Sam, that’s a fair point. Truly exclusive leads are extremely rare, but since most people start their search on Zillow, they should in theory at least have the freshest leads. Other lead gen services require people to click on an ad. Most people who click on ads have already been on Zillow. But yeah, I do agree that these companies are rent seeking and diluting the efforts of agents themselves generating leads. They are here to stay though so agents that figure out how to work with them instead of against them will do well.

I’ve seen this too Shelly. Awfully suspect when you don’t see those listings wrong on other sites like Realtor.com

Hi Barbara. Thanks for the question. I don’t think you’ll like my response, but here goes: it depends. Everyone’s business has different needs. Making a blanket recommendation for a product would be like making a blanket recommendation for houses regardless of the size of the family or their needs. Zillow Flex is a good option for people who don’t have a lot of money to spend upfront on leads. You pay more for them, but do so without the upfront investment. If you’ve got the budget and are doing well on the traditional ZPA model, making a change doesn’t seem to make sense.

Best of luck to you!

Chris

I experienced similar results. My first year not only had many leads but a better quality of leads as well.