1. Buyer Advertising Lead Script

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Hi, [buyer’s name]! This is [your name] from [your real estate agency name]. How are you doing today?

I see you’re interested in seeing [address of property]! It’s a great property. I have a few questions for you to make sure I can help you, then we can go check out the house! Do you have about five minutes available right now?

• How long have you been looking to buy a house?
• What made you click on the [Facebook/Google] ad for more information?
• What is your time frame to buy a home?
• What is the description of your ideal property? Bedrooms, baths, ranch/split level/condo?
• What is your budget?
• Do you already have an agent?
• Do you have a lender lined up?
• Is [insert email] still a good way to reach you?
• Can I email you some additional properties that match your criteria?

Great, those are all the questions I have! I will make an appointment for the first property right now, and I’ll send over some other properties by [date or time]. Do you have any questions or thoughts for me?

You can reach me with questions at this number any time, and I’ll [text/email/call] you in just a little bit with details about your house showing. I’m excited to see what we find for you!

Watch Chastin J. Miles, an entrepreneur, author, and real estate agent, and his team perform a live role-play on how to use the buyer advertising lead script. Chastin also offers advice on getting more appointments with buyers and sellers, including conveying urgency and ensuring you deliver value to potential clients, such as a comparative market analysis (CMA), during the call.

• Our expert advice: This realtor script speaks directly to homebuyers who have already taken action online to contact you, so they will be more likely to respond positively to your call. Show them you care about helping them by asking specific questions like, “What are the must-haves in your future property?” and “Any favorite neighborhoods?” and listening to their needs. Ultimately, give them a clear next step to continue working with you and make yourself accessible for further communication.

2. Landing Page Lead Script

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Hi, [lead’s name]! I’m [insert your name] from [real estate agency name]. How are you doing today?

I see that you’re looking to buy a home soon! I’d love to hear a little more about your needs. Do you have a few minutes right now?

• Have you had an opportunity to read [insert property report name]?
• Are you seeking a property to buy in the next six months?
• Where are you moving from?
• Is this home for you and your family?
• How many people are in your family?
• What is the description of your ideal property? Bedrooms, baths, ranch/split level/condo?
• What is your budget?
• Do you already have an agent?
• Do you have a lender ready?
• Can I email you some additional properties that match your criteria?
• Is [insert email] still a good way to reach you?

Thank you so much for taking the time out of your day to talk to me! I’ll send you a few properties by [insert date/time]. Do you have any questions about buying a home?

I’d like to get your thoughts on the first few properties I sent you. What’s a good time to call you tomorrow?

[Date/time] works for me. Thank you! I look forward to talking with you soon.

• Our expert advice: Because landing pages are frequently tailored to particular clients, using them is one of the most efficient ways to produce quality leads. Additionally, customize it to record valuable data about your real estate leads. To increase the conversion rate of your landing page, speak to visitors’ specific pain points, arouse their emotions, and establish trust. In addition, a landing page’s design, messaging, mobile optimization, and compelling calls to action (CTA) are crucial to succeeding in real estate and generating leads.

If you’re struggling to create your real estate landing page, Placester can help you design your website for optimal traffic and conversion. It is a real estate-specific website creation system with integrated real estate lead generation tools, including advanced internet data exchange (IDX) listing integration tools, a simple client relationship manager (CRM), unlimited pages, custom real estate landing pages, and online customer support.

3. Buyer Voicemail Lead Script

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Hi, [buyer’s name]! This is [your name] with [insert your real estate agent agency name]. I looked over your information and found some properties for sale right now that I think you might like! I’d love to send them over and set up some showings.

You can call or text me at [insert phone number] any time, and we can start looking for your new home! I look forward to hearing back from you. Have a great day!

• Our expert advice: Leaving a voicemail gives you less time to build a lead’s knowledge, preferences, and trust factor, but sometimes the voicemail box is all you get! When using real estate lead conversion scripts, communicate with enthusiasm, expertise, and an honest desire to help the buyer find the right home. Stay on topic and specify how it would benefit the buyer to contact you, like this line: “I looked over your information, and I found some properties for sale right now that I think you might like!”.

4. FSBO Lead Script

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Hi, [lead’s name]! I’m [your name] with [real estate agent agency name]. How is your home sale going?

From what I can see of your home, I’m confident we could find a buyer quickly and sell it for top dollar. Do you have about five minutes for me to ask you some quick questions?

• What is your asking price?
• What is the lowest price you would accept for your home?
• Have you made any recent improvements to the home that should be noted?
• How long was your home on the market?
• Do you currently have an agent in our area?
• Has an agent tried to sell your property in the past?
• Are you open to relisting your property with an agent?

Well, I know you’re busy, so I appreciate you taking the time to give me more information. I have some ideas about how we could market your home effectively. Would you be open to discussing how we could sell your home as quickly as possible and get you the most profit?

What’s the best time for you?

[Date/time] would be great. I’m looking forward to talking with you then!

• Our expert advice: FSBO sellers are typically motivated by higher profits; however, they may realize over time that using a real estate agent is more effective. To successfully prospect an FSBO lead and convert them into clients, they need to believe that you genuinely have their best interests in mind. Use FSBO real estate lead scripts for agents and tweak them a little to make them your own. Now, get out there and start converting FSBOs into genuine listings.

REDX is a reliable source of fresh FSBO leads. REDX delivers your leads through Vortex, allowing you to organize, track, and tag leads. In addition, REDX provides live training, free role-playing and FSBO script practice, and a podcast to improve your skills and help you convert FSBO leads successfully.

5. High-sales Area Lead Script

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Hello, [lead’s name], I’m [your name] with [real estate agent agency name]. How are you doing today?

I’m calling because the houses in your neighborhood are extremely marketable right now. In fact, I just sold the property at [insert address here] for [insert amount] above the asking price! And I think your home could sell for even more. Have you been noticing a lot of sold signs popping up?

If you’re interested in selling sometime soon, I have just a few questions about your property. Do you have a few minutes available right now?

• Does your property have any standout features that your neighbors do not?
• Are you happy with your home?
• What price would you be willing to sell your house for?
• Have you thought about making improvements to any areas of your home?
• Have you thought of putting your house on the market lately?

Would you be open to receiving a free competitive market analysis that shows how home sales are doing in your neighborhood and how your home might be a great catch?

Great! Is your email address [insert email]? Wonderful. I’ll send over that analysis by [date/time]. Do you have any questions for me?

If you have any other questions, feel free to reach me at this number or by email. I’ll talk to you soon!

• Our expert advice: This real estate script can be used in a homeseller’s market. The script focuses on connecting with the homeowner by referencing their neighborhood and which houses you’ve sold. These leads may not have considered selling their home yet, so you’re presenting them with an opportunity they might otherwise not know they have. Sending a comparative market analysis (CMA) is a great way to stay on top of their minds, build your authority, and give them time to consider this opportunity.

6. Follow-up Lead Script

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Hi, [lead’s name], this is [your name] with [real estate agent agency name]. How are you doing today?

I’m curious about what you’ve been thinking about our last conversation! What did you think of the new list of properties I sent over?

• Would you like to set up a showing?
• Do you need any help getting the right mortgage or loan information?
• What information do you still need to help you pick your ideal property?

It seems like our next step is to [decide on your wish list/meet with a lender/set up a showing]. What times are you available between [date range]?

Great! [Date/time] works for me, too. I’ll email you some details later today, but I’m really looking forward to seeing you then!

During the follow-up call, continue to build a natural rapport, and conversions will happen more naturally. As an example, watch how Ricky Carruth, a real estate agent, speaker, author, and real estate coach, converts a lead on a live follow-up call by categorizing and scheduling a conversation with his leads and avoiding filler words or phrases like “um,” “well,” and “you know.”

• Our expert advice: Take cues from our real estate lead follow-up script. No matter what type of lead you’re following up with, this is when you’ll get the most conversions. Following up shows your potential clients that you are trustworthy and genuinely want to help them. While at it, ensure you’re not letting any leads fall through the cracks by tracking your lead communications with a real estate CRM.

Use Pipedrive’s low-cost CRM and essential real estate agent tools, such as document management tools and email marketing functionality. It also includes a sales pipeline that you can drag and drop to track the progress of your leads and focus on those most likely to convert. Set reminders and tasks to help you organize your communication and interactions with current and past clients to prioritize and nurture everyone in your pipeline.

7. Listing View Lead Script

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Hello, [lead’s name], I’m [your name] with [real estate agent agency name]. How are you today?

I see that you were looking at one of the properties on our website! Do you have a few minutes available for me to hear more details about what you’re looking for?

• What did you think of the property?
• What features were the most compelling?
• Are you looking at homes in a certain price range?
• What are your nonnegotiable features in a home?
• What kind of financing are you considering for a home purchase?
• Do you have any current doubts or concerns about the homebuying process?

Great! It sounds like your next step is to [schedule a showing/meet with a lender]. Would you like me to [connect you with a trustworthy lender/make an appointment]?

In the meantime, I’d also like to send over some other properties you might like to get your wheels turning. Is [insert email] the best email for you?

Wonderful. Thanks for taking the time to answer some of my questions! I’m excited about finding you a new home.

• Our expert advice: If website visitors don’t take action while on your website, they likely won’t remember it or return to it. That’s why personally calling a lead after they’ve viewed one of your properties is a great way to stand out. Your goal is not to sign them on as one of your clients immediately but to allow them to trust you and feel heard. This way, you’ll have fewer real estate objections in the future.

8. Referral Buyer Lead Script

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Hello, [lead’s name]! How are you doing today? I’m [your name] with [real estate agent agency name], and I got your name from [referring agent/friend]. How did you meet [referring agent/friend]?

He/she mentioned that you are looking for [insert details provider by referring individual]. Do you have about five minutes to give me more info on what you’re looking for?

• Are you thinking about buying a home in our area?
• What type of property are you interested in purchasing?
• Do you need lots of room or a smaller property that’s easy to maintain?
• Can you describe your perfect property for me?
• Do you have a budget in mind?
• Do you need to sell a home before you move here?

OK, great! I have a few listings that might be perfect for you. Is [email address] the best email for you?

I’m going to send those over later today. Do you have any other questions for me?

Great. Well, it seems like your next step is [insert details], so I will [connect them with a trusted lender/start making appointments/other].

I’m really looking forward to seeing what we can find for you!

• Our expert advice: According to the National Association of Realtors (NAR), 87% of homebuyers and sellers would recommend or refer their agents to others. The more you can grow your referral network, the more you’ll be able to boost your income. Start your call off on the right foot by using the provided real estate scripts for buyers above, establishing your connection with this lead, and asking questions about the friend who recommended you.

9. Referral Seller Lead Script

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Hello, [lead’s name]! How are you doing today? I’m [your name] with [real estate agent agency name], and I got your name from [referring agent/friend]. How did you meet [referring agent/friend]?

He/she mentioned that you are thinking about selling your home. Do you have a few minutes right now so I can hear more about what you need?

• How many beds/baths does the house have?
• What is the square footage?
• How old is the house?
• What neighborhood do you live in?
• What is your ideal sales price?
• Are you moving to another area?
• Do you have an agent to handle the sale?
• Have you tried selling your house in the past?
• If so, what complications did you encounter?

I have some ideas on selling your property to get you the most money. The next step for me is to come and tour your house. And then we can talk about the timing and marketing. When would be a good time to meet?

Great, [date/time] works for me, too! I look forward to seeing you―and your home―then!

• Our expert advice: This real estate lead script will help you build rapport, establish your standard connection with the lead, and immediately make them feel valued. After you hear their perspective and thoughts about selling their home, give them a clear next step. This could be a meeting, a house tour, or a CMA, but make it clear, easy, and appealing.

10. Expired Listings Lead Script

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Hello, [lead’s name], I’m [your name] with [real estate agent agency name]. How are you doing today?

I saw that your property was listed for sale but went off the market. How was that experience for you?

I looked at some of the details about your property, and I believe we can sell it successfully. I don’t want to take up too much of your time, but I would like to give you some hope and show you how I’ve sold expired properties in the past.

Can I send you an email at [email address]?

You live in a unique area, and there are lots of people interested in a property in your neighborhood―we just have to target them. I’ll send you this email and call you in a few days to plan the next steps. Do you have any questions for me?

If you have any questions, feel free to reach out at [insert your phone number] or email at [insert your email address].

• Our expert advice: Approaching owners of expired listings is a little different from other cold calls because more emotions and competition are involved. Before using expired listing real estate scripts, remember that these owners are probably frustrated with their previous agent and worried about their future. You might be one of many real estate agents or brokers calling them. Stand out by listening to them and giving them an expired listing letter and proof that you know how to sell expired or hard-to-sell listings.

11. Probate Referral Lead Script

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Hello, [lead’s name], I’m [your name] with [real estate agent agency name]. How are you doing today?

I’m calling because [insert partner name, and professional title, if useful] suggested that I connect with you about selling a family home. I know this is a difficult and chaotic time, and I’d love to alleviate some of your stress. Do you have a few minutes right now for me to hear more about what you need?

• How quickly are you looking to sell the property?
• How much do you want to sell the property for?
• How many beds/baths does the property have?
• What is the square footage?
• Are there any outstanding features like a pool or large lot size?
• Do you already have an agent?

That’s all my questions. Thank you for answering those during this time. Is [email address] the best place to get some more details on what selling your home would look like?

Do you have any questions or concerns for me now?

I’ll email you later today and call you back in a few days to discuss the next steps. Feel free to reach out if you have any questions!

• Our expert advice: When you call a probate listing lead, there’s a good chance they are in the middle of grief and feeling overwhelmed by selling a family home. So before using probate lead scripts, it’s essential to be sensitive to how they feel about the situation and make them feel heard. If they don’t already have a real estate agent, they might be thankful to hear from someone who understands them and knows how to help them.

Tips for Collecting Internet Real Estate Leads

Even the best scripts for real estate internet leads will go to waste if you don’t have high-quality leads. That means you must use multiple real estate lead generation strategies to find accurate contact information for people seeking real estate help. Add things like hosting an open house and building your sphere of influence.

A few of the top ways to generate internet real estate leads include the following:

• Advertising and marketing: Using Facebook or Google Ads can get your name in front of specific audiences, allowing leads to request information. They wait for your call instead of being surprised to hear from you. In addition, you can use a tool like Offrs to predict when homeowners are getting ready to sell a home and reach out to them before other real estate professionals.
• Networking: Networking will generate some of your most reliable connections and leads. Attend in-person or online events like open houses, NAR meetings, or Chamber of Commerce groups to build your network, grow your sphere of influence, and generate leads without upfront costs.
• Real estate agent referrals: Real estate agents often refer leads to other agents if those leads are outside their farm area or niche. To get the most real estate agent referrals, ensure you have a robust professional network and gain the trust of other credible agents.
• Friends and family referrals: Many real estate agents build their businesses on personal referrals since clients often find it easier to trust referred agents. Keep referral leads coming to your pipeline by consistently checking in with previous clients.
• Partnerships: Partnerships are similar to referral leads, but they come from other local businesses like mortgage brokers, lawyers, contractors, and plumbers. Look for companies that serve people with the exact same needs as your audience to get the most benefit from partnership leads.
• FSBO/expired listings: FSBO and expired listing leads are unique because they actively try to sell their home. With the right strategy and a lead generation tool like REDX, this can become a profitable niche for any agent.

FAQs: Scripts for Real Estate Internet Leads

What should you say to real estate leads?

How do you convert real estate internet leads?

What are the 4 pillars of real estate cold calling?

Bringing It All Together

Using scripts for real estate internet leads enables you to build a connection while staying on topic. Gather valuable information about the needs of your leads and build their trust. Keep your scripts polite and respectful, and stay focused on how you can solve your potential client’s problems. Have you used any of our real estate internet lead scripts? Share your experience in the comments!

The post 11 Scripts for Real Estate Internet Leads (+ Tips) appeared first on The Close.

The Close’s Top Picks for Best Real Estate Software

1. LionDesk

• Best for: CRM
• Monthly cost: Starts at $29

If you’re looking for a user-friendly and affordable customer relationship manager (CRM) as you scale your real estate business, try LionDesk. Starting at $29 per month, LionDesk provides essential tools, such as bulk email, drip campaigns, and automation, along with other features like integrated landing pages and a digital ad portal. While its artificial intelligence (AI)-powered virtual assistant Gabby isn’t included in the platform anymore, LionDesk is still an excellent option for agents who want to streamline business operations without breaking the bank.

2. Zillow Premier Agent

• Best for: Lead generation
• Monthly cost: Depends on the market; around $300 to $1,000

Created by one of the best real estate tech companies, Zillow Premier Agent is a lead generation service that connects agents with potential buyers and sellers through Zillow’s extensive network. If you use this service, you get featured in property listings, which boosts your visibility and attracts more qualified leads. Although pricing can be steep, many agents find it a valuable investment due to the sheer volume of potential clients it delivers. Additionally, Zillow Premier Agent offers tools to help agents efficiently manage these leads, such as CRM, performance analytics, and integration capabilities.

3. Zurple

• Best for: Automated lead nurturing
• Monthly cost: Starts at $309

Do you ever wish you could figure out when your leads are ready to buy or sell before they’re ready? Zurple lets you do just that. This real estate agent software is designed to help agents identify when leads are ready to move, allowing for a timely engagement. Zurple starts by generating exclusive leads for you. But instead of generic drip campaigns, Zurple’s intelligent nurturing system sends them personalized emails and texts based on their behavior. When a lead shows signs of being ready to buy or sell, Zurple alerts the agent, making it easier to step in and close the deal. It takes all the guesswork out of lead nurturing so you can focus on selling.

4. Catalyze AI

• Best for: Predictive analytics
• Monthly cost: Subscription starts at $180

Catalyze AI is a predictive analytics platform for agents to identify motivated sellers likely to sell their properties soon. Like real estate chatbots, Catalyze AI leverages advanced data analysis to help agents focus their marketing efforts on properties that will likely hit the market. You’ll receive new leads each month and begin building relationships that make you the natural choice when choosing a realtor.

5. REDX

• Best for: Prospecting and phone dialer
• Monthly cost: Starts at $50

If you’re cold calling without using a real estate phone dialer, you’re leaving money on the table. Ask any agent who cold calls. There’s no way your fingers can keep up with the numbers you need to dial or deal with voicemails, hang-ups, and wrong numbers. So if you want to start cold calling FSBOs, expired, or to effectively connect with prospects living around one of your listings, then you owe it to yourself to upgrade to REDX + Power Dialer. Even better, REDX offers The Close readers $150 off the setup price, automatically deducted when you click over to their site from this article.

6. Market Leader

• Best for: Exclusive and affordable leads
• Monthly cost: $189

Since the previous software we’ve mentioned tends to be on the pricier side, here’s a budget-friendly real estate solution that offers agents exclusive leads: Market Leader. The platform ensures you get the number of leads you expect while keeping costs manageable. Market Leader also has powerful CRM and marketing tools to help you nurture your leads. If you want to experience the best of Market Leader, check out Network Boost.

7. Curb Hero

• Best for: Open houses
• Monthly cost: Free

Formerly known as Block Party, Curb Hero provides agents with free open house sign-in software. It might not have all the bells and whistles of competitors like Open Home Pro and Spacio. Still, Curb Hero stands out with its touchless QR code sign-in, single-property websites, and the ability to gather background information. Additionally, it integrates with over 200 CRMs—all for free.

8. Styldod

• Best for: Virtual staging
• Monthly cost: Starts at $16-$23 per photo

Want to stage your property listing the quickest way possible? Use virtual staging. Styldod is a virtual staging platform that allows agents to transform unappealing or empty spaces into attractive, fully furnished properties. Agents can choose from a variety of design styles to suit their listings. Styldod offers 3D renders, furniture replacement, and virtual renovations to enhance listings and attract potential clients. For as low as $16 per photo, you’ll get your staged images in as little as 48 hours. What’s not to love about Styldod?

9. Showami

• Best for: Showings
• Monthly cost: Starts at $39

Do you currently have many property listings and don’t know how you’ll get through several showings and meetings? If you’re a busy agent who needs help showing properties, Showami is the answer. The software connects agents with other licensed agents who are available to assist. Showami operates on a pay-per-showing model, allowing agents to manage their time without worrying about losing business due to schedule conflicts. By using Showami’s services, you’ll be able to accommodate more clients and grow your business without being physically present at every showing and losing your commission.

10. Luxury Presence

• Best for: Luxury IDX websites
• Monthly cost: Undisclosed; contact Luxury Presence for pricing

Establishing a solid personal brand is key to your success if you want to navigate the high-end real estate market, and your website should be one of your priorities. As one of the pioneers in luxury real estate website design, Luxury Presence should be at the top of your list for realtors software that helps you create a stunning website. Known for crafting sleek and attractive websites, Luxury Presence offers solutions catering to luxury real estate agents. Its platform provides many design options and integrates essential tools like SEO optimization, IDX home search, and lead generation features.

11. Placester

• Best for: Website builder
• Monthly cost: Subscription starts at $29

Placester is a website builder that offers IDX integration, built-in lead capture forms, CRM for managing client relationships, and its best-selling feature—do-it-for-me concierge services. Additionally, Placester offers helpful features like prewritten content libraries and a brand-new services marketplace to help you quickly find design and tech talent. While it is no longer the most affordable website builder, Placester is still an ideal choice for agents seeking a robust online presence.

12. Canva

• Best for: DIY design and free templates
• Monthly cost: Free; subscription starts at $10

Canva makes it easy for real estate agents to create professional-looking marketing materials, social media content, and website graphics, even for those with little design experience. This real estate software for agents is popular for a good reason. At just $10 monthly, Canva lets you use various customizable templates. While the free version offers plenty of resources, subscribing unlocks additional features like a custom branding kit, premium assets, background removers for photos and videos, and a social media scheduling tool, offering even more creative flexibility.

13. Agent Crate

• Best for: Social media posting on-the-go
• Monthly cost: Subscription starts at $29

Agent Crate is an all-in-one software for real estate agents that includes customizable websites, lead gen tools, and automated marketing solutions like social media templates, email campaigns, and branded assets. Agents can easily manage their online presence and maintain branding across various channels. For only $29 per month, you’ll get access to a content library filled with ready-to-use marketing materials and a built-in design studio. 

14. Coffee and Contracts

• Best for: Marketing templates
• Monthly cost: $54

Here is another option for your real estate marketing templates, our agents’ favorite at The Close: Coffee and Contracts. This real estate software provides agents with many marketing tools and resources to help them build their brand. Coffee and Contracts’ customizable templates make it easy for agents to maintain a consistent online presence. Want to post a trendy real estate topic or educational content? Coffee and Contracts has a template for you.

15. Slack

• Best for: Communication and collaboration
• Monthly cost: Free; subscription starts at $15 per user

One of the best real estate software programs on this list, Slack is a powerful communication tool that enhances collaboration among teams and brokerages. The platform offers multiple channels for various topics and conversations, allowing agents to send instant messages, share files, and engage in huddles and video conferences. My favorite feature of Slack is how easy it is to search past messages through its history. Slack also integrates with some of the most popular office software, including Dropbox, DocuSign, Google Drive, Zoom, and Microsoft Outlook.

16. Dotloop

• Best for: Transaction management
• Monthly cost: Subscription starts at $31.99

If your office doesn’t offer real estate software like Dotloop and other perks, it might be wise to sign up and track your deals with Dotloop. Dotloop is a user-friendly transaction management software that allows agents to create, edit, and e-sign documents in one place. This functionality reduces the need for multiple tools and apps, making transactions less prone to errors. The platform improves collaboration by providing real-time updates and secure communication, helping agents stay organized.

17. Agently

• Best for: Agent coaching and goal setting
• Monthly cost: Subscription starts at $59

Looking for productivity realtors software for your small team? Try Agently. The platform provides automated agent onboarding and coaching, tailored action plans, financial goal tracker, social media templates, and more. Agently helps agents maintain consistency and efficiency in their daily operations. By automating tasks like social media posting and client follow-ups, Agently allows agents to focus on business growth, weekly challenges for their CGI goals, and client interactions.

Methodology: How We Selected the Best Real Estate Software Programs

Our expert researchers, agents, writers, and editors at The Close researched and reviewed dozens (if not hundreds) of real estate apps and software. We analyzed each software and based our top picks on the following criteria:

• Pricing
  • How does each software’s price compare to competitors? We evaluated the cost of each software, how much each subscription package is, the value of features provided, and whether it offers a free trial.
• Utility
  • We reviewed each software’s functionality and features, focusing on whether its tools streamline workflows, make agents’ lives easier, or complicate tasks even more.
• Ease of Use
  • We considered how intuitive and accessible each software is for agents of different skill levels. Was the real estate software program easy to navigate, even for beginner agents? How user-friendly was the interface? Does the software allow agents to focus on their tasks without getting bogged down by technical difficulties?
• Reputation
  • We evaluated each realtor’s software’s reputation by reviewing verified user reviews and expert opinions. How has each software’s user base grown over the years? Real estate software programs with a strong track record of reliability and positive reviews from industry experts were considered for this list.

Read more about our methodology here.

Frequently Asked Questions (FAQs)

What software do realtors use?

What software does Keller Williams use?

How do I start a real estate CRM?

Bringing It All Together

When choosing real estate agent software programs, consider how well they align with your business needs and goals. Any life-changing realtor software we’re missing out on? Let us know in the comments!

The post The Top 17 Real Estate Software Programs for 2024 appeared first on The Close.

1. Color-blocked Two-page Newsletter

• Price: Free
• Format: PNG, JPG, PDF
• Editor: Canva
• Best for: General marketing or updates (customizable for your audience)

This real estate agent newsletter template takes a modern approach to a simple, classic newsletter design. It includes space for three short paragraphs, three statistics, one featured property, detailed contact information, and plenty of images. Its distinct color blocks differentiate sections, helping build brand recognition. This visually impactful and well-organized template will reinforce your professionalism and expertise.

2. Visual Newsletter With One Focus

• Price: $14 per month
• Format: PNG, JPG, PDF
• Editor: Flipbooks
• Best for: Staying top of mind with current homeowners or previous buyer clients

This real estate newsletter template is unique because of its simplicity. Instead of covering multiple topics, it includes multiple pages for one topic—home renovation ideas. This highly visual real estate newsletter template has a simple, powerful, and eye-catching design and format. However, it also includes plenty of space to describe your ideas and even mention how the home improvement tips have helped your clients in the past.

3. Multipage Free Real Estate Newsletter Templates

• Price: Free
• Format: PNG, JPG, PDF
• Editor: Canva
• Best for: New and specialized listings or general real estate market updates

Sending multipage newsletters allows agents to provide clients with more in-depth content. This real estate newsletter sample has two pages and is formatted similarly to a magazine or newspaper. It provides plenty of space to showcase various content, like market updates, featured properties, local news, or real estate tips. Its customizable design makes it easy for agents to customize their branding and content to a specific audience.

4. Brand-building Real Estate Newsletters for Agents

• Price: Subscription at $10 per month or $120 per year
• Format: PNG, JPG, PDF
• Editor: Canva
• Best for: New or growing agents who want to establish their reputation and brand

Many newsletter templates for real estate agents are ideal for building your real estate brand and establishing yourself as an industry expert. With a large realtor headshot, logo, and a large heading, thi

5. Traditional Newspaper Layout

• Price: Starts $2.99 per asset
• Format: AI/EPS and JPEG
• Editor: Adobe applications
• Best for: Newsletters focused on data like market reports, real estate updates, local news, or events

Real estate newsletter templates resembling a traditional newspaper are perfect for agents who want to provide their audience with a mix of information. The template has several columns and a classic layout to accommodate market updates, featured properties, local news, etc. The traditional newspaper-style newsletter layout is familiar and can resonate with a demographic that formerly enjoyed physical newspapers.

6. Bundle of Seasonal Real Estate Newsletter Topics

• Price: $35 for bundle
• Format: PNG, JPG, PDF
• Editor: Canva
• Best for: Residential real estate leads and clients

The most effective real estate newsletters will contain information that is highly relevant and interesting to their clientele. One way to consistently create newsletters with relevant information is by including seasonal content like winter decorating ideas in January or spring home maintenance tasks in April. This newsletter template bundle consists of 12 months of newsletters with multiple pages, consistent and customizable branding, and seasonal topics. 

7. Interactive Real Estate Newsletter Template

• Price: Free
• Format: HTML, PDF
• Editor: Unlayer
• Best for: Driving traffic to a real estate website and targeting multiple audiences, including buyers, sellers, or a real estate niche

One of the benefits of using newsletters in your repertoire of marketing materials is their versatility. While many real estate newsletter examples are physical papers sent in the mail, you can also send digital newsletters through email or text. In fact, email newsletter templates for real estate agents are ideal for generating leads since readers can simply click buttons or links to visit specific listings, landing pages, and contact forms.

8. Contemporary Magazine-style Newsletter

• Price: Subscription at $14 per month or $168 per year
• Format: PNG, JPG, PDF
• Editor: Flipbooks
• Best for: Real estate agents or teams wanting to display a high level of professionalism with detailed information; could be ideal for luxury audiences, previous clients, buyer leads, or seller leads

With a contemporary layout and design, this realtor newsletter template is designed to resemble a modern magazine. Agents can provide their clients with a virtually stunning newsletter, creating a sense of excitement for each new issue to be released. Plus, this template includes six pages with multiple formatting options to fit a variety of types of content.

9. Local Guide Newsletter

• Price: $6.17
• Format: PDF
• Editor: Canva
• Best for: Current residents in your farm area, clients relocating to your area, or new residents

If you want your newsletter to stand out from others, consider doing a “local guide” or “community newsletter” instead. Highlight local attractions, events, businesses, schools, and amenities, providing valuable insights into the lifestyle and culture of the area. You will enhance your clients’ sense of belonging and loyalty by offering personalized recommendations, local events, and up-to-date community details. Becoming the go-to neighborhood resource is also a highly effective way to generate real estate referrals.

10. One-page Real Estate Newsletter Template

• Price: Subscription at $10 per month
• Format: PNG, PDF, HTML
• Editor: Venngage
• Best for: More frequent newsletters, like weekly or bi-weekly; niche audiences with educational content

While there are many benefits to multipage, magazine-style newsletters, there are equally as many benefits to straightforward single-page newsletters. A smaller text and information make it easy for busy clients to read and digest. A one-page format lets agents focus on one important topic, which can build an authoritative presence on specific niches or topics. Agents can also spread out their marketing content through multiple newsletter mailings.

11. Renting vs Buying Newsletter

• Price: $15
• Format: PDF
• Editor: Canva
• Best for: Marketing to current renters and first-time home buyers

This newsletter template is specifically designed to educate potential buyers on their housing options. It is a magazine-style template with multiple pages and includes the pros and cons of both renting and buying. This template allows agents to provide a valuable resource to help potential clients make an educated decision about renting or buying. Although this isn’t a typical style of real estate newsletter, it is an ideal way to show individuals in the early stages of their home search that you can be their trusted advisor.

12. Seasonal Newsletter for Real Estate Seller Leads

• Price: $6.24
• Format: PDF
• Editor: Canva
• Best for: Real estate seller leads and current homeowners

Tailored specifically for homeowners considering listing their properties, this newsletter template bundle includes designs for all four seasons. It includes seasonal tips and strategies for enhancing curb appeal, staging homes, and maximizing selling potential during different times of the year. Potential sellers are particularly interested in local market data and how it impacts their decision about whether or not to sell their home, so that is an important element in a newsletter for listing clients.

13. Realtor Newsletter Template With Landing Page Design

• Price: Free
• Format: PNG, PDF, HTML
• Editor: Venngage
• Best for: Agents wanting to build more brand recognition with landing pages

A unique idea for your real estate newsletter is to create a design that looks like a website landing page but can be delivered via mail, email, or even social media. This type of design will stand out against other real estate marketing materials and build brand recognition by mimicking your website. Stand out even further by providing a link or QR code on this newsletter design to a matching landing page on your website.

14. Real Estate Newsletter Templates for Teams

• Price: Free design, printing starts at $2
• Format: PDF
• Editor: Breakthrough Broker
• Best for: Building brand recognition for a real estate team

If you’re part of a real estate team, choose a newsletter template with space to introduce the team members and showcase your team’s expertise and unique strengths. This type of template allows you to build the team’s brand and differentiate themselves from competitors. These newsletters can include team photos, bios, and success stories so agents can humanize their team and create a sense of community and trust with their audience.

15. Commercial Property Newsletter Template

• Price: Free
• Format: JPG, PNG, SVG, PDF
• Editor: Xara
• Best for: Commercial real estate clients and real estate investors

For agents marketing to commercial real estate clients, look for real estate newsletter samples with a corporate-style design like this one. Keep in mind that the content should also be adjusted to cater to businesses, investors, or rental property owners. Not only do property details like terms, pricing, and price per square foot change dramatically with commercial properties and clients, but your marketing strategy will also differ.

16. Email Newsletter for Active Buyers

• Price: Free
• Format: Zip, HTML, PDF
• Editor: Unlayer
• Best for: Potential or current real estate buyer leads

When you work with buyers, especially in competitive markets, being in constant communication with your clients is crucial. Listings can go on the market and sell quickly, so using a real estate newsletter to show clients that you are always looking for their needs is beneficial. This email newsletter template is simple and to the point. It includes eye-catching visuals, a small amount of text, and multiple new listings.

17. Infographic Newsletter Template

• Price: Free
• Format: PNG, PDF, HTML
• Editor: Venngage
• Best for: Commercial real estate clients, investors, and property managers

Many real estate newsletters for agents include a limited amount of data because most residential real estate clients aren’t interested in detailed reports. However, this infographic with multiple charts, graphs, and statistics is ideal for clients focused on the financial side of properties, like real estate investors and commercial property owners. It organizes incredibly detailed information into visually appealing graphics and succinct data points to show the agent’s expertise and help data-driven clients make informed decisions.

18. News-focused Newsletter Template

• Price: Subscription at $10 per month or $120 per year
• Format: PNG, JPG, PDF
• Editor: Canva
• Best for: Real estate agents, brokers, and teams wanting to communicate their expertise on the real estate market

Some real estate agent newsletter templates are designed to look like a newspaper, but this template is designed with a strategic focus on sharing news in the real estate industry. This template is ideal for updating your real estate farm area on real estate market changes, like interest rates, new laws, new developments, or upcoming events. You’ll demonstrate your expertise in the real estate industry by sharing timely and updated information and educational resources. Additionally, a time-sensitive newsletter can create a sense of urgency and encourage readers to take action.

19. Visual Real Estate Process Newsletter

• Price: Subscription at $24 per month
• Format: PNG, PDF, HTML
• Editor: Venngage
• Best for: Corporate clients, real estate investors; could be customized for residential leads and clients

For people outside of the real estate industry, the processes involved can be extremely overwhelming. This template provides a visual step-by-step explanation of investing in real estate. However, it could be customized easily for residential real estate clients seeking guidance and reassurance before, during, and after a real estate transaction. By demystifying the real estate journey and offering valuable insights about what to expect at every stage, agents can build trust with leads and help motivate clients to start the process.

20. Home Equity Report Newsletter

• Price: $24
• Format: PDF
• Editor: Canva
• Best for: Current homeowners and potential sellers

When homeowners start thinking about moving to another property or selling their home, they need essential information about their current home’s value and the state of the real estate market. With this home equity report newsletter, you can provide valuable insights into a client’s financial health and the potential of their properties. It includes ten pages with visually appealing charts, data points, and explanations of each one, making it a powerful strategy to get more listings.

Tips for Creating & Customizing a Realtor Newsletter Template

Before you start customizing your templates and including them in your real estate drip campaigns, take note of these helpful tips:

Tip 1: Identify Your Target Audience

Defining your specific audience and goals is crucial before creating a newsletter. Who are you targeting with your newsletter, and what do you want them to do? If you are trying to generate first-time home buyer leads or for sale by owner leads, use this target audience to tailor your content and approach to maximize your results.

Tip 2: Provide Valuable Real Estate Content

Your newsletter should provide valuable content relevant to your audience. This content could include market updates, industry news, tips for buyers and sellers, or even a success story detailing how you did it. By providing valuable content, you can position yourself as an expert in your field and build trust with your audience. Some topics you can cover in your monthly real estate newsletter templates include:

• Selling a home
• Saving money for a downpayment
• Deciding whether to downsize
• Preventing foreclosure
• Solutions for expired listings
• Purchasing a rental property
• Curb appeal ideas
• Improving property value
• Local neighborhoods to move into

Tip 3: Use Clean & Professional Newsletter Real Estate Templates

Choosing an attention-grabbing design and layout that fits your brand is just as important as your newsletter content. Eye-catching design elements like graphics, images, and color schemes make your newsletter visually appealing. Make sure you also choose a layout that is easy to read and navigate, which will help recipients read all the content, whether it is delivered online or as direct mail. 

The good thing about newsletter templates for real estate agents is that they are customizable. When you find a template that fits your brand, don’t hesitate to change the content or theme to fit your needs for your specific audience. Additionally, it’s crucial to design your newsletter to be mobile-friendly since many recipients will read it on their phones. A responsive layout ensures your content looks great on any device.

Tip 4: Include a Compelling Call to Action (CTA)

If you want your audience to schedule a consultation, visit your website, or follow you on social media, you must communicate what action you want them to take. A strong CTA will help you generate leads and move your audience further down the sales funnel.

Tip 5: Be Consistent in Sending Out Newsletters

Similar to sending out real estate email templates, consistency and frequency are critical to the success of your newsletter. Choose a regular schedule and stick to it. Whether you send your newsletter monthly or quarterly, ensure consistency with your timing. This extra attention to detail will help your audience anticipate your newsletter and make it a regular part of their routine.

Tip 6: Monitor Your Real Estate Email Newsletter Templates’ Performance

If you’re delivering your newsletter online, use an email marketing platform like Mailchimp or Constant Contact to track your newsletter’s performance. This way, you’ll see the campaigns’ effectiveness, allowing you to tailor your strategy to your subscribers’ needs.

Tools & Resources for Creating Real Estate Newsletters

Creating a professional-looking newsletter tailored to your audience’s needs and interests may seem daunting. Fortunately, various tools and resources are available to help you create effective newsletters. These tools provide real estate newsletter samples, customizable templates, software to perform email marketing, and forms to capture leads. All these tools and resources help agents streamline the creation of realtor newsletter templates and optimize their content engagement.

Tools	Best For	Key Features	Starting Price	Learn More
	Individuals and teams wanting a versatile and easy-to-use graphic design program	Variety of real estate templates Collaboration tools Custom branding kit	Free	Visit Canva
	Agents and teams looking for professional and luxurious designs	Sophisticated newsletter templates More brand-building ideas Variety of real estate template	$54 per month	Visit Coffee & Contracts
	Small businesses wanting a user-friendly platform for email and marketing	User-friendly interface Multiple integrations with third-party apps Affordable pricing plans	Free	Visit Mailchimp
	Agents and teams seeking a direct mail program with customizable designs and mailing lists	Variety of real estate-specific templates Mailing lists for purchase Every Day Direct Mail (EDDM)	$2.61	Visit ProspectsPLUS!
	Real estate professionals wanting an all-in-one CRM	Built-in monthly email newsletters Variety of newsletter templates Advanced campaign reporting	$45 per user per month	Visit IXACT Contact

Tools	Best For	Key Features	Starting Price	Learn More
	Individuals and teams wanting a versatile and easy-to-use graphic design program	Variety of real estate templates Collaboration tools Custom branding kit	Free	Visit Canva
	Agents and teams looking for professional and luxurious designs	Sophisticated newsletter templates More brand-building ideas Variety of real estate template	$54 per month	Visit Coffee & Contracts
	Small businesses wanting a user-friendly platform for email and marketing	User-friendly interface Multiple integrations with third-party apps Affordable pricing plans	Free	Visit Mailchimp
	Agents and teams seeking a direct mail program with customizable designs and mailing lists	Variety of real estate-specific templates Mailing lists for purchase Every Day Direct Mail (EDDM)	$2.61	Visit ProspectsPLUS!
	Real estate professionals wanting an all-in-one CRM	Built-in monthly email newsletters Variety of newsletter templates Advanced campaign reporting	$45 per user per month	Visit IXACT Contact

Frequently Asked Questions (FAQs)

How to make a newsletter for real estate?

How do I make a good newsletter template?

Does Microsoft Word have a newsletter template?

What Microsoft program is used to make newsletters?

Bringing It All Together

Creating and sending out regular newsletters is a great way to stay top-of-mind with your current clients and leads. Using newsletter templates for real estate agents, you can easily create professional and engaging newsletters to build your business and nurture relationships. Whether you specialize in luxury properties or market updates or simply want to check in on your contacts, there’s a template that perfectly fits your needs.

The post Top 20 Real Estate Newsletter Templates & Tips for 2024 appeared first on The Close.

General Real Estate Lead Generation Statistics

All real estate agents and brokers should include lead generation strategies in their business plans. Educating yourself on general real estate statistics will help you formulate your strategy and guarantee that you’re making decisions based on success rates and targeting the correct audience. 

1. 46% of agents spend $0 to $250 monthly on lead generation

Within the last twelve months, 25% of surveyed Realtors had spent less than $50 per month on real estate lead generation. In addition, 21% of agents reported spending between $50 and $250 per month. This data shows that most real estate agents spend between $0 and $250 per month on lead generation efforts.

Key Takeaways:

On average, real estate agents spend a modest amount of money on lead generation. This suggests that the average real estate lead conversion rate from free or lost-cost strategies is significant enough to grow agents’ businesses.

• There is a wide variety of lead generation tools and strategies available, and it’s possible to generate leads for under $50 per month through free methods like referrals and social media marketing.
• Paid lead gen tools are also valuable and can boost your return on investment (ROI) by increasing the lead quality, automating marketing, and sometimes guaranteeing a certain amount of monthly leads.

Choosing the right real estate lead source is an incredibly important decision. Make sure you consider the best places to buy real estate leads, like Market Leader. Market Leader is one of the few sources that provides exclusive leads as well as a variety of lead generation solutions, such as customizable websites, CRM (customer relationship management) software, automation, and a mobile app. With the agent platform, you can generate exclusive leads and have a marketing funnel up and running easily and quickly.

2. 43% of home buyers used an agent recommended to them

According to lead generation statistics, of all the ways that potential buyers can find a real estate agent, 43% used an agent who was personally recommended to them by a friend, neighbor, or family member. When buyers are ready to start a real estate transaction, they prefer to get a recommendation from someone they trust.

Key Takeaways:

• Real estate relies heavily on relationships, reputation, and networking in an increasingly digital market.
• Establish a clear plan to consistently connect with your previous clients and ask for referrals.
• Consider sending a gift to your clients to encourage more referrals.

3. 65% of sellers found their agent through referrals or previous transactions

Generating real estate seller leads differs from buyer leads because sellers have already participated in at least one real estate transaction. Therefore, many home sellers have worked with an agent in the past, making them more likely to become repeat clients or sources of referrals.

This is likely why 65% of sellers find their agent from a previous transaction or a referral, while buyers often don’t have previous experience with an agent. In addition, 46% of home sellers worked with the same agent who helped them purchase their house.

Key Takeaways: 

• Real estate lead conversion rates for past clients are significantly higher than the industry average.
• Each client is a valuable source of future lead generation and sales.
• Buyer clients may provide real estate referrals, and they are more likely to work with you on multiple transactions.
• The most powerful method of generating home seller leads is through personal referrals and sphere of influence (SOI) marketing.

4. 71% of buyers & 81% of sellers only contacted one real estate agent

It’s recommended for home buyers and homeowners to meet with multiple real estate agents before starting their transaction, but real estate lead generation statistics show that this is not typically what happens. In reality, 71% of buyers interviewed only one agent, and 81% of sellers worked with the first agent they contacted.

With such a large majority of buyers and sellers choosing the first agent they meet, it shows that your first impression—regardless of whether it’s online or in-person—is key to closing a deal. 

Key Takeaways: 

• Since most homebuyers and sellers don’t interview more than one agent, you have the highest chance of converting a potential client if you meet them before other agents. 
• Evaluate the kind of impression your online and in-person presence makes on potential leads, and adjust your marketing strategies, so you can be the first (and last) agent buyers and sellers reach out to.

5. 87% of homebuyers & 87% of sellers would recommend their real estate agent

Even though buying a house is a complicated process that often presents many unknown challenges, 87% of homebuyers said that they would happily work with their real estate agent again or recommend them to others. In addition, a similar statistic shows that 87% of home sellers would also be happy to recommend their agents to others.

Key Takeaways: 

• The majority of Realtors are serving their clients well but are missing out on valuable opportunities for repeat clients.
• Agents don’t realize how easily their previous clients can lead to new business.
• It’s difficult to manage follow-ups manually, so investing in a real estate CRM is essential.

The best real estate CRMs keep your contacts organized with pipelines and notes and allow you to schedule and automate follow-up messages at specific times. LionDesk, one of our top CRM picks, connects your contacts to a transaction management tool to streamline communication with clients before, during, and after their transactions. Try LionDesk for free for 14 days.

Use of Technology in Lead Generation Strategies

With so many possible lead-generation strategies, it can be tempting for agents to focus only on the most accessible or comfortable strategy. However, knowing the industry’s most effective strategies can help agents seamlessly progress from lead generation to conversion.

6. 54% of Realtors say social media is the top tech tool for generating leads

Lead generation statistics say that in a list of the top real estate marketing and lead generation tools, 54% of Realtors reported that social media was the best source of high-quality leads. Other lead sources like email marketing, digital ads, and your brokerage’s website are also effective but have significantly lower real estate conversion rates.

Key Takeaways: 

• Social media is no longer just one of many options for generating leads—it is now a necessary marketing element for every agent.
• Social media marketing is effective for targeting prospective clients, building rapport, and growing your real estate brand.

7. 92% of Realtors use Facebook to generate leads

A whopping 92% of Realtors use Facebook to generate leads, making it the most-used social platform. Realtors use it to market their businesses and connect with clients. Other most-used social media platforms were Instagram (68%) and LinkedIn (52%).

It’s wise to be active on Facebook because that’s where most clients are, but you may also consider developing an audience with less real estate competition. For example, only 12% of Realtors are on TikTok, but a number of real estate agents and brokers have large followings on this platform. If your target demographic uses TikTok and it fits your brand and personality, you could do well on this less popular platform.

Key Takeaways:

• Facebook is widely used by potential real estate clients across the US and may be an ideal place for agents to begin marketing on social media.
• Create a variety of real estate Facebook posts and present clear avenues to connect with local buyers.
• TikTok offers a less competitive landscape for real estate compared with Facebook.
• Consider using TikTok if your target audience is on the platform and it suits your brand.
• Repurpose content to fit other platforms to multiply your reach.

8. Tuesday is the best day to send an email for the highest performance

With a projected number of 4.73 billion email users in 2026, it’s no question that email is the most effective channel for nurturing leads. Its ability to deliver personalized content, automate follow-ups, and maintain consistent communication makes email an indispensable lead nurturing tool. According to HubSpot, emails sent on Tuesday receive some of the highest open and click-through rates, while Sunday is the worst.

Key Takeaways:

• Emails are the most effective and reliable way to connect with and nurture your leads.
• To maximize engagement with your leads, send emails that provide them with valuable content at least once a week.
• In an increasingly digital industry, it’s necessary for realtors to engage with their leads on a personalized level. This may be why email stands out as the most effective way for companies to connect and elicit responses from their leads.

9. Zillow is the #1 most visited real estate website

Zillow has been the most popular real estate website for many years. Exact estimates of Zillow’s traffic vary, but in June 2024, it received an average of 310 million visits. Other estimations say that Zillow receives an average of 365 million monthly visits. Another top-ranked real estate platform is Trulia, which is owned by Zillow.

Key Takeaways:

• When compared with every other marketing tool, online real estate platforms generate the highest amount of traffic.
• Successful agents should consider how they can leverage the massive popularity of platforms like Zillow and Trulia to grow their businesses more efficiently. Read our full review of Zillow Premier Agent to learn more.

Since Zillow is a pillar of the modern real estate world as well as a lead gen tool for agents, consider becoming a Premier Agent. It leverages existing Zillow traffic into quality leads and is a powerful way to grow your business. In addition, by being a Premier Agent, you can post your listings on Zillow or be featured on other listings to draw in potential buyer leads.

Real Estate Lead Conversion Statistics

Generating real estate leads is the first part of gaining new leads, but they need to be converted into clients to grow your business. Every lead generation strategy has different levels of effectiveness, so you must continue tracking and evaluating your real estate prospecting conversion rates. Read on to learn more about the average conversion rate in real estate.

10. The average conversion rate in real estate is 2.4%

Real estate lead conversion statistics can range wildly, but Ruler Analytics found that the average conversion rate in the real estate industry is 2.4%. Real estate transactions are one of the biggest financial decisions and processes that your clients make, so the process of building trust and forming relationships is particularly important and time-consuming.

Key Takeaways: 

• Larger transactions like real estate purchases are expected to have a longer nurturing process.
• Although the average conversion rates in the real estate industry appear low, conversion rates in all industries are generally between 1.8% and 4.6%.
• Conversion rates can range massively, so test different methods and strategies to find what is most effective for your audience.

11. Real estate internet lead conversion rates range from 1% to 3.5%

An in-depth marketing study by Ruler Analytics shows the average real estate internet lead conversion rates based on a variety of common marketing strategies. These include the following:

• Email: 3.5%
• Referrals: 2.7% 
• Organic search: 2.2%
• Paid search: 2%
• Call: 1.7%
• Form: 0.6%

These statistics can help form your strategies for generating, nurturing, and converting leads. However, keep in mind that real estate lead conversion rates can vary slightly depending on different factors like the source, number of agents surveyed, and the time of year. For example, a different study shows that the average conversion rate for online real estate leads through paid search in 2023 was 2.88%. 

Key Takeaways: 

• Keep track of your lead conversion rates to help you determine if your strategies are effective or in need of improvement.
• Version rates will depend on your effort, audience, and individual marketing strategies.

Measuring your average real estate lead conversion rates against industry standards can help you make the best marketing decisions. If you don’t currently keep track of your contacts and conversions, make sure you use a marketing tool like HubSpot that can help you generate accurate conversion rates. HubSpot automatically generates visual charts and reports to help you understand your progress on multiple communication channels.

12. 61.7% of buyers that search online convert over the phone

Within each lead generation strategy, there are additional tools and strategies that will impact your results. Organic search and paid ads drive 57% of all website visitors, but only a small percentage of visitors translate into leads or clients.

In fact, an interesting study found that 61.7% of home buyers who searched online ended up becoming clients over the phone—quite an increase from the average conversion rate of organic search alone (3.2%). It’s clear that a personal, one-on-one connection in combination with search engine optimization (SEO) is much more effective than either method individually.

Key Takeaways: 

• A complete marketing strategy will be significantly more effective than an individual lead generation strategy or tool on its own.
• When you combine multiple strategies like organic search and one-on-one phone calls, you can multiply your conversion rates.

Return on Investment (ROI) for Lead Generation

As you invest in real estate lead generation, it’s important to evaluate your expenses and profits to maintain and increase profitability as you grow. However, you will find that calculating exact ROI is difficult since there are an unlimited number of factors that affect an agent’s ROI. Although there is limited data about ROI, here are a few of the most important lead generation and conversion statistics to help you improve profits.

13. The average cost per lead from paid search is $66.02 

How much do real estate leads cost, you ask? The average cost per lead (CPL) for paid search in real estate is $66.02. Calculating your average cost per lead in real estate is important because it breaks down your total costs and income to show you exactly how much you are paying for each lead. Having this calculation can help you minimize your spending and maximize your income.

Key Takeaways: 

• Investing in lead generation can involve time, effort, and money.
• Knowing your CPL and learning how to minimize it will help you get the maximum number of leads, clients, and income.

14. Referred clients have a higher lifetime value by 25%

Every real estate client has the potential to become a repeat client and provide future referrals for the agent. However, when a new client is referred by someone they trust, they increase your profit margin by 25%. You save money on advertising and marketing, and you increase the chances of having a client who will continue to refer you without additional ad spend.

Key Takeaways: 

• Real estate referrals are the most likely to become loyal, long-term customers.
• Referrals from a trusted friend, family member, or colleague require less effort to convert into clients.
• Referred leads and clients are more valuable over time than leads from other sources.

15. New clients cost 6-7 times more than existing clients

Even though a few real estate lead conversion statistics above show that referrals don’t always drive the highest conversion rates, it costs six to seven times more to get new clients than it costs to retain existing ones. Since referred clients are typically more profitable and since a large majority of real estate transactions come from personal connections, it’s clear that the fastest way to maximize your ROI is through referrals.

Key Takeaways: 

• Successful real estate agents often generate a majority of their income from referrals alone.
• Real estate referrals are one of the most important pieces of a successful business because they naturally compound to generate more leads and more profit.

Frequently Asked Questions (FAQs)

What is a lead in real estate?

What percentage of leads turn into sales in real estate?

Where do most realtors get their leads?

How much does the average realtor spend on leads?

Bringing It All Together

Generating leads for your real estate business is essential to earning money and growing your business. There are various ways to successfully generate, nurture, and convert leads, like social media, organic search, referrals, and networking. While there is no cut-and-dry method to grow your business or know precisely what will work best for your audience, you should use real estate charts and generational statistics to inform your decisions and help you quickly find success.

Sources

1, 6, 7. NAR 2023 Technology Survey

2, 3, 4, 5. NAR 2023 Home Buyers & Sellers Survey

5. NAR 2024 Home Buyers and Sellers Generational Trends Report

8. Statista, HubSpot

9. TipRanks, Similarweb

10, 11, 13. Ruler Analytics, WordStream

12. Ruler Analytics Conversion Benchmark Report for Real Estate 

14. Annex Cloud

15. Zippia

The post 15 Essential Real Estate Lead Generation Statistics for 2024 appeared first on The Close.

• Market Leader: Best for monthly guaranteed leads
• Offrs: Best for seller leads
• REDX: Best for prospecting leads
• Zurple: Best for digital marketing and automation
• CINC: Best for paid search advertising
• SOLD.com: Best for preferred agent network and referral leads
• Zillow Premier Agent: Best for buyer leads
• zBuyer: Best for on-demand leads generated via cash offer
• Catalyze AI: Best for AI-driven listing leads

The Close’s Top Picks for Best Places to Buy Real Estate Leads

1. Market Leader: Best for Monthly Guaranteed Leads

Pros	Cons
Lead volume every month is guaranteed. It has advanced lead behavior tracking. Contact info is guaranteed. It offers a refund for fake leads with bogus emails and phone numbers. It is excellent for long-term business forecasting.	Lead quality isn’t always premium. It can be cost-prohibitive. it may not be ideal if you already have a robust and active website. It has a minimum six-month contract.

Why I Chose Market Leader

Market Leader has a long-standing reputation and a proven track record for real estate lead generation. It’s ideal for agents who have calculated their conversion rates and have a healthy budget. These agents know precisely how to buy real estate leads and how many leads they need each month to make paid lead generation profitable. Consequently, Market Leader makes that possible with its lead guarantee, ensuring agents get the expected results.

Additional Features

• Starting monthly prices:
  • Professional for Agents: $189 + $10 to $50 per lead (for one user only)
  • Market Leader Teams: $329 + $10 to $5 per lead (up to 10 users)
  • Market Leader Business Suite: Custom
  • Teams (up to 10): $329
• Network Boost: $399 per month for an average of 25 leads per month. The price includes the Market Leader Professional software system, which is required for agents who want to use Network Boost leads.
• HouseValues: Market Leader’s HouseValues provides homeowners with free home valuations, capturing their contact information. These seller leads are then given to agents so they can proactively connect with potential sellers early in their decision-making process.

2. Offrs: Best for Seller Leads

Pros	Cons
It uses predictive analytics. It offers guaranteed leads. You can claim a ZIP code and join their nationwide referral network. It offers excellent value for its annual price.	Nurturing time for leads can be long. ROOF referral fee is expensive. It has no CRM. It has limited third-party integrations.

Why I Chose Offrs

Offrs is one of the best places to purchase real estate leads because it uses predictive analytics to identify homeowners most likely to sell, offering high-quality, targeted leads. Its Smart Data feature analyzes over 200 data points to ensure agents receive leads with a high probability of conversion. 
Offrs is the only predictive analytics company that guarantees a certain number of leads: 30 leads per month in your targeted ZIP code and 90 leads within five ZIP codes if you upgrade to the premium package. Offrs is great for agents because these leads are targeted at sellers who are ready to list. And you know what they say—leverage those listings to get even more leads.

Additional Features

• Starting monthly prices:
  • 10 cents per month for each lead
  • $400 per month for leads in one ZIP code
  • $800 per month for exclusive leads in one ZIP code
  • RAIA (AI-powered lead conversion): $499 per month
  • Premium: $799 per month
  • Premium + ISA: $1,199 per month
• ROOF Lead Platform: ROOF is a great feature that acts as an inside sales agent (ISA). ROOF will contact, qualify, and convert your leads to be ready for you. One of the biggest points in buying real estate leads is ensuring you can follow up and convert. This feature solves that pain point.
• RAIA (AI chatbot): Offrs’ RAIA (real estate artificial intelligence advisor) uses SMS and email to qualify leads. It leverages advanced AI to predict homeowner selling behavior, offering agents accurate leads.

3. REDX: Best for Prospecting Leads

Pros	Cons
It has unlimited lead generation potential for a single monthly fee. It offers excellent value for money. It is great for agents who are comfortable with cold calling. It has a fantastic user interface, including its Vortex lead management system.	CRM has no automation options. It is not great for agents who are discouraged by rejection. Outbound lead gen means more work for you on the front end. It has a high percentage of inaccurate data.

Why I Chose REDX

REDX is an outbound real estate lead marketing system that provides data on property details, FSBO and expired listings, and contact information for buyers and sellers. This data is organized in VORTEX, its customer relationship manager (CRM), to help agents in their outbound prospecting. REDX is ideal for budget-conscious agents willing to invest time in phone or door-knocking. Success with REDX requires consistent effort and a proactive approach to lead gen. So, if you’re going with REDX, practice your cold-calling scripts and have your CRM handy.

Additional Features

• Starting monthly prices:
  • Expired Leads: Starting at $69.99
  • GeoLeads: Starting at $69.99
  • FSBO Leads: Starting at $49.99 
  • FRBO Leads: Starting at $59.99
  • Preforeclosure Leads: Starting at $49.99
  • Ad Builder: $49.99
  • Brand Builder Social Video Edits: $267
  • Brand Builder UNLIMITED: $899
  • Brand Builder Social Management: $699
  • Power Dialer Products: Starting at $59 
  • Vortex®: Free with any subscription
• Power Dialer: The Power Dialer helps agents connect with more prospective clients by automating the dialing process, saving time, and increasing efficiency. It has up to four lines, so you can make the most of your prospecting calls.
• Ad Builder: For only $49.99, REDX’s Ad Builder simplifies creating and managing social media ads for agents. It customizes the audience who’ll see ads, ensuring their brand is seen by homeowners likely to sell.

4. Zurple: Best for Digital Marketing and Automation

Pros	Cons
It offers exclusive leads. It has a powerful lead nurturing system. It has an easy-to-use platform with minimal learning curve. It has excellent analytics. It includes extra features, such as social media schedulers and video messaging.	It has limited integrations. It doesn’t offer training. Customer service needs improvement. It can be expensive for some agents. Six-month contract is required.

Why I Chose Zurple

Zurple is another place to purchase real estate leads. It generates leads using community-specific landing pages that capture contact information in exchange for home valuations or IDX searches. If you’re a tech-savvy agent seeking robust analytics, Zurple might be your ideal fit. Its seamless integration with Facebook and Google Ads can benefit agents with a strong online presence. Additionally, Zurple’s automatic follow-up tools make it a great choice for agents who are not using their CRM to its highest potential.

Additional Features

• Starting monthly prices:
  • Basic Package: $309
  • Auto Leads: $448
  • Additional Sites: $100/month per site
  • Pipeline Boost: $609
• Lead-capturing Websites: Zurple’s lead-capturing websites are branded, customizable IDX sites that display up-to-date MLS listings and property search features. These sites include lead capture tools like forms for scheduling showings and requesting home valuations, converting visitors into potential clients.
• Pipeline Boost: Pipeline Boost is a cost-effective solution that helps agents grow their databases through targeted Instagram and Facebook ad campaigns managed by experts. It generates buyer leads interested in specific listings and engages them automatically with personalized email and text messages.

5. CINC: Best for Paid Search Advertising

Pros	Cons
AI automation can follow up on your behalf. It has a private referral network. It is a great CRM and mobile app focused on real estate. Its platform is geared toward teams and top performers. It has lead nurturing and seller lead capture.	Getting started can be expensive. It takes time to get a return on investment. It is not recommended for new agents because of cost. AI feature is an additional cost.

Why I Chose CINC

CINC is an excellent platform to buy leads in real estate as it uses Google and Meta to generate leads via hyper-local advertising done for you by the CINC team. Instead of only advertising, CINC funnels leads directly into its proprietary system using paid search, remarketing campaigns, and cash offer ads. This approach ensures potential clients are reached and directed into a streamlined management system. If you already have a solid digital footprint, I’d recommend investing in CINC, which can widen your reach even more.

Additional Features

• Starting monthly prices: CINC’s all-in-one lead generation platform starts at $899 per month for single agents and $1,299 per month for teams. For more details about pricing for the Guaranteed Sales Program and additional advertising promotions available to new clients, please reach out directly to a CINC sales rep.
• CRM and Mobile App: The CRM and mobile app are top-notch, and with artificial intelligence (AI), CINC nurtures and responds to your leads 24/7, no matter when they engage with your ads. That way, you can always ensure that you take care of your leads promptly and automatically.
• Alex (CINC AI Bot): Alex engages with leads by sending personalized messages, thereby streamlining communication and enhancing lead conversion rates. It’s available 24/7, ensuring timely responses to potential clients.

6. SOLD.com: Best for Preferred Agent Network + Referral Leads

Pros	Cons
It has a private referral network. It doesn’t require a contract. It has an easy and free sign-up process. You can pay for Guaranteed Display to get more referral leads.	Agent referral fee is not indicated on the website. It is not ideal for new agents. It has onboarding and learning curve.

Why I Chose SOLD.com

SOLD.com is a pay-at-closing real estate lead company designed to connect real estate agents with motivated buyers and sellers. It uses data-driven insights and proprietary algorithms to match you with serious clients. You create your profile, set your preferences for leads, and convert the leads you’re sent. However, I’ve seen some reviews stating that if an agent is new and signs up, they may not see many leads. So if you’re a new agent, I’d recommend signing up, but don’t expect a flood of leads to come your way.

Additional Features

• Starting monthly prices: Signing up on SOLD.com is free, but agent referral fees are undisclosed as of this writing.
• Agent Portal: Upon logging in, agents can view their wins, losses, and the number of their SOLD.com leads. They can also check their agent ranking within their ZIP codes and explore opportunities to boost their rankings and get more referrals.
• Marketplace: As members of SOLD.com’s referral network, agents gain access to vendor offers in the Marketplace. These offers include discounts, educational resources, and sales performance incentive funds (SPIFs).

7. Zillow Premier Agent: Best for Buyer Leads

Pros	Cons
You can capture buyer leads earlier than competitors. It has automated digital advertising. It has broker management tools. It allows multiple integrations. It has a built-in CRM.	It lacks price transparency. Leads aren’t exclusive. Customer service needs improvement. Zillow CRM is very basic. Cost per lead can be higher than other platforms.

Why I Chose Zillow Premier Agent

If you want more buyers leads real estate, Zillow Premier Agent (ZPA) should be on your radar. Zillow places advertisements for participating Premier Agents next to listings on its platform. When consumers select you, they fill out a quick form with their contact information, and Zillow sends you that information. Most of these leads are going to be buyers who are near the top of the funnel. Becoming a ZPA widens your reach, as you’ll receive premium placement on Zillow and its network sites like Trulia, StreetEasy, and RealEstate.com.

Additional Features

• Starting monthly prices:
  • Price starts at about $1,000 for major metro markets
  • For markets outside of major metros, Premier Agents pay between $300 and $500
• Third-party CRM Integrations: ZPA integrates with various CRMs, allowing agents to manage and nurture their leads from multiple platforms seamlessly. Some CRMs that can be integrated into Zillow include Top Producer, Follow Up Boss, and Lofty.
• Training Resources: ZPA offers a range of training resources for agents, including courses and guides designed to improve lead gen and client management skills. These resources help agents use Zillow’s tools effectively, maximize their presence, and enhance their overall business performance.

8. zBuyer: Best for On-demand Leads Generated via Cash Offer

Pros	Cons
Lead count is guaranteed. It offers a lead replacement policy. It has email and SMS marketing. It offers on-demand leads and requires no contract. It has built-in lead capture tools.	Leads are not exclusive. There is a $400 per month minimum spend. It lacks CRM. It lacks a concierge program. Lead nurturing and conversion takes time.

Why I Chose zBuyer

zBuyer maintains a solid commitment to customer satisfaction that some of the larger software companies can’t match. It has an excellent track record of supplying valuable, verified leads by targeting potential sellers’ interest in cash offers and directing them to HousingNow.com. The site is similar to Zillow, where buyers can browse listings—after inputting their contact information. 

What makes zBuyer different is its process of verifying leads for agents to ensure they are ready to transact. While the leads aren’t exclusive, zBuyer only shares each with a maximum of six agents. So, if an area has that many agents already active, it will be sold out.

Additional Features

• Starting monthly prices:
  • $400 per month minimum (leads cost between $12 and $17 each)
  • No contract or startup fees
• Lead Count Guarantee: When you sign up with zBuyer, you can select the monthly number and type of leads you want to receive, such as 20 buyer leads and 15 seller leads. If these numbers aren’t met, zBuyer will provide additional leads or adjust the price for the following month to ensure you reach your target.
• Lead Replacement: zBuyer ensures agents receive a replacement for every bad lead, maintaining the value of their investments. This extra layer of security allows agents to focus on engaging with viable prospects.

9. Catalyze AI: Best for AI-driven Listing Leads

Pros	Cons
Lead count is guaranteed. It offers a lead replacement policy. It has email and SMS marketing. It offers on-demand leads and requires no contract. It has built-in lead capture tools.	Leads are not exclusive. There is a $400 per month minimum spend. It lacks CRM. It lacks a concierge program. Lead nurturing and conversion takes time.

Why I Chose Catalyze AI

Catalyze AI uses over 400 million data points to predict hot listing leads accurately. Unlike other platforms, it specializes in providing exclusive inheritance-based seller leads that are likely to list properties. With no setup fees and flexible plans, Catalyze AI delivers leads monthly without requiring a contract, allowing agents to access high-quality leads with minimal commitment. If you have experience with probate leads and a fixed marketing budget, Catalyze AI may answer your “Where to buy real estate leads?” dilemma.

Additional Features

• Starting monthly prices:
  • $360 per month for 30 leads under $1 million
  • $450 per month for 30 leads over $1 million
• Radius-based Leads: I love how Catalyze AI offers leads within a 20-mile radius of your search area, allowing agents to focus on local markets.
• Predictive Analytics Tools: Catalyze AI uses advanced techniques that combine real-time and historical data, behavioral analytics, and event-driven insights to predict which homes are most likely to sell.

Frequently Asked Questions (FAQs)

Does buying leads for real estate work?

Where do realtors get most of their leads?

Is it worth it to pay for leads?

Is it worth it to buy leads on Zillow?

Methodology: How I Chose the Best Places to Buy Real Estate Leads

Our team of expert researchers, agents, writers, and editors at The Close evaluated dozens of lead generation companies to find the best places to buy real estate leads. We analyzed each platform and based our top choices on the following criteria:

• Pricing: We looked at the average price per lead for buyer and seller leads, exclusive leads, subscription costs, the minimum required ad spend, and whether a contract is required.
• General Features: This category covers the main features of each lead generation company. This includes lead-capture tools, lead management, built-in CRM, multiple integrations, mass marketing tools, analytics and reporting tools, and IDX websites. 
• Advanced Features: Do these lead gen companies offer advanced features? Some notable advanced functionalities include lead scoring, lead nurturing, team distribution, scripts, and AI tools.
• Reputation: I assessed each lead generation company’s reputation by considering feedback from verified users.

Read more about our methodology here.

Your Take

Getting paid real estate leads isn’t the only strategy for success in the industry, but it is an essential part of your business development. Where do you buy your leads? Did your favorite make it to our list? Let us know in the comments!

The post The 9 Best Places to Buy Real Estate Leads in 2024 appeared first on The Close.

Download the Best Real Estate Cold Calling Scripts

Before Cold Calling

Before you begin cold calling, you need to be aware of the regulations such as the Telephone Consumer Protection Act. The National Association of Realtors established guidelines to know your responsibilities as a cold-calling agent. Here are the main points:

• Obtaining consent is essential when cold-calling potential clients.
• Agents must ensure they do not reach out to the numbers listed on the Do Not Call (DNC) registry. Always check your call list against the DNC registry to avoid violations.
• As agents, you are responsible for complying with other state-specific regulations. These include registration, call time restrictions, and penalties for telemarketing violations.

1. Expired Real Estate Listing Cold Calling Script

Expired listing cold calling scripts for realtors can be tricky, especially when homeowners are inundated with calls from numerous agents, often on the same day. Stand out from the competition with this script from REDX.

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Hi, is this the homeowner? I’m [your name] with [your company].

You know, I work in [neighborhood], and I noticed that your home was no longer for sale. Are you planning to put it back on the market?

Listen—they will sometimes say “maybe later” or “not for a while.”

I can understand why you might feel pretty discouraged—it’s a great house. Any idea why it didn’t sell? Did you get any offers?

Listen to what they have to say.

I was just surprised to see it on the market for [how many] days. I assumed it would be gone in a few weeks. What made you all decide to sell? Where are you moving to?

I know you’ve likely had quite a few agents calling you, but as I said, I’ve worked in the neighborhood for [#] years, I know this neighborhood, I’ve sold homes in this neighborhood, and I’d love a chance to sell your home or at least take a tour and see what might be holding it back.

Would you mind if I came by this Saturday at [specific time]? I’m happy to give you some feedback.

Why it works: In this expired listing script, the agent isn’t pretending they’re the only game in town. Instead, they openly acknowledge their competition, which provides a fantastic opportunity to say, “While I recognize you’ll hear from many agents, I bring a deeper understanding of the neighborhood. Here’s why I’m uniquely qualified to represent you.” Also, extra points for this script for cold calling real estate for using a specific day and time to set up an in-person meeting.

2. Basic FSBO Cold Calling Script

Many real estate agents consider the FSBO prospect a perfect lead for cold calling. The owners have already announced to the world that they want to sell—all you have to do is convince them they need your help. David Hill’s excellent real estate cold-calling scripts help you navigate a seller’s concern about saving money. 

I’ve added some mock responses to this script so you can practice hearing “no” and learn how to overcome those initial rejections to get a listing appointment.

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AGENT: Hello. This is [your name] calling from [brokerage]. I noticed you have a house for sale in my coverage area. Is it still available?

LEAD: Yes.

AGENT: Great, are you working with real estate agents?

LEAD: No.

AGENT: OK, I know the area well, and I’m wondering how much you’re asking for the house.

LEAD: $264,900.

AGENT: If I had a buyer who would be a fit, would that be helpful for you?

LEAD: Yes.

AGENT: Great. I’d like to schedule a time to come by and look at the house to see if it would work for any of my clients. I’d also like to share some of the things we do to help people like yourself sell their homes. Do you have time this afternoon, or would tomorrow work better?

LEAD: I really don’t want to work with an agent. If you have someone serious, you can send them by, but I’m not looking to sit down for a sales pitch with an agent.

AGENT: Sure, I can appreciate that. Let me ask you this: Why did you decide to sell your house without hiring a professional agent?

LEAD: Well, I wanted to save money, and a 5% or 6% commission would be a lot.

AGENT: Yeah, I can understand that completely. Interestingly enough, 90% of the owners I speak with who are selling themselves tell me the same thing. If I could show you how I could net you that 6% back, or possibly even more money, by using our services, would that be something you’d be open to?

LEAD: Well, basically, what we’re trying to do is break even. We bought the house two years ago, and the value hasn’t really gone up.

AGENT: So, what is the main reason for your sale?

LEAD: No, I’ve been transferred. We’re moving to Arkansas.

AGENT: Oh, congratulations. And when will you need to be in Arkansas?

LEAD: We need to be in Little Rock in 90 days.

AGENT: Gotcha. So the clock’s ticking for you. And if the house doesn’t sell in 90 days, what’s your plan B?

LEAD: Well, we’ll have to go — the house will just be empty.

AGENT: Oh, yeah, I’d hate to have that happen to you. Would that be a win for you if I could sell the house, have you break even, and get it done before you get to Arkansas?

LEAD: Yeah.

AGENT: OK, perfect. Why don’t we meet? I’d love to see if I can do that for you. I’ll be 100% honest with you. If I can do it, I’ll let you know. If I can’t, I’ll let you know that as well. How does that sound?

LEAD: Yeah, that’s fine. If you want to give it a shot, you can come on over.

AGENT: Awesome, thank you. I’ll see you this afternoon at four. Will that work?

LEAD: Sure, see you then.

Why it works: This is a great script for an FSBO because it’s direct. The agent isn’t afraid to ask why they aren’t using a professional. And for every reason, this agent has an answer. The object here is to get in front of the seller, and this agent does that by thoughtfully addressing each of their concerns.

Note that there’s no haggling over the commission. Try to refrain from making any commitments regarding numbers. Instead, ensure you hear and understand the prospect’s wishes and concerns. You can always say, “I’m making a note of that…,” which shows that you’re listening but not making any promises.

3. Advanced FSBO Script: The Diagnostic

I like this thorough script from AgentFire, which keeps the conversation going with thoughtful questions. By actively listening to the seller’s responses, you’ll be able to identify their pain points and effectively demonstrate how you will resolve them.

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Hi, this is [name] from [brokerage]. I noticed you have a home for sale at [address]. Is it still available? May I speak with the owner of the house?

I understand you’re selling the home yourself, and I respect that. I was just wondering if you are cooperating with buyer’s agents. And by cooperating, I mean, if one of my clients were to make an offer, are you willing to pay me the standard [insert your percentage here] commission in our area for the buyer side only?

If yes:

OK, that’s great! Could you tell me a little more about your home?

Ask about details such as room size, age of home, what the neighborhood is like, etc.

I have a few buyers right now, and they could be interested in your home. Can I come by and look at the property before bringing my clients?

If no:

I understand. By the way, I was wondering how much you’re asking for the house.

($xxx,xxx)

Let me ask you something. What made you decide to sell your home without hiring a professional agent and without cooperating with buyer’s agents?

(I don’t want to pay that much for a real estate agent, I had a bad experience with an agent, my son is a computer wiz who can list the home online, etc.)

I see. In fact, you’re not the only one that feels that way. Lots of folks who are selling their own homes have told me the exact same thing. Again, I respect your decision to sell on your own. But assuming that I could show you a way that I could net the [$xxx,xxx] you want for the house, possibly even more, by using our marketing plan, would you be open to it?

(I just want to get rid of my home, I don’t want to complicate things, a lot of Realtors have told me the same thing, etc.)

I hear you. If I may ask, what’s the main reason for your sale?

(We’re moving to a home closer to my workplace, we’re downsizing, we don’t like this neighborhood, the monthly payment is too high, etc.)

OK, that makes sense. [Congratulate the buyer if the move is a positive one]. And when do you need to be in your new home?

(In 2-3 months.)

Gotcha. So you have at most [number of days] to sell your home, do all the paperwork, and deal with the move. So what happens if your home doesn’t sell by then? Do you have a backup plan?

(I don’t know, I’d rather not think about it, we’ll deal with it as we go along, stay with my parents, rent an apartment, etc.)

Sounds like you’re not too happy about any of those options. Hypothetically, let’s say that I was able to sell your home, get you the highest amount the market is willing to pay for it, and help you avoid [unpleasant backup option]. Would that be a win for you?

(If you could do all of that, yeah, I guess it would.)

Tell you what: Why don’t we meet for a short 20-minute chat? We’ll take a look at your situation, do a property analysis, and I’ll let you know if I can make it happen. If I can’t, I won’t waste your time. I’ll tell you immediately.

(OK, why not? Let’s see what you have.)

Great! I’m available this afternoon at 5 p.m. Would that work for you?

Why it works: As with the Basic FSBO script, the agent’s goal is an in-person appointment. In this cold calling script for real estate, the seller feels heard because the agent asks thoughtful questions and validates their concerns while still offering a solution. This script is sure to set the tone for a great in-person conversation. Additionally, “I have a few buyers who might be interested in your property” is genius because it gets your foot in the door. Anyone who’s ever sold a house knows this is music to a seller’s ears!

4. Circle Prospecting Cold Calling Script

Circle prospecting is a great way to increase your exposure in neighborhoods where you’re already active. Deploy this circle prospecting script from the indelible Ricky Carruth to go after homes in neighborhoods where you’re the listing agent.

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Hello, is this [Mr./Mrs. Name]? Hey, [Mr./Mrs. Name], this is [your name] with [your company].

How are you today? That’s good. Me too. Just enjoying this good weather outside. Isn’t it gorgeous today?

Pause and let them talk. Listen to what they say. Chances are high that you get into a conversation about the weather, back and forth. This will set the comfort level of the call. If it’s raining, talk about how nasty it is today. Adjust your opening to what the current weather is doing. When this part of the conversation is over, transition into the reason for your call.

Well, look, I don’t want to take up too much of your time today, but I wanted to let you know [market information, like “a house/condo was just listed in your neighborhood/complex” or “a house/condo just sold in your neighborhood/complex”]. I didn’t know if there was anything I could do for you regarding buying or selling real estate at this time.

Pause and listen. If they say yes, follow up and make a deal happen. If they say no, continue below.

I gotcha. Well, is there an agent in the area that you would work with if you did buy or sell in the area?

If the answer is no: OK, well one day you will want to buy or sell, and I would like the opportunity to work with you when that day comes. Would it be OK if we stayed in touch?

If they say yes: Great! What is your email address?

Awesome. Thanks so much. I look forward to speaking again soon!

Why it works: The great Ricky Carruth understands that not every cold call leads to a listing or in-person meeting. However, he considers a cold call successful if he can secure an email address. Put that email into an email marketing drip campaign, and with some top-notch lead nurturing, you might just be their new agent. 

5. Open House Invitation Cold Calling Script

Here, Kevin Ward leverages all of the work that goes into hosting an open house by using it as a reason to cold call and extend personal invitations. This strategy becomes extra effective when you customize it to your unique situation.

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Hi, my name is [name] with [brokerage].

I wanted to let you know about an open house event we are going to be holding for the [owner name] family over on [address] this [day] from [start time] to [end time]. You know where that is? I wanted to invite you to come by and take a look. [Mention any special treats or refreshments, etc.] And also I wanted to find out a few things from you:

Choose one question from the list to focus on:

• Do you know anyone who would like to move into our area? What are they looking for in a new home?
• Just out of curiosity, when do you think you might be ready to make a move of your own?
  • If their time frame is 60 days or less: It sounds like our next step would be to schedule a time to get together and discuss the best way to make all this happen for you. Which would be the best time for us to get together, Monday at 4:15 p.m. or Tuesday at 4:15 p.m.?)
• How long have you lived here? Where did you move from? What brought you to this area?
  • If you were to move again, where do you think you would go next?
  • And how soon would you like to do that?
  • If their time frame is 60 days or less: It sounds like our next step would be to set up a time to get together and discuss the best way to make all this happen for you. Which would be the best time for us to get together, Monday at 4:15 p.m. or Tuesday at 4:15 p.m.?
  • If their time frame is 60 days or more: Fantastic! I look forward to hearing more about that at the open house on [date and time]!

Why it works: This is another opportunity to get in front of people. If you personally invite someone to come to an open house, not only are you meeting them in person, but they are getting to see you in your element! Additionally, I appreciate Kevin’s enthusiasm throughout—this script serves as a good reminder to be upbeat, friendly, and positive! Of course, people on the other end of the phone can pick up on fake sales telemarketer friendliness instantly, so make sure you’re being your authentic self.

6. Script Responding to an Online Buyer Query

If your marketing, website, and landing pages are doing their job, you should have leads filling in their information to get home valuations, property listings, and valuable free content. Now that you have this contact information, what do you do with it? This script is the perfect way to introduce yourself to buyer prospects and start what is sure to be a profitable conversation.

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Hi, I’m [name] with [brokerage]. I received your information from the form you filled out online requesting [a neighborhood report/property information]. Do you remember filling out this form? Is now a good time to talk?

I called to confirm that you received the information I sent you, introduce myself, and answer any questions you might have. I have been an agent in [area] for [x] years. Last year was a record for me, actually—I sold [x] homes and helped [x] people find new homes, many in the area you’re interested in. That community is truly unique; it offers [list features of the neighborhood/community].

I know for a fact that some new homes are coming on the market soon in [community of interest to the lead]. Would you be interested in seeing some of them or perhaps meeting to discuss your home-buying needs?

Why it works: This script is professional, helpful, and concise. If someone is starting their homebuying journey, they will appreciate this agent’s communication style. While it’s not a true cold call since the lead has already made the first move, treating it like any other cold call will set you up for success with cold and warm leads.

I also love that the agent has confirmed that the potential homebuyer did fill out the online form. This further qualifies a lead and shows that the agent respects the lead’s time and wishes. It’s basically getting permission from the lead to make a pitch.

7. Real Estate Cold Calling Voicemail Script

According to Pipedrive, 80% of calls go to voicemail, which means leaving the right message needs to be an important part of your real estate cold-calling strategy.

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Hi [first name], this is [name] with [ brokerage].

I’m calling because [reason for calling], and I would love to hear your thoughts. I will follow up with you [how and when], or you can call me back at [number]. I look forward to connecting with you soon!

Or, if it’s a second call:

Hi [first name], this is [name]. You mentioned [fill in the blank] when we spoke last week. I just wanted to follow up with you and see how things went. Let’s talk again soon!

Why it works: This option is great for real estate agents new to cold calling. Some strategists argue that leaving a voicemail can turn a cold call into a lukewarm one. It establishes who you are and why you’re calling in a warm and friendly tone, but it doesn’t include your pitch. The goal is to secure that following conversation when they call back or you make a follow-up call.

Tips for Leveling Up Your Cold Calling 

Real estate cold calling requires much more than picking up the phone and dialing a random number. If you want to excel at cold calling as a lead generation strategy, here are some tips to follow and remember:

Tip 1: Prepare & Maintain a Positive Attitude

Build a strong opening that you feel comfortable with. Start with a friendly greeting and a clear introduction to why you’re calling. Or, mention something interesting, like a recent market activity or a specific property, to capture interest. Practice your opening real estate script with a friend or a colleague until it feels natural and confident. This sets the tone for the rest of the call, so ensure you’re optimistic about engaging your prospect.

If you get rejected, don’t take it personally. Rejection is a natural part of cold calling. Every agent gets rejected at some point. Instead of feeling discouraged, view each rejection as an opportunity to learn and improve your real estate cold calling script. Remember, persistence and a positive attitude are vital to turning cold calls into successful connections.

Tip 2: Let the Math Motivate You

A study by Baylor University on real estate cold calling revealed that, on average, it takes 209 calls to secure one listing appointment or referral. While this may seem daunting, here’s a silver lining:

A dedicated real estate professional making 100 calls daily, five days a week, can generate about two weekly listing appointments or referrals. Over a year, assuming you work 50 weeks, this results in around 100 prospecting appointments annually. So, rather than focusing on real estate objections, rejections, wrong numbers, and hang-ups, concentrate on the positive outcome of determination. The numbers work in your favor; consistent effort will lead to more listings.

Tip 3: Use an Auto-dialer

An auto-dialer keeps you focused and gets you through your call list faster. It can decrease your phone time by more than half. REDX’s Power Dialer claims to boost your call volume by over 400%. Wouldn’t that be more productive?

If you aren’t familiar with REDX, it is an essential tool for cold callers. It gathers all your expired, FSBO, FRBO (for rent by owner), and preforeclosure leads in one place. By aggregating data across the web, the platform compiles contact information into a single dashboard. Then, you can use the built-in auto dialer to knock down your call list every day efficiently. Want to start booking more listing appointments? REDX is offering to waive its $150 setup price for The Close readers.

Tip 4: Mind Your Timing

New agents often wonder about the best time of day for cold calling to achieve the best results. While opinions may vary, data from a Baylor University study indicates that the most productive time for cold calls is between 10 a.m. and 2 p.m. On the other hand, the least effective time to make calls is in the evening, after 5 p.m., as people are winding down from their day and may be less inclined to engage.

Start with these recommended times, and adjust based on your experience. Consistently calling during optimal times can increase your chances of securing appointments.

Tip 5: Track Your Results

Tracking your results is essential for improving your cold calling strategy. Record which real estate phone scripts yield the highest success rates and the most effective times to call.
Using the right tools enhances productivity and keeps your effort organized. With that, we suggest a good customer relationship management (CRM) tool where you can track your calls, the days and times you called, the number of conversations, as well as rejections. If you’re looking for an affordable, full-featured CRM, consider one of our top picks, LionDesk.

Tip 6: Always Follow Up

After the initial cold call, send a thank-you text message or email to reinforce your conversation and keep the prospect engaged. And just like your initial cold calls, time your follow-ups to avoid annoying your prospects. Remember, following up regularly and respectfully shows persistence and professionalism.

FAQs: Real Estate Cold Calling Scripts

How to do cold calls in real estate?

What is the best cold call opening line for real estate agents?

What are the 4 pillars of real estate cold calling?

How to introduce yourself as a real estate agent sample script?

Bringing It All Together

Mastering real estate scripts for cold calling can be daunting. If you’ve wondered whether cold calling is the right strategy for you, try out our seven tested and proven scripts. Have you ever tried cold calling a potential client? How did it go? I want to hear your experience in the comments!

The post 7 Proven Real Estate Cold Calling Scripts for Fearless Lead Gen appeared first on The Close.

Pros

• You can capture buyer leads earlier than competitors.
• It has automated digital advertising.
• It has built-in CRM.
• Zillow Live Connections puts you in contact with leads over the phone.
• You get increased exposure.
• It has broker management tools
• It has multiple integrations.
• It has detailed analytics and ROI report.

Cons

• It lacks price transparency.
• It has upfront costs, regardless of lead volume or closings.
• Customer service is not strong.
• Zillow CRM is very basic.
• Leads aren’t exclusive.
• The price per lead can be higher than other platforms.

The Close Score

4.5

Pricing:

3.1

General Features:

4.3

Advanced Features:

3.6

Customer Service:

3.2

Customer Rating:

3.0

Expert Score:

4.0

out
of

5

My Verdict on Zillow Premier Agent & Why You Should Trust It 

As one of The Close’s staff writers, I have extensive research experience on various real estate topics and solution providers. I can provide readers with an objective and comprehensive review of Zillow Premier Agent, including an overall analysis of its strengths and limitations.

What is Zillow Premier Agent, and how does it work? In 2024, an average of 217 million unique visitors browse Zillow each month, searching for homes and real estate agents. Zillow Premier Agent leverages this site traffic, allowing agents, teams, and brokers to purchase display ads in specific ZIP codes across the Zillow network. This process helps capture leads who might be casually browsing properties long before they contact an agent. The platform then displays ads in key positions next to properties for sale, boosting Zillow Premier Agents to the top of the agent directory.

The biggest challenge with Zillow Premier Agent is the cost, which can be substantial, particularly in highly competitive markets. Agents must ensure they have the budget to sustain the investment and effectively convert the leads they receive. Additionally, the competition among agents on the platform can make it difficult to stand out and secure many leads. Therefore, having a solid profile and lead follow-up process is essential. If you want to guarantee you’ll get leads, consider pay-at-closing lead companies like Zillow Flex and Clever.

Zillow Premier Agent Alternatives

Zillow Premier Agent offers many advantages but is not the perfect fit for everyone. The cost and competition can be challenging for some agents, especially those just starting. If you feel Zillow Premier Agent isn’t the right platform, here are some alternatives worth considering.

Platform	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	It offers exclusive buyer and seller leads with a robust profiling and nurturing system.	Zurple Review	Visit Zurple
	You’ll get a guaranteed number of exclusive leads every month.	Market Leader review	Visit Market Leader
	It uses paid ads on Google, Instagram, and Facebook to target hyperlocal leads.	CINC Review	Visit CINC
	Agents aren’t tied to a contract. Plus, the company offers free replacements for bogus leads.	zBuyer review	Visit zBuyer

Platform	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	It offers exclusive buyer and seller leads with a robust profiling and nurturing system.	Zurple Review	Visit Zurple
	You’ll get a guaranteed number of exclusive leads every month.	Market Leader review	Visit Market Leader
	It uses paid ads on Google, Instagram, and Facebook to target hyperlocal leads.	CINC Review	Visit CINC
	Agents aren’t tied to a contract. Plus, the company offers free replacements for bogus leads.	zBuyer review	Visit zBuyer

What Current Users Think of Zillow Premier Agent

The platform isn’t perfect. Our readers have varying opinions on Zillow, and it’s important to remember that every agent runs their business differently. Upon scouring the internet for Zillow Premier Agent reviews, we saw that as of writing, ZPA has a 4.7 out of 5 rating on Featured Customers based on 3,347 reviews and a 2.2 out of 5 rating on G2 based on 51 reviews. Here are some verified Zillow lead reviews from the platforms as mentioned earlier:

Key Features of Zillow Premier Agent

Obtaining leads is the most significant benefit of using Zillow Premier Agent, but there is more to this platform than just prospects. Some of my favorite ZPA key features include the following:

Zillow Premier Agent Profile

Agents can create a solid ZPA profile to stand out. A complete Zillow profile leverages the SHARP model, which stands for sales, headshot, advertising markets, reviews, and professional bio. This means you should claim all your past transactions on Zillow, have a current realtor headshot, work in the applicable markets, beef up your reviews, and spice up your agent bio.

If you have an active profile and your listing is on Zillow, you should be displayed first as the listing agent, regardless of your Premier status. But you won’t have that opportunity if you haven’t claimed the listing or are inactive on Zillow. Premier agents also appear next to their purchased share of every listing in their chosen ZIP codes (plus any of their listings, regardless of whether they are in their chosen ZIP code). This expands their exposure significantly.

Third-party CRM Integrations

Zillow Premier Agent offers seamless integration with various third-party CRMs, such as Follow Up Boss, Top Producer, and Lofty (formerly Chime), which enhances lead management efficiency. For instance, ZPA supports two-way sync with Top Producer CRM, ensuring any updates on one platform reflect on the other.

Performance Analytics

Zillow Premier Agent offers analytics and tracking tools to help agents manage and optimize their lead performance. The platform has detailed reports on lead volume, response rates, and conversion metrics, allowing agents to see how well their advertising efforts are paying off. If you’re a team lead, ZPA’s performance analytics also track the effectiveness of team members and everyone’s lead volume and status, ensuring everyone contributes efficiently to your team’s overall success.

Training Resources

Zillow Premier Agent provides comprehensive training resources and education materials to support agents. These include courses and guides on using Zillow’s tools effectively, managing your ZPA advertising, using ZPA’s CRM, nurturing inactive customers, converting your leads, and more.

Zillow Premier Agent Pricing

Is Zillow Premier Agent free? Of course not. If you’re researching the pricing of ZPA, I’m afraid you won’t find it either. Zillow does not publish specific pricing details, as costs vary significantly based on several factors. You’ll need to contact Zillow directly to get accurate pricing information and discuss your particular market and advertising goals. However, I’ve gathered information from some agents that I hope will provide useful estimates.

How much do Zillow leads cost?

The cost for Zillow Premier Agent lead depends on four factors:

• Your ZIP code
• The average home price in your area
• The number of competing agents
• The percentage of leads you want to capture

According to some of our readers, leads can cost as low as $20 to $75 each in less competitive markets. However, in competitive and high-priced markets, the cost can rise dramatically, with some agents reporting leads costing $450 to $500 each.

How much does it cost to be a Zillow Premier Agent?

You’re probably wondering, “How much are Zillow leads per month?” Since Zillow does not provide market-specific pricing estimates, The Close reached out to agents in our network. Based on feedback from agents who are successfully profiting with Zillow Premier Agent, we found the following pricing estimates to be accurate:

• The typical monthly price for major metro markets starts at about $1,000.
• For markets outside of major metros, ZPA agents pay between $300 and $500 per month.

While we disagree with the company’s lack of price transparency, I still believe that Zillow Premier Agent is a valuable service that agents should consider in their paid lead generation strategies.

Methodology

In my assessment of Zillow Premier Agent, I conducted thorough research to ensure accuracy in my review. Our team of expert researchers, agents, writers, and editors at The Close scored Zillow Premier Agent against dozens of other lead generation companies. We analyzed its platform, pricing structure, features, user feedback, and reputation, and then based our evaluation on the following criteria:

• Pricing (20%)
  • We looked at the average price per lead for buyer and seller leads, exclusive leads, subscription costs, the minimum required ad spend, and whether a contract is required.
• General Features (25%)
  • We evaluated the main features of each lead generation company. This includes lead-capture tools, lead management, built-in CRM, multiple integrations, mass marketing tools, analytics and reporting tools, and IDX websites. 
• Advanced Features (20%)
  • This category includes advanced functionalities such as the quality of leads generated, lead nurturing, lead scoring, triggers and alerts, team distribution, and scripts.
• Customer Service (10%)
  • We reviewed how easy it is for real estate agents to reach out to a customer service representative. We also considered agents’ access to phone or email support and a concierge program.
• Customer Rating (10%)
  • The reputation of each lead generation company was evaluated by considering feedback from verified users.
• Expert Score (15%)
  • The expert score covers other standout features not mentioned in the above criteria.

Read more about our methodology here.

Frequently Asked Questions

Is Zillow Premier Agent worth it for new agents?

What are the benefits of being a Zillow Premier Agent?

How do I get out of the Zillow Premier Agent contract?

How much are leads through Zillow?

Bottom Line: Is Zillow Premier Agent Worth It?

At the start of this review, you might have asked, “What is Zillow Premier Agent?” And now that I’ve run you through its most essential features, would you say the platform is worth it? For me, Zillow Premier Agents is an investment real estate agents, teams, and brokers should consider. 

The lead gen landscape is constantly evolving. There are always new players, approaches, and lead generation ideas, but Zillow has remained a visible and vital part of this conversation. To be clear, Zillow Premier Agent isn’t as cost-effective for every agent. In some US markets, costs are so high that agents may barely break even. However, no other online lead source offers the same traffic, exposure, and opportunity as Zillow Premier Agent.

Is the platform perfect for every agent? No. But is Zillow Premier Agent worth it or at least worth considering? Absolutely. As long as you have an adequate budget, an impeccable profile, and effective follow-up skills to convert your leads into clients, we can stand behind your investment in Zillow Premier Agent. But if you’re a new agent, consider your budget before committing.

Your Take

Where do you buy real estate leads? Have you ever tried Zillow Premier Agent? What did you think? I’d like to hear your thoughts in the comments!

The post 2024 Review: Is Zillow Premier Agent Worth the Cost? appeared first on The Close.

Just Sold Postcard Examples

When sending just sold postcards, you aim to prompt recipients to contact you about your services. The postcard examples below use various strategies, such as incorporating real estate slogans, showcasing client reviews, and applying color. While each strategy is valuable, using all these methods in one postcard could crowd your message. Take a look at these just sold postcard ideas below to decide which is the best fit for your business style and real estate brand.

1. Postcard With Room Labels

• Source: Corefact
• Size: 4×6 inches

This postcard uses photos and bright yellow to convey a message and highlight the property details and realtor company, allowing you to generate new real estate leads. Instead of using only one image, three photos with labels highlight specific areas in the home, showing your expertise and knowledge about the property. Another fantastic feature of this postcard is the area for the logo and the customization ability.

Takeaway Tips: 

• Use dramatic colors like red, yellow, and orange to draw the reader’s eye. 
• If your listing has notable features, showcase those photos to encourage leads to inquire about your services.

2. Strong Slogan & Call to Action

• Source: Brivity
• Size: 4×6 inches

This just sold real estate postcard example creates intrigue about how the home sale impacted nearby properties. Any homeowner who sees the phrase “your equity has changed” will likely pay more attention (hello, money!). Another great thing about this just sold postcard example is the easy and strong call to action, which encourages the recipient to quickly reach out to you via text for a consultation or free home valuation.

Takeaway Tips: 

• Use incentivizing slogans, like “Real Estate Without the Hassle” and “Click or Call We do it All,” to bring attention to your services. 
• Include a call to action on your postcard so those who wish to reach out know exactly how and where to get a hold of you. 

3. Simple & Modern Just Sold Postcard

• Source: Mailjoy
• Size: 4×6 inches

Agents and brokers who are successful in real estate understand less is often more. This minimalistic layout allows leads to stay focused and interested. The simplicity and elegance of this just sold postcards for realtors, with just one clear image and vital property facts, naturally lure people in and make it an excellent method to send prospective clients to your website.

Takeaway Tips: 

• Use a simple, minimalistic layout to avoid cluttered postcards.
• Include short and straightforward property details to highlight key features of the property.

4. Seller Review Postcard

• Source: Corefact
• Size: 4×6 inches

This just sold realtor postcard has all the vital elements, such as a property image, the real estate team’s logo, and contact information. However, two features make this card unique. First, a bright yellow area highlights the “Sold Seller Saved $14,000”, a significant win for the real estate agent’s clients. Second, it displays positive client feedback, which helps convince clients to work with you. 

Takeaway Tips: 

• Highlight how much money the seller saved to show prospective clients you’re thoughtful and helpful in lowering client expenses.
• Use client feedback to strengthen your credibility as an agent.

5. Bold & Bright Postcard

• Source: Flipsnack
• Size: 793×793 px

This just sold postcard example uses bright brand colors and large, bold text to grab readers’ attention. There is a manageable amount of information on this card, but the format makes it easy to see the property, the list price, and contact information. This postcard idea can be successful when delivered by just sold mailers to other homes in the neighborhood. Once you get more referrals, you can also use this design and colors for your thank-you notes.

Takeaway Tips: 

• Use bold and bright colors to complement and highlight the property details and features.
• Utilize a simple format to showcase the property’s list price and your contact information.

6. Short & Huge Texts Postcard

• Source: Lighter Side of Real Estate
• Size: 4×6 inches

The most compelling designs are simple. This just sold postcard example does not include any property photographs; instead, it draws attention with a short sentence in huge print. It works effectively as a real estate farming postcard since homeowners are typically intrigued by their neighbors’ homes.

Takeaway Tips: 

• Use simple, larger texts to highlight and convey your message.
• Utilize direct and no-frills postcard design to draw potential clients’ attention.

7. Memoji Postcard

• Source: Tounesta3mal
• Size: 5.8×4.1 inches

Some real estate brokers feel awkward using their pictures on promotional materials. With today’s technology, you don’t have to! Create your image on postcards or even door hangers using a memoji (a customized animoji) or an avatar-like character to represent yourself uniquely. Additionally, when you describe the house and your sales strategy on your creative just sold postcards, potential clients will feel more confident in your expertise.

Takeaway Tips: 

• Use a memoji and avatar-like character to represent yourself or your company.
• Include a sales plan and clear, brief property facts to reassure potential sellers of your authority.

8. Postcard with Agent’s Previously Sold Properties

• Source: Dribbble
• Size: 4×6 inches

Building brand recognition is crucial to any direct mail marketing strategy. By using your brand colors on all mailers, recipients will start recognizing your brand and marketing collateral. The agent uses red and blue shades in this postcard that match his logo. In addition, the postcard showcases a handful of successfully sold properties instead of just one.

Takeaway Tips: 

• Incorporate your brand colors to make your postcard memorable.
• Include your sold properties to show prospective leads you know what you’re doing.

Just Sold Postcard Templates

Are you ready to customize some postcard templates? Take note, this isn’t your real estate email newsletter. You’ll have to print these postcards, so consider the cost, the type of paper you’ll use, and how many pieces you’ll produce.

While many postcard templates are online, Vistaprint provides various products, real estate marketing templates, and design expertise. This editing platform is incredibly user-friendly, so you can alter any template to meet your needs. Vistaprint is also one of the only sites where you can request samples, collaborate with a graphic designer, and have postcards distributed directly to your contact list.

9. Postcard with a Promo

• Source: PostcardMania
• Size: 4.25×6 inches
• Cost: $0.13

This postcard incorporates three marketing strategies: highlighting a recently sold property, offering to sell a property, and a chance to win a contest. This design has so many things going on, but it’s presented incredibly well and does not feel overwhelming. Remember to have some email templates ready when leads start contacting you!

One feature that will stand out is personalization with the recipient’s name. Not all solutions offer this feature, but PostcardMania allows you to incorporate unique features into most direct mail templates. It also provides services that modify your mailer design to distribute to your contact list online, allowing you to merge your physical and digital marketing strategies effortlessly.

10. Property Sold Over Asking Price

• Source: Venngage
• Size: 5×7 inches
• Cost: Free or $16-$39 per month

This just sold postcard example template focuses on how this agent can consistently deliver for clients by using the word “Another.” In this case, the agent also emphasizes a home sold for more than the asking amount.

Selling above asking is most home sellers’ ultimate goal, so highlighting this in your marketing is imperative. If you succeed with various results, like low days on the market, the number of homes sold over the asking price, or other transactional statistics, use them in this template and within your overall marketing strategy.

11. Property Description-focused

• Source: Etsy
• Size: 4×6 inches
• Cost: $4.97

Although this postcard design shows three photos, the size, and positioning keep them in the background. This template keeps the recipient’s focus on the property details and contact information. It gives just enough information and images to pique consumers’ interest and encourage them to contact the seller for more details.

12. Modern Home Postcard

• Source: Xara
• Size: 6×4 inches
• Cost: Free or $12.95-$16.95 per month

This bright and minimalistic just sold real estate postcard template is perfect for highlighting contemporary home styles or new constructions. With just a few carefully picked property photos, it’s extremely appealing and will draw people in to read the property details.

13. Simple Block-style Postcard

• Source: Zazzle
• Size: 4×6 inches
• Cost: $1.25 per postcard

This just sold postcard example template uses a simple design and could easily be customized to fit your brand. It uses three property photographs in complementary colors to make the postcard stand out. There is also some text, which may make this an easy go-to just sold template for almost any property type.

How to Improve Your Just Sold Postcard Wording

In the just sold postcard examples and templates above, you can see that many different types succeed in design, call to action, and wording. As with all real estate marketing materials, just sold postcard verbiage matters, and you should take the time to plan and develop this to align with your real estate marketing strategy.

Ensure your wording is compelling and relevant to the recipient. Even if you use words like “I sold,” the postcard’s message should focus on what the sale means to the potential real estate seller. For example, you may explicitly describe how a home sale would benefit them or add a compelling call to action, like “Be the next to profit from your home!”

Here are some examples of how your just sold postcard wording can change to impact the reader:

To make your property listings jump off the page and attract qualified leads, include real estate words and top SEO keywords to increase traffic and build your real estate business online.

Tools for Creating Just Sold Real Estate Postcards

With today’s technologies and services, creating and modifying promotional real estate postcards can take little time, money, or effort. Real estate agents can use templates and editors to make, edit, and send postcards via direct mail. Here are four tools that can assist you in quickly creating attractive and powerful just sold postcards:

Platform	Best For	Key Features	Starting Price	Learn More
	Agents seeking a free design tool with an extensive collection of templates and design elements	Social media templates Premium stock images Lots of various templates, fonts, and logo	Free forever plan; paid plans start at $10 per month	Visit Canva
	Real estate professionals wanting an easy-to-use interface and highly targeted mailers	Helps execute real estate farming efforts with automation Offers an extensive list of marketing materials Multiple mailing list data sources	93 cents per postcard mailed first-class	Visit ProspectsPLUS!
	Agents and brokers with no graphic design experience and needing help from professionals	Wide range of skills, from logo designing to proofreading Includes user reviews of freelancers No long-term contracts	$5 per job/project	Visit Fiverr
	Agents who want an affordable and a variety of no-frills postcard sizes	Free direct mail planning Full-color, glossy, customized postcards in three sizes Has a team of professional graphic designers	5 cents per postcard	Visit PostcardMania

Platform	Best For	Key Features	Starting Price	Learn More
	Agents seeking a free design tool with an extensive collection of templates and design elements	Social media templates Premium stock images Lots of various templates, fonts, and logo	Free forever plan; paid plans start at $10 per month	Visit Canva
	Real estate professionals wanting an easy-to-use interface and highly targeted mailers	Helps execute real estate farming efforts with automation Offers an extensive list of marketing materials Multiple mailing list data sources	93 cents per postcard mailed first-class	Visit ProspectsPLUS!
	Agents and brokers with no graphic design experience and needing help from professionals	Wide range of skills, from logo designing to proofreading Includes user reviews of freelancers No long-term contracts	$5 per job/project	Visit Fiverr
	Agents who want an affordable and a variety of no-frills postcard sizes	Free direct mail planning Full-color, glossy, customized postcards in three sizes Has a team of professional graphic designers	5 cents per postcard	Visit PostcardMania

FAQs

What to say in a just sold postcard?

Do just sold postcards work?

Are postcards worth selling?

Do people still sell postcards?

Bringing It All Together

Creative just sold real estate postcards are a proven way to showcase recent successes and attract new listing clients. Using inspiration from examples and templates makes it more likely that yours will stand out through strategic use of design, images, messaging, and wording. Do you still use postcards? Do you like any of the just sold postcard examples above? Share your thoughts and experiences in the comments!

The post 13 Just Sold Postcard Examples & Templates (+ Resources) appeared first on The Close.

Facebook Real Estate Templates

Facebook’s algorithm is constantly evolving, and honestly, it’s difficult to predict whether your post will work for your audience. Still, your posts and reels must be polished to catch your followers’ attention. Check out these real estate social media posts, free and paid, on Facebook.

1. Open House Facebook Post

• Available on: Canva
• Price: Free

If you have a modern home listing, this modern-themed open house announcement template is for you. The black background provides a sleek and sophisticated look, allowing the text to stand out.

2. Find Your Dream House Facebook Post Template

• Available on: Canva
• Price: Free

When I saw this template for real estate on Canva, I couldn’t believe it was free! It’s clean, has all the essential details of the property, and is incredibly easy to customize. The minimalist design ensures the property photos take center stage, while the text on the left allows you to highlight the home’s key features. This template is perfect for your real estate Facebook page.

3. Search Bar Facebook Post Template

• Available on: Canva
• Price: Free

I love this real estate template! It’s not too bright, but it immediately grabs your attention. It’s minimal and straightforward, prompting potential clients to check out your website.

4. Why You Should Hire Me Facebook Post

• Available on: Agent Crate
• Price: Subscription at $39 per month

This Facebook post template from Agent Crate is an excellent way to promote your real estate services to your audience. It’s simple yet highly effective, with a clean design that keeps the focus on your message and services. If you want to do our 30-day content creation challenge, use this template for an additional social media post.

5. Real Estate Term Definition Facebook Story Template

• Available on: LabCoat Agents Marketing Center
• Price: Subscription at $59 per month

Educational posts are an essential tool for establishing yourself as an authority in the industry. This orange template from LCA Marketing Center features ample space for a real estate term definition and a few graphics, allowing you to share tips or new knowledge with your audience.

6. Life in Your City Facebook Reels

• Available on: Coffee & Contracts
• Price: Subscription at $54 per month

Here’s a Facebook reel template if you want to show your audience what it’s like to live in your city. Include your go-to coffee shops, favorite local stores, and the best parks. Personalizing your reel with these local gems can entice your viewers to search more about the area. Need more reel ideas? Check out our article on real estate reels.

Instagram Real Estate Templates

Since many people spend their time on Instagram, use these templates for your open house announcements, property listing features, and educational posts to ensure your posts stand out.

7. “Your Next Rental Is There” Instagram Story

• Available on: Canva
• Price: Free

It’s simple, straightforward, and visually appealing. You’ll only need a high-quality photo of your current listing. Adjust the colors to match your brand, place your logo, and voila! You’ve got a nice-looking Instagram story. You’ll probably only need less than five minutes to edit this template.

8. Apartment for Rent Instagram Story

• Available on: Canva
• Price: Free

This real estate template is perfect for your younger audience looking for an apartment to rent. Modern, sleek, and designed with a minimalist aesthetic, it captures the attention of millennials and Gen Z renters. Highlight key features of the apartment, such as its amenities and proximity to local attractions, to appeal to their lifestyle preferences.

9. Real Estate for Sale Instagram Post Template

• Available on: Canva
• Price: Free

This Canva template is elegantly designed and perfect for promoting a new luxury listing. The clean lines and contemporary fonts make the information easy to read, ensuring your listing stands out in your viewers’ feeds.

10. Hot Take Instagram Post Template

• Available on: Coffee & Contracts
• Price: Subscription at $54 per month

Here’s a great template from Coffee & Contracts that can spark engagement. Post your real estate ‘hot takes’ and invite your audience to share their opinions. This interactive approach will help you connect with your followers more deeply. You might even get some fellow agents arguing in the comments.

11. Myth vs Reality Instagram Carousel Post

• Available on: Coffee & Contracts
• Price: Subscription at $54 per month

To reach more viewers, use Agent Crate’s Instagram real estate template. This myth-versus-reality trend is an engaging way to debunk common misconceptions about real estate. Your audience will likely share their experiences or opinions, which can increase your social media reach. 

12. Open House Announcement Instagram Post

• Available on: LabCoat Agents Marketing Center
• Price: Subscription at $59 per month

While open house announcements generally work better as Instagram stories, posting them to your feed is a great way to remind your followers just how committed you are. Check out our article on Instagram hacks for more tips.

Pinterest Real Estate Templates

Pinterest users see a multitude of Pins every time they use the app, so making yours stand out is crucial. Use these templates to create eye-catching Pins with compelling visuals.

13. Find Your Dream Home Pinterest Carousel Ad Template

• Available on: Canva
• Price: Free

Need a Pinterest template you can customize in three minutes? This is it. I love how this template features the phrase “within your budget,” making it appealing to potential buyers. If there’s one thing you can add to this template, it’s your contact information or Instagram handle to ensure interested Pinterest users can easily reach out to you.

14. Pinterest Ad Template

• Available on: Canva
• Price: Free

Have you ever advertised on Pinterest? Now is the right time to do it. This ad template features a clean layout and bold fonts, making it easy to highlight key property amenities. You can customize this vertical template with a photo of a commercial property, a penthouse unit, or any high-quality portrait photo of your listing.

15. Real Estate Quote Pinterest Pin Template

• Available on: Canva
• Price: Free

What’s Pinterest without quotes for inspiration? This free template from Canva is perfect for creating quotation posts that resonate with your audience. Customize this template with fonts, colors, and a background image to match your brand’s aesthetic.

16. Seller Tips Pinterest Pin

• Available on: Agent Crate
• Price: Subscription at $39 per month

If you want to direct Pinterest users to your brokerage website, use Agent Crate’s Pin template. Offering useful content alongside your property listings establishes your expertise in the market. After this one, you can even create a “buyer tips” post!

17. Home Staging Tips Pinterest Pin Templates

• Available on: Etsy
• Price: $5.59

If you’re a luxury agent and would like an arsenal of Pinterest Pin templates, check out this template pack from Etsy. For less than $6, you’re getting almost two months’ worth of Pinterest Pin templates! How cool is that? Customize each template with stunning visuals and add your branding to promote your business in every Pin.

18. Assorted Pinterest Pin Template Pack

• Available on: Etsy
• Price: $22.35

This template pack from Etsy is perfect for agents who have chic personal brands. It features stylish Pin designs that complement modern aesthetics. You can even use the stock photos included in these templates!

LinkedIn Real Estate Templates

When posting marketing materials, don’t forget your LinkedIn page. LinkedIn is a valuable platform for connecting with industry professionals and potential clients. Using these superior templates can help you maintain your professional appearance and effectively showcase your properties and services.

19. Open House LinkedIn Post Template

• Available on: Xara
• Price: Free

Who says you can’t post your open house invitation on LinkedIn? Of course, you can! This free template from Xara looks professional, making it perfect for LinkedIn’s business-oriented audience. Sharing your open house announcement on LinkedIn allows you to tap into a different demographic and expand your reach in the market.

20. Client Testimonial Template for LinkedIn

• Available on: Xara
• Price: Free

LinkedIn is an excellent platform for displaying testimonials from former clients, and this free Xara template looks stunning. Its sleek design allows you to present client feedback in a visually appealing way. This template will also make a great Facebook cover photo for your business.

21. Real Estate Brokerage LinkedIn Banner Template

• Available on: Xara
• Price: Free

Do you have a LinkedIn banner? If you don’t, here’s a banner template from Xara that screams luxury. You can customize this with the name of your brokerage or your brand. Better yet, include your real estate slogan to make a bold statement.

22. Personal Profile LinkedIn Background Banner

• Available on: Coffee & Contracts
• Price: Subscription at $54 per month

Here’s another template for your LinkedIn banner to subtly promote your real estate services. This template allows you to highlight your expertise without overwhelming viewers. If you don’t want to use “buy and sell,” you can say “find your dream home” instead.

23. Elegant House for Sale LinkedIn Video Ad Template

• Available on: Canva
• Price: Subscription at $10 per month or $120 per year

If you want to promote your latest property listing on LinkedIn, here’s a video ad template you can use. I love this black-and-yellow combo, which instantly grabs attention and communicates key details effectively.

24. Modern House for Sale LinkedIn Ad Post

• Available on: Canva
• Price: Subscription at $10 per month or $120 per year

Here’s another moving template for your LinkedIn ad. If your brokerage has an allocation for real estate templates, surely you can afford to post ads on LinkedIn. Customize this template and add a compelling call-to-action to drive inquiries.

Tips for Using Real Estate Templates for Social Media

Sure, you can customize a thousand templates and publish them all online. Whichever social network you use for your real estate social media post templates, always remember these tips:

Tip 1: Maintain Your Brand’s Consistency

Here are some ways you can establish brand recognition, create a cohesive look, and maintain your brand’s consistency:

• Always use your brand’s color palette on all social media posts across all platforms.
• Stick to a few fonts for all text elements that align with your brand. Some of the most popular fonts include Helvetica, Futura, and Montserrat.
• Place your real estate logo in a consistent spot to help potential clients identify your brand.

Tip 2: Personalize Your Message

Ensure your posts are engaging by writing captions that reflect your brand’s personality. Instead of sharing generic posts, add a personal touch by sharing your brokerage’s real estate hashtags and client testimonials, writing about your experience as an agent, or showcasing your local market expertise. Don’t forget to include a clear call to action, such as “Schedule a viewing today,” “Visit my website for more information,” or “Check out my other listings here.”

Tip 3: Optimize Content for Each Platform

Each platform requires different image sizes or aspect ratios. What fits well on your Instagram stories and posts may not look good on your Facebook page. Tailor your content by selecting and customizing templates designed for specific platforms. For example, vertical images for Pinterest, squares for Instagram, and landscapes for Facebook. Adjusting your templates to meet the requirements of each social media platform ensures your posts appear professional, visually engaging, and optimized for maximum reach and engagement.

Tip 4: Keep It Clean & Simple

Less is always more. Avoid cluttered text and images on social media posts and focus only on the essential elements. Use clear fonts and high-quality photos, and avoid overly bright colors and long paragraphs on the image. A minimalist design enhances readability and ensures your key message stands out, making it more visually appealing to your audience.

Tip 5: Post Regularly

Being consistent is one of the best social media marketing techniques I’ve learned. Develop a consistent posting schedule for all your customized real estate social media templates. To maintain a steady stream of content, you can post daily, every other day, weekly, or biweekly. Whichever posting schedule you choose, stick to it for a few weeks and see if it works. Consistency helps keep your audience engaged and makes your online presence more predictable.

Tip 6: Track Your Posts’ Performance

Whether you’re posting real estate videos or images, use analytics tools to track the performance of your posts and adjust your strategy accordingly. Did a specific template get more likes and comments? Monitor metrics like shares, click-through rates, and engagement to understand the content that resonates with your audience. This way, you’ll know what to post next and achieve better results.

Best Places to Buy Real Estate Social Media Templates

Here are the best places to buy high-quality templates that will elevate your marketing efforts:

Platform	Best For	Learn More	Ready to Purchase?
	Agents on a budget who want automated social media posting	Agent Crate review	Visit Agent Crate
	Solo agents on a budget	Canva review	Visit Canva
	Agents focused on increasing engagement on Instagram	Coffee & Contracts review	Visit Coffee & Contracts
	Agents who want a la carte pricing	No review yet	Visit Etsy
	Teams and brokerages	LabCoat Agents Marketing Center review	Visit LabCoat Agents Marketing Center

Platform	Best For	Learn More	Ready to Purchase?
	Agents on a budget who want automated social media posting	Agent Crate review	Visit Agent Crate
	Solo agents on a budget	Canva review	Visit Canva
	Agents focused on increasing engagement on Instagram	Coffee & Contracts review	Visit Coffee & Contracts
	Agents who want a la carte pricing	No review yet	Visit Etsy
	Teams and brokerages	LabCoat Agents Marketing Center review	Visit LabCoat Agents Marketing Center

Frequently Asked Questions (FAQs)

Where can I find real estate social media marketing templates?

Do I need design skills to use real estate templates for social media?

What type of social media posts can I create with these templates?

Bringing It All Together

Widening your reach on social media sounds complicated, but not so much when you have thousands of real estate templates to choose from. Some of these templates were made by real estate agents who use them on social media! Talk about agents supporting fellow agents. What are your go-to platforms for real estate social media templates? I would love to hear your thoughts in the comments!

The post The 24 Best Real Estate Social Media Templates appeared first on The Close.

1. The Most Expensive US State to Own a Home Is California

Here’s the first of many real estate fun facts: California is the most expensive state to own a home in America, with a median sale price of $859,300 as of May 2024. Several factors, including a high demand for investors and limited land availability, drive this high cost of homeownership. Additionally, the state’s desirable climate and endless job opportunities attract homebuyers worldwide, increasing demand and prices.

2. There Are More Single Female Homeowners Than Single Male Homeowners in America

Here’s one of the most interesting facts about real estate: Did you know that as of 2022, single women own more homes than men? This trend is due to women’s increasing financial independence. Single women see properties as a secure investment and are more willing to prioritize owning a home than men. Despite earning less on average than men, single women are now outpacing men in homeownership across many states.

3. The Most Expensive Zip Code in the US is 94027

If you still don’t know this by now, the most expensive zip code in the US is 94027, located in Atherton, California. Atherton boasts a median home sale price of approximately $10 million, driven by its affluent residents, many of whom are tech billionaires, celebrities, and executives from Silicon Valley. In addition, large lots and strict zoning laws that limit housing density sustain these high property values, keeping them exclusive and appealing.

4. Corner Properties Are Considered Less Desirable in Some Countries

In some countries, corner properties are considered less attractive because of many factors. While they are more visible and have more sidewalks, corner homes usually have fewer neighbors, face increased traffic noise, and have a higher risk for burglaries. Additionally, corner properties are less appealing to potential buyers as they are more exposed to pedestrians and passersby. Would you be interested in a corner property?

5. Sears Used to Sell Mail-order Houses

If you think that Amazon pioneered purchase-and-ship products, you need to remember about retail giant Sears, Roebuck and Co. In the early 20th century, Americans could order Sears kit homes through Sears catalogs and receive the home kit by mail. Sears sold more than 70,000 home kits before it stopped production in 1940. Today, you’ll still see some of these Sears catalog homes on the market, but they immediately sell out because of their historical charm.

6. The Most Expensive Home for Sale in the US Is in Florida

With today’s real estate trends, it won’t be long before we see another “most expensive” home sale in the US. But currently, a waterfront mansion known as Gordon Pointe in Naples, Florida, holds that record. The estate features a main house, two guesthouses, a yacht basin, and a private dock for six boats. Spanning 9.04 acres, the Gordon Pointe highlights the growing market for ultra-luxury properties.

7. Most Expensive City to Buy a House Is in Hong Kong

For over a decade, Hong Kong has been the most expensive city in the world to buy a home. Because of limited land availability and high demand, the average property price in Hong Kong is more than $1.25 million. Despite the pandemic and economic downturn, Hong Kong’s real estate market continues to command some of the highest prices globally.

8. World’s Most Affordable City for Real Estate Is in Pakistan

Because of its economic conditions and infrastructural challenges, Karachi has consistently been ranked as one of the least expensive cities to live in. The average cost per square foot is only $24. While its low cost of real estate sounds great, Karachi is one of the least livable cities in the world. Factors such as pollution and political instability contribute to its low livability.

9. Burj Khalifa’s Elevator Travels Through 140 Floors

Burj Khalifa, the tallest building in the world, boasts an elevator system that reaches unimaginable heights. One of its elevators travels through 140 floors, making it the world’s tallest elevator. This feature is just one of the building’s many records, which includes having the most floors and the highest occupied floor in any building.

10. 1 in 10 Americans Sell Their Homes Because of Concerns About Paranormal Activity

Have you ever had creepy real estate listings? In the US, one in ten homeowners sold their homes because of concerns about paranormal activity. Many of these property homeowners reported strange noises, voices, and lights turning on and off by themselves. This phenomenon highlights how superstitions and fear can influence real estate decisions.

11. A Canadian Company Owns the Mall of America

The largest mall in the US, the Mall of America, is owned by the Ghermezian family through their Canadian company, Triple Five Group. The Ghermezians, originally from Iran, have developed several malls, including the West Edmonton Mall in Canada and the American Dream Mall in New Jersey. Their ownership of these malls highlights the international reach of their real estate business. Did you know that the Mall of America has its own zip code?

12. The Iconic Hollywood Sign Was Originally a Real Estate Stunt

The iconic Hollywood sign in Los Angeles was initially built as a real estate advertisement to promote the sale of properties. The sign originally read “Hollywoodland,” but the Hollywood Chamber of Commerce removed the last four letters over time. Today, the Hollywood sign symbolizes the entertainment industry and is a historic landmark in LA.

13. The Largest Residential Home Is in Mumbai, India

Antilia, the largest residential home in the world, is located in Mumbai, India. Owned by Mukesh Ambani, the chairman of Reliance Industries, this 27-story building spans 400,000 square feet and costs between $1 and $2 billion. The house features luxury amenities such as three helipads, nine high-speed elevators, a 50-seat theater, a snow room, and a 168-car garage. It definitely fits my criteria for weird houses!

14. Russia Sold Alaska to the US for 2 Cents per Acre

In 1867, Russia sold Alaska to the US for $7.2 million, which equated to approximately two cents per acre. At the time, Alaska wasn’t seen as valuable because of its harsh living conditions, though it later proved rich in natural resources such as gold, oil, and timber.

15. It’s Bad Luck to Move into a New House on a Friday

Want more fun facts about real estate? Moving into a new house on a Friday is considered bad luck in many cultures. This superstition is rooted in the belief that moving on a Friday, especially Friday the 13th, may bring misfortune and prevent household members from settling comfortably and living a peaceful life. While most people consider this a superstition, others still take it seriously, avoiding moving on an “unlucky” Friday.

16. San Francisco Home Is on the Market for $488,000, but There’s a Catch

A San Francisco home in the Russian Hill neighborhood is on the market for an unbelievable price of $488,000. However, there’s a catch—the buyer won’t be able to move in until 2053 because of a long-term lease held by the current tenant. According to the property listing on Zillow, this unique arrangement is an investment opportunity for the right buyer.

17. Japan Demolishes Houses After 30 Years

I guess this will be one of the fun facts about real estate you’ll share online: The oldest structures worldwide are often expensive because of their historic charm and timeless appeal. However, demolishing and rebuilding homes after approximately 30 years is standard practice in Japan. 

Properties in Japan depreciate over time, and homes are often considered valueless once they reach this age, prompting frequent construction. This approach is influenced by many factors, including the necessity to meet evolving green building trends, earthquake safety standards, and a cultural preference for modernity.

18. A Vietnam Building Is Full of Coffee Shops

Fancy some coffee? Ho Chi Minh City, Vietnam, has a unique building known as “The Cafe Apartment.” This nine-story structure has coffee shops offering a distinct ambiance and specialty drinks. Over the years, the building has become a popular destination for locals and tourists, providing a variety of cafes where you can enjoy a drink while overlooking the bustling city. Perhaps the only factor influencing your choice of a coffee shop for the day is its interior design.

19. The Average American Will Likely Move 11 Times

Here’s one of the interesting facts in real estate I wasn’t expecting: The average American will likely move 11 times in their lifetime and will likely need a real estate agent each time. Americans move houses because of job changes, family size, income, marital status, or the desire for a better neighborhood. Typically, most moves occur between 18 and 50, while fewer relocations happen after age 60. How many times have you moved houses so far?

20. Staged Homes Tend to Sell More Quickly

Do you usually stage your property listings or leave them as they are? According to National Association of Realtors (NAR) data, staged homes can sell three to 30 times quicker than non-staged ones. Home staging expedites the selling process and enhances the home’s appeal by helping potential buyers envision themselves living there. Now, those are some facts that real estate agents should remember.

21. There Is a Toilet House in South Korea

In South Korea, there’s a unique museum known as Haewoojae, or “Mr. Toilet House.” This toilet-shaped structure was initially the home of Sim Jae-Deok, who was dedicated to improving the quality of toilet facilities and promoting hygienic restrooms in the city. Today, it functions as a museum, showcasing the history and evolution of toilets from different eras. Would you be willing to sell a toilet-shaped property?

22. Castles for Sale in the UK

While homebuyers in the US are often drawn to the latest smart home technology, those in the United Kingdom may find a different type of luxury appealing. If your client has millions to invest, tell them it’s possible to buy historic castles in Scotland and Ireland. These castles, often set in sprawling estates, offer luxurious living and a chance to own a piece of history.

23. It’s Bad Luck to Give a Knife as a Housewarming Gift

Need more fun facts about real estate? Gifting a knife during a housewarming is considered bad luck in some cultures. According to superstitions, a knife symbolizes severing a relationship or cutting ties between the giver and the homeowner. But if you want to give a knife as a housewarming gift, include a penny with the knife. This way, the homeowner can return the penny to you as “payment” for the knife. So, technically, it’s not a gift!

24. Architectural Eagles Symbolize Freedom From Mortgages

There are many ways homeowners celebrate the full payment of their mortgage. One of the more popular (and deeply American) ways was to put a cast iron eagle on the outside of a home. The eagle represents strength and freedom, which align with financial independence.

25. Scotland Homeowners Paint Their Doors Red to Show They’re Mortgage-free

In Scotland, painting the home’s front door signifies that the homeowner has paid off their mortgage. This tradition brings a sense of pride and accomplishment and allows homeowners to celebrate their financial independence. What else is better worth proclaiming than this?!

FAQs

What are some interesting facts about being a real estate agent?

What are some fun facts about houses?

Why is it called real estate?

Bringing It All Together

If you love some of these real estate fun facts, share them online using the best social media templates. They’ll be a sure hit for your audience. Do you have more interesting facts about real estate up your sleeve? I’d love to hear them. Let us know in the comments!

The post Real Estate Fun Facts: 25 Weird & Wacky Truths You Won’t Believe appeared first on The Close.