Before Your Open House

Getting ready for an open house is more than just a task. It’s an opportunity to impact the future of the property significantly. As the big day approaches, you must tackle several essential tasks to ensure everything runs smoothly and impresses potential buyers. 

1. Consider Professional Staging

Remember, you only get one chance to make a first impression. If your new listing needs a little extra pizazz, consider the expertise of a professional staging company or software. They can make the most of your client’s existing decor or spice it up to help your listing pop. And if your listing is vacant, adding a few things to give context to the space is essential to attract the perfect buyers.

Check out Apply Design, the ultimate user-friendly app that empowers everyone to stage their listings effortlessly. Unlike other virtual staging apps, Apply Design still gives agents the freedom to work their magic. It has an intuitive interface and a vast selection of elegant furniture, art, lighting, rugs, and plant renderings!

2. Get Pro Photography

Now that you’ve got the place looking super-fly, it’s time for real estate photography. Word of warning—don’t skimp on the pictures! You’re about to post this listing for everyone to view and want these pictures to draw potential buyers to your upcoming open house. Be sure to hire a professional to get the job done. Or, if you DIY, at least check out our tips to ensure buyers stop scrolling through Zillow to add your open house list to their calendar.

Pro Tip: While your pro photographer is already in your new listing and everything looks perfect, get them to shoot some video for you, too. Some photographers can create Reel-style short vertical videos that you can use to post to social media to announce your upcoming open house. If your photographer doesn’t offer this service or you want to do some DIY to save some cash, make some quick videos yourself using your cell phone camera.

3. Boost Your Open House Post on Facebook

Given that most of your potential open house guests are conducting their house hunting online, boosting a Facebook post to announce your open house can be a game-changer. Just ensure your Facebook ad is designed to cut through the noise on Facebook. If you’re yet to set up a Facebook business page, you can find a comprehensive guide in our How to Set Up a Real Estate Agent Facebook Page to Get More Leads article.

4. Decide Which Food & Drinks You Want to Serve

Believe it or not, the refreshments you serve at your open house can greatly impact how you are perceived as an agent. Remember, most of your guests don’t know you. That means they will be judging you on everything, including food! By serving high-quality open house refreshments, you will enhance your professional image and leave a lasting impression on your guests.

If you’re ordering food, give the restaurant or caterer enough time to prepare it. Two days before the open house should usually be enough lead time, but call ahead to make sure. If you’re making refreshments alone, shopping and preparing a few days before couldn’t hurt. 

5. Send an Email Blast or Newsletter Reminder

You worked hard to build your email list; now is the time to use it. Include your open house announcement in your weekly newsletter, or better yet, send out a dedicated email blast if you think the house is a good deal or it offers something curious neighbors might want to see.

Looking for a simple way to send out your email blast? Pipedrive provides a customizable email builder with impressive templates and email analytics. Its intuitive interface lets you create visually appealing emails tailored to your branding and audience. Its robust analytics offer valuable insights into email performance, including open rates, click-through rates, and engagement metrics.

6. Post Your Open House on Zillow & Realtor.com 

Of course, not all your potential guests will be on your email list, but they will be scrolling Zillow and realtor.com if they’re looking to buy. Zillow’s dedicated setting for scheduling open houses is a convenient tool to help you plan your event. You need to plan it early, but not too early. Four days or so before your open house should do the trick. 

Why stop with your open house? Zillow Premier Agent is a powerful tool that lets you connect with buyers where they’re already looking, giving you the confidence that your property is being seen by the right people.

7. Text Buyers You’re Already Working With

If you’re working with buyers, send them a quick text to announce the open house. It might not be the perfect home for them, but it gives you another chance to connect and will show them you’re working hard for your seller client.

8. Text Your Seller a Checklist to Prepare the Home

It’s important to give your seller time to prepare for the open house. They might need to clean, hide valuables, or make arrangements for pets. To show your thoughtfulness and care, offer to send a house cleaner, even though they might refuse. It’s the thought that counts!

Two Days Before Your Open House

Are you ready to host an open house for your real estate listing? Two days before the big day, you must utilize social media to reach out to the neighbors and prepare essential materials. These steps not only help you maximize attendance but also create a buzz that can make your open house an exciting event. 

9. Post an Instagram Reel Preview Announcement 

Since your Facebook post has already been boosted, take a few minutes to create a quick Instagram Reel to announce the open house to your followers. It doesn’t have to be Hollywood-quality, but it should tell them the date, time, and address and maybe include a sneak peek of the home. 

Highlight the benefits of attending, such as getting a first-hand look at the property, meeting the real estate agent, and asking any questions you may have. Shoot and edit this in advance, posting it two days before the open house.

Example of Instagram Reel open house preview announcement (Source: Instagram)

10. Do Some Circle Prospecting

Agents may shy away from knocking on doors (even though you should do that, too). Still, circle prospecting is a unique way to establish a personal connection with the neighborhood around your listing. Circle prospecting is a real estate strategy to generate more leads by focusing on a smaller area around a specific property. This makes building relationships and showcasing experience easier, creating a more personal outreach than cold calls. 

This personal touch can significantly enhance your chances of gaining another client. So, step out, knock on those doors, personally invite the neighbors to the open house, and then follow up with the results using a Just Sold postcard after you close.

11. Review Your Open House Scripts & Icebreakers

If you’re a new agent or haven’t held an open house in a while, it’s crucial to freshen up your open house scripts and icebreakers. This preparation will ensure you don’t stumble on the big day, making you feel more reassured. You want to be loose and spontaneous, but having some snappy phrases in your arsenal can’t hurt! A great example of an icebreaker and script from Laura Marie, Team Leader, eXp Realty:

12. Add Your Open House Sign 

Consider installing the open house sign a little earlier than scheduled. This can notify neighbors and passersby that they are welcome to drop by and view the home at their convenience without making an appointment.

13. Print Out Your Sign-in Sheets or Set Up Your App

It also helps to print out your open house sign-in sheets a few days before the event. The last thing you want is to have a printer malfunction or discover you’re low on ink the morning of the event.

By the way, printing your open house sign-in sheets is so 2020. Savvy agents are stepping up their open house game with apps like Curb Hero, which feeds leads directly to thousands of customer relationship managers (CRMs) to help you easily stay on top of your potential new clients. And it’s free!

The Day of Your Open House

Get ready for your open house by taking care of these key tasks: think about what to bring to an open house as a realtor, put up directional signs, jazz up your for sale sign with balloons, and set up welcoming signs, eye-catching open house flyers, and important disclosures. Paying attention to these details will help set the right tone and make your open house a hit!

14. Install Open House Directional Signs

Given that many locations restrict the placement of directional signs to the day of your open house, it’s crucial to take the initiative and wake up early to install them. This proactive approach ensures you’re in control of the event’s logistics.

15. Put Balloons on Your For Sale Sign

While some realtors may dismiss balloons as tacky, they are a practical and effective tool to prevent your guests from getting lost and to attract attention. Embracing this strategy can give you confidence in the smooth running of your open house.

16. Put Out Welcome Signs, Flyers & Disclosures 

Once your directional signs and balloons are in place, it’s time to prepare the house for viewing. Set up a visible and informative entrance with a small table displaying your welcome sign, sign-in sheet, flyers, and disclosures. This clear guidance ensures your guests are well-informed from the moment they arrive.

Two Days After Your Open House 

As a realtor, your work doesn’t end when the last visitor leaves the open house. Completing post-open house tasks is a key part of your real estate agent open house checklist. It’s not just about wrapping up the event—it’s about maximizing your chances of getting property offers, generating new leads, and making a lasting impression on your sellers. The diligence and focus you put into these tasks can lead to approving reviews of your services and boost your professional reputation.

17. Text Buyers’ Agents for Feedback 

If you know any agents who brought or sent buyers to your open house, text them and ask for feedback. You can also include them in your follow-up emails, but texting will likely get you a faster—and hopefully more honest—response. 

18. Add Sign-ins to Your CRM 

This step should be fast and easy if you use an app that integrates with your customer relationship manager (CRM) like Pipedrive. If you’re working with paper sign-in sheets, enter them manually or send the list to your virtual assistant.

Pipedrive’s email segmentation allows agents to filter contacts based on various criteria, such as activities, products, and deals. This enables personalized emails to be sent to all clients, resonating with each recipient. Additionally, Pipedrive automates tasks such as reminders and email follow-ups, streamlining client management for real estate agents

19. Text Hot Sign-in Leads for Feedback 

After having great conversations with your guests, sending a friendly text is a more personal way to follow up than emailing. Remember to offer something of value, like inviting them for a coffee to discuss their real estate needs and desires further.

20. Email Cold Sign-in Leads

Finally, it would be best to take all the people who gave you their contact information and put them on a drip campaign. A drip campaign is a series of pre-written emails that are automatically sent to a specific group of people over a period of time. You can start with an email request for feedback and follow up with hot new listings. Make sure you ask for their business in your call to action. An example of an open house follow-up email is shown below:

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Subject line: I Need Your Opinion…

Hi {Contact name},

Thanks for stopping by my open house this weekend at {open house address}.

Really quick, what did you think of the open house? I try to make my open houses fun and informative experiences for all my guests, but because we get so busy, I don’t always have enough time to hear from every guest.

I would love to get your feedback, warts and all. If something went wrong, that would help me get it right next time.

We can also chat about the market if you’d like. I have {#} years of experience in {your farm area}, so I can talk about this market for days. I’m an open book!

What’s a good day to chat?

Best regards,

{Your name and title}
{Your contact info}

21. Share All Feedback & Performance Data With the Seller

After receiving feedback about the home, put it all together and send it to your seller. Apps like Spacio will give you a form to send them with the data, making the process convenient and easy. However, you can always write it in an email or text message along with your analysis if that’s more comfortable for you. 

Bringing It All Together

Hey there, everyone! I’ve created a comprehensive open house checklist for realtors, but I’d love to make it even more impressive with your help! If you think anything should be added to the open house checklist for sellers, please feel free to share your ideas in the comments. Your input is incredibly valuable, and together, let’s make this real estate agent open house checklist absolutely fantastic!

The post The #1 Open House Checklist Top Agents Use to Get Amazing Results appeared first on The Close.

1. Buyer Advertising Lead Script

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Hi, [buyer’s name]! This is [your name] from [your real estate agency name]. How are you doing today?

I see you’re interested in seeing [address of property]! It’s a great property. I have a few questions for you to make sure I can help you, then we can go check out the house! Do you have about five minutes available right now?

• How long have you been looking to buy a house?
• What made you click on the [Facebook/Google] ad for more information?
• What is your time frame to buy a home?
• What is the description of your ideal property? Bedrooms, baths, ranch/split level/condo?
• What is your budget?
• Do you already have an agent?
• Do you have a lender lined up?
• Is [insert email] still a good way to reach you?
• Can I email you some additional properties that match your criteria?

Great, those are all the questions I have! I will make an appointment for the first property right now, and I’ll send over some other properties by [date or time]. Do you have any questions or thoughts for me?

You can reach me with questions at this number any time, and I’ll [text/email/call] you in just a little bit with details about your house showing. I’m excited to see what we find for you!

Watch Chastin J. Miles, an entrepreneur, author, and real estate agent, and his team perform a live role-play on how to use the buyer advertising lead script. Chastin also offers advice on getting more appointments with buyers and sellers, including conveying urgency and ensuring you deliver value to potential clients, such as a comparative market analysis (CMA), during the call.

• Our expert advice: This realtor script speaks directly to homebuyers who have already taken action online to contact you, so they will be more likely to respond positively to your call. Show them you care about helping them by asking specific questions like, “What are the must-haves in your future property?” and “Any favorite neighborhoods?” and listening to their needs. Ultimately, give them a clear next step to continue working with you and make yourself accessible for further communication.

2. Landing Page Lead Script

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Hi, [lead’s name]! I’m [insert your name] from [real estate agency name]. How are you doing today?

I see that you’re looking to buy a home soon! I’d love to hear a little more about your needs. Do you have a few minutes right now?

• Have you had an opportunity to read [insert property report name]?
• Are you seeking a property to buy in the next six months?
• Where are you moving from?
• Is this home for you and your family?
• How many people are in your family?
• What is the description of your ideal property? Bedrooms, baths, ranch/split level/condo?
• What is your budget?
• Do you already have an agent?
• Do you have a lender ready?
• Can I email you some additional properties that match your criteria?
• Is [insert email] still a good way to reach you?

Thank you so much for taking the time out of your day to talk to me! I’ll send you a few properties by [insert date/time]. Do you have any questions about buying a home?

I’d like to get your thoughts on the first few properties I sent you. What’s a good time to call you tomorrow?

[Date/time] works for me. Thank you! I look forward to talking with you soon.

• Our expert advice: Because landing pages are frequently tailored to particular clients, using them is one of the most efficient ways to produce quality leads. Additionally, customize it to record valuable data about your real estate leads. To increase the conversion rate of your landing page, speak to visitors’ specific pain points, arouse their emotions, and establish trust. In addition, a landing page’s design, messaging, mobile optimization, and compelling calls to action (CTA) are crucial to succeeding in real estate and generating leads.

If you’re struggling to create your real estate landing page, Placester can help you design your website for optimal traffic and conversion. It is a real estate-specific website creation system with integrated real estate lead generation tools, including advanced internet data exchange (IDX) listing integration tools, a simple client relationship manager (CRM), unlimited pages, custom real estate landing pages, and online customer support.

3. Buyer Voicemail Lead Script

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Hi, [buyer’s name]! This is [your name] with [insert your real estate agent agency name]. I looked over your information and found some properties for sale right now that I think you might like! I’d love to send them over and set up some showings.

You can call or text me at [insert phone number] any time, and we can start looking for your new home! I look forward to hearing back from you. Have a great day!

• Our expert advice: Leaving a voicemail gives you less time to build a lead’s knowledge, preferences, and trust factor, but sometimes the voicemail box is all you get! When using real estate lead conversion scripts, communicate with enthusiasm, expertise, and an honest desire to help the buyer find the right home. Stay on topic and specify how it would benefit the buyer to contact you, like this line: “I looked over your information, and I found some properties for sale right now that I think you might like!”.

4. FSBO Lead Script

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Hi, [lead’s name]! I’m [your name] with [real estate agent agency name]. How is your home sale going?

From what I can see of your home, I’m confident we could find a buyer quickly and sell it for top dollar. Do you have about five minutes for me to ask you some quick questions?

• What is your asking price?
• What is the lowest price you would accept for your home?
• Have you made any recent improvements to the home that should be noted?
• How long was your home on the market?
• Do you currently have an agent in our area?
• Has an agent tried to sell your property in the past?
• Are you open to relisting your property with an agent?

Well, I know you’re busy, so I appreciate you taking the time to give me more information. I have some ideas about how we could market your home effectively. Would you be open to discussing how we could sell your home as quickly as possible and get you the most profit?

What’s the best time for you?

[Date/time] would be great. I’m looking forward to talking with you then!

• Our expert advice: FSBO sellers are typically motivated by higher profits; however, they may realize over time that using a real estate agent is more effective. To successfully prospect an FSBO lead and convert them into clients, they need to believe that you genuinely have their best interests in mind. Use FSBO real estate lead scripts for agents and tweak them a little to make them your own. Now, get out there and start converting FSBOs into genuine listings.

REDX is a reliable source of fresh FSBO leads. REDX delivers your leads through Vortex, allowing you to organize, track, and tag leads. In addition, REDX provides live training, free role-playing and FSBO script practice, and a podcast to improve your skills and help you convert FSBO leads successfully.

5. High-sales Area Lead Script

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Hello, [lead’s name], I’m [your name] with [real estate agent agency name]. How are you doing today?

I’m calling because the houses in your neighborhood are extremely marketable right now. In fact, I just sold the property at [insert address here] for [insert amount] above the asking price! And I think your home could sell for even more. Have you been noticing a lot of sold signs popping up?

If you’re interested in selling sometime soon, I have just a few questions about your property. Do you have a few minutes available right now?

• Does your property have any standout features that your neighbors do not?
• Are you happy with your home?
• What price would you be willing to sell your house for?
• Have you thought about making improvements to any areas of your home?
• Have you thought of putting your house on the market lately?

Would you be open to receiving a free competitive market analysis that shows how home sales are doing in your neighborhood and how your home might be a great catch?

Great! Is your email address [insert email]? Wonderful. I’ll send over that analysis by [date/time]. Do you have any questions for me?

If you have any other questions, feel free to reach me at this number or by email. I’ll talk to you soon!

• Our expert advice: This real estate script can be used in a homeseller’s market. The script focuses on connecting with the homeowner by referencing their neighborhood and which houses you’ve sold. These leads may not have considered selling their home yet, so you’re presenting them with an opportunity they might otherwise not know they have. Sending a comparative market analysis (CMA) is a great way to stay on top of their minds, build your authority, and give them time to consider this opportunity.

6. Follow-up Lead Script

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Hi, [lead’s name], this is [your name] with [real estate agent agency name]. How are you doing today?

I’m curious about what you’ve been thinking about our last conversation! What did you think of the new list of properties I sent over?

• Would you like to set up a showing?
• Do you need any help getting the right mortgage or loan information?
• What information do you still need to help you pick your ideal property?

It seems like our next step is to [decide on your wish list/meet with a lender/set up a showing]. What times are you available between [date range]?

Great! [Date/time] works for me, too. I’ll email you some details later today, but I’m really looking forward to seeing you then!

During the follow-up call, continue to build a natural rapport, and conversions will happen more naturally. As an example, watch how Ricky Carruth, a real estate agent, speaker, author, and real estate coach, converts a lead on a live follow-up call by categorizing and scheduling a conversation with his leads and avoiding filler words or phrases like “um,” “well,” and “you know.”

• Our expert advice: Take cues from our real estate lead follow-up script. No matter what type of lead you’re following up with, this is when you’ll get the most conversions. Following up shows your potential clients that you are trustworthy and genuinely want to help them. While at it, ensure you’re not letting any leads fall through the cracks by tracking your lead communications with a real estate CRM.

Use Pipedrive’s low-cost CRM and essential real estate agent tools, such as document management tools and email marketing functionality. It also includes a sales pipeline that you can drag and drop to track the progress of your leads and focus on those most likely to convert. Set reminders and tasks to help you organize your communication and interactions with current and past clients to prioritize and nurture everyone in your pipeline.

7. Listing View Lead Script

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Hello, [lead’s name], I’m [your name] with [real estate agent agency name]. How are you today?

I see that you were looking at one of the properties on our website! Do you have a few minutes available for me to hear more details about what you’re looking for?

• What did you think of the property?
• What features were the most compelling?
• Are you looking at homes in a certain price range?
• What are your nonnegotiable features in a home?
• What kind of financing are you considering for a home purchase?
• Do you have any current doubts or concerns about the homebuying process?

Great! It sounds like your next step is to [schedule a showing/meet with a lender]. Would you like me to [connect you with a trustworthy lender/make an appointment]?

In the meantime, I’d also like to send over some other properties you might like to get your wheels turning. Is [insert email] the best email for you?

Wonderful. Thanks for taking the time to answer some of my questions! I’m excited about finding you a new home.

• Our expert advice: If website visitors don’t take action while on your website, they likely won’t remember it or return to it. That’s why personally calling a lead after they’ve viewed one of your properties is a great way to stand out. Your goal is not to sign them on as one of your clients immediately but to allow them to trust you and feel heard. This way, you’ll have fewer real estate objections in the future.

8. Referral Buyer Lead Script

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Hello, [lead’s name]! How are you doing today? I’m [your name] with [real estate agent agency name], and I got your name from [referring agent/friend]. How did you meet [referring agent/friend]?

He/she mentioned that you are looking for [insert details provider by referring individual]. Do you have about five minutes to give me more info on what you’re looking for?

• Are you thinking about buying a home in our area?
• What type of property are you interested in purchasing?
• Do you need lots of room or a smaller property that’s easy to maintain?
• Can you describe your perfect property for me?
• Do you have a budget in mind?
• Do you need to sell a home before you move here?

OK, great! I have a few listings that might be perfect for you. Is [email address] the best email for you?

I’m going to send those over later today. Do you have any other questions for me?

Great. Well, it seems like your next step is [insert details], so I will [connect them with a trusted lender/start making appointments/other].

I’m really looking forward to seeing what we can find for you!

• Our expert advice: According to the National Association of Realtors (NAR), 87% of homebuyers and sellers would recommend or refer their agents to others. The more you can grow your referral network, the more you’ll be able to boost your income. Start your call off on the right foot by using the provided real estate scripts for buyers above, establishing your connection with this lead, and asking questions about the friend who recommended you.

9. Referral Seller Lead Script

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Hello, [lead’s name]! How are you doing today? I’m [your name] with [real estate agent agency name], and I got your name from [referring agent/friend]. How did you meet [referring agent/friend]?

He/she mentioned that you are thinking about selling your home. Do you have a few minutes right now so I can hear more about what you need?

• How many beds/baths does the house have?
• What is the square footage?
• How old is the house?
• What neighborhood do you live in?
• What is your ideal sales price?
• Are you moving to another area?
• Do you have an agent to handle the sale?
• Have you tried selling your house in the past?
• If so, what complications did you encounter?

I have some ideas on selling your property to get you the most money. The next step for me is to come and tour your house. And then we can talk about the timing and marketing. When would be a good time to meet?

Great, [date/time] works for me, too! I look forward to seeing you―and your home―then!

• Our expert advice: This real estate lead script will help you build rapport, establish your standard connection with the lead, and immediately make them feel valued. After you hear their perspective and thoughts about selling their home, give them a clear next step. This could be a meeting, a house tour, or a CMA, but make it clear, easy, and appealing.

10. Expired Listings Lead Script

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Hello, [lead’s name], I’m [your name] with [real estate agent agency name]. How are you doing today?

I saw that your property was listed for sale but went off the market. How was that experience for you?

I looked at some of the details about your property, and I believe we can sell it successfully. I don’t want to take up too much of your time, but I would like to give you some hope and show you how I’ve sold expired properties in the past.

Can I send you an email at [email address]?

You live in a unique area, and there are lots of people interested in a property in your neighborhood―we just have to target them. I’ll send you this email and call you in a few days to plan the next steps. Do you have any questions for me?

If you have any questions, feel free to reach out at [insert your phone number] or email at [insert your email address].

• Our expert advice: Approaching owners of expired listings is a little different from other cold calls because more emotions and competition are involved. Before using expired listing real estate scripts, remember that these owners are probably frustrated with their previous agent and worried about their future. You might be one of many real estate agents or brokers calling them. Stand out by listening to them and giving them an expired listing letter and proof that you know how to sell expired or hard-to-sell listings.

11. Probate Referral Lead Script

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Hello, [lead’s name], I’m [your name] with [real estate agent agency name]. How are you doing today?

I’m calling because [insert partner name, and professional title, if useful] suggested that I connect with you about selling a family home. I know this is a difficult and chaotic time, and I’d love to alleviate some of your stress. Do you have a few minutes right now for me to hear more about what you need?

• How quickly are you looking to sell the property?
• How much do you want to sell the property for?
• How many beds/baths does the property have?
• What is the square footage?
• Are there any outstanding features like a pool or large lot size?
• Do you already have an agent?

That’s all my questions. Thank you for answering those during this time. Is [email address] the best place to get some more details on what selling your home would look like?

Do you have any questions or concerns for me now?

I’ll email you later today and call you back in a few days to discuss the next steps. Feel free to reach out if you have any questions!

• Our expert advice: When you call a probate listing lead, there’s a good chance they are in the middle of grief and feeling overwhelmed by selling a family home. So before using probate lead scripts, it’s essential to be sensitive to how they feel about the situation and make them feel heard. If they don’t already have a real estate agent, they might be thankful to hear from someone who understands them and knows how to help them.

Tips for Collecting Internet Real Estate Leads

Even the best scripts for real estate internet leads will go to waste if you don’t have high-quality leads. That means you must use multiple real estate lead generation strategies to find accurate contact information for people seeking real estate help. Add things like hosting an open house and building your sphere of influence.

A few of the top ways to generate internet real estate leads include the following:

• Advertising and marketing: Using Facebook or Google Ads can get your name in front of specific audiences, allowing leads to request information. They wait for your call instead of being surprised to hear from you. In addition, you can use a tool like Offrs to predict when homeowners are getting ready to sell a home and reach out to them before other real estate professionals.
• Networking: Networking will generate some of your most reliable connections and leads. Attend in-person or online events like open houses, NAR meetings, or Chamber of Commerce groups to build your network, grow your sphere of influence, and generate leads without upfront costs.
• Real estate agent referrals: Real estate agents often refer leads to other agents if those leads are outside their farm area or niche. To get the most real estate agent referrals, ensure you have a robust professional network and gain the trust of other credible agents.
• Friends and family referrals: Many real estate agents build their businesses on personal referrals since clients often find it easier to trust referred agents. Keep referral leads coming to your pipeline by consistently checking in with previous clients.
• Partnerships: Partnerships are similar to referral leads, but they come from other local businesses like mortgage brokers, lawyers, contractors, and plumbers. Look for companies that serve people with the exact same needs as your audience to get the most benefit from partnership leads.
• FSBO/expired listings: FSBO and expired listing leads are unique because they actively try to sell their home. With the right strategy and a lead generation tool like REDX, this can become a profitable niche for any agent.

FAQs: Scripts for Real Estate Internet Leads

What should you say to real estate leads?

How do you convert real estate internet leads?

What are the 4 pillars of real estate cold calling?

Bringing It All Together

Using scripts for real estate internet leads enables you to build a connection while staying on topic. Gather valuable information about the needs of your leads and build their trust. Keep your scripts polite and respectful, and stay focused on how you can solve your potential client’s problems. Have you used any of our real estate internet lead scripts? Share your experience in the comments!

The post 11 Scripts for Real Estate Internet Leads (+ Tips) appeared first on The Close.

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• Automated lead follow-up: Text & email drip campaigns educate & engage leads
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Why Real Estate Agents Need a CRM

As real estate agents, making connections and building a network are essential to success. You must consistently communicate with them to nurture leads from your sphere of influence or your other marketing strategies. If you try to do all this manually without keeping track of your contacts and communications, you’ll inevitably (and probably immediately!) see some potential clients fall through the cracks.

Real estate CRMs are designed to solve this problem. Instead of trying to manually keep track of things and do all of the marketing tasks you want to do, a CRM is like an all-in-one tool to maximize your productivity. This increased efficiency will generate more leads and more clients. In 2023, a survey from the National Association of Realtors (NAR) reported that 36% of Realtors said their CRM gave them the highest volume of quality leads.

However, every CRM is different—just like every agent and team’s business is different. These are a few features to look for in a strong realtor CRM:

• Contact management: A CRM should make it easy to import contacts, keep track of their contact information and communications with them, and even evaluate how likely they are to become a client.
• Lead generation: This can look significantly different, but many CRMs include landing pages, real estate websites, social media contacts, or advertising.
• Automated follow-ups: This follow-up includes emails, texts, direct mail, and sometimes phone calls. 
• Task management: A good CRM will help you organize the tasks involved with leads, clients, and transactions and use reminders, calendar features, or workflows.
• Analytics: Reporting tools are key for helping you track progress and determine what is and is not working within your marketing and nurturing strategies.
• Mobile app: Not all CRMs have a mobile app, but this is ideal for real estate agents who are often on the go and not near a desk.
• Pricing & plans: There are plenty of free real estate CRMs. There are also plenty that cost two or three figures per month. For new or individual agents, it’s best to find a CRM with multiple package options or add-ons so it can grow with your business.

Pipedrive: Best for Email Marketing

Pros

• Most affordable CRM on our list
• 14-day free trial
• Easy to use
• AI Assistant
• Unlimited, customizable workflows

Cons

• Limited integrations
• Limited functions in mobile app
• Security alerts and two-factor authentication only available on higher tiers
• Phone support only available in higher tiers
• No free forever plan

The Close Score

4.9

Pricing:

5.0

General Features:

5.0

Advanced Features:

4.0

Customer Service:

5.0

Customer Rating:

4.7

Expert Score:

4.6

out
of

5

Why I Chose Pipedrive

• Pricing: Plans start at $14 per month

I chose Pipedrive as the top realtor CRM for many reasons, but it stands out for its extensive and easy-to-use email marketing tools and its affordable price. Pipedrive is designed for sales professionals, so it includes a variety of beautiful and functional email templates that realtors can tailor to their branding and audience. 

Their email marketing platform also includes segmentation, which connects to the data from the CRM to help you create the most personalized and effective emails. Plus, analytics make it easy to see your open rates, click-through rates, and engagement metrics. The variety of Pipedrive’s features at its affordable price makes it the best realtor CRM.

Additional Features

• Integrations: Pipedrive rivals the integrations of Follow Up Boss with a giant library of tools. These include integrations for lead generation, lead qualifying, nurturing, video meetings, document management, payment tracking and invoicing, and project management.
• Pipeline management: Pipedrive focuses on creating a highly visual platform to manage your pipeline without letting leads slip through the cracks. The dashboard is customizable, easy to use, and helps prioritize leads and deals.
• Lead automation: Tasks such as reminders and email follow-ups are automated, streamlining the agent client management process. Automation helps improve response times and gives agents a better chance of converting leads into clients.

Wise Agent: Best for Transaction Management

Pros

• User-friendly
• 14-day free trial
• Mobile app
• Customizable landing pages
• Unlimited document storage

Cons

• No phone dialer
• No mobile app
• No texting capability
• No live chat support
• Credit card required in the free trial

The Close Score

4.9

Pricing:

5.0

General Features:

4.8

Advanced Features:

4.8

Customer Service:

4.0

Customer Rating:

4.6

Expert Score:

4.2

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of

5

Why I Chose Wise Agent

• Pricing: Plans start at $49 per month

Wise Agent is one of the top real estate CRMs because it is designed to be a one-stop shop for agents and brokers, providing tools to manage clients from beginning to end. Some of my favorite Wise Agent features allow transaction and listing management and drip campaigns. Real estate professionals can also create customized landing pages and integrate them with multiple social media tools.

Additional Features

• Real estate content: The platform includes an extensive library of stock photos and real estate content for emails, written letters, text messages, newsletters, postcards, and flyers. There is even an AI writing assistant to help you create content more effectively.
• Customer service: Wise Agent has standout customer service available 24/7, unlike other real estate CRMs with strict business hours.
• Team and broker options: Although Wise Agent is often used by individual realtors, it includes multiple tools and add-on options built specifically for teams and brokers.

LionDesk: Best for Texting & Calling

Pros

• Affordable pricing
• 14-day free trial
• Power dialer
• Automated drip campaigns for text and email
• Customizable dashboard

Cons

• Unsophisticated transaction management
• Basic analytics
• Not ideal for scaling teams or brokerages
• Not the most user-friendly platform
• No AI assistant

The Close Score

4.8

Pricing:

4.0

General Features:

5.0

Advanced Features:

5.0

Customer Service:

3.5

Customer Rating:

4.0

Expert Score:

4.1

out
of

5

Why I Chose LionDesk

• Pricing: Starting at $25 per month

LionDesk is another top CRM for real estate because it was specifically designed for realtors. It offers a fully customizable dashboard that helps you decide what you want to see in your CRM. It also includes the most important tools for real estate agents, like contact organization, task reminders, email marketing, transaction management, lead generation, and a power dialer. LionDesk stands out because it includes automation tools for texting clients and email drip campaigns.

Additional Features

• Customizable landing pages: Although this is an add-on feature, LionDesk allows agents to create customizable landing pages. It also includes landing page templates to build high-converting landing pages tailored to your brand.
• Video email & texting capabilities: LionDesk is the only realtor CRM able to send videos through your emails and texts. Videos in real estate are compelling, and LionDesk is an ideal tool to leverage this marketing strategy.
• Integrations: It has a large library of third-party integrations for everything from lead generation, contact management, and communication to finances.

Follow Up Boss: Best for Real Estate Teams

Pros

• Easy-to-use platform
• 250-plus integrations
• 14-day free trial
• Phone dialer
• Great for solo agents and teams

Cons

• Setting up can be time-consuming
• Limited features in mobile app
• No live chat support
• Costly premium plan
• Difficult cancellation process

The Close Score

4.7

Pricing:

4.0

General Features:

5.0

Advanced Features:

4.3

Customer Service:

3.3

Customer Rating:

4.7

Expert Score:

4.6

out
of

5

Why I Chose Follow Up Boss

• Pricing: Plans start at $58 per month.

Follow Up Boss is a well-known realtor CRM with various features, such as texting, email drip campaigns, text automation, and built-in calling. It stands out for teams because it’s an open platform with over 250 integrations. Its collaboration features are woven into the platform, with public comments, communication tracking, lead distribution, and visual tracking of each agent and each lead. Plus, real estate CRM reviews praise the fact that the interface is simple and can easily be integrated with the majority of other tools on the market.

Additional Features

• Advanced lead routing: The platform automatically assigns leads to individual agents based on specific criteria and organizes leads for each agent.
• Mobile app: The mobile app is user-friendly and instantly notifies each agent of new leads. It makes it easy to send emails and texts or call new or current clients, even on the go.

IXACT Contact: Best for Contact Management

Pros

• 5-week free trial
• Mobile app
• Lead generation website tools
• Detailed contact profiles
• Email marketing tools

Cons

• No audience segmentation
• Lack of automation
• Clunky user interface
• Limited website customization

The Close Score

4.7

Pricing:

5.0

General Features:

4.3

Advanced Features:

4.5

Customer Service:

3.3

Customer Rating:

4.2

Expert Score:

4.1

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of

5

Why I Chose IXACT Contact

• Pricing: Plans start at $46.75 per month

This CRM says it all in its name: IXACT Contact is an ideal tool for managing contacts from their first connection through every transaction. Every new lead, current client, and past client has a detailed contact profile that shows their phone number, address, email address, family information, birthdays, anniversaries, property details, and all your referral and communication history. Plus, real estate CRM software reviews say the interface is highly user-friendly, and users love the 5-week free trial.

Additional Features

• Direct mail: IXACT Contact includes various built-in direct mail newsletter options. “The Preferred Client Update” sends mail to your past clients, and “Homeowner Update” is for marketing to homeowners in your farm area.
• Social Stream: This add-on feature allows agents to select exclusive real estate articles and videos to share with their network. While you can’t create custom content, it’s a great way to automate social media content.
• Personalized agent roadmap: The IXACT Contact CRM includes a personalized roadmap. This feature allows agents to set specific goals within the platform, and it will generate a plan to help reach them with specific tasks and activities.

Realvolve: Best for Automating Workflows

Pros

• In-depth contact management
• Mobile app
• Great for individuals and teams
• Suite of marketing tools
• Efficient task management

Cons

• No 24/7 customer support
• No assisted onboarding for basic plan
• May be too complex for newer agents
• No website and landing page creation features
• One of the higher-priced CRMs on our list

The Close Score

4.7

Pricing:

4.0

General Features:

5.0

Advanced Features:

4.3

Customer Service:

4.3

Customer Rating:

4.1

Expert Score:

4.6

out
of

5

Why I Chose Realvolve

• Pricing: Plans start at $94 per month

Realvolve is one of the top real estate CRMs for individuals and teams. It includes the most important features in a CRM, like a visual dashboard, contact organization tools, and lead nurturing strategies. However, its most standout feature is its workflows and automation that help real estate professionals scale. There are many workflow templates to customize, and the Realvolve platform is remarkably flexible and adjusts to your activities. Realvolve is an ideal real estate CRM for individuals or teams focusing on productivity and efficiency.

Additional Features

• Document management: Realvolve keeps all your documents organized. Each workflow includes a comprehensive checklist of all necessary documents to complete a transaction. 
• Automated drip campaigns: Realvolve includes prebuilt lead sequences for buyers and sellers through email and text. These sequences are customizable and are designed to have a more personal touch than other automations.
• Integrations: The platform integrates seamlessly with some of the most-used apps, like Google and Zapier.

Lofty (formerly Chime): Most Advanced Lead Generation & Nurturing

Pros

• 33 different lead generation features
• Mobile app
• Google PPC advertising tools
• 360° marketing to target customers on multiple platforms
• Customizable IDX websites

Cons

• No free trial
• Steep learning curve
• Most expensive CRM on our list
• No 24/7 customer service
• Not ideal for solo agents

The Close Score

4.3

Pricing:

1.0

General Features:

5.0

Advanced Features:

5.0

Customer Service:

4.3

Customer Rating:

4.2

Expert Score:

4.6

out
of

5

Why I Chose Lofty

• Pricing: Specific pricing is not available on their website, but our team found that plans start at $449 per month, plus $15 per seat, per month

Of all the real estate CRMs I’ve found, Lofty offers the most extensive and impressive combination of advanced lead generation tools and features. It is one of the only CRMs to offer exclusivity to your farm area, which means no other agent who uses Lofty in your area can target the same leads. However, its real estate CRM pricing reflects its advanced features and is the most expensive on this list. It might not be ideal for beginner agents, but Lofty offers packages specifically crafted for agents, teams, and brokers.

Additional Features

• Automated lead nurturing: Lofty automatically imports leads from multiple sources. It also creates property alerts for your leads, sends regular market analyses, and will match listings to leads automatically.
• Power Dialer: Lofty’s 3-line power dialer allows you to click to call leads until you connect. You can leave prerecorded voicemails, schedule follow-ups, or leave notes. When a call goes through, the call is transferred to you or an available agent on your team.
• Social Studio: This is a built-in social media management tool. It allows you to create content within Lofty’s platform and automatically share it on multiple real estate social networks simultaneously. 
• AI Assistant: Automated assistant helps you become more efficient and minimize the Lofty learning curve at every step. The assistant will customize workflows, manage and organize leads with tags and notes, set reminders, and send automated responses.

Real Geeks: Best for Marketing

Pros

• Modern, intuitive interface
• Multichannel marketing campaigns
• CRM available on desktop and mobile app
• Website visitor tracking analytics
• Variety of integrations

Cons

• Significant learning curve
• One of the more expensive CRM options
• Limited customization

The Close Score

3.7

Pricing:

1.0

General Features:

5.0

Advanced Features:

4.0

Customer Service:

2.3

Customer Rating:

4.4

Expert Score:

3.3

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of

5

Why I Chose Real Geeks

• Pricing: Plans start at $299 per month + one-time $250 sign-up fee

Similar to some of the other top real estate CRMs, Real Geeks offers complete support from prospect to closing, including a website and lead generation tools. It’s a great all-in-one CRM for individual agents, small teams, and expanding brokers. Its website and CRM work seamlessly together, making managing leads and automating your marketing and nurturing strategies easy.

Additional Features

• IDX websites: Real Geeks offers some of the best real estate website templates, with IDX capabilities and built-in lead generation strategies. Websites include property valuation tools, landing pages, a property search app, and many other integrations.
• AI Chatbots: The GeekAI assistant helps you speed up the follow-up process with an automatic chatbot. There are premade scripts that you can customize to provide specific information for your clients.
• Email & SMS marketing: Automate your communications and follow-ups with all your leads with drip campaigns on email and text. These are built through CRM, so you can ensure each lead gets precisely what they need.
• Facebook & PPC advertising: Real Geeks has a unique Facebook marketing tool to streamline your ad creation and maximize your return on investment. Alternatively, Real Geeks also offers managed Facebook and PPC ads.

Market Leader: Best for Lead Generation

Pros

• Exclusive buyer and seller leads
• Powerful and user-friendly CRM
• Great mobile app
• Easily scalable to teams and full brokerages
• Transaction management

Cons

• No free trial
• No live chat support
• No advanced analytics feature

The Close Score

3.7

Pricing:

1.5

General Features:

4.5

Advanced Features:

3.5

Customer Service:

2.5

Customer Rating:

4.3

Expert Score:

3.8

out
of

5

Why I Chose Market Leader

• Pricing: Plans start at $189 per month for agents

Market Leader is primarily a lead generation company, but it also offers a CRM that is so good that it needs to be included in the conversation. Market Leader is one of the only CRMs to offer exclusive buyer and seller leads—plus, you can integrate the platform with virtually any real estate lead source! As if that wasn’t enough, the CRM is intuitive and includes some of the most valuable and powerful tools, like marketing automation, real estate websites, print marketing tools, and a mobile app.

Additional Features

• Customizable websites: Market Leader includes a variety of customizable, professional, prebuilt website templates for your brand. They have IDX capabilities, so your clients can search for properties on your site!
• Listing marketing system: Easily create single property websites for your listings, and Market Leader automatically generates a professional listing email and social media posts for Facebook and LinkedIn. You can also customize ready-to-print flyers and postcards for each listing.

Sierra Interactive: Best for Real Estate Websites

Pros

• SEO website optimization
• Powerful website lead generation tools
• Lead-specific action plans for personalized automation
• Mobile app
• Variety of integrations

Cons

• Pricey—which doesn’t work for some solo agents
• Relatively limited customizations
• Limited email marketing strategies
• No analytics and reporting

The Close Score

3.5

Pricing:

1.0

General Features:

5.0

Advanced Features:

3.5

Customer Service:

2.5

Customer Rating:

3.9

Expert Score:

3.3

out
of

5

Why I Chose Sierra Interactive

• Pricing: Starting at $499.95 per month

Sierra Interactive is a versatile real estate platform with a powerful real estate website creation tool, a good CRM, and marketing automation capabilities. Sierra Interactive’s websites are some of the most advanced in the industry, and they offer an unrivaled level of SEO optimization that can allow you to generate thousands of website views and organic leads.

I have personally worked with multiple brokers who use Sierra Interactive. Both teams had well-optimized content on their sites and generated millions of website visits from Google. Plus, the websites include various lead capture tools and are well integrated with the CRM, so it’s easy to attract high-quality, organic leads and nurture them through text and email.

Additional Features

• Powerful IDX platform: Users can search for properties using detailed search filters. Agents can also generate specific listing results on different pages throughout the website.
• Ad management: Multiply your reach by outsourcing advertising to Sierra Interactive. They manage a variety of ad types, including Google search, Facebook retargeting, and Facebook listings.
• Lead routing: It offers multiple methods of distributing leads to team members, like price, location, property type, or round robin.

Top Producer: Best for Lead Nurturing

Pros

• 30-day free trial
• Listing alerts for agents and clients
• Automated SMS marketing
• Excellent transaction management features
• Detailed reporting

Cons

• Many features not available on Pro Plan
• No storage system
• No document management features

The Close Score

3.4

Pricing:

1.0

General Features:

5.0

Advanced Features:

3.5

Customer Service:

3.5

Customer Rating:

3.6

Expert Score:

3.3

out
of

5

Why I Chose Top Producer

• Pricing: Starting at $129 per user, per month

Top Producer is one of the OGs in the real estate CRM space. It recently updated its CRM platform, which is called Top Producer X. This update includes tons of valuable features, like a 360° contact view that includes social media activity, branded MLS reports, email and text message templates, and an AI assistant. Top Producer also has dynamic workflows to help with transaction management, like syncing with calendars, contacts, and over 150 real estate lead sources.

Additional Features

• Market reports: Top Producer automatically creates and sends a branded “Market Snapshot Report” to clients periodically. This tool keeps your leads and clients engaged and educated and shows professionalism while saving you time.
• Automated communication: Like other CRMs, Top Producer includes email and SMS marketing. It also autosends new listings and price updates to each customer, so you don’t have to spend hours scouring the MLS.
• Training webinars: Top Producer has a library of support articles and bimonthly training webinars in addition to live onboarding.

Frequently Asked Questions (FAQs)

What are CRMs in real estate?

Do I need a CRM for real estate?

What is the best software for real estate brokers?

Methodology: How I Chose the Best Realtor CRM

As an experienced real estate writer, I’ve spent many hours researching and evaluating real estate CRMs over the last five years. However, you don’t have to just take it from me! At The Close, we have a team of real estate professionals, researchers, and editors who have developed a detailed rubric to evaluate a dozen top realtor CRMs objectively. You can read more about our methodology here.

We’ve based our evaluation on the following:

• Pricing (20%)
  • I checked, updated, and evaluated each CRM’s pricing, subscription plans, and whether there are free trials and bulk discounts.
• General CRM Features (20%)
  • I considered basic features such as contact management, text and email capabilities, task management, task reminders and notifications, lead management, pipeline or dashboard customizability, audience segmentation, transaction management, and integrations.
• Advanced CRM Features (25%)
  • This includes listing management, customized reports and analytics, document management, storage, AI lead assist or lead automation, team management, marketing tools, social media integrations, and mobile apps.
• Ease of Use (10%)
  • I evaluated each CRM’s user interface, customizability, and how easy it is to operate and set up each one.
• Customer Service (5%)
  • Should real estate agents need additional support, customer services such as live chat, phone, email, and ticket systems are necessary.
• Customer Rating (10%)
  • We collect information from multiple third-party sources to determine how real users have rated each CRM.
• ri
  • The Close reviews each realtor CRM for standout features, additional considerations, and value for money spent from a real estate expert’s perspective. 

Your Take

So, what is the best CRM for real estate? After reading this guide, you should understand that the top real estate CRMs are as different as the individual agents who make up the industry. We’ve evaluated, researched, and compared the top CRMs to help you make the best choice, but our advice is to try, try, and try again! Think about what is most important for you in a CRM, and then take advantage of the free trials to find what really clicks.

Which CRM do you use? Tell us how you like it!

The post The 11 Best Real Estate CRMs of 2024 appeared first on The Close.

I’ve put together a variety of scripts to cover you from initial contact to closing day. Plus, I’ve included a six-day text campaign for new leads below that you can start using right away.

Initial Contact Scripts for Buyer Leads

• Objective: Introduce yourself to potential buyers using texting scripts for real estate and encourage them to engage with you.
• What to keep in mind:

• Keep it short and to the point.
• Introduce yourself and your brokerage.
• Personalize the message and include an action item.

Script 1

copy to clipboard

“Hi [Name], this is [Your Name] with [Your Realty]. I noticed you’re interested in [property type/location]. I’d love to provide more details or schedule a time for you to see it. When’s a good time to chat?”

Script 2

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“Hello [Name], I’m [Your Name] from [Your Realty]. I saw your inquiry about [property address]. Are you available for a quick call or text to discuss what you’re looking for in a home?”

Script 3

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“Hi [Name], this is [Your Name] with [Your Realty]. I’d love to help you find your next home. Do you have any specific properties in mind or a general idea of what you’re looking for?”

Send one of these real estate text message scripts as soon as the lead comes in to get the highest response rate. For a more automated system, try adding real estate text scripts to your CRM. Most CRM platforms allow you to store text message scripts and track everything you send.

If you’re looking to boost your lead conversion by using real estate SMS scripts, LionDesk CRM has you covered. Its Text Manager feature lets you easily manage and automate text messages, helping you stay connected with your leads and respond faster. Whether it’s follow-ups or reminders, LionDesk makes it simple to keep your pipeline moving. You can try LionDesk free for two weeks and see if it improves your productivity. 

Initial Contact Scripts for Seller Leads

• Objective: Use texting scripts for real estate to engage with leads looking to sell their homes.
• What to keep in mind:

• Be prepared with market knowledge and a comparative market analysis (CMA).
• Converting FSBO leads can be the most challenging because they are most likely trying to save money.
• Ask questions. Show your value.

Script 4

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“Hello [Name], I’m [Your Name] from [Your Realty]. I saw your inquiry about selling your home at [property address]. Are you available for a quick call or text to discuss next steps?”

Script 5

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Agent: “Hi! Is this the owner of {home address}?”

Lead: “Yes.”

Agent: “Great! This is {your name} with {your brokerage}. I was checking the market and noticed that your home is no longer available. Are you still interested in selling?

Script 6

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Agent: “Hi! My name is {your first name}. I’m a Realtor with {your brokerage}. Is your home at {home’s address} still for sale?”

Lead: “Yes.”

Agent: Awesome! Are you working with buyer’s agents? I’d love to come by and preview the home in person. It shouldn’t take more than 10 to 15 minutes. That way, I can see it in person, take some notes, ask any questions about it, and see if it matches any of my buyers.

Text scripts for real estate agents are helpful when approaching a seller of an expired listing. When a listing first expires, sellers are flooded with calls from agents. Instead of joining the rush, smart agents wait at least two months to reach out to expired listings—or even up to 12 months. By then, the sellers’ objections are usually limited, they are often still interested in selling, and competition is minimal.

Follow-up Scripts for Unresponsive Leads

• Objective: Reengage unresponsive leads with persistence—without being pushy.
• What to keep in mind:

• Be patient—convey understanding that they may be busy.
• Offer new information to renew their interest.
• Be aware of your tone—you’re there to help, not pressure them.

Script 7

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“Hi [Name], I just wanted to follow up and see if you’re still interested in [property type/location]. I’m here to help whenever you’re ready. Feel free to reach out with any questions!”

Script 8

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“Hello [Name], it’s [Your Name] from [Your Realty]. Just checking in to see if you’re still considering a move to [location]. I’d be happy to assist with any next steps.”

Script 9

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“Hi [Name], I know you’re busy, so I wanted to quickly check if you’re still interested in [property address]. I’m available to answer any questions or arrange a viewing at your convenience.”

These text messaging scripts are simple and clearly outline the next steps for your lead. They work because they’re not salesy—they’re simple and easy to understand. If you need a powerful system to manage your leads with built-in text messages you can send right from the platform, try Zurple.

Their campaigns include both text and email scripts designed to keep your leads engaged, ensuring no opportunity slips through the cracks. Content is tailored to each individual lead and includes valuable information specific to their location and price range.

Appointment Reminder Scripts for Leads

• Objective: Ensure your leads remember their scheduled appointment and know where to meet you.
• What to keep in mind:

• Send a reminder the day before the appointment.
• Include all necessary details like time, date, and location.
• Offer directions or to meet them at a public place—whatever is easier for them.

Script 10

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“Hi [Name], this is a quick reminder about our appointment tomorrow at [time] to view [property address]. Looking forward to seeing you there!”

Script 11

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“Hello [Name], just a friendly reminder of our showing at [property address] on [date] at [time]. Please let me know if you need to reschedule.”

Script 12

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“Hi [Name], excited to meet with you tomorrow at [time] to tour [property address]. Let me know if anything comes up or if you need directions!”

The main goal of the text conversation is to get in the door. Set the appointment, and then make your move once you’re face-to-face with the lead.

Property Update Scripts for Interested Leads

• Objective: Keep leads informed of new listings, price changes, or other relevant information to maintain interest.
• What to keep in mind:

• Make sure the update pertains to what the lead needs.
• Highlight the significance of the update.
• Encourage immediate action.

Script 13

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“Hi [Name], I wanted to let you know that a new property just came on the market in [location] that fits your criteria. Would you like more details?”

Script 14

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“Hello [Name], I have some exciting news—[property address] just had a price reduction. It’s a great opportunity if you’re still interested. Let me know if you’d like to see it again.”

Script 15

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“Hi [Name], a new listing in [location] just became available. It’s similar to the one you liked at [previous property]. Want to schedule a viewing?”

Event Invitation Scripts for Engaging Leads

• Objective: Build relationships by inviting leads to events where they can view properties and engage with you personally.
• What to keep in mind:

• Emphasize why they should attend your event.
• Be specific—provide the date, time, and location.
• Follow-up after the event.

Script 16

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“Hi [Name], we’re hosting an open house at [property address] this Saturday from [time]. It’s a great opportunity to see the property in person. Can I count on seeing you there?”

Script 17

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“Hello [Name], I wanted to personally invite you to an exclusive open house this weekend at [property address]. Let me know if you’re interested in attending!”

Script 18

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“Hi [Name], we have a special event at [property address] this weekend—a first look before it hits the market. Would you like to stop by?”

Thank-you Scripts to Nurture Leads

• Objective: Express appreciation to leads after meeting in person and keep lines of communication open.
• What to keep in mind:

• Keep your tone warm and genuine.
• Personalize your message.
• Encourage them to reach out with questions or take action.

Script 19

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“Hi [Name], thank you for meeting with me today to view [property address]. I’m here to answer any follow-up questions you might have. Let’s stay in touch!”

Script 20

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“Hello [Name], thanks for taking the time to explore [property address] with me. If you have further thoughts or questions, I’m just a text away.”

Script 21

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“Hi [Name], it was great meeting with you today. I’ll be in touch with more information, but feel free to reach out if anything comes to mind before then.”

If you’re still struggling to convert leads, try using the LPMAMA framework—location, price, motivation, agent, mortgage, and appointment. It helps you quickly qualify leads by focusing on what matters most, making guiding them toward a decision easier. This simple approach can boost your conversion rate and streamline your conversations.

Referral Request Scripts from Satisfied Leads

• Objective: Ask for referrals from satisfied clients to expand your network.
• What to keep in mind:

• Don’t wait—clients are more likely to refer you right after a positive interaction.
• Make it easy by providing a digital contact card.
• Show your appreciation.

Script 22

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“Hi [Name], I’m glad we connected about [property address]. If you know anyone else looking for a new home, I’d appreciate it if you could share my contact info!”

Script 23

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“Hello [Name], I hope our meeting was helpful. If you have friends or family considering buying or selling, I’d love to assist them as well. Referrals are always appreciated!”

Script 24

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“Hi [Name], it was great working with you. If you know anyone else who could benefit from my services, please feel free to pass along my information.”

Lead Nurturing Scripts for Long-term Prospects

• Objective: Maintain regular contact with leads who aren’t ready to buy or sell immediately.
• What to keep in mind:

• Check in periodically.
• Share relevant market updates.
• Be patient and offer support.

Script 25

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“Hi [Name], just touching base to see how your home search is going. No rush, but I’m here when you’re ready to explore more options.”

Script 26

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“Hello [Name], it’s been a little while since we last spoke. If your plans have changed or you’re ready to start looking again, I’m here to help!”

Script 27

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“Hi [first name], this is [your first name] with [your brokerage]. A bunch of homes just sold in your area. Want me to send a report that tells you what’s going on in your neighborhood?”

When reconnecting with cold leads, make it personal and instill a sense of urgency without being pushy. Mention something specific from your last chat or a property they liked. It helps jog their memory and shows you’re genuinely interested in helping them.

Top Producer’s text messaging feature gives users a first-class experience. It allows you to send personalized messages directly from the platform, making it easy to reengage leads and keep the conversation going. Turn cold leads into warm opportunities with Top Producer.

Holiday Greeting Scripts to Stay Top of Mind

• Objective: Show leads that you think of them even when no immediate business is at hand.
• What to keep in mind:

• Keep it festive.
• Be mindful of religious holidays—not everyone will celebrate every holiday.
• Consider using pop-by gifts for a personal touch.

Script 28

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“Happy holidays, [Name]! Wishing you all the best this season. If you’re thinking about buying or selling in the new year, I’d love to assist.”

Script 29

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“Hello [Name], wishing you a joyful holiday season! When you’re ready to resume your home search, I’m here to help.”

Script 30

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“Hi [Name], I hope you have a wonderful holiday! If you need any real estate advice or are planning a move soon, I’m just a text away.”

Closing Day Follow-up Scripts for Building Long-term Relationships

• Objective: Congratulate leads on closing to build long-term relationships so they use you in the future.
• What to keep in mind:

• Celebrate their success.
• Offer to help with post-closing needs like movers or contractors.
• Stay in touch—your relationship doesn’t end when the transaction closes.

Scrip 31

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“Hi [Name], congratulations on closing! I’m so happy for you. If you need anything as you settle in, don’t hesitate to reach out—I’m here for you beyond just this sale.”

Script 32

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“Hello [Name], congrats on your new home! I’m thrilled we could work together. If you ever need any advice or know someone else looking to buy or sell, I’m here to help.”

Script 33

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“Hi [Name], it’s official—congratulations on your new home! Remember, I’m here for you not just today but for any future real estate needs you might have.”

Effectiveness of Text Messaging in Real Estate

Text messaging is a powerful tool for real estate agents. 40% of prospects would rather communicate with you via text messaging resulting in a 45% response rate, far surpassing email and direct mail. 82% of text messages are read within five minutes of being received—making text messaging an essential part of any real estate communication strategy. 

These high engagement rates allow agents to connect quickly and personally with leads, keeping them engaged throughout the sales process​. To maximize effectiveness, agents can create a “swipe file” of go-to messages in your phone’s notes app for easy access. Integrating these scripts into your CRM streamlines the process, enabling consistent follow-up with minimal effort. 

Pros & Cons

Although real estate text message scripts are an incredibly effective tool for agents, there are some potential downsides. Here’s a quick overview to help you weigh the benefits and potential drawbacks of incorporating text messaging into your real estate lead generation strategy.

Like anything, text messaging works best when used wisely and balanced with other communication methods. Knowing when and how to use texting can help you get the most out of it, build stronger relationships, and see better results, all while avoiding any potential downsides.

Best Practices for Crafting & Sending Effective Text Messages

Incorporating text messaging into your real estate script strategy can really enhance your connection with leads. Still, it takes a bit of strategy to get it right. Whether you’re reaching out to new prospects, following up, or trying to reengage cold leads, how you word your real estate text message scripts can make a huge difference. Remember to be careful when using cold texting real estate scripts; you don’t want to come off as impersonal or aggressive.

Let’s look at some simple best practices that will help you craft new messages, connect with your audience, and get the results you aim for in your real estate business.

• Keep it short and sweet: Text messages should be concise and to the point. Aim for clarity and brevity to ensure your message is easily understood and quick to read.

• Personalize your messages: Use the lead’s name and reference specific details like properties they’ve shown interest in. Personalization increases engagement and shows that you’re attentive to their needs.

• Timing is everything: Send messages during appropriate hours, typically between 9 a.m. and 7 p.m. Avoid early morning or late-night texts to respect your leads’ time.

• Be clear about next steps: Include a clear call-to-action (CTA) in your message, such as scheduling a call, viewing a property, or responding with a simple “yes” or “no.”

• Use a warm and friendly tone: Maintain an approachable and professional tone. Avoid overly formal language, but stay respectful and courteous.

• Respond promptly: If a lead replies to your text, respond quickly. Prompt replies show that you’re attentive and serious about helping them.

• Avoid overloading leads with information: Don’t cram too much into one text. If more details are needed, offer to follow up with a call or email.

• Leverage automation and technology: Use CRM tools to automate and schedule texts, but make sure they still feel personal. Automated messages should be relevant and timely.

• Test and refine your messages: Regularly review your text messaging campaigns. Test different messages, track response rates, and refine your approach based on what works best.

• Respect the “NO”: Always provide an easy way for leads to opt out of receiving texts, and immediately respect their request if they choose to do so.

Bringing It All Together

Whether you’re just starting or looking to refine your strategy, using well-crafted scripts makes a difference in connecting with leads, keeping them engaged, and ultimately closing more deals. Remember, the key is to be authentic, timely, and thoughtful in your communication. As you get more comfortable, you’ll find your rhythm and style, and those scripts will become second nature.

Do you have some great real estate text message scripts that you’re using in your business? Do you use text messaging scripts in a different way than I mentioned? Drop me a comment and share what you’re doing differently so we can keep this conversation going.

The post The 33 Best Real Estate Text Message Scripts for Agents appeared first on The Close.

So buckle yourself in; you’re about to get a crash course on Mike Ferry real estate scripts. Start by downloading all 10 Mike Ferry scripts for free below, then read along for additional tips and tricks to make them work for you.

1. Just Sold or Just Listed Script

Just listed or just sold scripts are a great way to leverage properties you’ve sold to generate more leads in a specific geographic area. Since you’ve already listed or sold a property in the area, you will be able to talk the talk about the location while also circle prospecting for your next client to help. It is also an opportunity for you to showcase the marketing materials and work you’ve done with the recently sold property.

Eric Jon Melnikoff, a Keller Williams Realty broker, exemplifies Mike Ferry’s Just Listed/Sold Script. He employs a friendly tone to build rapport with potential sellers and emphasize his role in recently sold properties.

• Key Takeaways:

• Show off your skills by highlighting the marketing and advertising efforts you put into selling a past property and explain how these methods can help sell their home. 
• Become an expert in a specific geographic area, so you’re the go-to real estate professional.
• Get to know your caller by asking them questions about their plans.
• Schedule a face-to-face, or virtual face-to-face, appointment to move to the next steps.

2. FSBO Script

A for sale by owner (FSBO) lead is someone selling their house without a real estate professional, either because of past agent-related issues or to avoid broker fees. Agents can use an FSBO Mike Ferry listing script to persuade sellers to choose them over working independently. As we know, selling a property is hard work, so don’t be afraid to expand on that point when pitching to FSBO homeowners. 

Rick Colton of Colton Lindsay Realty used Mike Ferry’s FSBO Script during a live call with an FSBO lead. He skillfully adapted the script and adeptly addressed objections by actively listening, mirroring objections, identifying underlying concerns, and empathizing with the prospect’s concerns.

• Key Takeaways:

• Keep your FSBO scripts clear and straightforward.
• Show genuine interest and pay close attention to what homeowners say.
• Respect their decisions. Don’t make a follow-up call if they turn down your services.
• Provide your contact information in case they decide to list with an agent later.
• Bring up past FSBO leads you’ve assisted or other sales where you went above and beyond for the seller to demonstrate how you can help them.

To find FSBO leads, agents can visit Zillow, Craigslist, or their local multiple listing service (MLS) systems. However, buying leads via a lead generation company like REDX is simpler. REDX offers real estate professionals a robust prospecting tool to generate listing appointments. The platform includes FSBO lead sources, expired leads, seller leads, and a lead management tool that simplifies follow-up. Read our REDX review to learn more.

3. Expired Listing Script

Expired listings are properties left unsold after their listing period. Agents can locate leads for expired listings through the MLS, networking with peers, or public records. Unfortunately, clients whose listings have expired are typically unhappy that their house didn’t sell with the previous agent, so exercise empathy when approaching these expired leads. 

The Mike Ferry Expired Script was featured in a live role-play of a listing appointment call between two top-producing real estate agents. Observe how they handle objections by explaining their unique marketing approach, which has proven more effective than previous agents they’ve partnered with.

• Key Takeaways:

• Employ drip campaigns for expired listings to nurture leads over time.
• Use SMS marketing campaigns for open houses and display readiness for business.
• Send eye-catching direct mail like brochures and postcards to schedule appointments with expired leads.
• Deliver a property-focused marketing presentation highlighting overlooked features and sales strategies.

4. Center of Influence or Past Client Script

The center of influence or past client script is used to contact people who already know, like, and trust you, also known as your sphere of influence. It’s not merely “keeping in touch” but uncovering their upcoming real estate needs or potential referrals. Keep track of past clients and maintain a good relationship using customer relationship management (CRM) software that automates reminders for important events like anniversaries or birthdays. 

Mike Ferry Organization’s vice president, Tony Smith, advises using your Center of Influence or Past Client databases to maintain and nurture connections. His video below recommends consistently sending mailings to your previous clients, like postcards distributed quarterly, to touch base, strengthen relationships, and generate new leads.

• Key Takeaways:

• Update clients on market changes, including favorable shifts and other significant developments.
• Establish a real estate client follow-up system using a CRM to manage multiple past clients. 
• Send postcards with information on newly listed and recently sold homes to previous clients.
• Prepare pop-by gifts for in-person visits to strengthen relationships with past clients.

If you’re searching for a real estate CRM to assist you in nurturing and maintaining client relationships, Wise Agent is worth considering. This platform efficiently organizes your sales process and tracks your progress to help you achieve your sales targets. It also offers transaction management, a mobile app, landing pages, digital ads, and more. Take a look at our Wise Agent review, or click the button below to check out their website.

5. Prequalifying the Listing Presentation Script

Before conducting a listing presentation, you should use a prequalifying script to assess the homeowners’ background, reasoning, and financial situation. Doing so lets you personalize your presentation and focus on what matters most to the homesellers. You’ll also weed out homesellers working with other agents or not 100% committed to selling, saving your time and effort for people who want to work with you. 

Anthony Nader, an Epic Real Estate Sales, LLC agent, demonstrates how to use this Mike Ferry real estate script for expired and prequalifying listing presentation script. Anthony successfully booked an appointment with a lead by directly calling an expired listing and asking key questions to prequalify the property.

• Key Takeaways:

• Ask key questions and personalize your presentation.
• Determine the desired listing price for the property.
• Establish the minimum acceptable price for the property.
• Consider interviewing multiple agents to sell your home.
• Understand the amount owed on the property.
• Decide whether to finance the house for the buyer or receive a cash payment.

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6. One-minute Listing Presentation Script

Mike Ferry’s “one-minute” listing presentation script converts home sellers into clients by making a solid first impression and pitching the agent as the best person to hire. Sometimes, you only have a minute to get your point across, so having this script in your toolkit is essential. 

Watch Joey Rodriguez, a local real estate agent in Southern California, demonstrate how he qualifies prospects, overcomes objections, and creates a sense of urgency to close using the “one-minute” listing presentation script. He asked questions like, “Do you really have to sell your home?” and “Do you want me to handle the sale for you?” to close the transaction immediately.

• Key Takeaways:

• Screen real estate leads before working with them.
• Determine leads’ budgets and timelines early on to identify which houses to show them.
• Assert your intent to close the deal and create a sense of urgency.
• Prepare a comparative market analysis (CMA) to have data to show clients and make sense of your assessment of their home. 

7. Absentee Owner Script

Real estate agents should use the absentee owner script to obtain listings from potential home sellers who own real estate assets but don’t occupy or manage them. Absentee owners can be a valuable source of future real estate leads, as they’re often motivated sellers or interested in passive income. Browse rental listings, make cold calls, buy an absentee owner list, or use direct mailing to find these leads.

In a live Mike Ferry cold calling script video, Brandon Mulrenin from ReverseSelling shows how to prospect absentee owners for listing using the absentee owner script. He asks questions like “How long do you own the property?” and “Do you consider selling your property in the future if the prices continue to increase?” to determine potential leads.

• Key Takeaways:

• When speaking with an absentee owner, understand their motivation for not being in the home. 
• Tell absentee owners how you will help them offload their property and move forward with other investment options. 
• Explain how your comparable market analysis process works and how it can help dictate a proper selling price for their property. 

8. CMA Presentation Script

Mike Ferry’s comparative market analysis (CMA) presentation script determines a property’s market value by comparing its price, location, year built, renovations, features, and benefits to those of similar properties that are sold recently or are currently on the market. By presenting this information, your clients will better understand their home’s current value. 

During a live role-play, Monica Diaz, a Century 21 Masters agent, used the CMA presentation script to convert prequalified leads into clients. She compared the seller’s property with just-sold properties and those currently on the market to determine the property’s actual market value.

• Key Takeaways:

• Base the CMA on a thorough analysis of recent sales and listings. 
• Explain the CMA in a way that is easy for the seller to understand. Avoid using jargon or technical terms.
• Present the CMA objectively without trying to persuade the seller to list their home for a specific price.
• Be willing to listen to the seller’s feedback and adjust the CMA if necessary.

9. 40 Real Estate Objections Script

Knowing how to handle objections is integral for agents to build relationships with leads, establish themselves as knowledgeable problem solvers, and determine if a lead is a viable opportunity. Preparing yourself for client objections will help you address common concerns and feel confident.  

To see how important overcoming objections is, download Mike Ferry’s 40 Real Estate Objections Handled scripts and check out The Mike Ferry Organization video below. Mike provides valuable advice on handling objections, such as “The stronger your presentation, the fewer objections you’ll receive” and “Objections must be answered and resolved rather than ignored.”

• Key Takeaways:

• Really listen to what the person is saying, and try to understand their concerns, even if you disagree. Validate their feelings. 
• Answer objections head-on and provide evidence to support your answer. 
• Sometimes, you may need to compromise to overcome an objection. This compromise doesn’t mean giving in to everything the person wants, but it does mean being willing to work with them to find a solution that works for both of you.
• Don’t give up if the person disagrees with you right away. Keep trying to address their concerns, and eventually, you may be able to overcome their objections.

10. Most Common Buyer Objections Script

In addition to general objections, agents and brokers must know how to deal with specific objections, especially from buyers. Most agents start their careers working with buyer clients—handling these will be integral to your success. The Mike Ferry buyer script guides you on effectively handling buyer objections by actively listening to their concerns, avoiding defensive reactions, and working towards finding a solution.

Find more examples of common buyer objection scripts with the Mike Ferry downloadable script. To further understand the Mike Ferry Most Common Buyer Objections script, watch the Mike Ferry Organization’s video below. The video explains how agents can simplify working with buyers by having lenders prequalify all buyers, setting standard buyer requirements, and limiting home showings to three at a time.

• Key Takeaways:

• Acknowledge the buyer’s concern about affordability and ask questions to understand their financial situation.
• The buyer may be uncertain about what they want in a home. Help them narrow their options by asking questions about their needs and wants. 
• The buyer may not be ready to buy a home immediately. Asking questions about their goals can help you create a timeline for when they will be ready to buy.

How to Enhance a Mike Ferry Script

Now that you’ve read and seen the Mike Ferry scripts in action, focus on making them compelling enough to close more deals. Here are tips for using Mike’s scripts to help you get more clients:

Memorize the Scripts Without Sounding Robotic & Stiff

Mike Ferry real estate scripts must fit your character and be delivered in your natural voice to be effective. Follow these guidelines to avoid sounding like a robot:

• Make the script conversational by making it a two-way conversation. 
• Slow down, say things clearly, and pause between thoughts or before answering a question. Your communication does not have to be perfect; it only needs to be genuine and helpful.
• Incorporate stories to prove your points. It helps people to visualize and connect the dots to achieve emotional engagement, which is critical in any decision-making process.
• Have confidence in yourself. When you speak confidently, your tone of voice changes completely. A self-assured person is perceived as well-organized.

Practice Using Mike Ferry Scripts Consistently

Practicing Mike Ferry sales scripts will improve your tone or sound, the impression you make, your rapport, and your overall convincing power. According to Farnam Street, deliberate practice involves the following:

• Point out the specific areas that require improvement.
• Set short-term and long-term goals to determine what to concentrate on at each stage of development.
• Receive constant feedback and instruction.
• Ask for help from a teacher or coach.
• Commit to intense focus and intrinsic motivation.
• Document and assess upgrades all the time.
• Practice consistently and repetitively.

Role-play the Script With a Partner

Another great practice to improve your performance and skills is to role-play the script with a friend or agent who knows some of the objections that buyers or sellers might ask. Learning the script by role-playing is much easier than memorizing Mike Ferry’s cold-calling scripts alone.

To make your role-playing effective, you or your partner could take notes so you can work on improving your style or performance. It would be best to make your role-play as accurate as possible and focused on objectives, allowing your partner to give specific feedback.

Record Yourself During Your Practice

Because it can be difficult to objectively critique your cold calling while role-playing or on the phone, recording yourself on a smartphone or a computer is more feasible. When you listen back to yourself, you may be surprised to discover that what you thought was effective sounded flat or that you are projecting your voice aggressively or communicating too confidently. Modulate your voice and use familiar words or phrases to avoid these things.

Focus on Your Goal to Generate Leads

Real estate agents’ goals include generating and nurturing leads to build their client base and grow a successful business. Mike Ferry’s scripts eliminate distractions, like unnecessary questions, and enable you to focus on your plan, like booking an appointment to see a seller’s house or taking a buyer on a property tour.

Here are some pieces of advice to help you stay focused on your goals:

• Determine which motivators work best for your personality. It could be incentives or achievements.
• Make a list of your goals and keep it somewhere visible—constantly reminding you of the things you want to achieve.
• Break big goals into smaller attainable parts by creating milestones.

Talk Less & Listen More

According to FinancesOnline, a 43:57 talk-to-listen ratio produced their study’s “highest-yielding” conversations, where sales reps spent 43% of their engagement time talking and 57% listening. Therefore, your mindset should focus on solving the potential client’s problem rather than bragging about your excellent performance. 

Listening is a far more valuable skill in sales than talking. It may sound counterintuitive, but remember that an agent’s role is to effectively solve a problem for your clients, not sell them something. 

Frequently Asked Questions (FAQs)

What does Mike Ferry do?

Why is Mike Ferry well-known in the real estate industry?

Is Mike Ferry related to Tom Ferry?

Bringing It All Together

With over 45 years of real estate experience, Mike Ferry and his organization have provided agents and brokers with tools to succeed in the real estate industry. Use these scripts to generate leads and sharpen your sales skills. 

Have scripts that work magic? Share them with us!

The post 10 Mike Ferry Scripts to Generate & Nurture Real Estate Leads appeared first on The Close.

Creative Blog Ideas for Captivating Homebuyers

Want to grab the attention of potential homebuyers with your blog? Check out these creative and engaging real estate blogging ideas that will hook your readers and provide them with the valuable tips and insights they need on their homebuying journey. 

 1. First-time Homebuyer Tips

• Example title: 10 Must-know Tips for First-time Homebuyers

Sharing tips for first-time homebuyers is a great way to provide valuable information to those looking to purchase a home for the first time. Use this post to educate buyers on what to look for in a Realtor, how the homebuying process works, and also subtly play up your strong suits.

2. Real Estate Negotiation Tips

• Example title: 5 Negotiation Secrets Smart Buyers Use to Get Better Deals

Since most consumers have minimal experience in negotiating, offering them a peek inside the process of negotiating a deal can make a great blog post. If you really want to wow them with your skills, try using actual examples from your career.

3. Renting vs Buying

• Example title: Renting vs Buying: Which Is Right for You?

This topic is always relevant as many people struggle with this decision—especially first-time homebuyers. Providing a balanced view with pros and cons can help your readers make informed choices that suit their personal circumstances.

4. Mortgage Advice

• Example title: Understanding Mortgage Options: A Guide for New Homebuyers

Helping your readers navigate the complex world of mortgages can alleviate a lot of stress. By breaking down different mortgage options and go-to resources, you can make the process feel more manageable and less intimidating.

Need a boost for your real estate blog? Look no further than Coffee and Contracts! They’ve got fantastic marketing resources designed just for real estate pros. With ready-to-use content and automation options, they make it super easy to keep your blog fresh and engaging. Check them out and see how they can help you make a lasting impression on your readers.

Engaging Topics to Help Homesellers Succeed

Selling a home can be complex, emotional, and stressful. That’s why you’re the one to show your community how it’s done. Offering tips, advice, checklists, and strategies for selling a home will help prospects trust you to be the one to list and sell their home.

5. Home Staging Mistakes to Avoid

• Example title: 7 Embarrassing Home Staging Mistakes That Can Hurt Your Home’s Value

Home staging mistakes is a fantastic blog idea because it’s something every homeowner thinks they can do on their own. The reality, of course, is that home staging can be difficult and expensive—something most homeowners don’t realize until they actually try to stage their own.

6. Home Staging Tips & Tricks to Sell Faster

• Example title: 7 Interior Paint Colors That Will Help Your Home Sell Quicker

The trick with this blog post idea is to make sure to interview (or research) experts who actually know a thing or two about interior design and how it might affect a listing. Just be careful about making any promises here. Avoid saying things like “This landscaping will increase your listing price” and instead say something like, “One study showed this type of curb appeal helped homes sell X% faster.”

7. What Does a Listing Agent Actually Do?

• Example title: 12 Hidden Ways Listing Agents Help Homeowners Sell Faster & for More Money

Justifying your own job might seem a little desperate, but if you focus on the positive and talk about some uncommon but essential ways you can help homeowners, you just might end up with a viral blog post.

8. A Property Marketing Case Study

• Example title: Case Study: How 3 {Your Farm Area} Luxury Homes Sold 20% Over Asking

This blog post requires a little more research, but if you have a few listings under your belt where marketing your listing made the difference, or know an agent who does, then this is a great post to show off your marketing knowledge to your readers.

9. Easy Curb Appeal Ideas for Your Local Market

• Example title: 11 Affordable Curb Appeal Ideas for {Your Farm Area} Homes

Curb appeal is one of those things that most homeowners don’t quite understand. They think they do, but when it comes down to pulling out their credit card or rolling up their sleeves, they will inevitably head to Google—or you, if you have a well-written article on your blog!

Helpful Improvement Tips for Homeowners

Targeting buyers and sellers is a no-brainer, but don’t forget about what comes after the transaction. Your homebuyers are now homeowners. Your sellers are still homeowners. This is a topic area that appeals to the masses, and there’s plenty of content to write about. Help your audience take care of their homes so that you can sell them at top dollar.

10. Home Renovations that Offer the Best ROI for Resale

• Example title: 7 Home Projects That Will Get You Money Back at the Closing Table

Here’s a real estate blog idea that most homeowners thinking of selling will find irresistible. After all, renovating their older home will cost them tons of money, and most homeowners don’t have a clue if they will ever get any of that money back at the closing table.

11. Before & After Renovation Examples

• Example title: Before & After: This Humble Bungalow in {Your Town} Was Transformed Into a Luxe Retreat

People love Cinderella stories, so writing about local homes transformed by tasteful renovations is a great way to get readers hooked on your blog. The more specific you can get here, the better. Check sites like Curbed for examples of local renovations and see if you can get a quick comment from a local architect or interior designer.

Choosing the Right Real Estate Professional (& Why You’re the Best)

These real estate agent blog ideas offer a chance for a subtle flex, showing that not only do you know the biz, but you also know how to outperform the competition. These real estate blog content ideas let you show off your high standards and impeccable professionalism with branded content.

12. Open House Food Ideas

• Example title: 17 Open House Food Ideas to Make Your Open House a Success

Writing up a short article on popular open house food ideas is a great way to impress potential homesellers. They’ll see that if they hire you, you’ll go way beyond a box of stale store-bought cookies and bottled water.

13. Dual Agency Explained: What You Need to Know

• Example title: 7 Reasons Dual Agency Can Be a Mistake in {Your State}

Dual agency is one of those real estate topics to discuss that seems easy to understand at first but gets more complicated as you dig in. That makes it a perfect blog post to show off your sales expertise. If it’s legal in your state, make sure to be clear about its complexities and list the pros and cons honestly.

14. Horror ‘Behind the Scenes’ Stories

• Example title: 12 Common Lies Realtors Tell New Buyers in {Your Town}

Pull back the curtain and dish on what really goes on in the industry. This is a great way to differentiate yourself from the bad apples. Just remember to keep it PG, and don’t accuse fellow agents or brokerages by name.

Uncovering Local Market Insights & Attractions

Your blog post is one of the best ways to show off your local bona fides. In fact, your blog could become so popular that you generate leads just from Google searches on local goings-on. 

15. In-depth Neighborhood Guides for Relocation Buyers

• Example title: An In-depth Guide to {Your Area} for New Homeowners

In-depth neighborhood guides make excellent lead magnets, e-books, and social media content. The trick here is to go deep. Most agents will write fluffy overviews, so make sure you get into the nitty-gritty of what moving to your neighborhood will be like.

16. Hyper-local New Homebuyer’s Guide

• Example title: A New Homebuyer’s Guide to Moving to {Your Farm Area}

Are you working with new buyers? If not, you’re missing out. Many first-time buyers these days have excellent income and credit, and all they really need is someone to walk them through the transaction. If you get it right, you could have a devoted evangelist for life.

17. Monthly or Quarterly Aggregated Market Reports

• Example title: Your {Month Year} Market Report for {Your Farm Area}

While most agents post some kind of market report and charts on their blogs, they tend to be pretty thin and not actually useful to their readers. If you want to stand out, take the time and effort to make your monthly or quarterly local market reports as in-depth and nerdy as you can manage.

18. Local Listing(s) of the Week

• Example title: 3 Drop-dead Gorgeous, Mid-century Modern Homes in {Your Town}

This is a fun one and can help you build relationships with local listing agents. Try to choose three to five listings every week that might fit a specific theme your audience will like for more impact. For example, if you’re working in Miami, waterfront listings would be fun to write about. If you’re working in Manhattan, then you can’t go wrong writing about penthouses.

19. How Economic News Affects Your Farm Area

• Example title: What the {Recent Economic News} Means for {Your Farm Area} Homeowners

While your wealthy clients might read The Wall Street Journal every morning, most of the economic news won’t be directly relevant to their real estate portfolio. That’s why taking that news and contextualizing it for them is another excellent way to use your blog to offer something of value to your audience.

20. A Guide to Local Architectural Styles

• Example title: A Cheat Sheet to the Architectural Styles of {Your Town}

When people start thinking about buying or selling a home, they generally go into education mode. Learning about local architectural styles is a great way to get them to click on your posts on social media.

21. A Guide to Local HOA Covenants

• Example title: 15 Common HOA Covenants & What They Really Mean

For most people, homeowners associations (HOAs) are right up there with the IRS when it comes to confusing and potentially expensive adversaries. That’s why a friendly explainer piece on HOA covenants can help new homeowners or anyone who never lived under their rules feel a little more comfortable about them.

22. A Guide to Up & Coming Micro-neighborhoods

• Example title: 3 Neighborhoods in {Your Town} Set to Take Off in 2024

While every agent in your farm area is probably opining about the hot new neighborhood, writing about smaller micro-neighborhoods with appealing qualities is a great way to show off your local market knowledge.

23. Chat With a Lawyer on Common Local Legal Issues

• Example title: A {Your Area} Lawyer Explains Eminent Domain

Real estate lawyers also want to show off their local expertise to your audience because your leads might potentially be their leads too. Interviewing local experts can help build relationships that lead to referrals down the road.

24. Interview a Local Real Estate Developer

• Example title: What 100 New Affordable Housing Units Means for {Your Community}

Developers have their finger on the pulse of local communities. They know the demographics, trends, permitting processes, the movers and shakers—in other words, they have plenty of intel that would make a fascinating blog post. Plus, it’s an excellent networking opportunity for you—after all, who’s going to sell all of those new units?

Profitable Ideas for Real Estate Investors

Your audience might be interested in learning how to leverage real estate in their investment portfolio, and you’re exactly the person to teach them. Break down complicated topics like real estate market cycles or commercial opportunities into bite-sized pieces so your readers can not only gain knowledge but also see you as a conduit for investment success.

25. A 101-level Crash Course in Real Estate Investing

• Example title: Investing in {Your Town} Real Estate 101

Since everyone wants to make a great investment, a crash course in real estate investing is a great idea for a blog post. You can explain some common industry terms and investment strategies and then discuss which one works best in your farm area.

26. Fix & Flip Guide

• Example title: How to Fix & Flip Homes in {Your Town}

With the popularity of real estate reality TV shows growing every day, writing blog posts that educate your audience on investing is a great way to increase traffic and conversions. If you’re serious about working with new investors, writing an in-depth ebook explaining the fix-and-flip process in detail would be a great way to capture leads.

27. A Guide to Evaluating & Purchasing Rental Properties

• Example title: 8 Tips for Buying Rental Properties in {Your Town}

Since the real estate investment niche is red-hot these days, an expert guide to purchasing a rental property in your farm area can get you clicks and conversions on your blog. If you’re not an expert in rental property, work with your broker or a local investor to write this one.

28. A Guide to Buying Foreclosures

• Example title: How to Buy Distressed Properties 101

Your audience might have heard of foreclosed properties, and maybe the idea of getting a bargain appeals to them. Better, though, that they have all of the information before starting down a road that offers both opportunity and plenty of potential frustration.

29. 1031 Exchange Rules

• Example title: How 1031 Exchanges Can Save Property Investors Real Money

This topic is a bit more technical than the previous ones, but that means more consumers are looking for help with it. We have the perfect guide to help you explain what 1031 exchanges are and how they can benefit your investor clients.

In-depth Analysis of Real Estate Market Trends

Real estate blogs on market trends help readers make sense of current patterns and predict future changes, whether they’re buying, selling, or investing. By breaking down the numbers and explaining what they mean, you’ll become the go-to expert for anyone looking for a real estate professional.

30. Current Housing Market Trends

• Example title: What’s Happening in the Housing Market Right Now?

Staying up-to-date with the latest housing market trends and statistics is crucial for buyers, sellers, and investors. This type of content keeps your audience informed about the current market conditions and what they mean for their real estate decisions.

31. Predicting Future Market Changes

• Example title: 2025 Real Estate Market Predictions: What Experts Are Saying

People love to know what’s coming next, especially in the volatile world of real estate. Offering expert predictions helps your readers plan ahead and make informed decisions based on anticipated market shifts.

32. Local or Regional Market Analysis

• Example title: Why {City/Region} Is the Next Real Estate Hotspot

Highlighting specific regions that are experiencing growth or change can attract local readers and those considering relocating. This content helps readers understand why certain areas are becoming more desirable and what that means for their investments.

33. Seasonal Trends in Real Estate

• Example title: Why Winter Could Be the Best Time to Buy a Home

Seasonal trends can significantly affect the real estate market, and understanding these patterns can be a game-changer for buyers and sellers. Sharing insights on the best times of year for real estate activities makes your content timely and relevant.

Innovative Blog Ideas on Real Estate Technology

Technology has made a huge impact on the real estate industry in recent years. These real estate blog examples will help you explore how cutting-edge tools and trends are transforming the industry. From smart home gadgets to virtual reality tours, you can tell readers what’s hot and what’s not—all while showing them how you know your stuff.

34. An Overview of Virtual Staging Software

• Example title: How Virtual Staging Software Can Drive Traffic to Your Home

This one falls into the “seems easy until you try it” category for homeowners. Virtual staging looks like magic, but once they try to do it, they will realize that hiring a professional like you to market their home might be a better investment.

35. Smart Home Technology

• Example title: How 1031 Exchanges Can Save Property Investors Real Money

This real estate blog topic showcases the latest smart home gadgets is a surefire way to attract tech-savvy readers. This type of content highlights how technology can make homes more convenient and appealing, which is a big selling point for today’s buyers.

36. Real Estate Apps & Artificial Intelligence (AI)

• Example title: Must-have Real Estate Apps for Buyers and Sellers and How AI Can Work for You

With the rise of mobile technology and AI, real estate apps are essential tools for staying ahead. Reviewing the best apps for real estate needs keeps your audience informed about tools that can simplify their buying or selling journey.

Even More Real Estate Blog Topics to Explore

I’ve already shared 36 real estate blog ideas, but there’s so much more to explore! If you’re looking for more inspiration, here are 30 more real estate blog topics to spark your creativity.

Real Estate Blog Best Practices

Now that you’re inspired to start blogging, sit down and plan out your content using your real estate marketing plan. Then, use these insider tips and tricks I’ve learned over the years that will help you get more page views.

Tip 1: Write Three Different Versions of Your Headline

The headline is by far the most important element of your real estate blog post, just like your business logo. It’s the first—and sometimes only—thing your audience will see before they decide to click on it and read it. So, take the time to learn how to write headlines that get clicks. Write three and then pick your best.

Tip 2: Break Up Text in Your Posts

Since your readers are busy, do them a favor and break up your blog posts into bite-sized chunks using subheadings. Most people are going to skim your posts anyway. Make it easy for them. Using H2, H3, and H4 tags (rather than just bolding the text of your headings) is also a best practice for search engine optimization (SEO).

Tip 3: Include Links to Your Other Related Blog Posts

This will not only help your reader quickly get to related posts but will also help Google crawl your site and might help you rank better. You can also link to your posts on your social media profiles. LinkedIn, Instagram, and Facebook are all great places to find new readers.

Tip 4: Use Keyword Research to Answer Your Audience’s Questions

If you want a chance of ranking your blog posts on Google, you need to research what keywords your audience is searching for. You can start by checking out some other successful real estate blogs in your farm area. Which articles do you think are most helpful for buyers and sellers? If you want to get serious and do professional keyword research, check out our in-depth guide below.

Tip 5: Use Descriptive Language & Keep Paragraphs Short

Long paragraphs are like homework, and you have about 10 seconds to capture your reader’s attention before they click back over to Facebook. Be sure that the words you are using are descriptive and engaging.

Tip 6: Use Images & Infographics

We are naturally drawn to attractive images, so sprinkle some throughout your blog post. Make sure you have the rights to use the photos—you can use photos of your listings, your home, and your neighborhood. Unsplash is a great place to find great high-res, free images. 

You can also utilize infographics and catchy real estate slogans to capture attention and illustrate your points. We have a great collection in our guide below.

Tip 7: Read Your Writing Out Loud Before Hitting Publish

Editing your own writing can be tricky, but one way to make it easier is to read your entire post out loud and see if you stumble. If you can read through it without stumbling, then chances are so will your readers.

Tip 8: Always Put the Reader First

Always put your reader first. Make sure to focus on their needs and experience rather than search engine optimization (SEO), selling, trying to sound clever, or anything else. Always remember your blog is for your readers! Putting your audience first is the best way to put out your marketing message in a subtle way. 

Tip 9: Make Sure Readers Know Who You Are

Having a bio and headshot on your website is a must. Your bio lets readers get to know you better, sharing your background, expertise, and a bit of your personality. And don’t forget a professional headshot! It adds a personal touch and helps potential clients feel more connected to you. 

FAQs

Is a real estate blog a good idea?

How do I write a real estate blog?

Do real estate blogs make money?

Bringing It All Together

Writing a real estate blog is a proven way to market your services, generate leads, and help others. It can be hard to keep your content fresh and engaging, but this list of ideas should keep you brainstorming and busy. Don’t forget that the whole point of your blog is to let others see you as the local expert, the one who can solve their problems, and make all of their real estate dreams come true.

Have some favorite real estate blog post ideas? Let us know in the comments!

The post 36 Real Estate Blog Ideas (+ Examples & Expert Tips) appeared first on The Close.

Why Use Real Estate Facebook Ads

Before we get into best practices and examples, let’s discuss why Facebook ads are so lucrative for your real estate business. Facebook ads for realtors have become an integral component in the real estate industry today as they help agents increase their reach and client base within their target markets. Leveraging Facebook’s enormous user database and sophisticated targeting options enhances your marketing efforts. 

Here are some compelling reasons you should use real estate Facebook ads to grow your business:

• Large potential audience: Considering that Facebook hosts over 3 billion monthly active users, no other platform provides this kind of reach for the varied audience it has. It gives you the visibility to let your potential clients know what you offer.
• Advanced targeting options: With detailed targeting on Facebook, you get to the demographics, interests, and behaviors of consumers to ensure the right people see your ads.
• Cost-effective advertising: Offers options for flexible budgeting. Agents can start low and increase when the results come. Facebook ads cost approximately $9.78 per 1000 impressions. 
• High engagement rates: Captivating visuals and messaging in real estate ads will drive high engagement, meaning more clicks and inquiries turn into conversions. 
• Dynamic ad formats: Carousel, slideshow, and collection ads give agents creative and interactive representations of their listings.
• Retargeting capabilities: It provides features for retargeting users who have already shown interest in your listings to increase chances of conversion.
• Detailed analytics: Facebook analytics tools offer great value with good insight into the performance of ads for data-driven decisions on campaign optimization.
• Mobile-friendly platform: Since many Facebook users log into the network from their mobile devices, your ads reach potential clients wherever they might be.
• Branding: Thought-out and consistent ads will elevate your brand’s awareness and prestige, making you a trustworthy name in real estate.
• Competitive advantage: It could set you apart from the competition who hasn’t started using or isn’t using the power of Facebook ads to their advantage.

How to Create Facebook Ads

Creating Facebook ads is a pretty simple process. If you’re not sure how to do it, I can help with that! Here are the steps, but for more detailed information with images, scroll through each step below: 

• Step 1 – Open your Facebook Ads Manager account
• Step 2 – Select your campaign
• Step 3 – Create and name your campaign
• Step 4 – Set a posting schedule and budget 
• Step 5 – Identify your target audience
• Step 6 – Organize your ad placement
• Step 7 – Create your ad

Scroll these images for the details

Step 1: Open Your Facebook Ads Manager Account

Log into Facebook and create an account on their Ads Manager platform. This section will be your central location through which you will create, track, and measure your ad campaigns.

Step 2: Select Your Campaign Objective

Pick an objective that most closely aligns with your marketing goals. Common real estate ad objectives include “Traffic” to drive visitors to your website or “Lead Generation” to collect contact information from buyer prospects.

Step 3: Create & Name Your Campaign

Create a new campaign and name it so you understand the purpose of this campaign. This way, you will be organized, especially when conducting multiple campaigns.

Step 4: Set a Posting Schedule & Budget

Set a budget for your campaign and schedule for when you want to run your ads. You can choose a daily or lifetime budget and specify start and end dates.

Step 5: Identify Your Target Audience

Use Facebook targeting to identify an audience based on demographics, interests, and behaviors. This targeting guarantees that the right people are viewing your ads.

Step 6: Organize Your Ad Placement

Select where you want your ads to appear on Facebook. Your choices will include but are not limited to the Facebook News Feed, Instagram, Messenger, or the Audience Network. Choose between Automatic Placements to broaden reach and Manual Placements for more control.

Step 7: Create Your Ad

Build your ad with a high-quality image, compelling ad copy, and a strong call to action. Remember to save and preview how your ad will look on different devices and placements. Then, once satisfied, hit Publish for your ad to go live.

Best Practices & Examples of Realtor Facebook Ads

Effective Facebook ads are essential for acquiring buyer and seller leads. In that respect, you would want your ads to be engaging, focused on performance, and lead generation-oriented. Here are the top strategies, with examples, to help you craft compelling Facebook ads that drive results in the competitive real estate market.

1. Know Your Audience

Knowing your audience is the very basis of any effective ad campaign. Using advanced targeting on your Facebook ads for real estate, agents can find probable buyers and sellers according to demographics, interests, and behaviors. For instance, if you deal in luxury homes, target those in a higher income bracket or those interested in luxury living. By zeroing in on the ideal target audience, your real estate ads are directly in front of the people who would want your services. 

Example: Check out the sponsored ad on Facebook below, targeting a demographic interested in upscale properties in Palm Springs. The ad works well due to its high-quality visuals, which reflect the luxurious features of the property through magnificent architecture and a desirable location.

CINC is a robust lead gen and conversion platform with all the tools and resources an agent needs to get the most value from any Facebook ad campaign. With CINC’s proprietary demographic targeting, any real estate team or agent can perform Facebook real estate lead generation based on location and demographic factors. With CINC, agents can build target-effective ads, driving high-quality leads to their listings.

2. Use High-quality Images & Videos

Higher-quality visuals in your Facebook ads for realtors attract more eyeballs, facilitating increased views and creating more chances of sparking interest and buyer inquiries. High-resolution photos and videos can capture the best property views and are more appealing to buyers. Agents can provide a comprehensive property view by including professional photographs, virtual tours, or drone footage. Ensure your visuals are well-lit and clear, and give all details about this home.

Example: This Facebook ad contains an image of a high-end property with an expansive yard and a large house. The viewer can see how big it is and picture themselves living in it. The ad places the proper attributes of the house in the limelight and entices any possible purchaser with compelling visuals to want more information or show interest in viewing the property.

3. Craft Compelling Headlines

Your headline is the first thing people will see, so it’s imperative to make it count. The headlines you come up with should be clear, concise, and intriguing. Bring out your property’s selling points or distinctive features to gain maximum eyeballs instantly. A good headline on Facebook ads for real estate should convey the main benefit or unique aspect of the listing in just a few words, standing out and enticing potential clients to click through and read more.

Example: The below Facebook ad is supposed to lure the audience into buying a house in a booming rental market. The heading, “With rent prices only going up, now’s the best time to buy!” is catchy and will motivate a viewer to grab the opportunity immediately since the demand for rental housing is about to surge. High-resolution images and aptly tailored messages will get views and trigger interest in the property showcased.

Facebook ad with compelling headline (Source: AdEspresso)

Listing marketing (Source: Market Leader)

Market Leader offers robust marketing solutions to help agents succeed with their real estate lead generation Facebook ads. It allows the agent to create and manage ad campaigns that reach the right audience segments. With one-click social media posts on Facebook and LinkedIn, agents can share listings and promotions on as many platforms as possible, maximizing online presence and reach.

4. Include a Strong Call-to-Action (CTA)

A call-to-action (CTA) will tell your potential clients what to do next. Effective CTAs drive user action, turning interest into concrete actions like scheduling viewings or contacting you that can lead to sales.

Use action-oriented phrases, such as “Schedule a Viewing,” “Learn More,” or “Contact Us Today.” It will encourage interest and involvement. Placing a well-written CTA will help in increasing conversion rates by instructing what the next steps should be.
Example: The call to action, “Learn More,” is distinctly placed in the ad’s caption, encouraging viewers to click through for more information about the property. This placing allows interested viewers to easily take the next step in effectively creating leads and getting potential buyers flowing toward the investment opportunity in the growing rental market area.

5. Leverage User-generated Content

Testimonials and client reviews can help agents build trust and credibility with prospective clients. User-generated content can be testimonial videos or client photos, which can be more effective than regular Facebook real estate ads. Sharing your testimonials and reviews enhances your credibility and allows potential clients to choose you as their agent confidently.

Example: Although the post below doesn’t feature any property, this client testimonial works very nicely in creating some trust and credibility. Sharing a positive experience with one of your satisfied clients sets up that connection with the prospective buyer, giving them assurance in the quality and reliability of your service. It showcases social proof, leaving a strong impression on viewers considering working with you for their real estate needs.

Client testimonial Facebook ad (Source: Hootsuite)

Lead dashboard (Source: The Close)

Sierra Interactive is a real estate lead management platform to help agents optimize leads received from their Facebook ad campaigns. Inside the platform, multiple integrations are available to connect CRM with Facebook Ads so agents can better capture and put leads in nurture. Sierra Interactive can also help agents create IDX websites to redirect potential clients from their Facebook ads to a website for further detailed information about their services and other listings.

6. Utilize Facebook Ad Formats

Experiment with different ad formats, such as carousel ads, slideshow ads, and collection ads. Carousel ads are great when trying to highlight properties or many features in a single ad, and slideshow ads create a video through the slideshow of a series of images. Mix and match all these ad formats to keep your advertising fresh and engaging, increasing the likelihood of attracting and retaining potential clients.

Example: The Facebook ad below includes the carousel option, providing users with a live, engaging format for looking at the home’s best features in one ad. The carousel format shows extensive property detail, keeping prospects interested in inquiring about the property. Accompanied by good visuals, well-informative image captions make the ad quite effective at catching the target audience’s attention.

7. Highlight Unique Selling Points

Agents should always emphasize what makes the property or service unique. It could be an ideal location, a modern kitchen, or old-fashioned high-quality customer service that gives your ad an edge. The more of these elements you have, the greater separation from competing listings and better your ad’s appeal to the right buyers. You will clearly articulate what puts your listings in a class of their own.

Example: The agent gives prospective clients clear, easily digestible information in this bullet-point format above. Following through the ad, it’s easier for people to understand the property’s features and benefits. Bulleting the primary selling points improves readability, ensuring that all essential details are conveyed to the potential buyers for effective decision-making.

8. Keep Ad Copy Short & Sweet

A social media user’s attention span is very short. Keep the ad copy concise and to the point. Give only the most relevant details, sparing the potential client large blocks of text. This clear messaging engages interest more effectively. Use bullet points or short paragraphs so users can quickly scan and grasp the main details.

Example: Keeping ad copy as concise as possible, like the example below, makes getting essential information across quickly. With a focus on relevant information and in as few words as possible, the ad can grab interest and pressure action without bombarding potential clients with too many words. This succinctness enhances general ad efficiency, making it an excellent strategy for generating leads or attracting buyers.

Real estate Facebook ad (Source: Constant Contact)

Automatic lead nurturing (Source: Top Producer)

Top Producer Social Connect is a one-stop shop that helps real estate agents solve the mystery of social media advertising, especially on Facebook. This platform provides ease in maintaining an online presence. The expert ad creation is simply done. Top Producer Social Connect’s advanced automatic lead nurturing ensures prospective clients receive customized content throughout a four-month period. The platform’s integrated CRM helps agents manage and follow up with leads efficiently, ensuring no missed opportunity.

FAQs

How much are Facebook real estate ads?

How do I create a real estate ad on Facebook?

What objective should I be using for real estate Facebook ads?

Bringing It All Together

Real estate Facebook ads can increase your business exponentially because you reach a large, targeted audience. Knowing how much they cost allows you to create an appropriate budget for them and get maximum ROI. With a well-defined step-by-step process in creating your ad, from choosing the right objective to high-quality visuals and a strong call to action, it will be compelling and engaging. 

Have you used Facebook ads to boost your listings and real estate business? Tell us your tips!

The post Real Estate Facebook Ads: 8 Best Practices & Examples for Agents appeared first on The Close.

What Is a Pop-by Gift?

Real estate pop-by gifts are small gestures of appreciation that help you stay connected with your clients. When you “pop by,” you’re not just dropping off a gift. You’re nurturing your client relationships in a meaningful way. These thoughtful gestures help you stay top of mind, build trust, and pave the way for even more leads and return business.

Pop-by Ideas for Real Estate 

With these realtor pop by ideas, create a routine to see your clients face-to-face throughout the year regularly. Your goal should be to keep the gifts simple but memorable and, most importantly, have fun with them!

1. Tea & Honey: ‘Clients Like You Are Tea-rific!’

• When to give: Fall, Winter
• Cost: Around $5 to $15 per pack of tea and honey (+ $.50 per printed tag)
• Purchase: Herbal Tea Sampler Variety Pack + Honey Sticks from Amazon

Tea has a way of making people feel all warm and cozy inside. That’s why it makes for the perfect real estate pop-by gift during fall and winter. There are so many delicious flavors to choose from, including limited-edition holiday options. If your clients are tea connoisseurs, consider going for a high-end tea. And don’t forget the honey—go for a local brand if you can.

Once you’ve chosen the perfect tea, search online for a customizable tag to add your own branding and message. Pop the tea bag and a honey stick in a gift bag, tie it up with your custom tag, and voila—you’ve got a thoughtful and heartwarming gift. 

2. S’mores Kit: ‘I’m Never Too Busy for S’More of Your Referrals’

• When to give: Summer, Fall
• Cost: Around $18 for kit of 18 (+ $10 one-time fee for digital download)
• Purchase: S’mores Kit—Makes 18 S’mores from Amazon and S’mores Pop by Tag from Etsy

Who doesn’t love the nostalgic feeling of sharing s’mores? Giving your clients a s’mores kit and a cute card will help them think of you as someone sweet. The best part about these kits is that you can keep it simple or fancy it up by including gourmet chocolate and handcrafted marshmallows. This pop-by gift is the perfect go-to option for visiting multiple clients since you can easily make many s’mores kits at once.

3. Heart-shaped Cookies or Chocolates: ‘You Are the Heart of My Business!’

• When to give: Winter, Valentine’s Day
• Cost: Around $3 per cookie (+ $5 one-time fee for digital download)
• Purchase: Heart-shaped cookies from Wicked Good Cookies and Pop by Tag from Etsy

Roses are red, violets are blue, holidays are the perfect excuse to do realtor pop-bys for you. Choose festive heart-shaped cookies for Valentine’s Day and spread the love to your clients and sphere. Even better, order custom cookies with your branding on them! 

4. Bag of Goldfish Crackers: ‘Fishing for Your Referrals’

• When to give: Anytime
• Cost: $9 per box of 20 packs (+ $5 one-time fee for digital download)
• Purchase: Goldfish crackers from Walmart and Pop by Tag from Etsy

Don’t be afraid to couple your pop-by with an “ask” on occasion. Make custom stickers with the phrase “fishing for your referrals,” along with your information, and place them on any fish-themed snack. Switch between sweet and savory by picking up Goldfish crackers and Swedish Fish. This sweet and salty gift idea is a light-hearted way to ask for referrals while showing your clients that you appreciate them.

Pro Tip: While you’re in the spirit of asking for things, consider asking your client for a testimonial that you can use to promote your business. Sometimes, a testimonial will be just what you need to lead to your next client.

5. Packet of Seeds: ‘Thank You for Helping My Business Grow’

• When to give: Spring
• Cost: Around $6 per variety pack (+ $45 for 25 custom seed envelopes)
• Purchase: Seed variety packets from Walmart and Pop by Envelope from Etsy

One of my favorite spring pop by ideas for realtors is a packet of seeds. It’s the gift that keeps on giving! Whether it’s plants, veggies for their garden, or beautiful flowers, your clients will surely think of you as they watch them grow. Get a variety of seeds and order personalized packets to put them in, creating your very own blossoming business cards.

6. Bag of Popcorn: ‘Popping by to Offer an Update on the Current Market’

• When to give: Anytime
• Cost: Around $6 per box of 12 (+ $.50 per unit for tags)
• Purchase: Popcorn from Amazon and Pop by Tag from Etsy

When it comes to simple yet delightful gifts, nothing beats a bag of popcorn. Whether it’s microwave popcorn or individual-sized bags, it doesn’t get easier than this. Order custom tags or stickers to attach to the popcorn featuring your personal note and contact information. Keep these tags on hand, and you’ll always be ready to brighten a client’s day with a friendly visit. This gift really puts the perfect POP into your real estate pop by gifts. 

7. Sparklers or Flags: ‘You Add So Much Sparkle to My Business’

• When to give: Summer
• Cost: Around $9 per 6 packs of sparklers (+ $4 one-time fee for digital download)
• Purchase: Sparklers from Walmart and Pop by Tag from Etsy

If you’re looking for sizzling summer pop-by ideas for realtors, this could be the one for you. Buy some sparklers, pop-its, or American flags to create a fun and memorable celebration for your clients. These goodies are sure to bring smiles to everyone’s faces. If sparklers aren’t an option, anything with an American flag theme will do the trick. 

8. Small Pumpkin & Carving Kit: ‘I’m Always Ready to Carve Out Time for You’

• When to give: Fall
• Cost: Around $7 per kit (+ cost of pumpkin)
• Purchase: Pumpkin carving kit from Amazon (+ pumpkin from your local nursery)

If you’re stumped for gift ideas, stick with festive and fun. Whether you align your pop-by with an upcoming holiday or choose something seasonal, coordinating your visits with a purpose makes it easier. After all, it’s not about finding the perfect gift; it’s about sharing a warm gesture and building a solid connection. In the fall, pick up some small pumpkins and carving kits, then head on over to your clients’ homes to share the joy of the season.

Pro Tip: Include a note encouraging your clients to tag you in a social media post with pictures of their carved pumpkins to enter a drawing to win a gift card!

9. Bottle of Wine: ‘I Have Nothing to Wine About With Clients Like You’

• When to give: Anytime
• Cost: Around $8 or more per bottle (+ $4 one-time fee for digital download)
• Purchase: Wine from Walmart (or local liquor store) and Pop by Card from Etsy

Offering a bottle of wine is said to be a gesture of appreciation. While this might initially seem extravagant, it doesn’t have to be. Reserve this option for your loyal clients or those who have referred business to you. There are so many different price ranges from which to choose, allowing you to select the perfect bottle.

Pro Tip: Be mindful when gifting alcohol, as not everyone drinks. If you’re unsure whether or not your client would appreciate this option, choose one of our other gifts to stay on the safe side. 

10. Free Cup of Coffee: ‘Thanks a Whole Latte for Your Referrals’

• When to give: Anytime
• Cost: Around $5 to $10 per gift card ($15 for ten pre-printed cards)
• Purchase: Coffee gift card from Starbucks (or your local coffee shop) and Pop by Card from Etsy

Not all real estate pop by ideas have to include beverages, but we can’t leave out coffee. It’s hard to go wrong with a gift card to a local coffee shop, and it would work perfectly for people who have just moved into a new neighborhood. With this option, you’ll get the added bonus of supporting a local business.

Pro Tip: While it may not be the same as an in-person visit, you can still brighten your client’s day by sending them a virtual cup of coffee (in the form of a gift card) via text or email. This virtual gift is a beautiful way to express gratitude if you’re pressed for time and can’t make it for a face-to-face thank you.

11. Pumpkin Pie or Fall-themed Treats: ‘Grateful for Your Referrals’

• When to give: Fall
• Cost: Around $15 to $20 per pie ($15 for 10 pre-printed cards)
• Purchase: Pecan pie from Wood Pecan Company (or your local bakery) and Pop by Tag from Etsy

Showing your clients gratitude is what pop by gifts are all about. So, lining up some of these visits with Thanksgiving is a no-brainer. Pick up some pies and tie a thank-you note to the pie with a bow, and you’ll be all set! Make sure to time your deliveries close to the holiday so your clients can share the joy with their loved ones. You might even land a referral when their friends and family ask where they got the tasty treat. 

12. Easter Candy: ‘Your Referrals Are Eggstra Special’

• When to give: Spring, Easter
• Cost: Around $2 per candy (+ $7 one-time fee for digital download)
• Purchase: Reese’s Easter Egg from Walmart and Pop by Sticker from Chevelly Designs

You can’t go wrong with a simple and easy gift idea that your clients might really look forward to every year! Get your hands on some limited edition Reese’s Easter egg-inspired chocolates (you know the ones!) that only come around once a year, and add a personalized sticker to the wrapper. If you’re feeling extra fancy, you could even put a few in a cute gift bag and throw in some other festive candy.

Whenever you give food as a pop-by gift, be mindful of allergens. When in doubt, avoiding common food allergens like nuts, soy, dairy, and wheat is a good idea.

13. Flashlights: ‘Don’t Be in the Dark About the Real Estate Market!’

• When to give: Anytime
• Cost: Around $38 per pack of 30 (+ $5 one-time fee for digital download)
• Purchase: Mini Flashlights from Amazon and Pop by Tag from Etsy

The beauty of real estate pop by gifts is that they’re designed to be small tokens of appreciation that keep you on your clients’ minds. Flashlights may seem ordinary, but they’re a great way to remind your clients that you’ve got their back. They represent your ability to guide them every step of the way. Just attach a card with a friendly note and your contact information, and you’re all set!

14. Lotto Tickets: ‘Lucky to Have You & Your Referrals’

• When to give: St. Patrick’s Day or Anytime
• Cost: Around $2 to $10 per ticket (+ $20 for a set of ten cards)
• Purchase: Lotto tickets from your local store and Pop by Card from Etsy

Let your clients know how lucky you feel to have their support, and spread that good luck by giving them a lottery ticket. Whether it’s St. Patrick’s Day or any time of year, show your appreciation with this fun pop-by gift idea. Get a set of custom cards that can hold your business card and the lotto ticket. Easily grab these whenever you want to stop by and see your clients.

15. Sunblock: ‘Don’t Let Your Friends Get Burned in This Market’

• When to give: Summer
• Cost: Around $38 per box of 24 (+ $7 one-time fee for digital download)
• Purchase: Box of travel size sunblock from Amazon or your local dollar store and Pop by Tag from Etsy

Catchy real estate marketing helps set you apart from other agents and gives you a chance to show a bit of your personality. For example, in the summer, give out sunblock with a tagline like, “Don’t let your friends get burned in this market.” It’s simple yet memorable; every time your clients use the sunblock, they’ll think of you. Opt for travel-size bottles and buy in bulk to cut your costs.

16. Cooking Seasoning: ‘From Your Seasoned Real Estate Professional’ 

• When to give: Anytime
• Cost: Around $3 per bottle (+ $4 one-time fee for digital download)
• Purchase: Cooking seasoning from Amazon and Pop by Tag from Etsy

Don’t be afraid to brag about yourself a little! If you’re looking for a pop by gift to remind your clients of all your hard-earned experience, hand out cooking seasoning. Not only is it a practical and long-lasting gift, but it’s a subtle way to show that you really know your stuff when it comes to real estate. Purchase various seasonings and stick a custom label on them, dubbing yourself a “seasoned agent.” 

17. First Aid Kit: ‘Let Me Be Your First Aid for All Your Real Estate Needs’

• When to give: Anytime; or in September for First Aid Day
• Cost: Around $2 per kit (+ $8 one-time fee for digital download)
• Purchase: First aid kit from Amazon (or your local dollar store) and Pop by Tag from Etsy

When all else fails, check out the “national days” that take place throughout the year for some gift inspiration. September is all about safety and national preparedness, but on the 2nd of the month, it’s also “first aid day.” This season is perfect for connecting with your clients, raising awareness, and giving out mini first aid kits.

Pro Tip: Team up with a home security company to amp up your promotional efforts and show your clients that you genuinely care about their safety and well-being. If possible, add an exclusive discount code for a home security system to the back of your card to give them a little extra something.

18. Donuts: ‘Sprinkling Joy & Gratitude for Being a Sweet Part of My Business!’

• When to give: Anytime
• Cost: Around $2 per donut (+ $6 one-time fee for digital download)
• Purchase: Donuts from your local bakery or donut shop and Pop by Tag from Etsy

When you’re creating your marketing plan and scheduling your realtor pop by ideas, you don’t always have to think outside the box. In fact, some ideas are best inside the box. Take donuts, for example! Whether it’s a single donut or a whole dozen, pair them with a card to express your joy and gratitude that your clients have chosen you as their real estate resource. This option also allows you to support a local bakery and build connections in the community.

19. Shout Wipes: ‘Give Me a Shout for All Your Real Estate Needs’

• When to give: Anytime
• Cost: Around $3 per pack of 4 (+ $6 one-time fee for digital download)
• Purchase: On-the-go Shout Wipe from Amazon and Pop by Tag from Etsy

Want your clients to give you a shout? Gift them some Shout wipes, letting them know you’re available whenever they’re ready to buy or sell. Yes, your pop-bys can be this quick and easy! Plus, you might get a thank-you call the next time your client encounters a coffee stain emergency.

20. Hand Sanitizer: ‘If I Can Give You a Hand, Please Call’

• When to give: Winter or Anytime
• Cost: Around $9 per pack of 5 (+ $4 one-time fee for digital download)
• Purchase: Hand sanitizer from Bath & Body Works and Pop by Tag from Etsy

Gifting hand sanitizer is a great way to remind your clients that you’re here to support them with all their real estate needs. It’s a simple and thoughtful gesture they can use often, helping keep you top-of-mind. Purchase hand sanitizer in bulk to grab and go for spontaneous visits. Don’t forget to tie a short note around the bottle to make it more personal. 

How to Send a Pop-by Gift 

When putting together your real estate pop by ideas, don’t forget to think about the best way to deliver them to your clients. While traditional pop-bys involve visiting your clients in person, alternative methods exist. Whether you operate in a city with numerous buildings and gated communities or simply want to respect your client’s privacy, physically visiting each client’s home may not always be an option. 

• Stop by your client’s house: The first option for giving a pop by gift is to actually visit your clients in person. This most personal approach will lead to a stronger connection and bond with your clients.  
• Use a delivery service: If you’d still like a personalized delivery, you can hire a delivery service to bring the gifts to your client’s house for you. This service is not the same as showing up and conversing, but it could be an option if you have a fragile gift that you want hand-delivered when you can’t make it. 
• Put a gift in the mail: If you find it challenging to get to your clients’ houses or work in a location where it’s impossible, schedule your gifts to be delivered via mail. This approach will require you to choose gifts that are easy to mail, but it can still be done. 
• Send a digital gift: The quickest and easiest way to get a gift to your client is to send a digital gift. There are various gift card options that you can send and other online gifting services that allow your clients to select a gift of their choosing.  

As a general rule of thumb, giving your clients a heads-up before you stop by their house is always a good idea. Unexpected visits might not have the effect you’re hoping for. Once your clients get into the swing of these visits as part of your business, they may even start to look forward to them. 

How to Choose the Right Gift

When sorting through realtor pop-by ideas and making a plan for the year, consider the following steps to choose what gifts you’ll send, when you’ll send them, and how much you’ll spend. Planning out your pop-bys is as important as planning any other business task. 

• Decide on your budget
• Categorize your clients
• Decide what holidays you will gift for
• Choose the seasonal gifts you want to send
• Align gifts with market conditions
• Order cards or tags for each gift
• Decide on your delivery method
• Set the pace and timeframe

Frequently Asked Questions (FAQs)

Do pop-bys work for realtors?

How do you make yourself stand out in real estate?

How can I impress a real estate client?

Bringing It All Together

Staying in touch with your people doesn’t have to be extravagant or expensive. Use these pop by ideas for real estate marketing or to come up with your unique gift-giving concepts. Make connecting with your clients an enjoyable experience; remember, the bond you create is what really counts.

Are there fun or affordable gifts you swear by? Know a great source for nice-looking pop-by gifts? Let us know in the comments.

The post 20 Clever Real Estate Pop-by Ideas to Get More Referrals appeared first on The Close.

Think of it this way—homeowners with expired listings are probably frustrated, unsure of their next move, and need someone who has a clear plan to get their home sold. That’s where you come in. Do your homework, personalize your approach, and use the right expired listing scripts to stand out and handle any challenges. So let’s dive in and see how you can become the go-to listing agent with the best expired listings scripts.

1. The Initial Contact Script

• Objective: Introduce yourself and understand the homeowner’s previous experience.
• What to keep in mind:
  • Be empathetic and professional.
  • Show genuine interest in their situation.
  • Keep the conversation open-ended to gather information.

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Agent: Hi, this is {your name}, and I wanted to know if your home is still for sale.

Homeowner: Yes, it’s still for sale.

Agent: The reason I ask is that your home showed up on the MLS as an expired listing. This means it’s no longer listed for sale. I’m a real estate agent in the area who specializes in working with sellers whose homes didn’t sell the first time around. I would welcome the opportunity to meet with you to show you my unique approach to getting houses sold! Are you available for 20 minutes today at {time of day} or is {time of day} tomorrow a better time?

2. The Follow-up Script

• Objective: Reestablish contact, provide value, and move towards setting an appointment.
• What to keep in mind:
  • Be persistent, but polite.
  • Provide value by offering ideas you have in mind for their property.
  • Aim for setting up another call or even a meeting.

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Agent: “Hi [Homeowner’s Name], it’s [Your Name] from [Your Brokerage] again. I hope you’re doing well. I was thinking about your property at [Address] and had some new ideas on how we could attract more buyers. I’d love to share these with you and discuss how we can get your home sold quickly. Do you have some time later this week to chat?”

Pro Tip: Always follow up, even if the homeowner says they’re selling the house as For Sale By Owner (FSBO). If it hasn’t sold by your follow-up call, you might have a chance to secure the listing the second time around.

3. The Appointment Setting Script

• Objective: Secure an in-person meeting to discuss your marketing strategies for selling their home.
• What to keep in mind:
  • Be specific during this cold call and show them you’ve done your homework.
  • Suggest a specific day and time, making it easier for them to say yes.
  • Be flexible and offer alternative times.

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Agent: “Hi [Homeowner’s Name], this is [Your Name] from [Your Brokerage]. I’ve been reviewing the details of your property at [Address], and I have a few tailored strategies that I believe could really make a difference in getting it sold quickly and at the best price. I’d love to meet with you to go over these ideas in detail. How does [specific day and time] work for you?”

4. The Voicemail Script

• Objective: Leave a compelling message that encourages a callback.
• What to keep in mind:
  • Keep your message brief and to the point.
  • Personalize the message by mentioning the property specifically.
  • Use a positive tone and clearly state your contact info.

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Agent: “Hi [Homeowner’s Name], this is [Your Name] from [Your Brokerage]. I noticed your home at [Address] recently came off the market, and I specialize in helping homeowners like you successfully sell their properties.

I have some fresh ideas and strategies that could make a big difference. Please give me a call back at [Your Phone Number] when you have a moment. I look forward to speaking with you soon. Have a great day!”

5. The Text Message Script

• Objective: To use an expired listing script to make initial contact by text message in a clear and engaging way.
• What to keep in mind:
  • Make it personal and feel less spammy.
  • Make it clear who you are and the brokerage you work for.
  • Keep it short and ask to chat.

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Agent: “Hi [Homeowner’s Name], this is [Your Name] from [Your Brokerage]. I noticed your home at [Address] recently came off the market. I specialize in helping homeowners like you get their properties sold quickly and for the best price. I have some fresh ideas and strategies that could really make a difference. Would you be open to a quick chat to discuss how we can get your home sold? Thanks!”

6. The Email Script

• Objective: Engage with the homeowner through expired listings scripts to provide valuable insights and a call to action.
• What to keep in mind:
  • The subject line should grab their attention.
  • Be sure they know you have new strategies to discuss.
  • Provide a clear call to action, asking for the next meeting or call.

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Hi [Homeowner’s Name],

I hope this email finds you well. My name is [Your Name], and I’m a real estate agent with [Your Brokerage]. I noticed that your beautiful home at [Address] recently came off the market. I specialize in helping homeowners like you successfully sell their properties, and I have some fresh strategies that I believe could make a big difference.

I’d love to share these ideas with you and discuss how we can get your home sold quickly and at the best price. Are you available for a brief call or meeting this week? Please let me know a time that works for you.

Thank you for your time, and I look forward to the opportunity to work together.

Best regards,

[Signature]

7. The Door Knocking Script

• Objective: Make a strong first impression by knocking on the door and introducing yourself.
• What to keep in mind:
  • Start with a friendly introduction and mention your brokerage.
  • Ask if they have time to chat now or if they’d prefer to schedule a follow-up meeting.
  • Stay upbeat and positive, no matter what their reaction may be.

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Agent: “Hi [Homeowner’s Name], I’m [Your Name] with [Your Brokerage]. I was in the neighborhood and noticed your home at [Address] recently came off the market. I specialize in helping homeowners like you get their properties sold quickly and at the best price.

I have some fresh ideas and strategies that I believe could really make a difference. Would you have a few minutes to chat now, or can we set up a time that works better for you to discuss how we can get your home sold?”

Pro Tip: Whether you’re using expired listings scripts or prospecting any other type of lead, it can be difficult to convert leads into clients. Try the LPMAMA technique to build rapport and increase sales.

8. The Market Analysis Script

• Objective: Offer to provide a detailed market analysis to provide value and build trust.
• What to keep in mind:
  • Mention that you have valuable insights to share.
  • Make sure they know it’s important since their house didn’t sell the last time.
  • Once they agree, set up a follow-up meeting right away to discuss the analysis and next steps.

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Agent: “Hi [Homeowner’s Name], this is [Your Name] from [Your Brokerage]. I wanted to follow up with you regarding your property at [Address]. I’ve conducted a detailed market analysis and have some valuable insights on why it may not have sold and what we can do differently.

I’d love to share this information with you and discuss how we can position your home to attract more buyers. When would be a convenient time for us to meet and go over this together?”

9. The Price Adjustment Script

• Objective: Discuss the need for a price change from the last time they listed to sell the home.
• What to keep in mind:
  • Be sensitive to the homeowner’s feelings.
  • Emphasize that your recommendation is based on thorough market analysis.
  • Explain how a price adjustment can attract more buyers and increase the chances of a sale.

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Agent: “Hi [Homeowner’s Name], this is [Your Name] from [Your Brokerage]. I’ve been reviewing the market data and buyer feedback on your property at [Address], and I believe we may need to consider a price adjustment to attract more interest at this time.

The current market conditions and comparable properties suggest that a slight adjustment from the last time you listed the home could make a significant difference in getting more buyers through the door. I’d love to meet with you to discuss this in detail and explain how it can help us achieve your selling goals. When would be a convenient time for us to chat?”

10. The Client Success Story Script

• Objective: Share a success story to build trust and demonstrate your expertise.
• What to keep in mind:
  • The success story should relate to their current situation.
  • Be sure your story is specific.
  • Express confidence in achieving similar results.

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Agent: “I wanted to share a recent success story that might resonate with your situation. I recently worked with a homeowner whose property had been on the market for months without any offers. After implementing a few strategic changes, including a targeted marketing campaign and some minor staging adjustments, we were able to sell their home in just three weeks at a great price.

I believe we can achieve similar success with your property at [Address]. I’d love to discuss how we can make that happen. When would be a convenient time for us to meet to go over my strategy for your home?”

11. The Staging Consultant Script

• Objective: Offer a consultation with a stager to help the homeowner visualize how enhancing the property’s appeal will attract more buyers.
• What to keep in mind:
  • Explain the benefits of professional staging.
  • Mention your consultant specifically.
  • Reference a few specific staging techniques you’ve personally used that added value.

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Agent: “I’ve been thinking about ways to make your property at [Address] stand out to potential buyers. One of the most effective strategies is professional staging, which can highlight your home’s best features and create a more inviting atmosphere. I work with a fantastic staging consultant who has a proven track record of helping homes sell faster and for higher prices.

Would you be interested in setting up a consultation to see how we can enhance your home’s appeal? When would be a good time for us to discuss this further?”

12. The First Meeting Script

• Objective: Build trust, understand the homeowner’s goals, and present your marketing plan.
• What to keep in mind:
  • Be sure to greet the homeowner and thank them for their time.
  • Ask about their previous experience and listen to their concerns.
  • Invite them to ask questions and ensure they feel comfortable.

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Agent: “Hi [Homeowner’s Name], it’s great to finally meet you in person. I’m [Your Name] from [Your Brokerage], and I appreciate you taking the time to meet with me today. I’ve reviewed the details of your property at [Address], and I understand how important it is for you to sell quickly and at the best possible price.

To start, I’d love to hear about your previous experience and what you felt might have been missing. From there, I can share my comprehensive marketing plan tailored specifically for your home. This includes targeted online advertising, professional photography, staging, and open houses designed to attract serious buyers. I believe we can position your home in a way that highlights its best features and sets it apart from other listings.

We will go through this plan together and I’ll answer any questions you have. My goal is to ensure you feel confident and excited about the process moving forward. How does that sound?”

13. The Marketing Plan Presentation Script

• Objective: Present a detailed marketing plan tailored to the homeowner and secure the listing.
• What to keep in mind:
  • Be sure to provide a clear, step-by-step marketing plan.
  • Highlight how each part of your plan will attract buyers.
  • Invite questions and provide detailed answers.

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Agent: “Hi [Homeowner’s Name], thank you for meeting with me today. I’m [Your Name] from [Your Brokerage], and I’m excited to share my comprehensive marketing plan for your property at [Address].

First, I want to assure you that I’ve carefully analyzed the local market and reviewed what happened during your previous listing. My goal is to create a strategy that highlights your home’s unique features and reaches the right buyers.

[Provide overview of marketing plan – include the below items that are part of your plan]

• Professional Photography and Videography: High-quality images and a virtual tour to showcase your home beautifully online.
• Staging Consultation: Partnering with a top-notch staging consultant to make your home look its best.
• Online Advertising: Targeted ads on major real estate websites, social media platforms, and Google to reach potential buyers.
• Email Marketing: Sending out professionally designed emails to my database of buyers and local real estate agents.
• Open Houses and Private Showings: Coordinating open houses and private showings to attract serious buyers.
• Print Marketing: High-quality brochures and postcards to be distributed in the neighborhood and at key locations.
• MLS and Syndication: Ensuring your listing appears on the Multiple Listing Service (MLS) and is syndicated to all major real estate websites.

Each of these elements is designed to maximize exposure and attract serious buyers. I’m confident that with this approach, we can generate a lot of interest and get your home sold quickly and for the best price.

Do you have any questions or specific concerns about the marketing plan? I’m here to address them and make sure you feel confident moving forward.”

14. The Reengagement Script

• Objective: Reconnect with the homeowner to reignite their interest in selling and offer new strategies.
• What to keep in mind:
  • Show you understand and respect their decision to step back from the market.
  • Mention new market trends that would be beneficial to selling their home now.
  • Be sure to have fresh ideas to share.

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Agent: “Hi [Homeowner’s Name], this is [Your Name] from [Your Brokerage]. I hope you’re doing well. I wanted to touch base with you regarding your property at [Address]. I know you took a break from the market, and I completely understand. Sometimes, stepping back can provide a fresh perspective.

I’ve been keeping an eye on the market, and there have been some exciting changes and new trends that could work in your favor. I have a few new strategies and marketing ideas that I believe could make a big difference in getting your home sold quickly and for a great price.

Would you be interested in meeting to discuss these new opportunities? I’d love to help you achieve your home selling goals. When would be a convenient time for us to chat?”

15. The Closing the Deal Script

• Objective: Secure the homeowner’s commitment to list their property with you.
• What to keep in mind:
  • This is your opportunity to get a listing agreement signed—ask for the listing.
  • Be sure to have the paperwork ready to be signed.
  • Show confidence in your marketing plan and get them excited to get their home sold.

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“Hi [Homeowner’s Name], it’s been great discussing your property at [Address] and exploring how we can achieve your selling goals. I believe that with the detailed marketing plan we’ve outlined and the tailored strategies we’ve discussed, we have a strong path forward to getting your home sold quickly and at the best possible price.

I’m confident that my approach will deliver the results you’re looking for. Are you ready to move forward and get your home back on the market? I have all the paperwork ready, and we can get started right away. When would be a good time for us to finalize the details?”

“Or if it’s easier, I can have the paperwork sent over to you electronically!”

Expired Listing Tips & Best Practices

Turning expired listings into successful sales requires a smart approach. Following these tips will boost your success whale using expired listing scripts. Every homeowner’s situation is different, so customize your approach to fit their needs. If you do your research, personalize your communication, and build trust, you’ll be turning expired listings into sales in no time. Here are some top tips to help you make the most out of these opportunities:

Tip 1: Do Your Research

Before reaching out, gather as much information as possible about the property and its previous listing. Understand why it may not have sold, such as pricing issues, inadequate marketing, or market conditions.

Best Practices:

• Review the MLS listing for photos, descriptions, and pricing history.
• Analyze market trends in the neighborhood.
• Check out the competition and what similar homes have sold for recently.

Tip 2: Personalize Your Communication

Personalization is key when contacting homeowners with expired listings. Generic messages can come off as insincere and ineffective.

Best Practices:

• Address the homeowner by name.
• Reference specific details about their property.
• Mention any unique selling points or potential improvements.

Tip 3: Use Multiple Methods of Contact

Don’t rely solely on one method of communication. Different homeowners may respond better to different approaches.

Best Practices:

• Start with a phone call to make a personal connection.
• Follow up with an email that includes valuable information like a simple market analysis.
• Consider sending a handwritten note or a postcard for a personal touch.

Tip 4: Highlight Your Expertise & Success

Homeowners need to feel confident that you can achieve what their previous agent could not. Highlight your expertise and past successes.

Best Practices:

• Share client success stories from satisfied clients.
• Provide statistics on your success rate with similar properties.
• Explain your marketing strategy and how it differs from what they experienced before.

Tip 5: Focus on Building Trust

Trust is critical in real estate transactions, especially for homeowners who have had a negative experience.

Best Practices:

• Actively listen and empathize with their frustrations.
• Be transparent about what may have gone wrong previously and how you plan to do things differently.
• Follow through on any promises or commitments you make to the homeowner.

Tip 6: Use No-pressure Strategies

A no-pressure consultation can help homeowners feel more comfortable and willing to engage with you.

Best Practices:

• Provide a detailed, no-obligation market analysis.
• Offer to discuss potential improvements or staging ideas.
• Be prepared to answer any questions they might have about the selling process.

Tip 7: Be Persistent—but Respectful

Persistence shows your commitment, but it’s important to strike the right balance to avoid being perceived as pushy. Handle objections as they come, but also be mindful of their previous experiences with real estate agents. 

Best Practices:

• Set a follow-up schedule and stick to it.
• Respect their space if they ask for time to think things over.
• Send occasional updates or valuable information without overwhelming them.

Tip 8: Leverage Technology

Make technology your new best friend. It makes your work easier and interactions smoother.

Best Practices:

• Use a CRM system to track your interactions and follow-ups.
• Implement virtual tours or digital marketing tools to showcase their property.
• Use data analytics to provide insights and market trends.

Wise Agent CRM makes managing contacts and following up with leads easy-peasy! It keeps track of all your interactions, sets reminders, and automates follow-up tasks, so you never miss a beat. With Wise Agent, you’ll stay organized and ready to turn more leads into happy clients.

Frequently Asked Questions (FAQs)

Do expired listing letters work?

How do you market an expired listing?

What happens when listings expire?

Bringing It All Together

Expired listings are a goldmine for agents ready to put in the work. Cold-calling is not easy or comfortable if you’re not used to doing it. By using these expired listing scripts, you can build trust, offer real value, and win new clients. The secret sauce? A mix of empathy, persistence, and professionalism. 

What are your favorite expired listing scripts? Let us know in the comments. We love sharing success stories and awesome tools with other agents! Good luck and happy selling!

The post The 15 Best Expired Listing Scripts & Best Practices appeared first on The Close.

So, how do you consistently turn satisfied clients into championing supporters who bring new prospects to your door? I’ll explore how to get real estate referrals from your sphere of influence, creating a continuous flow of new clients through trusted word-of-mouth recommendations. 

1. Tap Into Your Existing Network

• Estimated Cost: $0-$50 (per person)
• Time Investment: 1 hour each day
• Go-to Close Resource: Building Client Relationships: A Complete Guide for Agents

• Connect with clients on social media regularly.
• Show genuine appreciation by hosting client appreciation events.
• Surprise your past clients with pop-by gifts.

Your existing network is a goldmine of potential real estate agent referrals just waiting to be tapped into. These people already know, like, and trust you—making them your best cheerleaders! Stay in touch regularly through personalized emails, holiday cards, and milestone check-ins to keep yourself top-of-mind. 

Show appreciation for any referrals with handwritten thank-you notes and drop off pop-by gifts. By actively engaging with your existing network, you will create a steady stream of new clients and grow your business.

2. Join a Referral Network

• Estimated Cost: Varies
• Time Investment: 5-10 hours for setup and 2-3 hours of engagement each week
• Go-to Close Resource: The Complete Guide to Real Estate Referral Fees

• Choose the right network.
• Build strong relationships.
• Harness the power of follow-up.

Becoming part of a referral network can truly transform your real estate business, but the key lies in selecting the one that aligns perfectly with your goals and values. Not all networks are created equally, especially ones you find on social media. Paid or pay-per-transaction referral programs tend to be more lucrative and yield a better return on your investment. 

To get the most out of a referral network, attend meetings, join the discussions, and genuinely engage with the referral network. When you get a referral, follow up quickly and professionally, keep the referring member in the loop, and show appreciation. This diligence boosts your reputation in the network and encourages even more real estate referrals down the line.

Popular Referral Networks

Start by looking for networks that focus on building relationships and passing real estate referrals among professionals, provide platforms for receiving leads from buyers and sellers, and match clients with top local agents. These networks can help you expand your client base and grow your business. 

Here are our top picks based on popularity to get you started.

Things to Consider When Choosing a Referral Network

• Referral fee percentage: Some networks charge as much as 40% referral fees. With these companies, consider whether the juice is really worth the squeeze.
• Subscription fees: Some referral networks charge a monthly or annual subscription fee. Consider whether you’ll be able to justify the amount you’re paying to be a part of the network and whether you’ll be able to recoup any of the costs. A few networks don’t charge a subscription fee and only collect the referral percentage. Weigh whether the leads you get are of high enough quality to justify your investment.
• Lead quality: Will the leads convert? Before signing up, getting feedback from current referral network members, especially paid networks, is never a bad idea. Check company reviews to see what other agents say about the lead quality. 
• Lead volume: If you’re paying a subscription for a referral network but aren’t getting a lot of leads, reconsider your investment. Learn as much as you can about how many leads to expect from any referral source before signing up for a long-term commitment.

When thinking outside the box to figure out how to get real estate referrals, these are just a few elements to consider if you’re contemplating joining an agent-to-agent referral network. In addition to these, there are many other networks where you can pay for leads. If you want to learn more about companies specializing in paid lead generation, check out our recommended top lead generation companies.

3. Boost Your Online Presence

• Estimated Cost: $0-$50
• Time Investment: 3-5 hours each week
• Go-to Close Resource: Real Estate Testimonial Examples to Inspire Your Referral Marketing

• Create a professional website.
• Leverage online reviews and testimonials.
• Use social media platforms and paid advertising.

A solid online presence is crucial to attracting real estate referrals. Start by creating a clean, easy-to-navigate, and mobile-friendly professional website. Ensure all the essential information, like your services, contact details, and client testimonials, is easy to find. Keep a regularly updated blog that offers valuable content to engage visitors and boost your search engine optimization (SEO). Positive reviews and testimonials are gold, so don’t be shy about asking happy clients to leave reviews and respond to all feedback. Share these glowing testimonials across your social media profiles and website. 

Speaking of social media, it’s a fantastic tool for building your brand. Keep active profiles on platforms like Facebook, Instagram, LinkedIn, and Twitter by sharing engaging content regularly. High-quality images, videos, and interactions with your audience go a long way. And don’t forget about targeted ads—they can help you reach an even broader audience. 

4. Connect With Local Businesses

• Estimated Cost: $0-$500
• Time Investment: 1-2 hours each week
• Go-to Close Resource: Underrated Real Estate Lead Generation Ideas

• Build a mutual partnership to refer each other’s services. 
• Host joint events.
• Collaborate on marketing efforts.

Ok, so we’ve all likely walked into a local coffee shop, restaurant, or store and thought, “Oh, maybe I should see about putting my business cards here.”—only to see five other real estate agents who have beaten you to the punch. Building mutual partnerships with local businesses can be a fantastic way to boost your referrals, but just putting your business cards out isn’t going to do the trick. Take it a step further and ask to speak to the owner to see if you can team up to refer clients to each other. 

Offer to cohost events in their space, like holding a first-time homebuyer’s workshop. At the same time, the coffee shop provides the coffee—or consider hosting client appreciation events at a local business. You can even collaborate on marketing efforts to reduce costs by cosponsoring ads or other promotional materials. These partnerships are not only smart but also super exciting, adding a dynamic edge to your business and strengthening your community ties.

5. Get Involved in the Community

• Estimated Cost: Free
• Time Investment: 2-3 hours each week
• Go-to Close Resource: How Parkbench Helps Agents Drive Community Connections

• Volunteer your time for local causes.
• Sponsor community events.
• Join local business organizations.

Immerse yourself in the community to build lasting connections and make a meaningful difference in the lives of those around you locally. Start by volunteering for local causes you’re passionate about, whether it’s helping at a food bank or joining a neighborhood clean-up. This engagement shows you care and builds genuine connections. Consider sponsoring community events like charity runs or local festivals to get your name out there and show your support for the fun and important things happening locally. 

So, if you’re looking for how to get real estate referrals, don’t forget to join local business organizations like the Chamber of Commerce. It’s a great way to network, meet other professionals, and establish yourself as a community leader, all while building a strong foundation for referrals for real estate agents.

6. Provide Value to Your Clients & Prospects

• Estimated Cost: $0-$50 (per person)
• Time Investment: 2-3 hours each week
• Go-to Close Resource: How to Do a Comparative Market Analysis: A Step-by-Step Guide

• Offer expert advice and insights.
• Host educational events.
• Go the extra mile with exclusive perks and personalized services.

What’s the secret sauce for building strong relationships and securing those all-important realtor referrals? Start by offering expert advice and insights on the real estate market. Share valuable information through engaging blog posts, fun newsletters, or personalized one-on-one consultations to help clients make informed decisions about market trends. Hosting educational events like workshops and seminars on home buying, selling strategies, or property investment is another fantastic way to provide your clients with the knowledge they need while showcasing your expertise. 

Go the extra mile by offering exclusive perks and personalized services. Give clients first dibs on your new listings or special deals with local businesses. By consistently adding these special touches, you’ll show your commitment to their success and satisfaction, setting yourself apart as a trusted and dedicated real estate professional.

7. Ask for Real Estate Referrals

• Estimated Cost: Free
• Time Investment: 30 minutes each week
• Go-to Close Resource: Tips to Earn More Reviews & Help Build Referrals & Repeat Clients

• Pick the right moment.
• Connect on a personal level.
• Make it easy for them to refer you.

Asking for real estate referrals can feel daunting, but it’s one of the most effective ways to grow your real estate business. Pick the right moment, typically right after a successful transaction, when your client is most satisfied with your service. Connect with them personally by sending a heartfelt message or a friendly phone call to express your appreciation. 

Make it easy for them to refer you by providing business cards, referral links, or other simple ways to share your information with their network. This approach ensures a positive and seamless referral process that can significantly boost your business.

Frequently Asked Questions (FAQs)

What is a reasonable referral fee?

How do you make money with real estate referrals?

How important are referrals in real estate?

Final Thoughts

Referrals are the lifeline of a thriving real estate business. There are multiple ways of obtaining referrals, from leveraging your existing network to creating new relationships to drive business your way. Get in front of as many people as you can whether it’s in person at local community events or using your online presence on social media. Don’t be shy about who you are and why you’re in this business. Ask for referrals or join conversations where you can get to know people who may have referrals for you. 

Do you have any unique ways to generate referrals organically that we didn’t cover here? Let us know in the comments.

The post 7 Savvy Ways to Get Real Estate Referrals appeared first on The Close.