Pros

• Has IDX integrations
• Includes a mobile-friendly website
• Has CRM integrations
• Has help center for assistance

Cons

• Lacks social media posting capabilities
• Lacks free plan or free trial offered
• Charges a set-up fee
• Doesn’t include white label capabilities

The Close Score

4.1

Pricing:

1.0

General features:

3.6

Advanced features:

4.3

Customer support:

2.0

Ease of use:

5.0

Customer feedback:

4.4

Expert score:

4.6

out
of

5

My Verdict on Real Geeks & Why You Should Trust It 

After rigorous research and examining the platform’s capabilities, along with taking into account the Real Geeks reviews provided by current users, I can adequately review Real Geeks unbiasedly. With my experience in reviewing real estate technology platforms, user feedback, and comparison with industry trends, I am well versed in giving a trustworthy assessment of this platform.

Real Geeks is a robust real estate platform designed to suit an agent’s needs. While it does have some learning curve and a few design limitations, it’s a powerful website creator and CRM to help any agent or broker create a more efficient business operation. The platform allows agents to serve their clients better and grow their businesses. Real Geeks strikes the right note between functionality and support for real estate technology.

Real Geeks Alternatives

While it’s a powerful marketing tool, Real Geeks won’t always be a good fit for everyone. There are a few worthy competitors that may be a better fit for some business needs or personal preferences. It’s important to explore different options to find the tool that best puts you at the top of this competitive real estate market.

Software	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	Is a budget-friendly website builder without sacrificing essential features	Placester Review	Visit Placester
	Provides robust social media integrations for agents to connect their website and marketing efforts seamlessly	No review yet	Visit Luxury Presence
	Allows real estate professionals to brand the platform as their own with white-label capabilities fully	No review yet	Visit Easy Agent PRO

Real Geeks Reviews: What Current Users Think

Real Geeks is well-known to real estate professionals, as reflected in the impressive rating of 4.6 stars out of 5 on G2. Many reviews have mentioned that the system is a complete toolset with an easy-going user interface and an excellent way to manage leads and clients. All the reports indicate that Real Geeks has become part of the everyday activities of real estate agents since it has assisted them in growing their business. Here are a few Real Geeks reviews from current agents: 

As with any platform, Real Geeks could be better. Users have expressed concerns over specific areas of the service that point out where improvements could be made.

Key Features of Real Geeks

Real Geeks offers a feature set that helps support the different needs of many real estate professionals. From lead generation to client management, the platform binds all necessary tools into one easy-to-use system. Let’s dive into what makes this platform extremely valuable for real estate agents and brokers. Here’s a short video overview of the Real Geeks platform:

Property Valuation Tool

One of the most distinguished features of Real Geeks is its property valuation tool, arming agents with a sales weapon to procure Real Geeks leads based on instant property value estimates for prospects. Very few tools on the market can interest homeowners as much as knowing the current market value of their property. 

It invites visitors to input their property details through a user-friendly interface. In return, they receive an estimation of the value of such property based on current market trends. This estimation will help generate more leads for the agents and make them an information-rich source within their local market. 

Powerful Integrations

Real Geeks excels at offering powerful integrations that give agents more versatility and functionality from the platform. It connects very well with third-party tools and services, allowing agents to customize and extend the platform’s capabilities in many of the workflows that real estate professionals want to use. 

It integrates well with email marketing services, analytics platforms, and other real estate software to ensure all tools are within a working agent’s reach. These integrations will smooth operations by reducing the need for switching between different applications, which makes it much easier for an agent to maintain a cohesive and efficient workflow. 

Facebook & Google PPC Management

Real Geeks offers turnkey Facebook and Google Pay-Per-Click (PPC) ad management to help agents increase their visibility online and attract high-quality leads. With this add-on service, Real Geeks’ expert team will create and manage the perfect mix of strategies for lead generation across social media, search engines, and remarketing campaigns. This hands-off approach allows agents the freedom to pursue a core business while availing professional, data-driven advertising strategies that maximize ROI while consistently delivering quality leads.

Customer Relationship Manager

The real estate CRM with Real Geeks is another one of the base elements of this product to help real estate professionals manage and cultivate their leads. It offers mobile app access, so no matter where they are, every agent has at their fingertips the contacts, tasks, and important client information necessary for responding to inquiries and following up. 

The CRM also has SMS text capabilities, so agents can communicate directly with leads and clients via text messaging. This feature is especially valuable for quick, informal communication, allowing one to send appointment reminders, property updates, and follow-up messages right to a client’s phone. 

MoveTo Application

Another innovative feature set provided by Real Geeks is the MoveTo application, intended to enhance the client’s experience by making the property search process very smooth. Leveraging MoveTo, clients can access property listings and push notifications to update them on their selected listings. Additionally, MoveTo integrates well with the Real Geeks platform to ensure that all activities related to a client are logged and managed within the CRM. 

Real Geeks Pricing

Real Geeks offers a tiered pricing structure, which can be a big consideration for prospective agents. The plans are split into three tiers targeting different sizes and business needs. At $299 per month, it provides users access to the platform’s core features. Those needing further advanced tools or support will use the Grow plan at $599 monthly. An available $999 per month Expand plan and a $1599 per month Conquer plan will give the product’s most comprehensive set of features and capabilities.

It’s worth noting that the Real Geeks pricing offers no free plan or trial and no money-back guarantees. There’s also a $250 setup fee tacked on. Agents should be confident in their decision before subscribing. The pricing is steep, and it could prove to be too pricey for smaller teams or individual agents who want all of its features compared with other real estate platforms.

Methodology 

Our team of real estate-centered analysts and editors did deep research to come up with the best website builders for professionals in the real estate industry. We have observed Real Geeks regarding features like its lead generation, CRM functionality, ease of use, pricing, and how support is offered to users. We also took the time to look through Real Geeks reviews and feedback to understand if the product meets the needs and expectations of real estate professionals.

Our mission is to deliver accurate and dependable insights to agents and brokers for informed decision-making and workflow optimization within this highly competitive market. Essentially, we want to help you answer the question, “Is Real Geeks worth it?” Our fair and extensive research will equip our readers with the most correct and valuable information necessary for success in real estate.

Here’s how we came up with our Real Geeks review:

• Pricing: 1 out of 5
  • We evaluated the cost of plans and the value for your money versus competitors.
• General features: 3.63 out of 5
  • We reviewed the overall functionality and range of standard tools available on the platform.
• Advanced features: 4.25 out of 5
  • We looked at Real Geek’s more sophisticated tools and capabilities, like landing pages, lead capture forms, and IDX integrations. 
• Customer support: 2 out of 5
  • We based this on the availability of customer service along with methods for contacting support. 
• Ease of use: 5 out of 5
  • This score determined if technical capabilities were required to set up and operate the platform. 
• Customer feedback: 4.35 out of 5
  • We evaluated the reviews and user satisfaction rating of Real Geeks.
• Expert score: 4.56 out of 5
  • We based the score on industry experts’ reviews and our hands-on experience with the platform.

Read more about our methodology here.

Frequently Asked Questions (FAQs)

What is an IDX website, and why is it important to a real estate agent?

How will the CRM benefit my real estate business, and what features should I look for?

What are some things to consider when choosing a lead generation platform for my real estate business?

The Bottom Line: Is Real Geeks Worth Your Money? 

Real Geeks offers a comprehensive package for real estate professionals because it’s an extremely easy-to-use platform that generates leads, manages clients, and runs all marketing campaigns. It provides a solid suite of tools for enhancing productivity and allowing agents to stay closer to their clients from outside the office. 

However, the platform’s limitations in terms of design flexibility and lack of a free trial, coupled with its higher price point, should be considered for smaller teams or budget-conscious users. Real Geeks is good at what it does if you can cover its monthly pricing fee.

The post Real Geeks Review: Pricing, Features, Pros & Cons (2024) appeared first on The Close.

Pros

• Available integrated payment processing features
• User-friendly interface provided
• SMS text capabilities included
• Customizable dashboard

Cons

• No free trial available to interested users
• Audience segmentation capabilities not provided
• Document management is not available
• High monthly costs compared to competitors

The Close Score

4.8

Pricing:

3.4

Lead gen software features/general:

4.6

Advanced lead generation features:

3.5

Help and support:

2.5

Customer rating:

3.4

Export score:

3.8

out
of

5

My Verdict on Market Leader & Why You Should Trust It 

I’m an experienced real estate writer and former real estate operations executive who has taken the time to consider and try many real estate platforms. I deeply understand what every real estate business person needs and faces as a challenge, so I invested the time to review these tools and give you accurate and reliable insights in this Market Leader review. My hands-on experience and in-depth research into the feature set of Market Leader, user feedback, and market positioning ensure this review is comprehensive and trustworthy.

Market Leader is a robust, end-to-end real estate process automation tool that ranges from lead generation to deal closing. It provides a suite of tools covering all real estate marketing and client management phases. With comprehensive features and a user-friendly interface, it is a mighty companion for any serious real estate professional. That said, you have to balance the platform’s benefits against the cost, which can be a pricey expense for an agent, depending on their deal flow. 

Market Leader Alternatives

While Market Leader can provide a lot of tools within its comprehensive suite for real estate professionals, there may be some cases wherein looking at the alternatives that provide more pocket-friendly pricing, customization, or the ability to integrate with present systems in the best possible way would be necessary. Other real estate lead generation platforms can provide different strengths, such as affordable monthly fees, extended customer service support hours, or AI capabilities.

Platform	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	Leverages advanced AI capabilities to personalize follow-up communication and predict lead behavior	Zurple Review	Visit Zurple
	Highly rated by customers for its robust predictive analytics and marketing automation	Smartzip Review	Visit SmartZip
	Extended customer support hours, providing more accessible and timely support	CINC Review	Visit CINC

Platform	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	Leverages advanced AI capabilities to personalize follow-up communication and predict lead behavior	Zurple Review	Visit Zurple
	Highly rated by customers for its robust predictive analytics and marketing automation	Smartzip Review	Visit SmartZip
	Extended customer support hours, providing more accessible and timely support	CINC Review	Visit CINC

Market Leader Reviews: What Current Users Think

The existing users’ experiences help identify Market Leader’s actual performance. Analyzing user feedback helps us understand just how much Market Leader satisfies the needs of real estate professionals and what the users like or feel it lacks. Market Leader received an overall customer rating of 4.47 out of 5 on Cuspera. Here is what others are saying in their Market Leader reviews: 

Key Features of Market Leader

Market Leader is full of features geared towards making the process of real estate easy and productive. It offers an all-rounded toolkit to help agents at each stage of their business, from lead generation and management to marketing automation and client engagement. These features are designed to help real estate professionals capture more leads, stay organized, and close deals efficiently. Now, let’s dive into some standout features that make Market Leader an asset for real estate agents.

Mobile Application 

The mobile application enables any real estate agent to continue working on the go. It facilitates the management of contacts, leads, and even marketing activities directly from your smartphone or tablet. Given the real-time notifications and the ease of access to data on clients, responding to queries, making appointments, and recording updates are easy without being deskbound. This flexibility ensures that agents can stay productive and be connected even when they are out of the field, enhancing the ability to deliver service to clients in a timely and efficient way.

Social Media Integrations 

The social media integrations provided by Market Leader enable real estate agents to seamlessly integrate their CRM with popular social networking websites like Facebook, Twitter, and LinkedIn. It gives the agent an automated way of marketing their listings and interacting with potential clients across various social media channels. With this integration, agents can attract more leads without much manual effort by increasing their reach and building an online presence.

Exclusive Real Estate Leads 

One of the significant strengths of Market Leader is the ability to generate and manage real estate leads. One of its standout offerings is access to exclusive real estate leads through partnerships with HouseValues, Leads Direct, and Network Boost. These platforms enable agents to directly receive high-quality, targeted leads, ensuring a steady flow of potential clients. By leveraging these exclusive lead sources, real estate professionals can maximize their lead generation efforts and focus on converting prospects into successful transactions.

Customizable Website

Agents can create custom Market Leader websites to engage and convert prospects into leads. It has websites focused on agent branding and customizable templates for property search functions and lead capture forms.

With a professionally done website builder, agents will grow their online presence and be able to display listings, share market insight, and even provide relevant resources to prospects. This marketing opportunity adds credibility to the agent and helps enhance his lead generation and high-quality lead-capturing ability from online channels.

Engagement Co-pilot

The engagement co-pilot in Market Leader has acted like a virtual assistant to the real estate agent in staying engaged with Market Leader real estate leads and clients through automated and personalized communication. It can send personalized emails, schedule follow-ups, and reminders for key activities to ensure agents have consistent, meaningful interactions with their contacts. 

By automating routine engagement activities, the engagement co-pilot allows an agent to manage other strategic sides of his business and ultimately improve client relationships while increasing productivity.

Market Leader Pricing

You may be wondering how much Market Leader costs. While most competitors are quite upfront about their pricing, Market Leader does not transparently post its price on its website, nor is there a free trial or tiered pricing. Below is a breakdown of what you can expect for costs:

• Market Leader Professional (for individual agents): $189 per month (includes a $20 data services fee)
• Market Leader Teams (for small real estate teams): $329 per month for up to 10 users on the same account
• Market Leader Business Suite (for teams and brokerages): Custom pricing

Leads products—can be added to any of the above software products:

• Network Boost: $399 per month for an average of 25 leads per month. The price includes the Market Leader Professional software system, which is required for agents who want to use Network Boost leads.
• Search engine lead products (HouseValues and Leads Direct): Generally $25 to $50 per lead, depending on your market. Leads in markets like Boston and Los Angeles are typically more expensive than leads in more affordable markets like Kansas City. 

Methodology 

Our team of real estate-focused analysts and editors researched many lead-generation platforms to give real estate professionals the best options. We have studied Market Leader’s features in depth, including its unique lead-generation capabilities, ease of use, value for money, and support provided. Market Leader reviews from users also contributed to understanding how well it performed in the real world and whether people were satisfied with it. 

We aim to deliver to real estate agents and brokers that can assist their decision-making and workflow optimization in a very competitive market. This commitment to researching and reviewing products fairly ensures that our readers get the most efficient and effective reliable information that will make them well-rooted in success in the industry.

Here’s how we came up with our Market Leader review:

• Pricing: 3.44 out of 5
  • We evaluated Market Leader’s cost-effectiveness and the value it offers relative to its pricing structure.
• Lead gen software features/general: 4.63 out of 5
  • We assessed the platform’s comprehensive set of tools designed for general lead generation and management.
• Advanced lead generation features: 3.5 out of 5
  • We looked at Market Leader’s advanced capabilities, such as exclusive lead sources and lead quality. 
• Help and support: 2.5 out of 5
  • We rated the availability and quality of customer support, noting the lack of live chat and 24/7 assistance.
• Customer rating: 3.44 out of 5
  • We compiled and analyzed user reviews to gauge the overall satisfaction and effectiveness of the platform.
• Export score: 3.75 out of 5
  • We evaluated the ease and efficiency of exporting data and integrating Market Leader with other tools and platforms.

Read more about our methodology here.

FAQs

How much would this lead generation platform be?

Will any lead generation platform integrate with my existing CRM?

How do I measure the success of a lead generation platform?

The Bottom Line: Is Market Leader Worth It? 

Market Leader equips real estate professionals with powerful lead management, integrated marketing features, and custom websites and is easy to use. Their training resources and branding features make it worth the cost and provide value-added help to agents maximize productivity and efficiency. At the same time, it can be expensive for solo agents or small teams, while other users may find the customization possibilities too limited. The other thing is that it is chock full of different features, so using all of them will be a learning curve for anyone who isn’t so tech-savvy. 

Overall, Market Leader is suitable for people with a budget looking for an all-in-one solution to help them in their real estate operations. If the Market Leader pricing is a principal factor in your decision or you need further customizations, it pays to shop around. Market Leader reviews can provide additional insights into whether it fits your specific requirements. Ultimately, your CRM should align with your business needs and resources.

The post Market Leader Review: Pricing, Features, Pros & Cons (2024) appeared first on The Close.

• Market Leader: Best for monthly guaranteed leads
• Offrs: Best for seller leads
• REDX: Best for prospecting leads
• Zurple: Best for digital marketing and automation
• CINC: Best for paid search advertising
• SOLD.com: Best for preferred agent network and referral leads
• Zillow Premier Agent: Best for buyer leads
• zBuyer: Best for on-demand leads generated via cash offer
• Catalyze AI: Best for AI-driven listing leads

The Close’s Top Picks for Best Places to Buy Real Estate Leads

1. Market Leader: Best for Monthly Guaranteed Leads

Pros	Cons
Lead volume every month is guaranteed. It has advanced lead behavior tracking. Contact info is guaranteed. It offers a refund for fake leads with bogus emails and phone numbers. It is excellent for long-term business forecasting.	Lead quality isn’t always premium. It can be cost-prohibitive. it may not be ideal if you already have a robust and active website. It has a minimum six-month contract.

Why I Chose Market Leader

Market Leader has a long-standing reputation and a proven track record for real estate lead generation. It’s ideal for agents who have calculated their conversion rates and have a healthy budget. These agents know precisely how to buy real estate leads and how many leads they need each month to make paid lead generation profitable. Consequently, Market Leader makes that possible with its lead guarantee, ensuring agents get the expected results.

Additional Features

• Starting monthly prices:
  • Professional for Agents: $189 + $10 to $50 per lead (for one user only)
  • Market Leader Teams: $329 + $10 to $5 per lead (up to 10 users)
  • Market Leader Business Suite: Custom
  • Teams (up to 10): $329
• Network Boost: $399 per month for an average of 25 leads per month. The price includes the Market Leader Professional software system, which is required for agents who want to use Network Boost leads.
• HouseValues: Market Leader’s HouseValues provides homeowners with free home valuations, capturing their contact information. These seller leads are then given to agents so they can proactively connect with potential sellers early in their decision-making process.

2. Offrs: Best for Seller Leads

Pros	Cons
It uses predictive analytics. It offers guaranteed leads. You can claim a ZIP code and join their nationwide referral network. It offers excellent value for its annual price.	Nurturing time for leads can be long. ROOF referral fee is expensive. It has no CRM. It has limited third-party integrations.

Why I Chose Offrs

Offrs is one of the best places to purchase real estate leads because it uses predictive analytics to identify homeowners most likely to sell, offering high-quality, targeted leads. Its Smart Data feature analyzes over 200 data points to ensure agents receive leads with a high probability of conversion. 
Offrs is the only predictive analytics company that guarantees a certain number of leads: 30 leads per month in your targeted ZIP code and 90 leads within five ZIP codes if you upgrade to the premium package. Offrs is great for agents because these leads are targeted at sellers who are ready to list. And you know what they say—leverage those listings to get even more leads.

Additional Features

• Starting monthly prices:
  • 10 cents per month for each lead
  • $400 per month for leads in one ZIP code
  • $800 per month for exclusive leads in one ZIP code
  • RAIA (AI-powered lead conversion): $499 per month
  • Premium: $799 per month
  • Premium + ISA: $1,199 per month
• ROOF Lead Platform: ROOF is a great feature that acts as an inside sales agent (ISA). ROOF will contact, qualify, and convert your leads to be ready for you. One of the biggest points in buying real estate leads is ensuring you can follow up and convert. This feature solves that pain point.
• RAIA (AI chatbot): Offrs’ RAIA (real estate artificial intelligence advisor) uses SMS and email to qualify leads. It leverages advanced AI to predict homeowner selling behavior, offering agents accurate leads.

3. REDX: Best for Prospecting Leads

Pros	Cons
It has unlimited lead generation potential for a single monthly fee. It offers excellent value for money. It is great for agents who are comfortable with cold calling. It has a fantastic user interface, including its Vortex lead management system.	CRM has no automation options. It is not great for agents who are discouraged by rejection. Outbound lead gen means more work for you on the front end. It has a high percentage of inaccurate data.

Why I Chose REDX

REDX is an outbound real estate lead marketing system that provides data on property details, FSBO and expired listings, and contact information for buyers and sellers. This data is organized in VORTEX, its customer relationship manager (CRM), to help agents in their outbound prospecting. REDX is ideal for budget-conscious agents willing to invest time in phone or door-knocking. Success with REDX requires consistent effort and a proactive approach to lead gen. So, if you’re going with REDX, practice your cold-calling scripts and have your CRM handy.

Additional Features

• Starting monthly prices:
  • Expired Leads: Starting at $69.99
  • GeoLeads: Starting at $69.99
  • FSBO Leads: Starting at $49.99 
  • FRBO Leads: Starting at $59.99
  • Preforeclosure Leads: Starting at $49.99
  • Ad Builder: $49.99
  • Brand Builder Social Video Edits: $267
  • Brand Builder UNLIMITED: $899
  • Brand Builder Social Management: $699
  • Power Dialer Products: Starting at $59 
  • Vortex®: Free with any subscription
• Power Dialer: The Power Dialer helps agents connect with more prospective clients by automating the dialing process, saving time, and increasing efficiency. It has up to four lines, so you can make the most of your prospecting calls.
• Ad Builder: For only $49.99, REDX’s Ad Builder simplifies creating and managing social media ads for agents. It customizes the audience who’ll see ads, ensuring their brand is seen by homeowners likely to sell.

4. Zurple: Best for Digital Marketing and Automation

Pros	Cons
It offers exclusive leads. It has a powerful lead nurturing system. It has an easy-to-use platform with minimal learning curve. It has excellent analytics. It includes extra features, such as social media schedulers and video messaging.	It has limited integrations. It doesn’t offer training. Customer service needs improvement. It can be expensive for some agents. Six-month contract is required.

Why I Chose Zurple

Zurple is another place to purchase real estate leads. It generates leads using community-specific landing pages that capture contact information in exchange for home valuations or IDX searches. If you’re a tech-savvy agent seeking robust analytics, Zurple might be your ideal fit. Its seamless integration with Facebook and Google Ads can benefit agents with a strong online presence. Additionally, Zurple’s automatic follow-up tools make it a great choice for agents who are not using their CRM to its highest potential.

Additional Features

• Starting monthly prices:
  • Basic Package: $309
  • Auto Leads: $448
  • Additional Sites: $100/month per site
  • Pipeline Boost: $609
• Lead-capturing Websites: Zurple’s lead-capturing websites are branded, customizable IDX sites that display up-to-date MLS listings and property search features. These sites include lead capture tools like forms for scheduling showings and requesting home valuations, converting visitors into potential clients.
• Pipeline Boost: Pipeline Boost is a cost-effective solution that helps agents grow their databases through targeted Instagram and Facebook ad campaigns managed by experts. It generates buyer leads interested in specific listings and engages them automatically with personalized email and text messages.

5. CINC: Best for Paid Search Advertising

Pros	Cons
AI automation can follow up on your behalf. It has a private referral network. It is a great CRM and mobile app focused on real estate. Its platform is geared toward teams and top performers. It has lead nurturing and seller lead capture.	Getting started can be expensive. It takes time to get a return on investment. It is not recommended for new agents because of cost. AI feature is an additional cost.

Why I Chose CINC

CINC is an excellent platform to buy leads in real estate as it uses Google and Meta to generate leads via hyper-local advertising done for you by the CINC team. Instead of only advertising, CINC funnels leads directly into its proprietary system using paid search, remarketing campaigns, and cash offer ads. This approach ensures potential clients are reached and directed into a streamlined management system. If you already have a solid digital footprint, I’d recommend investing in CINC, which can widen your reach even more.

Additional Features

• Starting monthly prices: CINC’s all-in-one lead generation platform starts at $899 per month for single agents and $1,299 per month for teams. For more details about pricing for the Guaranteed Sales Program and additional advertising promotions available to new clients, please reach out directly to a CINC sales rep.
• CRM and Mobile App: The CRM and mobile app are top-notch, and with artificial intelligence (AI), CINC nurtures and responds to your leads 24/7, no matter when they engage with your ads. That way, you can always ensure that you take care of your leads promptly and automatically.
• Alex (CINC AI Bot): Alex engages with leads by sending personalized messages, thereby streamlining communication and enhancing lead conversion rates. It’s available 24/7, ensuring timely responses to potential clients.

6. SOLD.com: Best for Preferred Agent Network + Referral Leads

Pros	Cons
It has a private referral network. It doesn’t require a contract. It has an easy and free sign-up process. You can pay for Guaranteed Display to get more referral leads.	Agent referral fee is not indicated on the website. It is not ideal for new agents. It has onboarding and learning curve.

Why I Chose SOLD.com

SOLD.com is a pay-at-closing real estate lead company designed to connect real estate agents with motivated buyers and sellers. It uses data-driven insights and proprietary algorithms to match you with serious clients. You create your profile, set your preferences for leads, and convert the leads you’re sent. However, I’ve seen some reviews stating that if an agent is new and signs up, they may not see many leads. So if you’re a new agent, I’d recommend signing up, but don’t expect a flood of leads to come your way.

Additional Features

• Starting monthly prices: Signing up on SOLD.com is free, but agent referral fees are undisclosed as of this writing.
• Agent Portal: Upon logging in, agents can view their wins, losses, and the number of their SOLD.com leads. They can also check their agent ranking within their ZIP codes and explore opportunities to boost their rankings and get more referrals.
• Marketplace: As members of SOLD.com’s referral network, agents gain access to vendor offers in the Marketplace. These offers include discounts, educational resources, and sales performance incentive funds (SPIFs).

7. Zillow Premier Agent: Best for Buyer Leads

Pros	Cons
You can capture buyer leads earlier than competitors. It has automated digital advertising. It has broker management tools. It allows multiple integrations. It has a built-in CRM.	It lacks price transparency. Leads aren’t exclusive. Customer service needs improvement. Zillow CRM is very basic. Cost per lead can be higher than other platforms.

Why I Chose Zillow Premier Agent

If you want more buyers leads real estate, Zillow Premier Agent (ZPA) should be on your radar. Zillow places advertisements for participating Premier Agents next to listings on its platform. When consumers select you, they fill out a quick form with their contact information, and Zillow sends you that information. Most of these leads are going to be buyers who are near the top of the funnel. Becoming a ZPA widens your reach, as you’ll receive premium placement on Zillow and its network sites like Trulia, StreetEasy, and RealEstate.com.

Additional Features

• Starting monthly prices:
  • Price starts at about $1,000 for major metro markets
  • For markets outside of major metros, Premier Agents pay between $300 and $500
• Third-party CRM Integrations: ZPA integrates with various CRMs, allowing agents to manage and nurture their leads from multiple platforms seamlessly. Some CRMs that can be integrated into Zillow include Top Producer, Follow Up Boss, and Lofty.
• Training Resources: ZPA offers a range of training resources for agents, including courses and guides designed to improve lead gen and client management skills. These resources help agents use Zillow’s tools effectively, maximize their presence, and enhance their overall business performance.

8. zBuyer: Best for On-demand Leads Generated via Cash Offer

Pros	Cons
Lead count is guaranteed. It offers a lead replacement policy. It has email and SMS marketing. It offers on-demand leads and requires no contract. It has built-in lead capture tools.	Leads are not exclusive. There is a $400 per month minimum spend. It lacks CRM. It lacks a concierge program. Lead nurturing and conversion takes time.

Why I Chose zBuyer

zBuyer maintains a solid commitment to customer satisfaction that some of the larger software companies can’t match. It has an excellent track record of supplying valuable, verified leads by targeting potential sellers’ interest in cash offers and directing them to HousingNow.com. The site is similar to Zillow, where buyers can browse listings—after inputting their contact information. 

What makes zBuyer different is its process of verifying leads for agents to ensure they are ready to transact. While the leads aren’t exclusive, zBuyer only shares each with a maximum of six agents. So, if an area has that many agents already active, it will be sold out.

Additional Features

• Starting monthly prices:
  • $400 per month minimum (leads cost between $12 and $17 each)
  • No contract or startup fees
• Lead Count Guarantee: When you sign up with zBuyer, you can select the monthly number and type of leads you want to receive, such as 20 buyer leads and 15 seller leads. If these numbers aren’t met, zBuyer will provide additional leads or adjust the price for the following month to ensure you reach your target.
• Lead Replacement: zBuyer ensures agents receive a replacement for every bad lead, maintaining the value of their investments. This extra layer of security allows agents to focus on engaging with viable prospects.

9. Catalyze AI: Best for AI-driven Listing Leads

Pros	Cons
Lead count is guaranteed. It offers a lead replacement policy. It has email and SMS marketing. It offers on-demand leads and requires no contract. It has built-in lead capture tools.	Leads are not exclusive. There is a $400 per month minimum spend. It lacks CRM. It lacks a concierge program. Lead nurturing and conversion takes time.

Why I Chose Catalyze AI

Catalyze AI uses over 400 million data points to predict hot listing leads accurately. Unlike other platforms, it specializes in providing exclusive inheritance-based seller leads that are likely to list properties. With no setup fees and flexible plans, Catalyze AI delivers leads monthly without requiring a contract, allowing agents to access high-quality leads with minimal commitment. If you have experience with probate leads and a fixed marketing budget, Catalyze AI may answer your “Where to buy real estate leads?” dilemma.

Additional Features

• Starting monthly prices:
  • $360 per month for 30 leads under $1 million
  • $450 per month for 30 leads over $1 million
• Radius-based Leads: I love how Catalyze AI offers leads within a 20-mile radius of your search area, allowing agents to focus on local markets.
• Predictive Analytics Tools: Catalyze AI uses advanced techniques that combine real-time and historical data, behavioral analytics, and event-driven insights to predict which homes are most likely to sell.

Frequently Asked Questions (FAQs)

Does buying leads for real estate work?

Where do realtors get most of their leads?

Is it worth it to pay for leads?

Is it worth it to buy leads on Zillow?

Methodology: How I Chose the Best Places to Buy Real Estate Leads

Our team of expert researchers, agents, writers, and editors at The Close evaluated dozens of lead generation companies to find the best places to buy real estate leads. We analyzed each platform and based our top choices on the following criteria:

• Pricing: We looked at the average price per lead for buyer and seller leads, exclusive leads, subscription costs, the minimum required ad spend, and whether a contract is required.
• General Features: This category covers the main features of each lead generation company. This includes lead-capture tools, lead management, built-in CRM, multiple integrations, mass marketing tools, analytics and reporting tools, and IDX websites. 
• Advanced Features: Do these lead gen companies offer advanced features? Some notable advanced functionalities include lead scoring, lead nurturing, team distribution, scripts, and AI tools.
• Reputation: I assessed each lead generation company’s reputation by considering feedback from verified users.

Read more about our methodology here.

Your Take

Getting paid real estate leads isn’t the only strategy for success in the industry, but it is an essential part of your business development. Where do you buy your leads? Did your favorite make it to our list? Let us know in the comments!

The post The 9 Best Places to Buy Real Estate Leads in 2024 appeared first on The Close.

Pros

• You can capture buyer leads earlier than competitors.
• It has automated digital advertising.
• It has built-in CRM.
• Zillow Live Connections puts you in contact with leads over the phone.
• You get increased exposure.
• It has broker management tools
• It has multiple integrations.
• It has detailed analytics and ROI report.

Cons

• It lacks price transparency.
• It has upfront costs, regardless of lead volume or closings.
• Customer service is not strong.
• Zillow CRM is very basic.
• Leads aren’t exclusive.
• The price per lead can be higher than other platforms.

The Close Score

4.5

Pricing:

3.1

General Features:

4.3

Advanced Features:

3.6

Customer Service:

3.2

Customer Rating:

3.0

Expert Score:

4.0

out
of

5

My Verdict on Zillow Premier Agent & Why You Should Trust It 

As one of The Close’s staff writers, I have extensive research experience on various real estate topics and solution providers. I can provide readers with an objective and comprehensive review of Zillow Premier Agent, including an overall analysis of its strengths and limitations.

What is Zillow Premier Agent, and how does it work? In 2024, an average of 217 million unique visitors browse Zillow each month, searching for homes and real estate agents. Zillow Premier Agent leverages this site traffic, allowing agents, teams, and brokers to purchase display ads in specific ZIP codes across the Zillow network. This process helps capture leads who might be casually browsing properties long before they contact an agent. The platform then displays ads in key positions next to properties for sale, boosting Zillow Premier Agents to the top of the agent directory.

The biggest challenge with Zillow Premier Agent is the cost, which can be substantial, particularly in highly competitive markets. Agents must ensure they have the budget to sustain the investment and effectively convert the leads they receive. Additionally, the competition among agents on the platform can make it difficult to stand out and secure many leads. Therefore, having a solid profile and lead follow-up process is essential. If you want to guarantee you’ll get leads, consider pay-at-closing lead companies like Zillow Flex and Clever.

Zillow Premier Agent Alternatives

Zillow Premier Agent offers many advantages but is not the perfect fit for everyone. The cost and competition can be challenging for some agents, especially those just starting. If you feel Zillow Premier Agent isn’t the right platform, here are some alternatives worth considering.

Platform	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	It offers exclusive buyer and seller leads with a robust profiling and nurturing system.	Zurple Review	Visit Zurple
	You’ll get a guaranteed number of exclusive leads every month.	Market Leader review	Visit Market Leader
	It uses paid ads on Google, Instagram, and Facebook to target hyperlocal leads.	CINC Review	Visit CINC
	Agents aren’t tied to a contract. Plus, the company offers free replacements for bogus leads.	zBuyer review	Visit zBuyer

Platform	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	It offers exclusive buyer and seller leads with a robust profiling and nurturing system.	Zurple Review	Visit Zurple
	You’ll get a guaranteed number of exclusive leads every month.	Market Leader review	Visit Market Leader
	It uses paid ads on Google, Instagram, and Facebook to target hyperlocal leads.	CINC Review	Visit CINC
	Agents aren’t tied to a contract. Plus, the company offers free replacements for bogus leads.	zBuyer review	Visit zBuyer

What Current Users Think of Zillow Premier Agent

The platform isn’t perfect. Our readers have varying opinions on Zillow, and it’s important to remember that every agent runs their business differently. Upon scouring the internet for Zillow Premier Agent reviews, we saw that as of writing, ZPA has a 4.7 out of 5 rating on Featured Customers based on 3,347 reviews and a 2.2 out of 5 rating on G2 based on 51 reviews. Here are some verified Zillow lead reviews from the platforms as mentioned earlier:

Key Features of Zillow Premier Agent

Obtaining leads is the most significant benefit of using Zillow Premier Agent, but there is more to this platform than just prospects. Some of my favorite ZPA key features include the following:

Zillow Premier Agent Profile

Agents can create a solid ZPA profile to stand out. A complete Zillow profile leverages the SHARP model, which stands for sales, headshot, advertising markets, reviews, and professional bio. This means you should claim all your past transactions on Zillow, have a current realtor headshot, work in the applicable markets, beef up your reviews, and spice up your agent bio.

If you have an active profile and your listing is on Zillow, you should be displayed first as the listing agent, regardless of your Premier status. But you won’t have that opportunity if you haven’t claimed the listing or are inactive on Zillow. Premier agents also appear next to their purchased share of every listing in their chosen ZIP codes (plus any of their listings, regardless of whether they are in their chosen ZIP code). This expands their exposure significantly.

Third-party CRM Integrations

Zillow Premier Agent offers seamless integration with various third-party CRMs, such as Follow Up Boss, Top Producer, and Lofty (formerly Chime), which enhances lead management efficiency. For instance, ZPA supports two-way sync with Top Producer CRM, ensuring any updates on one platform reflect on the other.

Performance Analytics

Zillow Premier Agent offers analytics and tracking tools to help agents manage and optimize their lead performance. The platform has detailed reports on lead volume, response rates, and conversion metrics, allowing agents to see how well their advertising efforts are paying off. If you’re a team lead, ZPA’s performance analytics also track the effectiveness of team members and everyone’s lead volume and status, ensuring everyone contributes efficiently to your team’s overall success.

Training Resources

Zillow Premier Agent provides comprehensive training resources and education materials to support agents. These include courses and guides on using Zillow’s tools effectively, managing your ZPA advertising, using ZPA’s CRM, nurturing inactive customers, converting your leads, and more.

Zillow Premier Agent Pricing

Is Zillow Premier Agent free? Of course not. If you’re researching the pricing of ZPA, I’m afraid you won’t find it either. Zillow does not publish specific pricing details, as costs vary significantly based on several factors. You’ll need to contact Zillow directly to get accurate pricing information and discuss your particular market and advertising goals. However, I’ve gathered information from some agents that I hope will provide useful estimates.

How much do Zillow leads cost?

The cost for Zillow Premier Agent lead depends on four factors:

• Your ZIP code
• The average home price in your area
• The number of competing agents
• The percentage of leads you want to capture

According to some of our readers, leads can cost as low as $20 to $75 each in less competitive markets. However, in competitive and high-priced markets, the cost can rise dramatically, with some agents reporting leads costing $450 to $500 each.

How much does it cost to be a Zillow Premier Agent?

You’re probably wondering, “How much are Zillow leads per month?” Since Zillow does not provide market-specific pricing estimates, The Close reached out to agents in our network. Based on feedback from agents who are successfully profiting with Zillow Premier Agent, we found the following pricing estimates to be accurate:

• The typical monthly price for major metro markets starts at about $1,000.
• For markets outside of major metros, ZPA agents pay between $300 and $500 per month.

While we disagree with the company’s lack of price transparency, I still believe that Zillow Premier Agent is a valuable service that agents should consider in their paid lead generation strategies.

Methodology

In my assessment of Zillow Premier Agent, I conducted thorough research to ensure accuracy in my review. Our team of expert researchers, agents, writers, and editors at The Close scored Zillow Premier Agent against dozens of other lead generation companies. We analyzed its platform, pricing structure, features, user feedback, and reputation, and then based our evaluation on the following criteria:

• Pricing (20%)
  • We looked at the average price per lead for buyer and seller leads, exclusive leads, subscription costs, the minimum required ad spend, and whether a contract is required.
• General Features (25%)
  • We evaluated the main features of each lead generation company. This includes lead-capture tools, lead management, built-in CRM, multiple integrations, mass marketing tools, analytics and reporting tools, and IDX websites. 
• Advanced Features (20%)
  • This category includes advanced functionalities such as the quality of leads generated, lead nurturing, lead scoring, triggers and alerts, team distribution, and scripts.
• Customer Service (10%)
  • We reviewed how easy it is for real estate agents to reach out to a customer service representative. We also considered agents’ access to phone or email support and a concierge program.
• Customer Rating (10%)
  • The reputation of each lead generation company was evaluated by considering feedback from verified users.
• Expert Score (15%)
  • The expert score covers other standout features not mentioned in the above criteria.

Read more about our methodology here.

Frequently Asked Questions

Is Zillow Premier Agent worth it for new agents?

What are the benefits of being a Zillow Premier Agent?

How do I get out of the Zillow Premier Agent contract?

How much are leads through Zillow?

Bottom Line: Is Zillow Premier Agent Worth It?

At the start of this review, you might have asked, “What is Zillow Premier Agent?” And now that I’ve run you through its most essential features, would you say the platform is worth it? For me, Zillow Premier Agents is an investment real estate agents, teams, and brokers should consider. 

The lead gen landscape is constantly evolving. There are always new players, approaches, and lead generation ideas, but Zillow has remained a visible and vital part of this conversation. To be clear, Zillow Premier Agent isn’t as cost-effective for every agent. In some US markets, costs are so high that agents may barely break even. However, no other online lead source offers the same traffic, exposure, and opportunity as Zillow Premier Agent.

Is the platform perfect for every agent? No. But is Zillow Premier Agent worth it or at least worth considering? Absolutely. As long as you have an adequate budget, an impeccable profile, and effective follow-up skills to convert your leads into clients, we can stand behind your investment in Zillow Premier Agent. But if you’re a new agent, consider your budget before committing.

Your Take

Where do you buy real estate leads? Have you ever tried Zillow Premier Agent? What did you think? I’d like to hear your thoughts in the comments!

The post 2024 Review: Is Zillow Premier Agent Worth the Cost? appeared first on The Close.

1. Make Professional Connections

• Best for: Buyer and seller leads
• Time to get clients: Weeks to months

Forming professional connections is the beginning of getting real estate clients. When closing real estate transactions, you must involve other professionals like accountants, lawyers, and mortgage lenders in your deals. Continuously connecting with these professionals, who are not real estate agents, is crucial to building a sphere of influence and referral network. These professionals often interact with people who will eventually need real estate services, and you want to be at the top of their minds when the opportunity arises.

2. Collaborate With Other Businesses

• Best for: Buyer and seller leads
• Time to get clients: Weeks to months

Getting involved with local businesses to help with cross-promotion is another great way to obtain new clients. It’s also a great strategy to boost your visibility and credibility among the local community. Great companies to partner with would be moving companies, local coffee shops, and even the local tax accountant. 

Collaborate through hosting events, offering discounts, or even agreeing to continue recommending each other’s businesses. Over time, these relationships can lead to a steady stream of income with little financial investment on your part.

3. Spend Money on Buying Leads

• Best for: Buyer and seller leads
• Time to get clients: Immediately

Investing in lead generation sources is another effective way to receive buyer and seller leads. Agents can quickly get their businesses up and running by purchasing leads from reputable companies. This method does save a lot of time compared to other organic methods of getting new client leads. Buying leads can significantly boost your client base and accelerate your business growth.

Market Leader allows real estate agents to connect with new clients quickly. Leads received through this real estate lead generator are exclusive and never distributed to other competitors. Agents can select their desired target market to become local experts while taking advantage of the lead volume commitment provided through the platform. Coupled with their CRM, agents can execute automated lead nurturing and marketing.

4. Learn How to Cold-call & Door Knock

• Best for: Obtaining new exclusive listings
• Time to get clients: Weeks to months

A proactive strategy to obtain new clients in real estate is to cold-call and door knock. Door knocking is prospecting for clients by physically visiting a home and introducing yourself and your services. Many agents will block off a specific time in their week to select a neighborhood or street and just go door to door. It’s a great way to learn if clients are looking to sell or move in the near future and for agents to distribute their contact information. 

Cold-calling is a lead generation strategy many agents veer away from because they’re intimidated by it. However, the more you practice cold-calling prospective clients and pitching your services, the easier it will become. Learning how to get clients as a real estate agent through cold-calling will take a lot of perseverance and commitment to get new leads. As you cultivate relationships through these methods, you’ll see an increase in short-term leads and long-term client loyalty. Check out these cold call scripts for more inspiration. 

5. Find Your Niche

• Best for: Buyer and seller leads
• Time to get clients:

Finding your real estate niche will help you differentiate yourself from your competition and also allow you to attract clients looking for your specialty. Whether you want to select your niche based on demographics, property type, or types of buyers or sellers, you can tailor your marketing efforts to attract clients within those niches. 

To find a niche, agents should find a sector of the real estate market that interests them and has high demand. Then, focus efforts on becoming the best agent within that niche. You can even find additional training or designations that help boost your marketability. As a result, you will begin attracting more targeted clients to sustain your business growth.

6. Leverage the Power of Social Media 

• Best for: Buyer and seller leads
• Time to get clients: Days to weeks

If you’re new to real estate, you might wonder how real estate agents get clients. Many use platforms like Facebook, Instagram, and LinkedIn for their real estate marketing. These platforms offer access to vast audiences and sophisticated targeting options to reach potential clients where they spend their time. 

Agents should be on all these social media platforms and regularly post high-quality content such as property listings, market updates, and client testimonials to help engage their audience. Additionally, there are available social media advertising options to help your posts target specific demographics and promote your services.

7. Have a Professional Website 

• Best for: Buyer and seller leads
• Time to get clients: Days to weeks

Having an online website is fundamental to establishing an online presence and is essential for learning how to get customers in real estate. Websites also provide a sense of credibility to your business and should act as a lead generation tool. Your website should be user-friendly, mobile-optimized, and feature interesting content like property listings, blog posts, and market reports. 

Make sure to also regularly update your real estate agent website with fresh content and ensure it is optimized for search engines to attract organic traffic. Your contact information must be readily available and accessible on your site, so prospective clients can easily reach you.

Agents can easily build powerful, user-friendly websites with AgentFire. The platform offers customizable templates, advanced IDX integration, and powerful SEO features, so a real estate agent’s website stands out and attracts organic traffic. The platform also includes robust lead generation tools and CRM integration to help you manage and nurture leads effectively. By using AgentFire for website creation, agents can enhance their online visibility and engage potential new clients.

8. Learn How to Network Effectively

• Best for: Buyer and seller leads
• Time to get clients: Weeks to months

Initially, networking may seem like a daunting task. However, like any muscle, the more you use it, the easier it gets. The better you are at networking, the more successful your business will be. Finding real estate clients through networking will require you to attend local events, join real estate associations, and participate in community activities to expand your contacts and increase your visibility.

Face-to-face interactions with other professionals will help you build trust and allow you to showcase your knowledge and personality. This will make it easier for them to vouch for your services and refer your business.  

9. Offer Free Knowledge to the Public

• Best for: Buyer and seller leads
• Time to get clients: Months

Offering free knowledge to the public is an excellent way to establish yourself as a trusted authority in real estate. If your content and information are valuable to the public, there is a higher likelihood that they’ll reach out to you for your services or share within their own personal networks. This can include sharing market reports, homebuying guides, and educational webinars.

Agents can distribute these resources through their websites, social media channels, and email newsletters. The above example is a newsletter sent with fun, engaging content, attractive images, and resources that might be useful to the end recipient. You want your content to serve as a knowledge source that prospective clients can refer to when encountering real estate questions or needs. 

10. Create a Strong Referral System

• Best for: Buyer and seller leads
• Time to get clients: Weeks to months

Developing a strong referral program is a key strategy in getting real estate clients. Encourage satisfied clients to refer their friends and family to expand your client base through word-of-mouth. Offer incentives such as gift cards, discounts on future services, or donations to charity to motivate clients to refer others. Communicate the details of your referral program clearly through your website, social media, and during client interactions. A well-structured referral program will continue to feed your business without costing you much. 

11. Invest in Online Advertising

• Best for: Buyer and seller leads
• Time to get clients: Days to weeks

This is probably the first way agents learn how to get clients in real estate through paid means. It’s a very effective way to obtain new clients who wouldn’t otherwise reach your contact information. Online advertising for real estate leads does require a significant financial investment. Agents can advertise on Google, Zillow, or third-party lead generation sites. It’s a great way to supplement lead generation with the above 9 tips on how to get more real estate clients.

FAQs

How can I effectively balance multiple lead generation strategies?

How do I measure the success of my lead generation efforts?

What should I do if I'm not generating new real estate clients?

Bringing It All Together

A multifaceted approach to how to get clients in real estate will help you build your real estate business. Many of these lead generation strategies can be performed concurrently to allow you to maximize your lead generation efforts. By integrating these approaches, you attract diverse clients and create a sustainable model for long-term growth. Each method complements the others and ensures your real estate business remains visible, credible, and competitive in the fast-paced market.

The post How to Get Clients in Real Estate: Our Top 11 Tips appeared first on The Close.

Best Real Estate Apps

Don’t just download every app on this list. Start with three or four, and see what works best for your business.

1. Curb Hero

• Best for: Open Houses
• Cost: Free
• Available on:

When it comes to open houses, having the right open house app can make all the difference. One of this category’s top-rated real estate apps is Curb Hero, an innovative app that streamlines the entire open house process. Create professional-looking open house digital sign-in sheets customized with your personal branding, perfect for capturing visitors’ information for effortless follow-up.

One of Curb Hero’s standout features is its ability to provide real-time data and analytics on your open house performance. Track visitor traffic, see the most popular times, and gain valuable insights into your open house strategy. Plus, the app integrates with most CRMs, allowing you to easily manage your leads after your open house.

2. Zillow Premier Agent

• Best for: Lead Generation
• Cost: Free with Zillow Premier Agent membership
• Available on:

As much as we like to talk smack about Zillow and the accuracy of its Zestimates, they are still a powerful contender as one of the best realtor apps in the lead generation arena. It’s the most popular real estate website for consumers in the United States, attracting millions of eyeballs of potential homebuyers to its site daily. By becoming a Zillow Premier Agent, you tap into these vast pools of leads that will help you grow your business.

The app also offers a surprisingly robust customer relationship manager (CRM) that lets you import leads from outside lead sources. You can set up tasks, reminders, texts, and emails. If you sign up for the My Agent program, which makes you the only buyer’s agent your leads see when they search on Zillow, you’ll get a granular look at what your leads are searching for.

3. BombBomb

• Best for: Video Marketing
• Cost: Starting at $39 per month
• Available on:

Video marketing is the fastest way to connect with leads and turn them into clients. When it comes to apps for real estate agents, BombBomb is special. BombBomb compresses your videos, making it easy to create, send, and track your personalized video messages. Shoot a quick video, drop it into an email or text, and start making those connections right from your phone. Though it’s not specifically designed for real estate, it’s one of the best apps for realtors to build relationships on the go.

One of the best advantages of BombBomb is its seamless integration with your email marketing platform. You can create videos, save them in your BombBomb account, and then integrate them into your communications to streamline your marketing workflow. If you’re looking for the most powerful platform to harness the power of video marketing, BombBomb is a stellar choice.

4. Pivo

• Best for: 3D Tour Videos
• Cost: Free with $399 Pivo device
• Available on:

Pivo is a game-changing tool for agents. It’s an advanced, high-quality motion-tracking camera and a world-class photo editing app in one. Its standout feature is the AI-powered tracking that revolutionizes how you showcase homes. Create captivating videos for open houses, new listings, and your 3D home tours from within the app. This is definitely a real estate tech company primed to change the rules of the game.

The caveat is that you’ll need to purchase the Pivo system for $399, which includes the Pivo phone holder, which attaches to a camera tripod, and a remote. It’s a one-time purchase that gives you unlimited access to create as many videos as you like and store them in the app. Compared with traditional 3D home tour methods like Matterport (which can range from $350 to $600 per listing), Pivo can pay for itself with just one listing.

5. Canva

• Best for: DIY Design
• Cost: Free to $9.99 per month
• Available on:

Canva is my personal favorite go-to tool for all of my real estate design needs. It has revolutionized the way everyone, not just real estate agents, creates marketing materials. Its user-friendly interface and massive template library allow anyone to create stunning, professional-looking graphics for practically anything, including social media posts, flyers, postcards, and business cards. 

Canva has even added tons of real estate-specific elements—including icons, illustrations, stock photos, and prefilled templates—to help agents create the graphic designs they need. With Canva Pro, you can prefill your designs with your real estate brand colors, logos, headshots, and more. Canva gives agents the power to create on the go.

6. StreetText

• Best for: Paid Social Media Ads
• Cost: $160–$250 per month
• Available on:

If you want to generate leads from Facebook and Instagram ads without the steep learning curve, you might want to check out StreetText. This platform simplifies the complicated process of creating and launching complex ad campaigns that generate leads. The platform’s intuitive ad builder makes it easy to create eye-catching, professional-looking ads that stop the scroll. 

You get verified phone numbers, emails, and social media profiles that you can integrate directly with existing CRMs and email marketing platforms. And StreetText offers backend analytics, so you can keep track of what’s working and what’s not. StreetText is not cheap, but for the time and stress you save, it’s a bargain if you count on social media ads as a major part of your marketing strategies.

Organize your apps in a real estate-specific folder for quick and easy access.

7. Slack

• Best for: Group Communication
• Cost: Free to $15 per user per month
• Available on:

Slack is probably one of the most popular group communication apps on the market for team communication and collaboration. The user interface is so easy to use; with customizable features, integration capabilities, and an affordable price tag, what’s not to love? Slack offers a range of benefits that can help real estate teams work more efficiently and effectively. Slack also integrates with some of your favorite apps like Google Drive, Dropbox, and DocuSign to make your life much easier.

One of the most obvious benefits of using Slack is the centralized communication hub it provides, reducing email clutter and increasing responsiveness. Creating dedicated channels for specific topics, projects, or listings keeps team members in the loop easily without getting bogged down in lengthy email chains. (Aren’t they the worst?) Plus, Slack comes with a powerful search function that makes finding past conversations and files quick and easy.

8. Supra eKEY

• Best for: Lockboxes
• Cost: $15.85 per month
• Available on:

If you intend to be a successful real estate professional, you need to have this handy app on your phone. The Supra eKEY app is a must-have tool to gain access to properties securely and efficiently. As a mobile app that works with the Supra lockbox system, eKey streamlines the process of showing properties, managing access, and saving agents time and stress.

One of the key benefits of the Supra eKEY is its ability to manage access to properties. With a standard lockbox, you don’t have the ability to monitor everyone who enters your property. But with Supra, anyone who accesses the property is logged within the app, showing you detailed information about the visit. If you’re working with sellers, this is a great tool to show that you’re respecting their privacy and protecting their property.

9. Notion

• Best for: Organization
• Cost: Free to $15 per month per user
• Available on:

Notion is probably my favorite organization and productivity app. As an all-in-one workspace, it has gained a massive following in the past few years. One of the best features Notion offers is its flexibility and customization. Unlike many other productivity apps, Notion allows you to create a workspace tailored to your specific needs and preferences. Whether you need to manage a project, take notes, or create a database, Notion provides you with the building blocks and lets you create a system that works for you.

Notion also integrates with a myriad of other tools and platforms, including Google, Slack, Trello, and Dropbox, making it seamless to connect your workspace with other apps and services you’re already using. Notion makes it simple for real estate agents to manage the many moving parts of each transaction with databases, project boards, task management tools, and even collaboration tools, keeping tasks organized and preventing anything from falling through the cracks.

10. Forewarn

• Best for: Realtor Safety
• Cost: $20 per month
• Available on:

Realtor safety is a real concern for agents. Forewarn is a powerful tool to have at your fingertips. It allows you to quickly and easily grab background information on potential clients or property owners before meeting them face-to-face. Agents often work with strangers and visit unfamiliar properties in their day-to-day operations. However, Forewarn provides a critical layer of additional safety and security to help agents protect themselves in vulnerable situations.

Unlike traditional background check services, which could take days, Forewarn delivers instant insights agents can access from their smartphone or tablet. That means agents can quickly vet potential clients or property owners even if they’re on their way to meeting them. The app is designed to be intuitive and work easily with agents who aren’t tech-savvy. If you are looking for a reliable, efficient, and easy-to-use tool to protect yourself, Forewarn is worth checking out.

11. RPR

• Best for: Home Valuations
• Cost: Free for NAR members
• Available on:

RPR, or Realtors Property Resource, is a comprehensive real estate platform offering a wide range of tools and resources to National Association of Realtors (NAR) members. One of the biggest perks is that it’s now free for NAR members, making it an incredibly valuable tool for real estate pros. One of the standout features of this powerful platform is the Automated Valuation Model (AVM) tool, which provides the most accurate home valuations available outside of your own comparative market analysis (CMA). 

RPR also offers a wide range of customizable property reports, like home ownership history, mortgage information, neighborhood demographics, and market trends. The app has features like property search, GPS-enabled driving directions, and instant access to property and market data on the go. Dig deeper into market activity, key metrics, and insights on sales activity and pricing trends in your geographic area, giving you access to the data you need to feel confident as an expert in your community.

12. LoopNet

• Best for: Commercial Real Estate
• Cost: Free
• Available on:

Looking to get into commercial real estate or work with investors? Check out LoopNet. It’s the premier online commercial real estate marketplace with tons of tools and resources to help you access a huge network of potential buyers, sellers, and investors. LoopNet is home to the most extensive database of commercial properties, with more than half a million listings, including office space, industrial, and multifamily properties. 

You’ll find plenty of research and analysis tools giving you insights on property values, rental rates, and market conditions in specific areas or asset types. Also, LoopNet has networking and education resources to help you build your knowledge and expand your network. If you’ve been looking for a way to break into the commercial real estate market or just want to work with more real estate investors, LoopNet is a great place to explore and make some valuable connections.

13. Find My Device/Find My

• Best for: Sharing Your Location
• Cost: Free
• Available on:

Sure, the Find My apps, available on both Android (Find My Device) and Apple (Find My), are mostly known for their device-finding features. But for real estate agents’ safety on the job, the Find My apps are lifesavers. Turn on your location in this app on your phone when you’re working with clients, hosting an open house, or just when you’re out running errands, letting others know your location at all times. And the best part? These apps are free on your smartphone! (Try using it with your teenagers as an added bonus.)

These apps use advanced GPS technology to pinpoint your location with maximum accuracy, even in remote locations. That means if an agent ever finds themselves in a dangerous or uncertain situation, they can quickly alert their spouse, family, or coworkers and provide them with their exact location, making it easier for them to respond quickly and potentially save your life.

Honorable Mentions

As I was researching these real estate apps, I came across a couple of cool tools that are perfect for on-the-go that aren’t exactly apps. They work great on your mobile device—they just don’t have a dedicated app. But here’s an insider trick to get an in-app experience without an app: you can save your favorite webpage as a bookmark on your home screen. Visit the website you want to save and tap the share or menu icon. Tap “Add to Home Screen,” and voila! You’re ready to access the site’s content with one click. Here are a couple of great tools you can use on your smart devices in exactly that way.

14. Agent Crate

• Best for: Social Media On-the-go
• Cost: Starting at $29 per month

Agent Crate takes your social media posting to the next level. This real estate-specific software is uniquely designed to take a lot of the heavy lifting out of your online marketing efforts. With a focus on engaging, industry-specific content, Agent Crate makes it easy to post on the go, grab the attention of potential buyers, and build your personal brand online. 

Agent Crate features a vast library of content you can customize to fit your brand colors, logo, and design and post from anywhere. And, as with so many real estate tech trends right now, it has also incorporated AI into its platform, helping you get your posts out even faster.  

15. Agently

• Best for: Agent Coaching + Productivity
• Cost: $59 per month for agents, $279 per month for teams

Having Agently is like having your own personal real estate coach in your back pocket. With innovative tools to assist in onboarding, training, and productivity tracking, Agently gives brokers a leg up in keeping their agents moving forward and hitting their productivity and GCI goals while also supporting their professional development. 

One of the fun things you can do with Agently is set up agent challenges and contests. Give your agents some incentive to tackle tasks and reward them for their accomplishments all within the app. 

Methodology: How We Chose the Best Real Estate Apps 

As an experienced real estate agent, I have personally used at least a few of these tools in my real estate business. But even if I combined the experience of our entire team, I knew choosing the best real estate apps would be difficult. To make certain I was using objective measures instead of just my opinion, I posed these questions to choose the best real estate apps for 2024:

• Utility: Does the app address practical challenges agents already face in their businesses? Does it improve or streamline workflows, making your life easier, or does it create more tasks in your workday?  
• Pricing: Is the price worth the value the app provides? What is the return on investment (ROI)? Does the app or optional upgrade boost your efficiency or provide added access to leads?  
• Ease of use: Is the app easy to use and adopt into your busy work life? How much technical savvy is required to use the app? What is the learning curve? Is the app complex or straightforward and easy to understand? How user-friendly is the interface? Is the app intuitive? 
• Network Effect: Do other agents widely adopt the app? Does it receive positive customer reviews? Is the app’s adoption growing? 
• Stability: Does the app function smoothly with limited interruptions or crashes? Does the app have bugs or technical issues that need to be worked out?  

Our team regularly reviews and edits the articles on our site to ensure we provide you with the most up-to-date information. We pride ourselves on an independent editorial review process. Check out our complete methodology here.

FAQs

What apps do realtors use?

What is the best real estate sales app?

Which app is better, Zillow or Realtor?

How do real estate apps determine home value?

What is the best app for finding property?

Which site is best for selling property?

Bringing It All Together

What real estate apps do you use daily to boost your work efficiency, connect with leads faster, and close more deals? Do you agree with my list of the best apps for real estate? Which ones did I miss? Let me know in the comments! 

The post The 15 Best Apps for Real Estate Agents (2024) appeared first on The Close.

What is the Zestimate & How Does Zillow Get It?

The Zestimate is a home valuation based on a sophisticated algorithm that considers many factors and data points and is delivered in real-time for both on- and off-market properties. However, it’s important to note that a Zestimate is not the same as an appraisal conducted in person by a trained professional. When a property is evaluated in person, considering all data points, the condition of the property, and any upgrades, it will be the more accurate valuation.

 According to Zillow, there is a method to the madness regarding the Zestimate, which includes a “nationwide median error rate.” For on-market homes, the error rate is 2.35%, and for off-market homes, it’s more than three times that, at 7.74%. Zillow breaks it down even further and shows the percentage of properties within 5%, 10%, and 20% of the sale price.

These numbers show that the Zestimate is generally good at getting within 20% of the market price, gets within 10% a little more than half the time, and only gets within 5% a third of the time. Roughly 20% of properties are off by 20% or more. This discrepancy is real money clients might be leaving on the table—or expecting to pocket. 

Variations to Consider 

• On-market: Zestimates are based on listing price, description, comparable homes in the area, and days on the market.
• Off-market: Zestimates are determined by tax assessments, prior sales, and other publicly available records.
• Geographical: State-by-state data varies in accuracy. The Zestimate in West Virginia, for example, misses the sale price by more than 20%, nearly a third of the time. Properties in western states, like Utah and Nevada, are within 5% almost half the time. 
• Planned communities: They tend to have more accurate Zestimates because the properties are much more homogeneous, making it easier to calculate accurate comps.

How Is a Zestimate Calculated?

A property’s Zestimate is calculated by complex software using an “automated valuation model” that analyzes data points collected from users, public records, and multiple listing services. According to Zillow, here’s what goes into that equation:

• Recent comps (geographic area can be as large as an entire county)
• Home features (bedrooms, bathrooms, and more)
• Physical attributes (square footage, acreage, and more)
• Historical data
• Tax assessments
• MLS data
• Listing price
• Market trends (and seasonality)
• Public data
• User-submitted data

Zillow constantly tweaks and improves its algorithm, and the information input can change over time. For example, it used to be that Zillow didn’t include listing price data, but now it does. Additionally, not all MLSs participate in Zillow’s massive data collection. This results in a much more limited data set, further skewing a Zestimate, so understanding your MLS’s relationship with Zillow is also important.

Are Zestimates Accurate?

There is often a debate about the accuracy of the Zillow Zestimate, and we’ve all seen the jokes. But as much as some real estate agents claim the Zestimate is completely inaccurate, it’s not that cut-and-dry. As a real estate agent, I have learned to use the Zestimate as a guide to help my clients better understand their home value. Let’s break it down further to answer whether Zillow is accurate.

Zestimate accuracy can fluctuate depending on the data Zillow has access to. The listings on Zillow get updated when information is publicly available. So, for instance, if a homeowner makes improvements to their property, this will increase its value. However, unless the local property tax authority adds that information to the public database, Zillow does not know there have been updates, and therefore the Zestimate would be skewed.

Where Zillow shines is in the on-market Zestimates, which are based on the list price data and are far more accurate than the off-market Zestimates. However, neither compares to a custom comparative market analysis (CMA) from an experienced real estate agent. In any case, a Zestimate is great to use as a starting point and could even be a catalyst for someone’s decision to hire a top-notch real estate agent.

Pro tip: Sellers typically already have a perception of what they think their home is worth, often due to the Zestimate, so don’t avoid talking about it. Add a section to your listing appointment checklist that touches on the Zestimate, and use that time to explain it further.

​​Strategies for Talking to Clients About a Zestimate

Believe it or not, the Zestimate has existed for almost 20 years. It launched in 2006 and evolved over time. By this point, the general public has a better understanding that the true value of their home cannot be determined by the Zestimate alone. And while this may be the case, answering “Is Zillow accurate?” is still something we, as real estate agents, have to battle with occasionally. 

We still have clients who use the Zestimate to support an inflated listing price or devalue a home they want to buy, leaving you to answer, “How accurate is Zestimate?” Let’s discuss ways to combat seller objections and leverage the Zestimate with your knowledge. 

Strategy 1: Use Your Data

When conducting your listing presentation, this is your chance to show why you are confident in your listing price. Walk the seller through your customized CMA and compare it to the Zestimate to help give the seller a complete picture of accurate pricing. This is a good time to explain how a Zestimate is calculated and why variances exist.

Pro tip: If you are getting a lot of pushback from the seller because their Zestimate is different from your suggested list price, offer to test the market with the Zestimate price as a pocket listing for a specific period of time. 

Strategy 2: Apply Your Local Expertise

You know your local community better than Zillow does. Use this expertise to illustrate how your price considers new zoning, a great new donut shop coming in around the corner, whether you’ll need flood insurance, or that buyers paid more for the neighbor’s house because it had a brand-new HVAC system. You have the advantage of proximity. Remind your clients that when making giant financial life decisions, it’s OK to back away from a computer and rely on an actual human being. 

Strategy 3: Show Proof of the Inaccuracies

To paint a full picture, it’s important to acknowledge and discuss the potential inaccuracies that can come with the Zestimate. Our clients hire us to help them sell their homes for the highest and best price in the fastest timeframe possible. Pull some examples of Zestimate inaccuracies and explain why that can happen. Remind your clients that a home is only worth what a buyer is willing to pay and that sold homes reflect that accurately. 

Strategy 4: Practice With a Script

Feeling comfortable having difficult conversations with clients comes with time and experience. If you’re unsure how to approach a discussion about the Zestimate, try this script.

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I know you don’t want to undervalue your home, and online estimates, like Zestimates, can be attractive. But here’s the thing—those estimates don’t always reflect the local market or take into account your home’s unique value, and they can be misleading.

My CMA is based on in-depth research of the local area, current market trends, and years of local expertise. It’s designed to help you price your home strategically so you can sell quickly and for the best possible price.
I know it’s hard to hear your home might not match an online estimate, but my goal is to be your advocate and help you get the best outcome. I’m not trying to undervalue your home, but I want to make sure it’s priced right for this market.

Let’s review my CMA together and discuss a pricing strategy that positions your home for success. I’m confident we can agree on a price you’re comfortable with and that attracts serious buyers.

Remember, the longer a home sits on the market, the harder it becomes to sell. Let’s work together to price it right from the start and get you moving forward.

How is the Zestimate helpful? 

While there are many reasons real estate agents don’t like battling the Zestimate or constantly answering, “Is Zillow accurate?” learning to use it as a tool can actually be beneficial.

• The Zestimate is a great conversation starter. 
• You can leverage the Zestimate to show your expertise and further dive into the details of a CMA. 
• It can be a door opener for new business. 
• It can act as a bridge to have difficult conversations, including those about price reductions. 

FAQs

Is Zestimate or Redfin more accurate?

Can a seller change the Zestimate?

Bringing It All Together

Embracing technology and tools in the real estate industry is a way to keep evolving your business. Especially since we’ll likely continue to see more tools and tech in years to come. Zillow was ahead of its time when it rolled out the Zestimate. While frequently getting asked, “How accurate is the Zestimate?” and having to defend local market valuation data can still be frustrating to deal with at times, it continues to improve. Consider it part of your market research and use it to your advantage to help educate your clients.

The post How Accurate is Zestimate? appeared first on The Close.

The Close’s Top Picks for Real Estate Leads Pay at Closing

Clever: Best for Providing a Streamlined Platform to Receive Leads

Pros	Cons
It has no upfront costs.	It requires experience to join.
It provides qualified leads.	It might be unavailable in some geographical areas.
It helps increase agent brand awareness.	It does not guarantee completed deals.
It reduces marketing costs.	It is marketed as a discount service to sellers.

Why I Chose Clever

Clever’s commitment to fairness and transparency sets it apart from its competition. The platform doesn’t play favorites based on how much you’re willing to pay. Instead, it considers the quality of service an agent provides and client satisfaction. Clever ensures that leads are vetted, so agents know they’re connecting with serious buyers and sellers ready to make a move. Plus, there is no fee to join the program. 

• 1.5% listing fee: This fee is lower than many other pay at closing leads platforms. 
• Qualified leads: Clever obtains all the pertinent information before sharing the lead with agents. 

Fees & Process for Clever 

Clever offers a straightforward and fair fee structure for agents who want real estate leads pay at closing. There are no upfront costs or subscription fees for joining. Instead of charging agents, Clever earns revenue through referral fees from any transaction closed through leads received from the platform. The more satisfied clients an agent serves and the better their reviews, the more business Clever sends their way. 

Agents interested in joining Clever can quickly sign up through the website form to see if they qualify to join the network. It’s a win-win scenario for agents looking to grow their business and establish a strong presence in their community.

Room for improvement: One potential drawback of Clever is its requirement for agents to have at least five years of experience. While this ensures a certain level of expertise and professionalism, it can be a barrier for newer agents looking to establish themselves in the market and needing leads to kick-start their business growth. Clever could consider implementing a model that allows smaller deals or offers mentorship opportunities to help agents gain experience while benefiting from the platform’s lead-generation services. 

Zillow Flex: Best for Data-Driven Courses & Coaching

Pros	Cons
It can receive lifelong clients.	Zillow is owed its fee on the first two transactions with a client within two years of receiving the lead.
It is available to agents nationwide.	Agents must adhere to stringent performance standards.
It is affiliated with a trusted brand in real estate.	This can be an extremely costly program to join.
There is no upfront cost to participate once	It is only available to high-performing agents.

Why I Chose Zillow Flex 

I chose Zillow Flex for agents already participating in the Zillow Premier Agent program because it offers an opportunity with no upfront costs for agents already invested in the platform. Agents invited to join Zillow Flex will have access to over 50 on-demand and ten live, instructor-led Zillow Academy courses. Per Zillow, these courses can help increase an agent’s answer and appointment rate and overall lead conversion. 

• Geographical area: Agents nationwide can participate in the Zillow Flex program.
• No upfront costs: Fees are limited to the costs of participating in Zillow Agent Premier. 

Fees & Process for Zillow Flex 

One of Zillow Flex’s many benefits is the pricing tier structure, where the referral fee increases as the transaction price increases. This flexibility ensures that the higher rates are associated with higher commission fees. Agents pay Zillow based on the commission they receive from their side of the transaction, and the rate varies based on market location. Fees range from 15% to 40%. 

Room for improvement: Although the program delivers valuable leads, the need to participate in the premier agent program, along with high referral fees, might erode agents’ profits. The 40% referral fees start at properties of $300,000.00 or more, and given that most fees are 3% of the total transaction price, it does leave very little in the agent’s pocket if they also have to split fees with their brokerage. Perhaps there is a cap total fee that Zillow Flex could implement for participating agents. 

HomeLight: Best for Leads Based on Performance History

Pros	Cons
It has broker-to-broker referrals system.	The amount or quality of leads is unknown.
Leads are vetted before being shared with the agent.	Control over lead received is limited.
It is easy to sign up to participate.	It may not cover all geographical areas.
Both buyer and seller leads are available.	It is not ideal for new agents with few transaction history.

Why I Chose HomeLight 

HomeLight is an excellent real estate leads pay at closing platform because of its user-friendly sign-up process and low-risk nature. With HomeLight, there’s no need to worry about upfront costs or financial commitments. Its performance-based lead assignment is particularly beneficial for agents with a long history and extensive experience in the industry. Overall, HomeLight offers an uncomplicated and reliable way for seasoned agents to access valuable leads and grow their businesses.

• Mobile application: Agents can receive referrals and manage their leads on the go.
• Exclusive tools: When HomeLight rolls out new tools like sample sale or warm transfer features, agents can access these tools through the mobile application. 

Fees & Process for HomeLight 

Getting started with HomeLight is a breeze with its simple sign-up process. Agents create a profile by signing up and customizing it with their professional achievements. Then, they must sign the referral agreement and update their transaction history to showcase their expertise. There are no upfront costs, and once a transaction closes, they pay the broker the referral rate from their commissions. 

Room for improvement: One area for improvement with HomeLight is the transparency surrounding how referrals are assigned and the algorithm’s inner workings. While HomeLight’s referral system matches agents with clients based on expertise and performance history, the platform does not provide insights into the weighting of these factors. Providing agents with more visibility into the lead assignment process could enhance trust and satisfaction among agents using the platform. 

Agent Pronto: Best for Receiving Leads via Text Message

Pros	Cons
Leads are prescreened.	Agents must keep the platform updated on progress.
It receives both buyer and seller leads.	Control over leads you received is limited.
Agents can submit leads to refer out to other agents.	Lead matching details are undisclosed.
It is easy to sign up and join.	Competition or agents within a geographical market are not shown.

Why I Chose Agent Pronto 

Agent Pronto is a realtor leads pay at closing option that simplifies connecting with prospective clients. With Agent Pronto, agents receive text notifications containing the referral’s first name, city, and estimated sale price or budget. With this information, agents can choose to accept or decline the lead. Overall, agents signing up for Agent Pronto enter a low-risk, low-cost lead generation opportunity. 

• Simple referral fee: Leads received through text explicitly list the referral rate for accepting that lead, which eliminates the guesswork about how much is owed to Agent Pronto.
• Terminate the contract at any time: Agents are not locked into a long-term commitment if the platform doesn’t work out. 

Fees & Process for Agent Pronto

Signing up for the Agent Pronto referral programs requires a quick form and signing of the agent agreement. Once signed up, the Agent Pronto team will match you with leads based on profile, production levels, service areas, client preferences, specialties, communication skills, customer ratings, and more. The referral fee for agent pronto is 25%–30% of your commission. 

Room for improvement: One area for improvement with Agent Pronto is the lack of guarantee for leads once an agent joins its network. Despite the platform’s emphasis on recruiting high-performing agents, the need to periodically check in on any leads received may deter high performers from joining. Perhaps the provider could leverage technology to streamline this process better if it’s looking to recruit high-performing agents. 

Rocket Homes: Best for Prequalified Leads 

Pros	Cons
Support is offered to help agents close deals.	It increases agent competition among market areas.
The lead contact information is verified.	It requires the use of Rocket Mortgage for lending.
It has a dedicated agent onboarding process.	Agents have stringent milestones to meet.
The network spans 50 states.

Why I Chose Rocket Homes 

Rocket Homes is affiliated with Rocket Mortgage, America’s largest mortgage lender. As a partner company, Rocket Homes benefits from access to leads from individuals inquiring about mortgages or seeking preapproval. These leads are highly qualified, as they represent individuals who are actively interested in purchasing a home and have already taken steps toward securing financing. By leveraging Rocket Homes, agents can tap into a stream of high-quality leads, increasing their chances of converting inquiries into successful transactions. 

• Client Central: It has a centralized online location for agents to accept new leads.
• Exclusive leads: No other agents will get the distributed leads once they accept.

Fees & Process for Rocket Homes 

Signing up for Rocket Homes is easy. You can initiate the process by inquiring on its website or directly contacting the company. After assessing the agent’s qualifications and compatibility, Rocket Homes may request the agent to review and sign an agreement detailing program terms. Once onboarded, agents can expect to receive qualified leads matched to their expertise and location. Fees are 1% of the estimated home value or 25% of the commission. 

Room for improvement: Rocket Homes could improve by offering more flexibility when clients decide to move forward with a different lender. Despite the leads generated through Rocket Mortgage, there may be instances where clients choose to pursue financing options with a different lender. Rocket Homes could consider offering agents more flexibility in handling such situations to address this. 

UpNest: Best for Leveraging Technology

Pros	Cons
It provides a mobile application.	Lead assignment details are not provided.
It assigns a dedicated advisor.	Quantity of leads are not guaranteed
It is available in all 50 states.	Lead quality varies.
Clients are prescreened.	Agents have little control over getting leads.

Why I Chose UpNest

UpNest takes an innovative approach to lead generation. Leveraging technology sets it apart from other pay-at-closing platforms. One standout feature is the ability for agents to create short greeting videos that allow them to showcase their expertise and personalities effectively. Additionally, agents can highlight their achievements and credentials directly from their own mouths, a personalized touch that can resonate with prospective clients. 

• Listing toolkit: This feature allows agents to stand out as featured agents and show up higher in search results. 
• Achievement sharing: Agents can promote their expertise via confidential and personalized proposals. 

Fees & Process for UpNest 

Agents can join UpNest by submitting a request online. Following this, a coordinator from Realtor.com will promptly reach out to discuss the specifics further. Within 24 hours of the discussion, users receive three to five personalized proposals from qualified agents, allowing them to compare and review online. Referral fees to UpNest from closed deals are 30% of the commission. 

Room for improvement: UpNest could clarify the criteria for accepting agents into the program based on their real estate background. This transparency regarding the qualifications and standards for agents could help users better understand the caliber of agents they’ll be matched with and make more informed decisions. 

Referral Exchange: Best for Agents in the REALTOR® Network

Pros	Cons
It provides support seven days a week.	Agents are accepted to network on an as-needed basis.
Licensed service team nurtures leads on your behalf.	Agents must be experienced with leads to start.
It offers lead notification through text, phone call, and email.	Agents can only join via invite.
Proprietary data models match leads to agents.	It is not ideal for newer agents.

Why I Chose ReferralExchange

Since ReferralExchange operates as an invite-only platform, joining requires being part of the nationwide REALTOR® referral network. By limiting access to those already within the network, ReferralExchange maintains a high-quality standard and ensures that members possess the necessary credentials and expertise to participate effectively.

• Lead qualification: All leads are screened and qualified through a proprietary system before being contacted.
• Expansive network: ReferralExchange has agents across all 50 states.

Fees & Process for ReferralExchange

ReferralExchange operates uniquely compared with most pay-at-closing providers. Initially, it accepts leads from individuals who may lack the capacity to work with them and then refers these leads to its network of agents. Joining this network is exclusive, being invite-only. Once accepted, agents pay a 30% referral fee for each successful transaction.

Room for improvement: One potential improvement for ReferralExchange’s referral network could be opening it up to individuals not currently part of the REALTOR® network. By expanding access to a broader pool of real estate professionals, ReferralExchange could tap into new talent and expertise.

SOLD.com: Best for Performance-based Lead Assignment

Pros	Cons
It provides referrals for individual agents or teams.	Unknown agent qualification is needed.
The sign-up process is easy.	Geographic coverage is undisclosed.
It can receive both buyer and seller leads.	Agent referral fee is not mentioned on the website.
It has a dedicated agent portal.	You have no control over how many leads you receive.

Why I Chose SOLD.com

SOLD.com’s performance-based model is determined by the agent’s success. The more deals an agent closes, the more referrals they will receive. By prioritizing performance, SOLD.com rewards agents who consistently excel and provides them with increased opportunities for growth and success. This approach maximizes an agent’s earning potential and ensures that agents are continuously motivated to deliver the best client results. 

• Guaranteed Display: Agents can pay an extra fee to increase ranking and exposure on SOLD.com.
• Agent dashboard: This dedicated area lets the agent manage all referrals. 

Fees & Process for SOLD.com

Join the SOLD.com network by completing the sign-up form with the requested information. Your showcase on SOLD.com will then be created. Once signed up, you’ll execute a standard referral agreement outlining the terms, and your profile will be activated. Fees for the program are 30% to 35% of the agent’s commission, but in some cases can be 0% if paid by sponsor.  

Room for improvement: SOLD.com could enhance its transparency regarding the pay at closing real estate leads program. Providing more detailed insights into the criteria used to qualify and match agents with clients could better help its recruiting program. 

FAQs

How does the pay-at-closing model work?

What are the fees associated with joining and using the pay-at-closing service?

How are leads allocated and distributed among agents?

Methodology: How I Chose the Best Pay-At-Closing Lead Generator 

Our methodology at The Close is comprehensive in assessing pay-at-closing lead generators. Drawing on the expertise of real estate professionals, writers, and editors, our team conducted extensive research and analysis to evaluate each platform, considering the essential features crucial for agents aiming to thrive in the real estate industry. Through this process, we strive to provide our readers with valuable insights and recommendations to help them identify the most suitable pay-at-closing lead generator for their business needs.

The criteria I used to determine the best pay at closing real estate leads are as follows:

• Fee structure: Evaluated the fee structure of each platform, including any upfront costs and the percentage or flat fee charged upon successful transactions
• Lead quality: Assessed the quality of leads provided by each platform, considering factors such as lead source, conversion rates, and client satisfaction
• Agent support: Examined the level of support and resources offered to agents, including training, marketing materials, and customer service
• Transparency: Considered the transparency of information provided to agents, including how leads are allocated, fee schedules, and performance metrics
• Geographic coverage: Reviewed the geographic coverage of each platform to ensure that agents have access to leads in their target markets
• Agent experience required: Assessed the expertise of agents to join each platform 

Your Take

Pay-at-closing platforms allow agents to receive leads without upfront costs and only pay a fee upon successful transactions. The fees for these services vary and are typically outlined in the agreement upon joining. Leads are allocated and distributed among agents based on location, expertise, and client preferences, ensuring a targeted approach to lead generation.
Pay-at-closing platforms provide agents with a cost-effective way to access leads and grow their business without the financial risks associated with traditional lead-generation methods. However, it’s worth noting that the pay-at-closing platforms should not be your only source of leads because none are guaranteed. It is best practice for agents to still generate their own leads through lead generation websites and personal referrals to succeed.

The post Top 8 Sources for Pay at Closing Real Estate Leads appeared first on The Close.

Pros

• Allows for customization to suit specific business needs
• Offers customized IDX websites
• Automates repetitive tasks
• Provides analytics and reporting tools

Cons

• Can be expensive for small businesses
• Mastering all features may be complex
• Customer service is not offered 24/7
• No free trial offered

The Close Score

4.1

Pricing:

1.0

General features:

5.0

Additional features:

5.0

Ease of use:

4.4

Help & Support:

4.3

Customer Reviews:

4.2

Expert score:

4.6

out
of

5

My Verdict on Lofty & Why You Should Trust It 

I’ve spent considerable time exploring and understanding various tools critical for success in the real estate industry. Lofty CRM impresses with its integration of CRM with advanced marketing tools and lead generation capabilities, making it a powerhouse for managing client relationships and driving sales. Its automation features are particularly beneficial, helping users save time and focus more on closing deals rather than managing data.

However, Lofty is not without its drawbacks. The Lofty CRM cost can be quite an investment, especially for smaller agencies or independent realtors. The learning curve can also be steep for the price of the platform. These factors might deter those who are not tech-savvy or need more resources to integrate such a comprehensive system into their workflow fully. Overall, Lofty stands out as a valuable tool for real estate professionals looking to elevate their business efficiency and client engagement. 

Lofty CRM Alternatives

When considering alternatives to a product like Lofty CRM, real estate professionals might seek different options for several reasons. Cost-effectiveness is a key factor, especially for smaller businesses or solo practitioners with tighter budgets who may prefer a more affordable solution. Others might look for a real estate CRM with features more specifically aligned to their unique business needs, avoiding the complexity of such a robust platform like Lofty. Here are some of your options:

Products	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	The affordability allows agents to manage client relationships economically	Wise Agent Review	Visit Wise Agent
	A free trial lets prospective users explore features without initial investment	Realvolve Review	Visit Realvolve
	A simple interface reduces the learning curve for new users	No Review Yet	Visit Pipedrive

Products	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	The affordability allows agents to manage client relationships economically	Wise Agent Review	Visit Wise Agent
	A free trial lets prospective users explore features without initial investment	Realvolve Review	Visit Realvolve
	A simple interface reduces the learning curve for new users	No Review Yet	Visit Pipedrive

What Current Users Think of Lofty

With a significant presence in the real estate CRM tool market, evidenced by an impressive 4.4 out of 5 rating on G2, Lofty is highly regarded by users. This underscores the platform’s effectiveness and satisfaction level among real estate professionals. We’ve gathered several reviews from real estate professionals with firsthand experience with the platform to provide a clearer picture of what Lofty can offer. 

Key Features of Lofty

Lofty’s suite of powerful tools is tailored to meet the demands of today’s real estate professionals. Designed to simplify workflows and enhance efficiency, Lofty delivers innovative solutions that help users easily manage their business operations. Whether you are looking to improve client interactions or streamline daily tasks, Lofty CRM equips you with the necessary resources to thrive in a competitive market.

Check out a quick overview of Lofty’s platform:

Google PPC Integration

Lofty integrates Google Pay-Per-Click (PPC) advertising tools, allowing real estate professionals to target potential clients effectively by placing ads on Google’s search results pages. With this feature, users can bid on keywords pertinent to their market, ensuring ads reach potential clients precisely when searching for real estate services. These ads will then attract leads using intent targeting and artificial intelligence (AI)  to drive web traffic to your website.

Enhanced Brand Advertising

Through Lofty, real estate businesses can leverage brand advertising capabilities to build and reinforce their identity and market presence. This feature utilizes various media channels like Facebook, Google, and Instagram to help enhance brand awareness and establish a strong, recognizable presence. This strategic approach is vital for differentiating your business in a competitive market, attracting Lofty real estate leads, and retaining customers by effectively communicating your core values and brand promise.

Streamlined Website Building

Lofty includes a website builder tailored for the real estate sector. It offers customizable templates and simple drag-and-drop interfaces, ensuring that even users without technical skills can create professional-looking websites. With features like mobile-responsive designs and built-in SEO tools, real estate professionals can effectively showcase their properties and enhance online visibility to attract potential clients.

Automated Phone Dialer

The phone dialer feature within Lofty automates the process of making calls, significantly benefiting real estate agents who need to manage numerous client interactions efficiently. This technology saves time by removing the need for manual dialing and integrates seamlessly with Lofty’s CRM. The integration provides smart call lists, actionable insights, and phone scripts to boost productivity and ensure thorough lead follow-up.

AI Assistant Capabilities

Lofty’s AI assistant uses artificial intelligence to automate and enhance various tasks, such as responding to text messages, setting appointments, and sending important notifications. This assistant is capable of handling inquiries, generating leads, and assisting with data management, allowing agents to focus more on strategic activities like closing deals and nurturing client relationships. Lofty’s AI assistant enhances overall customer satisfaction and business effectiveness by improving operational efficiency and offering quicker, more personalized client interactions.

Lofty Pricing

In my Lofty CRM review, I found Lofty provides three main packages designed to cater to businesses of varying sizes, from individual agents to large brokerages. Each package is strategically priced to deliver value while accommodating the diverse needs of different real estate professionals. Lofty CRM pricing also includes a one-time implementation fee and offers options for further customization of services. 

Below is a detailed breakdown of the pricing for each package. It’s important to note that specific pricing details are not listed on the Lofty website, and no free trial is offered. Agents interested in exploring Lofty’s capabilities are encouraged to contact the company directly for a demonstration.

Methodology 

Our team, consisting of experienced data analysts, writers, and editors, meticulously evaluates each platform to create a detailed scoring system for assessing different real estate CRMs. At The Close, our dedicated experts are committed to providing thorough reviews, an essential resource for real estate professionals. These evaluations help navigate the varied landscape of solutions and technologies available in the real estate sector.

Driven by a profound dedication to progressing the industry, our goal is to deliver insights that enable agents and brokers to make well-informed choices, streamline their operations, and ultimately increase their effectiveness and success in the highly competitive real estate market.

How we provided the Lofty CRM review: 

• Advanced CRM Features 25%
  • This category includes sophisticated functionalities such as team management tools, document handling, mobile apps, enhanced marketing tools, social media integrations, and comprehensive reporting and analytics.
• Value for Money 20%
  • We meticulously examined each CRM’s pricing structures, subscription plans, and availability of free trials and bulk discounts.
• General CRM Features 20%
  • The team considered basic features such as contact management, text and email capabilities, task management, task reminders and notifications, lead management, pipeline or dashboard customizability, audience segmentation, transaction management, and integrations.
  • Ease of Use 10%
  • I assessed the user interface, level of customization, and ease of operation and setup for each CRM.
• Customer Rating 10%
  • The reputation of each real estate CRM software was evaluated by considering feedback from verified users.
• Expert Score 10%
  • At The Close, we meticulously review each top real estate CRM, assessing standout features, additional considerations, and the value proposition from the perspective of real estate experts.
• Help & Support 5%
  • If real estate agents require additional assistance, access to customer services such as live chat, phone support, and email assistance is essential. 

Read more about our methodology here.

FAQs

What are the key benefits of using a CRM in real estate?

How difficult is it to implement a CRM in my existing workflow?

What are the advantages of using a power dialer in conjunction with a CRM?

The Bottom Line: Is Lofty Worth Your Money? 

I’m a fan of all the tools that Lofty offers. It’s like having a Swiss Army knife in your business toolbox! It streamlines our chaotic days and keeps agents ahead of the competition. With its comprehensive features, from automated dialing to detailed analytics, Lofty simplifies workflow and enhances the effectiveness of our marketing and client management strategies.

That said, Lofty does come with its own set of challenges. The support could be snappier, and the rich feature set comes with a learning curve that might intimidate newcomers. So, should you invest? If you’re geared up to elevate your real estate game and need a real estate CRM that can keep pace, Lofty is a sound investment. It’s ideal for those looking to optimize their business and drive results.

The post Lofty CRM Review: Pricing, Features, Pros & Cons (2024) appeared first on The Close.

Pros

• No contract—agents can jump in and out based on need
• Transparency in lead sharing
• Lead count guarantee
• Lead replacement policy
• Built-in lead capture tools
• Email and SMS marketing
• zBuyer Mastermind group: Learn and share best practices with other realtors

Cons

• $400 per month minimum
• Leads are not exclusive (shared with a max of six members across a county)
• No concierge program
• No CRM included
• No in-house analytics to track lead conversion success
• Nurturing and conversion takes time

The Close Score

4

Pricing:

2.3

General Features:

3.9

Advanced Features:

3.6

Customer Service:

4.1

Customer Rating:

3.2

Expert Score:

4.0

out
of

5

My Verdict on zBuyer & Should You Trust It 

Let’s face it: Finding the right lead gen platform can feel like a large undertaking. And as we all know, we need multiple lead sources to develop a robust pipeline. That’s why, as a real estate agent, I understand that investing in and learning how to use a new platform can get thrown on the back burner. But don’t worry, I’ve got your back, and I’m happy to report that after thorough research, I feel there are some unique features zBuyer offers that could work for your lead gen efforts. 

I’ve found that this platform would integrate well into a seasoned agent’s business ready to scale. These agents are familiar with working leads and understand the process and importance of nurture and follow-up. Brokerages and teams looking to give out leads to their agents would also find use in zBuyer’s model. Since zBuyer guarantees its lead count each month, brokerages and teams can also use this as a recruiting tool.

zBuyer gathers leads looking for a cash offer, so this could be an excellent opportunity for investor agents to grow their portfolios. Suppose agents do not operate as investors or do not have access to cash buyers. In that case, there is a platform that zBuyer can put the agent in touch with to connect with investors, allowing agents to have a unique offering to potential clients.

Due to the nature of this platform and the fact that it requires an agent to understand how to convert leads, newly licensed agents may not find it suitable. That said, if a new agent has a sales background and has previously worked with leads or is simply willing to learn, this platform could also work for them. zBuyer sets its members up for success by providing everything needed to get up and running within the first 30 days. Their resource center is full of proven scripts, customer relationship management (CRM) blueprints, drip campaigns, and more to help shorten the learning curve. 

The beauty of this platform is that there are no contracts. Agents can enjoy a month-to-month membership with the flexibility of “turning on and off” as they see fit for their business. Additional features, such as their transparency in lead sharing and the lead replacement policy, can help agents feel confident in their investment. 

zBuyer Alternatives

Since real estate agents operate independently and essentially as their own businesses, what works for one agent may not work for another. If you feel zBuyer may not be the right fit for your business, I’ve put together a few other options that may make more sense for you. Take a look!

Platform	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	Intuitive CRM and lead system offering exclusive leads and auto-conversations	Zurple Review	Visit Zurple
	Paid search and social to capture leads, along with highly praised training and support	CINC Review	Visit CINC
	Automated digital advertising, gains you a high level of traffic and exposure	Zillow Premier Agent Review	Visit Zillow Premier Agent

Platform	Why It’s a Great Alternative	Learn More	Ready to Purchase?
	Intuitive CRM and lead system offering exclusive leads and auto-conversations	Zurple Review	Visit Zurple
	Paid search and social to capture leads, along with highly praised training and support	CINC Review	Visit CINC
	Automated digital advertising, gains you a high level of traffic and exposure	Zillow Premier Agent Review	Visit Zillow Premier Agent

zBuyer Reviews: What Customers Are Saying

Before committing to a new business tool, it’s always important to look at what paying customers say about it. So I scoured the internet to see what I could find for you. From the select amount of zBuyer reviews available online, it seems the majority enjoy what the platform offers. zBuyer real estate reviews on G2 show 3.5 out of 5 stars. Here is what some reviewers are saying:

Of course, with the good comes the bad. While zBuyer reviews on Google and their website show that most real estate agents and investors have found success, this platform will not work for everyone—and that’s OK! These particular zBuyer reviews are from unsatisfied customers and will help give you a well-rounded understanding of what users didn’t like about the zBuyer platform.

Nurturing is the name of the game! As with any lead gen process, securing the lead is not guaranteed. This absence in the software is where our relationship management skills get put to the test. The way zBuyer captures leads early in the client’s search process gives the advantage of building rapport and decreasing the chances of the potential client connecting with other agents. So put on your best schmoozing shoes! You have control over how successful you want to be with this platform. 

Key Features of zBuyer

zBuyer is a fairly simple platform, making it easy to navigate. Their in-depth training and support also take the burden off learning to use a new tool. Once up and running, this platform operates as a lead magnet in your hand, with the app pushing real-time leads for you to connect with, even while you’re out in the field. Despite not having a built-in CRM to nurture the database you build, they do offer integrations with most CRM platforms. 

Watch the demo video below to learn more about the leads and internal features of the platform.

zBuyer Demo with Jordan Weber

Real-time Leads

As soon as the platform captures a lead, it is sent to you in real time through the mobile app, your CRM, and your email. You will also get access to lead-sharing data to learn the average number of members with whom the platform shared the lead in your area. Your membership is based on county, not ZIP code or city, so while it is a larger geographical area, there is still a cap on the distribution of leads. Leads are shared with a maximum of six agents, and once a county hits full distribution level, it is marked as sold out.

Transparent Process 

With a high focus on transparency, you can rest assured that the leads you’re receiving are aware that you will be contacting them. Customers answer questions and elect to be contacted before they are put into distribution, so you never have to worry about reaching out to a lead without their consent. This extra scrutiny automatically creates a warm lead for you to work with!

Lead Count Guarantee  

When you sign up as a member with zBuyer, you can choose the number and type of leads you want to receive monthly. Let’s say you want to receive 37 buyer and 50 seller leads. zBuyer guarantees that you will receive those amounts for each category every month until you choose to make changes. If you do not hit the numbers you chose, zBuyer will send you additional leads until you hit your number; otherwise, they will make a price adjustment for the following month.

Lead Replacement 

One of the risks you take when investing in any lead generation platform is receiving low-quality leads. Whether that means the lead has a wrong number associated with it, connecting with a seller who has their home listed, or finding out a buyer is already working with an agent, it’s bound to happen at some point. With zBuyer’s lead replacement policy, you will receive a new lead for every bad lead to ensure you hit the number of valid leads purchased monthly. This feature creates an extra layer of security when receiving quality leads.

Resource Center & Mastermind Group

zBuyer has curated a resource center to give you the tools you need to convert and see results with leads. It includes scripts, training videos, and follow-up best practices, for example. 

Additionally, the Mastermind Group allows you to learn from and share best practices with thousands of other agents using zBuyer across the country. You’ll engage with high producers who have a consistent success rate of converting leads to closings. You will have access to webinars and participate in live calls to hone your craft. Connecting with like-minded agents is a recipe for success in my book!

No Contract

zBuyer has a month-to-month membership, and you are not required to sign any long-term contracts, which gives you control over your business spending. If you want to ramp up during a specific time of year and push the pause button at another, you’re free to do so. While you should give any lead gen process ample time to determine whether or not you want to stick with it, you can leave this platform after your first 30 days if you choose.  

zBuyer Pricing

I’m sure by now you’re wondering what it costs to incorporate a lead gen platform like zBuyer into your business. As noted above, a subscription fee must be paid at a set monthly minimum. However, you can purchase any combination of buyer and seller leads, as many as you want, as long as your lead count meets the minimum subscription fee. 

When you become a member, you will also receive a prospecting database with leads that can be anywhere from 30 days to 24 months old for free. These leads were either underserviced, undersold, or simply fell off. You have free rein to add them to your outreach efforts and real estate drip campaigns and will continue receiving them every month that you’re a member. 

Let’s look closer at the pricing details when you sign up with zBuyer. 

• $400/month, required set minimum 
• $12 per lead to secure buyer leads
• $15-$17 per lead to secure seller leads (price range is based on county and availability)
• No contract, and no setup fees 
• Dedicated customer service representative
• Free bonus: prospecting database with old leads

If spending $400 per month to buy real estate leads does not work for your budget, but you’re considering saving up for a lead gen platform, this could be a good option. You are not locked into a contract and have a lead count guarantee. The lead replacement policy and access to a database of old leads also ensure that your expense comes with a complete list of leads to work with every month.

Methodology

We are lucky to have so many amazing tools at our disposal to help operate and grow our businesses in the industry today. However, as I mentioned earlier, different tools work for different real estate agents. As a licensed real estate agent, giving an unbiased zBuyer review would be impossible because I have my favorite software and platforms that have worked for my business. That’s why I use a rubric designed by our team to evaluate each lead gen platform, including zBuyer. 

Here’s a breakdown of the scores for zBuyer in more detail. 

• Pricing: 2.3 out of 5

Since zBuyer does not have exclusive leads and the platform is a bit pricier for its monthly membership rate, it loses some points. It helps that agents have control over their spending, coming and going as they see fit for their businesses, but overall, the monthly rate can still be steep for some. That said, zBuyer gains some points for their price per lead and not locking agents into contracts. 

• General Features: 3.9 out of 5

With solid features like real-time leads and a mobile app, agents can connect with leads at lightning speed. Not having a built-in CRM hurts their score, but integrations with most third-party CRMs help add some points. Their mass marketing tools and training resources are also among the features that bring the score up. 

• Advanced Features: 3.6 out of 5

The thorough process of vetting a lead to capture and distribute high-quality leads to members is a feature that sets zBuyer apart from other companies. Access to leads in their search’s early stages helps set up agents for success. Couple that with the extensive resources zBuyer supplies to help agents nurture and convert leads and you have a winning combo. 

• Customer Service: 4.1 out of 5

zBuyer offers a unique feature that allows every member to get a dedicated customer service representative. This rep is an agent’s go-to person to set up one-on-one meetings, practice scripts, and ask questions. Having this dedicated phone and email support really boosts zBuyer’s score. 

• Customer Rating: 3.2 out of 5

zBuyer may not be the most popular platform, but agents who use it seem to enjoy it and utilize the resources provided to maximize their membership. Out of the reviews I found online, there were far more positive than negative experiences. Agents who are comfortable nurturing leads are among the positive reviews that helped boost this score. 

Read more about the specific methodology used at The Close to review companies.

FAQs

What is the frequency of leads?

How does zBuyer get its leads?

What is the difference between zBuyer exclusive & vetted leads?

Bottom Line: Is zBuyer Worth Your Money? 

zBuyer’s real-time leads and transparency with customers and agents, along with their lead replacement and lead count guarantee, give agents some peace of mind when investing in a new platform. Agents can build their database and control their spending, making this an option that could be a great business-building tool. Sharing leads with up to six other agents in your area is not ideal. However, zBuyer’s training and Mastermind Group offer ways to learn how to win and convert each lead that comes your way. Ultimately, investing in a platform like zBuyer is like investing in a new teammate who could help enhance your business. 

Have you used zBuyer to generate leads for your business? If so, let us know about the platform! Do you like it or not like it, and why? Leave us a comment below!

The post zBuyer Real Estate Review: Pricing, Features, Pros & Cons (2024) appeared first on The Close.