How the Challenge Works

You should be able to share one post a day for the next 30 days. We’ve provided the topic you must post daily, so plan ahead and be your most creative self. Feel free to share these posts as Instagram Reels, YouTube Shorts, Pinterest pins, Facebook Stories, or TikTok videos! You can share your post on whichever social media platform you have, but of course, the more, the better. Are you up for The Close’s challenge? Good luck!

The Close wants to see your progress in the challenge, so use this hashtag so we can repost your content and see how you’re doing: #theclosecontentchallenge

30 Days of Content Creation Challenge Tasks

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Day 1: A video walk-through of a listing

Day 2: Your opinion on a trending real estate topic

Day 3: Share some purchasing tips to first-time homebuyers

Day 4: Your funniest real estate story

Day 5: Top three habits that changed your life

Day 6: Why you started your business

Day 7: Share a real estate myth

Day 8: Your top three favorite real estate books

Day 9: A real estate meme

Day 10: An “accepting new clients” post

Day 11: A real estate horror story

Day 12: One lesson you’ve learned as an agent

Day 13: A poll asking for your followers’ opinions on a real estate subject

Day 14: Your favorite movie or television show

Day 15: A client success story

Day 16: A point-of-view (POV) reel

Day 17: A real estate tool or resource you can’t live without

Day 18: A real estate public figure you look up to

Day 19: A shoutout to a local business in your community

Day 20: The first property you’ve ever sold

Day 21: A real estate trivia

Day 22: An uplifting quote

Day 23: A future community even you’re looking forward to

Day 24: A hot take on real estate

Day 25: Show off your expertise with a tip to sellers

Day 26: An appealing real estate statistic

Day 27: A photo of your favorite listing

Day 28: A positive review from a past client

Day 29: A day-in-the-life reel

Day 30: Promote your website

How to Successfully Complete Our Real Estate Content Creation Challenge

1. Brainstorm & Plan Your Content in Advance

Create a 30-day content calendar outlining your daily social media posts. Here’s what our in-house social media strategist Kathleen Rock says about planning your content:

“When you’re coming up with content ideas, consider your behavior as a social media user. What are you looking for on different platforms? What gets you to stop scrolling? Social media users spend hours a day online, and content gets repetitive. What can you post that quickly captures their attention?”

Kathleen Rock, The Close in-house social media strategist

If you need help crafting creative content, check out Coffee & Contracts’ stylish, customizable social media templates for Facebook and Instagram. The company designed its tools to save you time from worrying about the types of content you’ll post.

2. Be Consistent in Your Posts

Content creation for real estate involves generating informative posts, valuable insights, and consistency. When are your followers online? Try scheduling your content for the first few days at the same time each day and see if it’s working for your audience. Here’s another tip from Kathleen Rock: 

“Consistency is key when posting on social media—not just for your followers, but also for the algorithm! However, don’t post for the sake of posting. Ensure your content provides value, whether entertaining, engaging, or educational.”

3. Use Real Estate Keywords & Hashtags Strategically

Adding relevant keywords and hashtags to your captions increases your chances of appearing on Instagram’s Explore page, where people who don’t follow you will see your content. We encourage you to unleash your creativity, so feel free to tag us in your posts for this creative challenge!

4. Social Media Marketing

Don’t just rely on one social media platform for this content creation for real estate agents. Use sites like Instagram, Facebook, TikTok, YouTube, and Pinterest to reach a wider audience. What you publish as a post or story on Instagram can be shared on your YouTube Shorts or TikTok, and vice versa. As always, be creative!

5. Monitor Your Progress

As you complete the social media challenge, track the performance of your content to see what’s effective for your followers and what isn’t. Monitor key metrics such as reach, engagement, and follower growth. Which day did you gain the most followers? Which types of content are working and getting the most comments and shares? Use this data to adjust your strategy and improve your posts.

6. Stay Authentic & Have Fun

Most of all, be true to yourself. Only publish posts that reflect your brand, interests, and values. Engage with your audience, reply to their comments, answer their questions, and initiate conversations as you do the social media challenge. Remember, authenticity is a strong social media strategy that builds trust among your audience.

Your Take

I hope this 30-day content creation challenge will help instill consistency in your posting routine. Challenge yourself to stay committed to building your brand and crafting valuable content daily. Keeping your social media accounts active will strengthen your presence on social media, create a deeper connection with your followers, and even get more leads. Do you have more content ideas for your fellow agents? Share them in the comments!

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