slow-motion footage of Kristina in various settings, from serene park scenes to bustling New York City streets. The undeniable quality of the video, paired with captivating music and narration, elevates the content to a whole new level.
9. Meet Cherise Wynn
Why this video works: Cherise’s video is a testament to the power of community. She starts by addressing the one thing every buyer wants to know more about—their community—fostering a sense of connection and engagement.
What we love: Cherise’s genuine love for her city and its residents is palpable. She showcases her connections, and her charisma shines through, inspiring us.
How to recreate this video: The best parts of this video are the personal touches. Cherise takes you through a day in her life—grabbing lunch to go from her favorite spot, getting a jog in, doing yoga in the park, chatting with folks in the neighborhood, and more. This personal touch can inspire and motivate you to showcase your own unique experiences.
10. A KW Homecoming: Mega Agent Sean Moudry Returns to Leave a Legacy
Why this video works: The interview format creates a relaxed and engaging atmosphere, allowing Sean to share his numerous achievements over his 28-year career without appearing boastful.
What we love: Sean’s true self shines through naturally in this format. This style of agent introduction video emphasizes authenticity and is a powerful tool for connecting with your audience.
How to create this video: Opt for the interview format where your broker or another agent interviews you. This approach is highly effective as it allows for unscripted, conversational answers. You and the interviewer can collaborate beforehand to outline a few key questions, but the real magic happens when you let your answers flow naturally on camera.
11. Meet Brenda DiBari
Why this video works: The professional video editing and soothing music perfectly match the luxury properties Brenda sells.
What we love: Brenda’s professional video reflects her calming personality. It gives you the sense that things will be smooth and relaxed when you work with her.
How to create this video: Start by collecting tons of your B-roll or hire someone who can provide it. Next, have your videographer take some shots of you in your listings, walking through and sprucing the place. The main piece of this video is the voice-over. You’ll want to work on getting your story down—maybe even with a copywriter—to ensure it’s just right.
Client Testimonial Videos
We all know that anonymously written reviews on platforms like Zillow or Yelp can be taken with a grain of salt. 39% of video marketers have created video testimonials, making this the most popular use case for video marketing in 2024. It’s easy to fake reviews with just a few glowing sentences. To truly stand out and provide genuine social proof, consider recording client testimonial videos whenever you can.
12. Post & Company Real Estate Client Testimonial Video
Why this video works: It not only has great music and an authentic testimonial setup, but it also starts with a powerful display of team branding. This element enhances the video’s appeal and instills a sense of belonging and unity among the viewers.
What we love: This video is intentionally devoid of an agent. It feels like an objective person (maybe the camera operator) is conducting the interview. This deliberate choice enhances the video’s authenticity, making the past clients’ shared experiences feel more trustworthy. This reassurance is crucial in building confidence and trust among the viewers.
How to create this video: You should already be capturing videos of your clients sharing their positive experiences of working with you on social media. These testimonials showcase your success and make your clients feel valued and appreciated. You just need to splice in some photos and videos of the homes you’ve sold, add some nice music, and boom!—an instant classic. Finish off with your logo screen.
13. The Hawkins—A Testimonial Video | Mandy Saldana, REALTOR
Why this video works: Like the Post video, this video begins with the brokerage branding, incorporates captivating music, and presents the testimonial as a genuine conversation. The clients share their journeys, making the footage significantly more relatable and regal for the viewers.
What we love: We love this young couple’s story and how they relied on their agent to find the perfect home. They’re sweet, relatable, and genuine, and you can’t help but believe them.
How to recreate this video: It’s as simple as reaching out to one of your past clients and asking if they would be open to sharing their experience in a video testimonial. This video features a young couple narrating their real estate journey, with time-lapse photography adding a unique touch.
14. Trusted Los Angeles Real Estate Agent Finneus Egan | Client Testimonial
Why this video works: In this video, the editor ingeniously weaves in scenes of the agent hugging, embracing, celebrating, and giving a tour of the client’s home, even though only one person is speaking. This creative approach showcases the agent’s personality and exceptional listing marketing skills and underscores their profound impact on their clients’ lives.
What we love: This past client’s story is genuine, heartwarming, and a testament to the agent’s exceptional service. She raves about how she couldn’t have asked for a better realtor, and her words carry the weight of authenticity. The video is short and incredibly well-done, capturing the agent’s caring and attentive nature in a way that resonates with the audience.
How to create this video: Contact a previous client and inquire if they’d be open to sharing their story in front of a camera. Capture footage reflecting the emotional connection between the agent and the client, add background music, and create a compelling video. The great thing is that you can create multiple videos with different clients, each showcasing the unique bond between the agent and the client.
15. Greg Guinto—Real Estate Agent Testimonial
Why this video works: This video is not just a heartwarming story of a couple on the hunt for their dream home but also a testament to the crucial role a real estate agent can play in making dreams a reality. It’s filled with captivating footage of the agent in action, showcasing the personal connection he builds with his clients and stunning pictures of the beautiful homes they visited.
What we love: What sets this video apart from others in this list is the action shots of the agent working with the couple in the testimonial. That footage is pure gold because it shows the agent’s expertise and ability to build trust with his clients. It’s a kick-start to building that crucial ‘know, like, and trust’ factor.
How to recreate this video: This example is actually from the media company that created it. Invest in a great videographer to create a gem like this one. The extra money spent on high-quality videos that showcase your expertise is an investment that can yield significant returns.
Tips & Tricks for Recording Real Estate Marketing Videos That Get Leads
Explore essential tips and tricks for creating compelling real estate marketing videos. Whether experienced or just starting, these insights will help you engage your audience and generate valuable leads through your video content. Let’s learn how to master the art of recording real estate marketing videos for great results after checking out the best video ideas for realtors.
- Invest in a high-quality microphone and a stabilizer for your phone.
- Break up complicated topics into multiple videos.
- Consumers remember 95% of the information they receive from video, compared to only 10% when reading it. Therefore, ensure that simple graphics and charts are used when possible and that music is added.
- Have a game plan. Write out your scripts before you start shooting.
- Shoot some practice walk-throughs and schedule your video for a sunny day.
- 84% of video marketers say that video has helped them successfully generate leads. Thus, add a call to action (CTA) or a lead magnet to the description.
- Hire a photographer and videographer to get that professional final product. Also, invest in a professional editor.
- Don’t just recite your agent bio. Talk about your family or personal life.
- Have a friend or fellow agent preview your video before you post it.
- Approach clients for a video testimonial a week or so after closing.
- Consider combining your introduction video with some client testimonials.
- Try to shoot all your testimonials in the same place so you can combine three or four short testimonial videos into one.
- Keep your videos short and sweet (aim for 1–2 minutes max) because 66% of users say they pay the most attention to short-form videos.
- Use an engaging thumbnail image to entice clicks (or use a GIF to encourage clicks). Also, use real estate hashtags.
- Make your videos mobile-friendly and accessible to all viewers.
- Test, measure, and optimize your videos based on engagement metrics.
Equipment Needed to Shoot Real Estate Videos
When it comes to being creative, using the right tools is crucial. While smartphones can help you start creating videos for real estate, taking your ideas to the next level requires investing in high-quality gear. Consider adding a top-notch DSLR camera and a few videography tools to make your real estate videos stand out. Here are some suggested pieces of video gear that will help you achieve a professional touch:
- Digital single-lens reflex (DSLR) camera: One of the best starting cameras for real estate professionals is the Canon Rebel T7. It can help you get a crystal-clear video without too many settings to learn on your own. Get the camera on Amazon.
- Wide-angle lens: A wide-angle lens is not just a tool in real estate photography. It’s a necessity. It’s the key to capturing the entire room in your videos, giving your viewers a comprehensive view of the property. Get the wide-angle lens from Amazon.
- Microphone: Whether you plan to talk directly to your camera or create narration, you need a microphone that can prevent distortion. Get a microphone on Amazon.
- Selfie stick, tripod, or gimbal: These are all video stabilizers that help prevent your video from shaking as you walk around. Get this equipment on Amazon.
- Supporting gear: Remote triggers, external flashes, and flash diffusers are key real estate photography tools that will make video creation look more professional with less effort. Check out this equipment on Amazon.
Tips on How to Use Video in Your Real Estate Emails
Want to take your real estate emails to the next level? Here are some real estate agent video ideas that you can incorporate into your email marketing strategy:
- Introductory videos: Record a short, personalized video to welcome new subscribers to your email list and introduce yourself and your brand.
- Listing videos: Embed videos of your latest listings to give your subscribers a more immersive, engaging experience of the property.
- Testimonial videos: Share video testimonials from your happy clients to build social proof and showcase your success stories.
- Educational videos: Create how-to videos or market update videos to provide value to your subscribers and position yourself as a trusted expert.
- Holiday greetings: Record a warm, personal holiday greeting to show your appreciation for your subscribers and spread some cheer.
By leveraging the power of video in your real estate email marketing, you can create a more engaging, effective, and memorable experience for your readers. So, don’t be afraid to hit record and start putting your best face forward in your emails.
FAQs
Where can I post or promote my real estate videos?
After making your awesome video, it’s time to get the word out! Promoting your video is about making it accessible and exciting for your audience. Let’s make it easy for everyone to find and enjoy your fantastic content!
- Post it on all your social media accounts. You have multiple options for your social media marketing, like Pinterest, Facebook, Instagram, Reels, TikTok, LinkedIn, and YouTube, which boasts an incredible audience of over two billion users. Share the link with your friends, family, and colleagues who might be interested in real estate transactions. Let’s make some connections happen! To help you get started, check out our real estate social media templates here and Instagram hacks here.
- Post it on your website. If a buyer is interested in a listing and wants more details, they can check out the virtual tour directly on your website. It’s a great way to get a feel for the property and explore it at your convenience.
After you’ve crafted and shared your video, remember to monitor its impact. Use tools such as Google Analytics to identify which pages receive the most views and conversions. This will give you insights into whether your real estate video creation efforts were truly worthwhile.
Should I use captions or text overlays on my real estate marketing videos?
Absolutely! If you’re creating real estate videos, consider using captions or text overlays to enhance the viewing experience. Captions are not only helpful for those who are deaf or hard of hearing, but they also make it easier for everyone to follow along. Additionally, text overlays allow you to provide extra information and highlight key features in the video.
Is adding CTA to my videos necessary?
Yes! Include a strong CTA to all your videos. Ask viewers to like, share, and comment, and provide easy links to your website. Don’t forget to add your contact details, like your phone number and email address, in the video description. This makes it simple for viewers to contact you with real estate inquiries or learn more about buying properties.
Bringing It All Together
Capturing the power of video content is essential for a successful real estate marketing plan. There are countless ways to create compelling real estate marketing videos highlighting your unique style and brand. By embracing these innovative video ideas for real estate agents and strategies, you can kick-start an exciting video marketing campaign to attract more prospective clients.
Do you have any real estate videos you’re particularly proud of? If so, share them here!
