Kate Evans

Are you in the absolute best city for your real estate career?

All across the country, top producing agents and teams are starting to get back to basics. The laser like focus on digital marketing, whether through Facebook ads, SEO, or display ads, has been slowly giving way to something more central to a Realtor’s bottom line: Relationships.

There’s plenty of advice for homeowners about what not to say when selling your house.

If you want to successfully market a property and build a brand, creating a memorable experience for your potential buyers and advocates is one of the best things you can do. There’s even a fancy new name for it: experiential marketing.

For many people, the word “networking,” makes them want to hide under the covers.

At The Close, we always have our finger on the pulse, so we know that some real estate trends come and go, and some change our industry forever.