Once the New Year’s confetti has been swept away, it’s time to spruce up your marketing and re-engage your database. I’m here to help with that. I’ve assembled 12 “Happy New Year” real estate marketing messages for 2024 you can use in your emails and social media channels to give your efforts a higher payoff. Successful agents rise to the top in this real estate market by doing what others aren’t willing to do—making more meaningful connections. Download our 2024 Real Estate Marketing Calendar if you want help doing just that all year.
Download the 2024 Real Estate Marketing Calendar
12 ‘Happy New Year’ Real Estate Marketing Ideas for January
1. Happy New Year Digital Card
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Subject line:
Happy New Year!
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When to send:
Send these on December 31 or January 1
Kick the new year off with a thoughtful digital card to your real estate database. You can create these in Canva and send them to your past clients, sphere of influence, fresh leads, or anyone you think might enjoy a lovely email greeting from you. If you want to double down on your Happy New Year real estate message, send a physical card via snail mail in addition to your digital one. Who doesn’t love getting pretty cards in their mailboxes?
Don’t let leads slip through the cracks! You worked hard to add those leads to your database. Now, make sure you handle them with the proper care. Use the easy tips in the article below to get the most out of your email marketing efforts.
The Complete Real Estate Email Marketing Guide for 2024
2. Real Estate Market Predictions
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Subject line:
What will the market look like in 2024?
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When to send:
Send any time after January 1
It’s no secret that many people question where the market is headed. Being the industry expert you are, you can be a source of information for your entire community. You follow industry news and trends, study your market, and have your thumb on the pulse. Who better to share predictions for real estate in your community than you?
Need some visuals to illustrate your point? Check out the amazing graphs, infographics, and charts from Keeping Current Matters that you can share with your sphere. You can even use them in your New Year’s posts on social media. Be sure to sign up for their newsletter to get fresh graphics in your inbox.
Check Out Keeping Current Matters
3. Market Update
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Subject line:
Will the real estate market stabilize in 2024?
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When to send:
Send these anytime between January 2 and 31
Along with your 2024 predictions, your community also wants to know what the local market is like. You can share stats, prices, the number of homes sold in your geographic farm, current sales pending, and everything in between with your New Year real estate marketing strategy. Your community of followers will thank you for keeping them in the loop. Offer free home valuation for anyone interested.
Don’t worry—we have many templates and ideas to share. Check out our real estate email templates article to get started.
26 Best Email Templates for Real Estate Leads
4. Funny Memes
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Subject line:
{Use a line from one of the memes without the punchline} Ex: Me, on the first week of January…
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When to send:
Send these around mid-January to get the biggest bang
Memes help us connect when they show what we’re all collectively thinking. It’s cathartic and brings us all a little closer—all with one small giggle. Find funny memes on Instagram or Facebook and share them with your database.
We at The Close often post complete lists of fun real estate memes you can download and share with your people. Partner with Coffee & Contracts if you want access to tons of brilliantly funny memes from one of the best meme-makers to kick off your New Year’s real estate marketing. Each month, you’ll get access to a fresh batch of social media templates, including fresh memes from The Broke Agent, to share across all your channels. Pick your favorite one and share it with your database.
5. Vendor Spotlight
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Subject line:
Best {insert service or product} in town?
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When to send:
Send these mid-January through the end of the month
I love to share a little love for my favorite vendors and local businesses around town who helped me get through the holidays with my sanity intact. Shout out to your favorite lender, coffee shop, closing gift source, or the salon that keeps your nails looking perfect. Write a small feature article (no more than 500 words or so) about their services or even conduct an interview where the owner answers some questions about their business. Be sure to get some pics of them doing what they do best in their office. Include it in your email, and send them a copy too.
6. Share a Client Story
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Subject line:
{The cliffhanger part of the story} Ex: It looked like we wouldn’t make it (to closing)…
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When to send:
Send these toward the end of January
If you have a funny, scary, or triumphant story that you can share about one of your clients, particularly how you helped them through a precarious situation, share it with your email list and post it on your socials. You don’t have to include the names of your clients. But if you want to do that, get their permission first. If you can get them to share their story on video, that’s even better. Nothing tells potential clients how awesome you are, like a good story demonstrating your skills.
7. The Coolest Homes That Are Still on the Market
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Subject line:
Would you live here?
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When to send:
Send these anytime after the first week of January
Real estate portal addiction is a real thing. People are naturally attracted to and curious about homes and spend time scrolling through listing portals like Zillow or realtor.com. The portals are designed to keep you engaged, much like social media. And people are spending more and more time on these portals, even if they’re not in the market.
So, tap into that psychological advantage and entice your readers with some interesting homes in your market. If there’s an eye-catching, super-sized luxury home or a crazy house on the hill, share those listings with your email list and create a social post pointing out the fun features.
Be sure to bring your message back to how you can help with any real estate needs in the new year, whether they want to list their home, find a new one, or both.
8. Seller’s Checklist
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Subject line:
Are you ready?
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When to send:
Send these the second week of January
If homeowners consider selling in 2024, you can share valuable information with them in your New Year real estate marketing. Share a checklist of what they should do before they list their home. Or you can share a list of renovations and repairs with the highest return on investment. Giving your readers tips they can use will put you in the lead when it’s time to choose a real estate pro they can count on to help them sell their home.
9. Community Events Calendar
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Subject line:
What’s happening around town?
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When to send:
Send these as early as possible–the first week of January (and around the 15th). You can send these out every month once you get started.
Many local organizations will publish a new list of happenings as soon as we flip to the next year—take advantage of this by curating them for your audience. I love creating a fancy calendar in Canva with upcoming events in the community and sharing it with my database. You don’t have to send an entire year’s worth of events at once. You can send a list of events happening in the next two weeks. Send those out twice a month, and your readers will love the added reminders. You can even repurpose those events as posts on your social media to double up your marketing efforts.
If you want to take your marketing to the next level, become the neighborhood expert everyone turns to. Parkbench will help you become the hyperlocal resource in the know for events, local news, business info, and, of course, real estate. Ready to rock your ‘hood?
10. Answer Those FAQs
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Subject line:
{A question from your readers you’re answering in the email} Ex: How will the interest rates affect my buying power?
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When to send:
Send these around the middle of the month. You can make this a regular thing in your email campaigns or newsletter.
If you get a lot of the same questions over and over again from clients, use them. Chances are, if a few people have asked, many more people didn’t but would still like to know the answer. Answering those FAQs will help you kick-start your new year, preparing your database and social followers to make a move in 2024.
11. Offer a Home Valuation
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Subject line:
How much is your home worth in 2024?
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When to send:
Send these the first week of January
After all the market ups and downs, you’re bound to have homeowners curious about how much their property is worth. This timing is perfect to offer a home valuation from your real estate comparative market analysis ahead of the busy real estate season in the spring. Let your readers know that you are happy to prepare a comparative market analysis (CMA) that will give them the current value of their home. And if they’re interested in selling in the next few months, you can help with that too.
12. Start a Newsletter
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Subject line:
{The title of the big news article in your newsletter} Ex: 5 ways homebuyers can prepare for a tougher market
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When to send:
Send these the second week of January ahead of Martin Luther King, Jr. Day
I’ve shared a lot of Happy New Year real estate email ideas to send out, but why stop there? You can make this a monthly occurrence simply by creating a fancy-schmancy email newsletter. After all, email reigns supreme as the best way to communicate with your audience, with the highest return on investment (ROI) over practically every other channel at $36 for each $1 spent. That’s an awesome ROI.
You can easily create a weekly, monthly, or quarterly newsletter with a customer relationship manager (CRM) like Wise Agent. Their email and newsletter templates make life easier for you, so you don’t have to stress over the creation part. Just plug, play, and even automate.
Take some of these Happy New Year real estate emails and turn them into a newsletter. Send it out to your sphere regularly. Once you start, the key is consistency, so only commit to a schedule you can stick to. If you create a newsletter, your content will keep you top of mind and be seen as a valuable resource to your community.
Need some more ideas for starting your newsletter? Check out Emile L’Eplattenier’s article for some additional inspo.
35 Proven Real Estate Newsletter Ideas (+ Template Tips)
Your Take
Now is the time to re-invigorate your existing list and nurture new leads to dominate the market as it continues to shift. Be proactive with your marketing efforts in 2024—your business will benefit.
You don’t have to make things complicated when communicating with your database. It only takes a few minutes a week to reach out to your people and let them know you care enough to share value.
Have you created your 2024 marketing calendar yet? What are your big plans for the new year? What challenges do you see coming? Share your strategies in the comments.
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