What Are Real Estate Hashtags, Anyway?

Hashtags for real estate are words or phrases preceded by a # sign (otherwise known as the pound sign), which agents and brokers use as part of their real estate social media marketing strategy on sites like Instagram, Facebook, LinkedIn, TikTok, Twitter, LinkedIn, and Pinterest to categorize posts into various topics. 

When you use a hashtag, your words or phrases become clickable. Users can then click on hashtags to see all posts on a given topic or tag their posts to make them visible to other users interested in their topic of choice.

Why Should I Use Hashtags?

Real estate hashtags can elevate your content and boost your exposure in several ways. 

• Increase visibility: Social media’s a jungle! But with the right hashtags, your brand will shine like the sun bouncing off a mirror. Use hashtags to get seen and noticed.
• Target your message: No shooting in the dark. Tailor your hashtags to hit your exact target audience.
• Strengthen brand identity: Consistent hashtags for realtors build a recognizable presence online over time.
• Boost engagement: Hashtags can be conversation starters. Use them to connect, chat, and get people talking about specific topics, answers to questions, or your listings.
• Stay current: Hop on trending real estate hashtags to show you’re in the know. It’s a chance to shine as the go-to real estate pro!

The 107+ Top Real Estate Hashtags for 2024

OK, now that you know the basics, let’s get down to why you really came here: The real estate hashtags!

While you may be tempted just to copy and paste our list and go right back to scrolling through the MLS, that would be a mistake. After all, great hashtags can be incredibly useful for getting your social media marketing off the ground, but learning how to use them is just as important as the hashtags themselves.

So copy and paste if you must, but come back to learn some powerful hashtag strategies to level up your followers on Twitter, Instagram, TikTok, and Pinterest. 

Busy helping clients? Leave your social media presence & hashtag strategy to the experts at Coffee & Contracts.

General Real Estate Hashtags

These hashtags should be used for most of your real estate posts. You can tailor these and use a different group of these hashtags for different types of posts. For example, I would use #realtorlife when I post anything about my everyday grind, like running around putting up open house directional signs.

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• #broker
• #brokerage
• #emptynest
• #foreclosure
• #greatvalue
• #homegoals
• #homes
• #housegoals
• #househunting
• #HUDhome
• #ICNY/#ICLV
• #instalisting
• #instarealestate
• #investmentproperty
• #listing
• #locationlocationlocation
• #luxuryliving
• #luxuryrealestate
• #makememove
• #mansion
• #NAR
• #realestate
• #realestatebroker
• #realestateagent
• #realtorlife
• #Realtor
• #realty

Listing Hashtags for Real Estate

If I’m posting to promote a new listing, that’s when I would use these real estate hashtags. You shouldn’t use all of them—only the relevant ones to the particular listing you’re trying to promote.

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• #beachliving
• #brownstone
• #bungalow
• #caprate
• #cashcow
• #catfriendly
• #closetothebeach
• #colonial
• #coastalliving
• #condo
• #coop
• #curbappeal
• #dogfriendly
• #dreamhome
• #eatinkitchen
• #fixandflip
• #frontporch
• #homeforsale
• #homesforsale
• #houseforsale
• #househunting
• #justsold
• #luxurylistings
• #luxuryproperty
• #luxuryrealestate
• #marblecounters
• #midcenturymodern
• #newlisting
• #inlawsuite
• #newlisting
• #offmarketinlisting
• #offmarketlistings
• #openhouse
• #parking
• #petfriendly
• #pocketlisting
• #pool
• #renovated
• #selling
• #shotgunshack
• #starterhome
• #townhouse
• #turnkeyinvestment
• #twofamily
• #Victorian
• #virtualtour

Neighborhood Hashtags

These neighborhood real estate hashtags are great to use when you want to make your marketing more granular. Using these ultra-specific hashtags will help you attract the attention of potential buyers interested in your area.

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• #{closest big city} + homeforsale (ex: dallashomeforsale)
• #{closest big city} + life
• #{closest big city} + living
• #{closest big city} + realestate
• #{closest big city} + realty
• #{your neighborhood} + {style of home} (ex: tampacondo)
• #{your neighborhood} + homeforsale
• #{your neighborhood} + life
• #{your neighborhood} + living
• #{your neighborhood} + realestate
• #{your neighborhood} + realty
• #adu
• #closetothebeach
• #downtown
• #greattransportation
• #HOA
• #lifestyleliving
• #marblecounters
• #midcenturymodern
• #motherinlawsuite
• #multigenerationalliving
• #newlisting
• #offmarketlistings

Branding Hashtags for Real Estate

Use these hashtags to promote your own unique brand. You can easily use your brokerage or even your specific niche. But create some hashtags that are completely unique to you and your brand.

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• #yourbrokerage
• #realestateexperts
• #referrals
• #{your personal brand} for example, Sue Pinky Benson’s brand is #pinkyknowsnaples
• #reducedfee
• #discountbroker
• #{your farm area} + expert
• #{your farm area} + brokerage
• #{your farm area} + {your personal branding}

Fun Real Estate Hashtags

These will probably not be used as often as the other hashtags on this list. But if you have a chance to add one of these to your list of hashtags on any post, jump on it. These are only a few of the different fun real estate hashtags you can use. They change frequently, so do a fresh search from time to time to make sure you catch the latest trends.

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• #bringthedog
• #callnow
• #condogoals
• #freecookies
• #freewine
• #justRealtorthings
• #motivationmonday
• #poochfriendly
• #riseandgrind
• #thursdaythoughts
• #wontlast

Best Practices: How to Use Realtor Hashtags on Social Media

OK, so far we’ve covered the basics and given you a ton of top real estate hashtags. Now, let’s go over some crucial best practices so you can actually use these hashtags to close more deals in 2024.

Tip 1: Run A/B Tests to Grow Engagement

Hashtags are helpful to get exposure, but they won’t make your posts go viral. If you truly want to create posts that resonate and create engagement, you can seek answers from your audience and then run A/B tests to find out which ideas get the most engagement. Keep testing until you find what your audience is most interested in, and lean into that.

Tip 2. Limit the Number of Hashtags

While Instagram allows up to 30 hashtags, you shouldn’t go crazy with them. Consider following some successful Instagram accounts to get some great ideas for your marketing. When there’s really no set number of hashtags to use in your posts, consider the following advice:

• Use hashtags that are relevant to your post
• Monitor which hashtags are being used by your fans
• Use a mix of common and more obscure hashtags
• Create your own branded hashtag
• Keep the number of hashtags to between three and five
• Don’t use overly generic hashtags

Also, there are some things you should avoid:

• Don’t use unrelated hashtags 
• Don’t use overly generic hashtags
• Don’t use too many hashtags—more will not help you get more attention

Tip 3. Use Hashtags That Target People in Your Farm Area

The only way your social media posts will help you sell more houses is if they get in front of people who live in or want to live in your farm area. It’s more important to be intentional with your real estate Instagram posts. Using one to three local hashtags for realtors should get the job done.

Tip 4. Highlight Your Listing’s Best Features With Hashtags

Another great way to use real estate agent hashtags is to show off the cool features of your listing, or maybe several listings you love.

For example, you might want to include hashtags like #fireplace, #countrylife, or #farmhousestyle for a secluded listing in the country, or maybe something like #duplex, #lifestylegoals, or #industrialchic for a new loft development downtown.

Tip 5. Find Trending Real Estate Hashtags

Hashtag trends can change over time. New hashtags emerge while others fade and lose their power. But there are plenty of ways to stay on top of the trends and stay relevant with your followers. Start with a manual search. Simply put the main term you’re trying to find hashtags for in the search box. You should be able to find a list of related hashtags below the results.

You can also use the Explore feature in the sidebar on Instagram and Twitter.

Since social media sites are created to be social, using popular hashtags that your audience or competition uses can get more (local) eyeballs on your content. So, how exactly do you determine which keywords your audience and competition use on social media? Simple—you spy on them.

Tip 6. Save Commonly Used Real Estate Hashtags to Copy & Paste Into Your Posts

Once you figure out which hashtags to use on a regular cadence, save yourself some time and wrist pain by copying those hashtags somewhere you can access them easily, like your Notes app. Here are a couple of templates you can copy and paste—then add your personal hashtags, specific home features if you’re highlighting a listing, and one or two local hashtags to really make your posts shine.

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Template 1: New Listing

#realestate
#houseforsale
#dreamhome
#househunting
#realestateexperts
#housegoals
#{yourlocation}
#{somethingspecifictothehouse} Ex: #outdoorkitchen
#{yourbrandedhashtag}

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Template 2: Luxury Listing

#luxuryrealestate
#luxuryliving
#makememove
#mansion
#dreamhome
#housegoals
#takemymoney
#{yourlocation}
#{somethingspecifictothehouse} Ex: #reflectingpool
#{yourbrandedhashtag}

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Template 3: Open House

#openhouse
#newlisting
#dreamhome
#househunting
#wontlast
#freecookies
#mustsee
#{yourlocation}
#{somethingspecifictothehouse} Ex: #backyardoasis
#{yourbrandedhashtag}

Tip 7. Have Fun & Show Off Some Personality

One of the biggest mistakes we see real estate agents make is using hashtags like filing a book in the library. While you do need to make sure your hashtags help categorize your posts, it’s important to remember that your audience can see them. The last thing you want is to come across as a bore.

So have some fun with hashtags. You might try sprinkling in some hashtags just to describe your mood (#happy) or to congratulate a coworker or friend on a promotion with #crushingit. Holidays, the Super Bowl, and fleeting trends are also great excuses to not just categorize your posts but also show off your personality.

Real Estate Hashtag Strategies for Every Platform

Real estate hashtag strategies don’t vary much between platforms. But here are a few quirks with how each platform handles hashtags that are worth noting.

Instagram

Instagram allows users to follow hashtags. While this might not seem very significant, it can actually help you build a regular audience for your IG content.

You can also add hashtags to your Instagram bio. Local and popular real estate hashtags work great, but consider creating your own unique hashtag (like #pinkyknowsnaples) for your personal brand. Then, encourage your audience to follow you.

Facebook

Instagram and Facebook may both be owned by Meta, but the strategy for using hashtags on each platform differs. Facebook business pages are still used heavily by agents to promote listings and branding. Most people who are in the market to buy and sell also still use Facebook regularly, in fact, Facebook users are expected to increase between 2024 and 2028 by 12.6 million users to reach 262.8 million. That’s a lot of eyeballs! So, ignoring Facebook in your social media marketing is a big mistake. 

Facebook for real estate is a smart play for promoting listings and personal branding. It’s also a great place to get hyperlocal with your hashtags. Searching hashtags isn’t as easy or productive as on Instagram, and you can’t follow hashtags on Facebook, but it’s still worth including relevant hashtags on your #openhouse or #justlisted posts. And include those fun hashtags that describe your brand, like #littlemissrealtor, or as Michele Bee Bellisari does here, #soooboca.

TikTok

Hashtags are crucial to finding content on TikTok. Luckily, though, the strategy is very similar to other social media platforms. Hashtags sort content so that it finds the right audience. 

Trends are big on TikTok, even for real estate agents, so take advantage of what’s happening in the moment. For example, TikTok loves a hashtag challenge. Challenge your audience to create their own content—like a video of their favorite part of their home—and use your branded hashtag.

TikTok is also an excellent place to showcase stunning listings. A short video tour or a video highlighting what makes it special or unique can help build an audience. Remember, TikTok is supposed to be fun, imaginative, and very interactive, so have some fun with these.

TikTok often categorizes content by location, so be sure to add your local hashtags.

X: Formerly Twitter

The only real difference between using hashtags on X and Instagram is that hashtags count against your total word count on X. This is fine if you’re just posting a picture, but it can be a pain if you have a lot you want to say.

X makes finding popular local hashtags easy. To the left of your feed, there is an ever-changing column called Explore. This column shows popular and trending topics tailored to your content, current events, and the people you follow. Since you post a ton of real estate content, keep tabs on real estate-related X feeds, and follow local accounts, that little sidebar is your new best friend.

LinkedIn

If there’s one place that most real estate agents should post but don’t, it’s LinkedIn. After all, unlike other social media platforms like X, Facebook, and Instagram, there are way fewer shiny objects to distract your leads from your content. LinkedIn is a platform for professional development, so it dictates a more serious, business-like tone for your content.

Keep in mind that your audience may be smaller, and not everyone is going to check LinkedIn multiple times per day the same way they scroll Instagram. 

When posting on LinkedIn, consider your audience. It’s probably not the best platform for your funny memes or lifestyle posts. Instead, consider sharing some of your real estate expertise through a market update, inspirational quotes, or your take on a current topic.

Pinterest

Pinterest, on the other hand, is a different animal entirely. Instead of focusing on social interaction and engagement, Pinterest works like a visual search engine. Think of it as a Google image search that you can curate.

While you have 500 characters to use in your pin description, hashtags do count toward that total, so don’t overdo it. Four or five should be enough. Also, the first four hashtags show up beneath your pin in a search, so don’t save the best for last! Find popular or local hashtags on Pinterest by searching #yoursearchterm in the Pinterest search bar.

YouTube

Oddly, many agents don’t think of using hashtags in their YouTube videos—to their detriment. Did you know you can increase your video views by adding a few local hashtags to your videos? It’s true! When you add local hashtags to the description of your videos, the hashtag becomes a hyperlink, and your video is categorized by your local area. It also helps your videos get found when viewers are searching for information about your locale.

Pro Tip: While this strategy is not an actual hashtag, geotagging can boost your hashtag game. Just tag your location with the geo-tagging feature in your post.

Generate Real Estate Hashtags With AI

Still stuck? Try using a generative AI platform to create hashtags for you. AI tools like ChatGPT have a unique advantage—they’re designed to analyze current real estate trends and generate hashtags that appeal to a wide audience. 

Whether you’re posting a new listing, sharing some educational bombs, or updating your followers on the latest market insights, simply input your information and desired platform into the AI tool. It can craft a post for you, complete with relevant emojis and hashtags.

How to Use AI to Generate Your Hashtags

• Open your favorite AI platform (ChatGPT, Claude, Copy.ai, etc.)
• Provide context about your post:
  • Type of content (listing, market update, tips, etc.)
  • Property details (if applicable)
  • Target audience
  • Social media platform you’re using

• Ask the AI to generate relevant hashtags
• Review the suggestions and select the most appropriate ones
• Consider asking the AI to refine or expand on certain hashtags
• Use the chosen hashtags in your social media post
• Track performance and adjust your strategy as needed
• Keep successful hashtags where they can be copied and pasted for future posts 

Bringing It All Together

Building a brand on social media is a crucial part of most agents’ marketing plans. But it doesn’t have to be hard or boring. Hashtags are a great way to make social media work for you.

Do you use a great real estate hashtag that you want to share? Looking for more help using them? Let us know in the comments!

The post 107+ Top Real Estate Hashtags: Instagram, Twitter & More appeared first on The Close.

• CINC: Best for AI lead generation and nurturing
• Saleswise: Best for AI real estate marketing text creation
• Style to Design: Best for AI virtual staging
• VEED.IO: Best for AI video creation
• Lofty: Best for AI-enhanced CRM system
• ChatGPT: Best for AI real estate content creation tools

The Close’s Picks for Top AI Tools for Real Estate Agents

AI Tool	Best for	Starting Monthly Price	Learn More
	Lead generation and nurturing	$899	Visit CINC
	Marketing text creation	$39	Visit Saleswise
	Virtual staging	$149	Visit Style to Design
	Video creation	$25	Visit VEED.IO
	AI-powered CRM	$39	Visit Lofty
	Content creation	Free	Visit Chat GPT

AI Tool	Best for	Starting Monthly Price	Learn More
	Lead generation and nurturing	Contact for pricing	Visit CINC
	Marketing text creation	$39	Visit Saleswise
	Virtual staging	$149	Visit Style to Design
	Video creation	$25	Visit VEED.IO
	AI-powered CRM	$39	Visit Lofty
	Content creation	Free	Visit Chat GPT

1. CINC: Best for AI Lead Generation & Nurturing

Pros	Cons
Lead nurturing is available 24/7. It has real estate-related conversation scripts. It has AI-powered workflows. Nurturing via text message is available.	Pricing is expensive compared to other options. It must be used in conjunction with CINC’s CRM. It has no ability to turn off middle-of-the-night chat inquiries. It has no AI capabilities via email.

• Pricing: $899, custom pricing available

Why I Picked CINC

CINC AI is dedicated to turning potential leads into clients with Alex, its AI lead expert. I appreciate that Alex engages in conversations with new leads, categorizing them into three categories: new, active, and old leads. Agents will then receive notifications about these leads, including the latest message from Alex, so they know where to pick up the conversation. The AI at CINC was created through a partnership with Structurely and is designed to make these interactions with clients more human-like, relevant, and with improved scripting.

Use Cases for CINC:

• Priorite leads based on scoring algorithms to know which ones to focus on. 
• Send automated follow-up emails and texts so no leads are missed. 
• Track lead interactions and engagement to reduce the need to remember where you left off.
• Generate scripts for cold calling and prospecting for new listings.

2. Saleswise: Best for AI Real Estate Marketing Text Creation

Pros	Cons
It provides access to millions of property records. It has flat-rate pricing. It has website content creation. Free seven-day trial is available.	It cannot create content for business operations like handbooks, onboarding, and job advertisements. It does not incorporate video editing for listings. It has no CRM integration. It has no automatic workflows.

• Pricing: $39 per month

Why I Picked Saleswise

From a marketing and creative perspective, Saleswise has all the tools available to help you market yourself and your listings. I like that this is one of the AI real estate tools offering a flat-rate pricing and no long-term contracts for all the tools, so you’re not constantly being upsold on additional services. The tools provided to you by Saleswise can collectively replace a marketing coordinator, a virtual renderer, a copywriter, and more. I also appreciate that Saleswise considers property and listing data along with market insights to create less generic real estate marketing content.

Use Cases for Saleswise:

• Write new listing descriptions for third-party lead-generation websites. 
• Transform images to show clients a space’s potential after a remodel. 
• Schedule and post on social media automatically.
• Send personalized email campaigns to clients.

3. Style to Design: Best for AI Virtual Staging 

Pros	Cons
It has customizable design templates. Staging and design courses are available. Design team is available for simulations. It has an extensive furniture and decor library	It requires a minimum commitment for pricing plans. It cannot edit images other than property photos. Pricing is high if you don't have a lot of listings. Coaching is only offered in enterprise plans.

• Pricing*:
  • Individual Membership: $149 per month
  • Team:  $299 per month
  • Enterprise: Contact for pricing

*Minimum three-month commitment for all plans

Why I Picked Style to Design

Style to Design is not limited to real estate agents and brokerages. Anyone who wants to be an expert on listing marketing and image rendering can utilize this software. The memberships are affordable and cost less than outsourcing the work to other creative professionals. The seamless virtual staging experience allows agents to transform empty spaces effortlessly into beautifully staged homes. Agents can leverage the tool to promote that they have a marketing team when pitching for new business without the added overhead costs of having multiple employees.

Use Cases for Style to Design:

• Launch a virtual staging company to produce staged images for the real estate industry. 
• Obtain new real estate listings for agents through add-on service offerings. 
• Quickly prepare virtual renderings for listing meetings. 
• Create visually appealing property images for social media posts and advertising. 

4. VEED.IO: Best for AI Video Creation

Pros	Cons
It has an easy-to-use video editing interface. It has AI-driven video editing. Easily create AI avatars. Create AI-generated art and images from text.	The technology required to record videos is not offered. It cannot offload editing work to the VEED.IO team. Video export length is dependent on the price plan. It has no mobile app for basic or free plans.

• Pricing (per user, per month):
  • Basic: $25
  • Pro: $38
  • Business: $70
  • Enterprise: Contact for pricing

Why I Picked VEED.IO

VEED.IO makes it easy to produce high-quality videos that can help agents engage potential buyers. Agents can leverage the platform to edit their videos as much or as little depending on their needs. For example, this AI for real estate agents is helpful in cropping, trimming, and adding text to a video, or agents can create their avatars to star in the video themselves. I like that there are affordable tiered plan options, making it accessible for agents at all budget levels and team sizes.

Use Cases for VEED.IO:

• Use their AI eye contact tool to edit videos where you don’t look like you’re reading off a prompter or screen. 
• Add voice-overs to videos by cloning your voice and reduce the need to record yourself for virtual tours.
• Create professional videos by using their text-to-video tool that uses just a text description. 
• Use the technology to create training and onboarding videos to replace an HR team. 

5. Lofty: Best for AI-enhanced CRM System

Pros	Cons
It has long-term campaigns to turn warm-up cold leads. Customized workflows are provided. It has an AI-powered website chatbot. It has lead qualifying and appointment-setting.	It requires an initial learning curve. You need to purchase the CRM packages in addition to the AI cost. The Core package for CRM is quite expensive. It does not offer AI-produced conversation scripts.

Why I Picked Lofty

Lofty is an exceptional CRM system that leverages AI for real estate to provide deep client insights and automate routine tasks. Its AI assistant can analyze client interactions to predict their needs and preferences. In addition, it can schedule and send automated follow-up reminders while creating personalized communication templates. I picked Lofty because, unlike many CRMs that demand significant daily effort, Lofty’s AI assistant automatically handles these routine tasks for agents. This feature gives agents peace of mind, knowing that essential but time-consuming activities are efficiently managed.

Use Cases for Lofty:

• Add a chatbot to your website to generate organic AI for real estate leads. 
• Segment clients based on behavior and preferences for targeted email campaigns.
• Analyze client data to predict potential property interests and personalize listings.
• Have the AI assistance help with deal closure communication to ensure all necessary paperwork is requested. 

6. ChatGPT: Best for AI Real Estate Content Creation Tools

Pros	Cons
Team collaboration workspaces are available. It has real-time content suggestions. It can create content across multiple industries. It provides natural language processing.	You must know how to prompt the AI to produce the correct responses. Information produced can be false. It is unable to review spreadsheets or images.

• Pricing (per month):
  • Free: $0
  • Plus: $20
  • Team: $30 per user
  • Enterprise: Contact sales for pricing

Why I Picked ChatGPT

ChatGPT offers a simple user interface, allowing you to draft prompts that generate high-quality, engaging content quickly. There is a mobile app that allows you to generate content on the go. Its natural language processing capabilities ensure the generated content is coherent and relevant. I picked ChatGPT as the most innovative AI real estate content creator because it can provide you with copy, plans, forms, and suggestions across all aspects of your real estate business. This versatility ensures that you have high-quality content that can enhance your business and productivity.

Use Cases for ChatGPT:

• Help generate content for your website blog or open house flyers. 
• Create listing descriptions for advertisements or listing websites. 
• Assist with creating a business plan for growing your real estate team. 
• Help with creating materials for new hire job descriptions for your growing team.

How We Selected the Best Real Estate AI Tools for Agents

Our methodology at The Close ensures that our team of professionals, writers, and editors thoroughly analyzes each platform. We meticulously evaluate the features, usability, integration capabilities, performance, and affordability of the AI tools available for real estate. 

We selected the most effective and reliable real estate AI tools for agents to support business growth and success. This rigorous process ensures that our recommendations help agents streamline operations, enhance client interactions, and achieve business goals.

Detailed criteria included the following to determine the best AI in real estate tools: 

• Feature set and functionality: We evaluated the range of features each tool offers and focused on how impactful this feature is to the real estate operations. 
• Usability and user experience: We looked for tools with intuitive interfaces, straightforward navigation, and comprehensive support resources such as tutorials, FAQs, and customer service. We want to ensure a platform can be launched easily and integrated into an agent’s workflow. 
• Integration capabilities: Because so many tools are needed in the real estate industry, we want to ensure that an agent’s technology stack can communicate with other tools necessary for business. 
• Effectiveness and performance: We considered the effectiveness of each tool to make sure that it increased productivity and would achieve the desired outcomes that it promises. 
• Affordability and value for money: Cost was an important consideration. We looked for tools that provide a good balance of features and affordability.

Frequently Asked Questions (FAQs)

How much technical skill is required to use a real estate AI tool?

How does AI improve real estate lead generation and nurturing?

Can real estate AI tools integrate with an existing CRM system?

Bringing It All Together

Leveraging AI for real estate is not as daunting as it may initially seem. AI tools can automate routine tasks, provide data-driven insights, and enhance client interactions. Yes, technically, you’re having a robot help you with your business. However, the time saved allows you to focus on higher-value activities like building client relationships and closing deals. This increased efficiency will improve your productivity and enhance the overall client experience to ensure you keep filling up your sales funnel.

The post The 6 Essential Real Estate AI Tools for Agents in 2024 appeared first on The Close.

Educational Real Estate Marketing Videos

In 2023, the average consumer watched 17 hours of online videos per week, an increase from 10.5 hours in 2018. These are the must-have videos for every real estate agent. Why, you ask? It’s simple: everyone dreads making a mistake when conducting a real estate deal. So, grab clients’ attention with a fear-of-missing-out (FOMO) title, and then reassure them with your expert knowledge of your educational content. It’s a win-win! Check out these four excellent examples of educational real estate videos with FOMO titles to get inspired:

1. How to Spot Property Repairs & Issues Before You Buy!

Why this video works: LeAnn’s powerful title is guaranteed to spark a fear of missing out on any potential buyers. Plus, the content is incredibly valuable and full of practical tips that you can implement immediately.

What we love: LeAnn’s relaxed and friendly style makes watching this highly informative video a breeze. And the insights she provides are simply fantastic.

How to recreate this video: Creating this kind of real estate marketing video is super easy. All you need to do is pick your chosen real estate video topics, jot down some bullet points, grab a good ring light and microphone, and get in front of your iPhone or camera. It’s crucial that the audio is crystal clear and your audience can see your face clearly. Adding captions would be the icing on the cake.

2. Common Mistakes to Avoid When Selling a House

Why this video works: Who wants to risk making a costly mistake when selling a home that they’ve invested so much in? Jeb nails the common missteps of inexperienced sellers, offering valuable insights to help others avoid potential pitfalls.

What we love: Jeb’s many years of experience and skill at using personal stories to make his points are inspiring and show how powerful personal expertise is in creating video content. His natural presence on camera proves the value of practice and the unique perspective that personal experience brings to video content. This should encourage you to share your stories and experiences in your videos, making them more relatable and engaging.

How to recreate this video: To create this real estate marketing video, start by picking a topic your audience needs to know about. Then, write a script using bullet points and practice before recording. Use a high-quality microphone for good audio and a ring light directed at your face for clear visibility. Remember to pay attention to your videos’ thumbnails. Jeb effectively uses easily visible text and an attention-grabbing title. A cut-out image with the right expression also works well.

3. Should I Get a Home Warranty? (Peter Lorimer, PLG Estates)

Why this video works: Peter’s energetic and concise approach simplifies home warranties, a complex real estate topic. The video’s less than three-minute duration is a key factor in maintaining audience engagement.

What we love: Peter’s personality and high energy make this highly watchable. Feel free to let your personality shine through when creating your videos. 

How to recreate this video: As of the last update in 2023, 91% of business owners use video as a marketing tool, an all-time high since data was initially collected in 2016. This video, though short, is a result of careful planning. Select a topic, draft a bullet point script, and rehearse before filming. Ensure high-quality audio with a good microphone. Consider adding background music to enhance the video’s energy and a brief intro to set the tone.

4. Dos & Don’ts Before Closing Day on Your Home

Why this video works: First-time homebuyers often dedicate significant time to researching homes and learning about the buying process. However, many still feel apprehensive about the closing process. Niki expertly breaks down the dos and don’ts, providing valuable guidance to help ease the minds of future buyers.

What we love: Niki’s video is a perfect example of real, relatable, and totally unfiltered content. Niki feels like a friend who just happens to drop some incredible advice. This relatability is key to creating engaging content. And speaking of attention-grabbing content, if you’re struggling with crafting compelling titles that create FOMO, we’ve got you covered. Dive into our ultimate guide to real estate copywriting rules that professional writers swear by.

How to recreate this video: Niki shot this awesome video in her car. You can totally make your own, just like it! Grab your phone, speak directly to the camera, and share your expertise. It’s a good idea to plan what you want to say, but feel free to be yourself and let the creativity flow!

Real Estate Listing Walk-through Videos

Did you know that listings with drone photography sell 68% faster than listings without them? Therefore, when creating videos to sell houses, it’s crucial to highlight the property’s most attractive features. Plenty of fantastic house videos are available on the internet. Sharing your videos on platforms like YouTube and Instagram can expand your reach and attract potential buyers, enhancing your professional image. Let’s explore three captivating house videos that can significantly impact your sales.

5. Touring a Breathtaking Penthouse on Billionaires’ Row

Why this video works: This tour of the new development was incredibly professional, yet the agent managed to create a welcoming and fun atmosphere rather than being stiff and pretentious.

What we love: Check out the guy in this video—he’s not a movie star. He’s a real estate agent. He’s totally chill and down-to-earth, perfectly complementing this sleek and luxurious NYC penthouse.

How to recreate this video: Capture stunning footage by hiring a professional videographer to create a cinematic masterpiece. Alternatively, you can showcase your in-home listing using a high-quality camera for your walk-through videos. Make sure to use a tripod to highlight the property’s features in front of the camera.

6. 270 Falling Star Bozeman, MT

Why this video works: Check out this video for an exclusive peek into life at this stunning mountain retreat. Join Julie, the interviewer, as she casually sips a cup of coffee, strolls around the house in her cozy socks, and even starts drawing a relaxing bath. The video is designed to help potential buyers envision themselves living in this beautiful home.

What we love: We absolutely adore this video’s fun and relaxed vibe. Home should be a place of ultimate comfort, and Arison and Julie have truly outdone themselves in cultivating a wonderfully cozy ambiance in this stunning mountain retreat.

How to recreate this video: Creating a professional-looking video may appear complex, but it’s within your reach! Streamline the process by adopting some techniques from the experts. Invite a partner to join you for a casual interview, showcasing the standout features of your property. Just like in the example, capture moments of enjoying your property’s activities. Unleash your creativity while drawing inspiration from this video. And, of course, remember to seek your seller’s permission before you begin filming.

7. Touring an Incredible Model Unit w Ryan Serhant at The Huron

Why this video works: Over the past years, Ryan Serhant has worked hard to create the most distinctive personal brand in the real estate industry. Every content he releases, including this video, showcases his unique personal brand.

What we love: Ryan’s videos testify to his infectious energy and genuine passion for his work. His dynamic personality and captivating smile are not only engaging but also powerful tools for drawing in the audience.

How to recreate this video: Get your real estate photographer’s walk-through and drone footage to create an impressive marketing video for the apartment building. Ask them to capture the grand opening and film you in the listing to improve the walk-through experience. If you’re working with developers, consider interviewing them to share what makes the project unique. This will add a personal and authentic touch to your marketing efforts.

Agent Introduction Videos

Imagine trying your best to reach out to every new lead personally, but life is getting in the way. You may be on the road, in a meeting, catching some shut-eye, or fixing breakfast for your daughter. That’s where a captivating introduction to real estate agent videos comes in. To make your video stand out, consider including testimonials from satisfied clients, adding powerful background music, or having another agent or broker interview you. Get inspired by these four examples that bring all these tips to life.

8. The Kristina Kremidas Team

This video works: Kristina stands out due to her infectious passion for real estate. Her genuine enthusiasm for her work is a unique trait that makes collaborating with her appealing. Who wouldn’t be drawn to someone who truly loves what they do?

What we love: Kristina’s video doesn’t just exude strength and confidence. It radiates it. It captivates viewers with the feeling that she can conquer anything and, in turn, inspires them to believe in their own potential to join her journey.

How to recreate this video: This exceptional video is a testament to the power of professional video production because 73% of homeowners say that they would prefer to list their home with an agent who uses video. It features professionally shot, slow-motion footage of Kristina in various settings, from serene park scenes to bustling New York City streets. The undeniable quality of the video, paired with captivating music and narration, elevates the content to a whole new level.

9. Meet Cherise Wynn

Why this video works: Cherise’s video is a testament to the power of community. She starts by addressing the one thing every buyer wants to know more about—their community—fostering a sense of connection and engagement. 

What we love: Cherise’s genuine love for her city and its residents is palpable. She showcases her connections, and her charisma shines through, inspiring us.

How to recreate this video: The best parts of this video are the personal touches. Cherise takes you through a day in her life—grabbing lunch to go from her favorite spot, getting a jog in, doing yoga in the park, chatting with folks in the neighborhood, and more. This personal touch can inspire and motivate you to showcase your own unique experiences. 

10. A KW Homecoming: Mega Agent Sean Moudry Returns to Leave a Legacy

Why this video works: The interview format creates a relaxed and engaging atmosphere, allowing Sean to share his numerous achievements over his 28-year career without appearing boastful.

What we love: Sean’s true self shines through naturally in this format. This style of agent introduction video emphasizes authenticity and is a powerful tool for connecting with your audience.

How to create this video: Opt for the interview format where your broker or another agent interviews you. This approach is highly effective as it allows for unscripted, conversational answers. You and the interviewer can collaborate beforehand to outline a few key questions, but the real magic happens when you let your answers flow naturally on camera.

11. Meet Brenda DiBari

Why this video works: The professional video editing and soothing music perfectly match the luxury properties Brenda sells. 

What we love: Brenda’s professional video reflects her calming personality. It gives you the sense that things will be smooth and relaxed when you work with her.

How to create this video: Start by collecting tons of your B-roll or hire someone who can provide it. Next, have your videographer take some shots of you in your listings, walking through and sprucing the place. The main piece of this video is the voice-over. You’ll want to work on getting your story down—maybe even with a copywriter—to ensure it’s just right.

Client Testimonial Videos

We all know that anonymously written reviews on platforms like Zillow or Yelp can be taken with a grain of salt. 39% of video marketers have created video testimonials, making this the most popular use case for video marketing in 2024. It’s easy to fake reviews with just a few glowing sentences. To truly stand out and provide genuine social proof, consider recording client testimonial videos whenever you can.

12. Post & Company Real Estate Client Testimonial Video

Why this video works: It not only has great music and an authentic testimonial setup, but it also starts with a powerful display of team branding. This element enhances the video’s appeal and instills a sense of belonging and unity among the viewers. 

What we love: This video is intentionally devoid of an agent. It feels like an objective person (maybe the camera operator) is conducting the interview. This deliberate choice enhances the video’s authenticity, making the past clients’ shared experiences feel more trustworthy. This reassurance is crucial in building confidence and trust among the viewers.

How to create this video: You should already be capturing videos of your clients sharing their positive experiences of working with you on social media. These testimonials showcase your success and make your clients feel valued and appreciated. You just need to splice in some photos and videos of the homes you’ve sold, add some nice music, and boom!—an instant classic. Finish off with your logo screen.

13. The Hawkins—A Testimonial Video | Mandy Saldana, REALTOR

Why this video works: Like the Post video, this video begins with the brokerage branding, incorporates captivating music, and presents the testimonial as a genuine conversation. The clients share their journeys, making the footage significantly more relatable and regal for the viewers. 

What we love: We love this young couple’s story and how they relied on their agent to find the perfect home. They’re sweet, relatable, and genuine, and you can’t help but believe them.

How to recreate this video: It’s as simple as reaching out to one of your past clients and asking if they would be open to sharing their experience in a video testimonial. This video features a young couple narrating their real estate journey, with time-lapse photography adding a unique touch.

14. Trusted Los Angeles Real Estate Agent Finneus Egan | Client Testimonial

Why this video works: In this video, the editor ingeniously weaves in scenes of the agent hugging, embracing, celebrating, and giving a tour of the client’s home, even though only one person is speaking. This creative approach showcases the agent’s personality and exceptional listing marketing skills and underscores their profound impact on their clients’ lives.

What we love: This past client’s story is genuine, heartwarming, and a testament to the agent’s exceptional service. She raves about how she couldn’t have asked for a better realtor, and her words carry the weight of authenticity. The video is short and incredibly well-done, capturing the agent’s caring and attentive nature in a way that resonates with the audience.

How to create this video: Contact a previous client and inquire if they’d be open to sharing their story in front of a camera. Capture footage reflecting the emotional connection between the agent and the client, add background music, and create a compelling video. The great thing is that you can create multiple videos with different clients, each showcasing the unique bond between the agent and the client.

15. Greg Guinto—Real Estate Agent Testimonial

Why this video works: This video is not just a heartwarming story of a couple on the hunt for their dream home but also a testament to the crucial role a real estate agent can play in making dreams a reality. It’s filled with captivating footage of the agent in action, showcasing the personal connection he builds with his clients and stunning pictures of the beautiful homes they visited.

What we love: What sets this video apart from others in this list is the action shots of the agent working with the couple in the testimonial. That footage is pure gold because it shows the agent’s expertise and ability to build trust with his clients. It’s a kick-start to building that crucial ‘know, like, and trust’ factor.

How to recreate this video: This example is actually from the media company that created it. Invest in a great videographer to create a gem like this one. The extra money spent on high-quality videos that showcase your expertise is an investment that can yield significant returns. 

Tips & Tricks for Recording Real Estate Marketing Videos That Get Leads

Explore essential tips and tricks for creating compelling real estate marketing videos. Whether experienced or just starting, these insights will help you engage your audience and generate valuable leads through your video content. Let’s learn how to master the art of recording real estate marketing videos for great results after checking out the best video ideas for realtors.

• Invest in a high-quality microphone and a stabilizer for your phone.
• Break up complicated topics into multiple videos.
• Consumers remember 95% of the information they receive from video, compared to only 10% when reading it. Therefore, ensure that simple graphics and charts are used when possible and that music is added. 
• Have a game plan. Write out your scripts before you start shooting.
• Shoot some practice walk-throughs and schedule your video for a sunny day.
• 84% of video marketers say that video has helped them successfully generate leads. Thus, add a call to action (CTA) or a lead magnet to the description.
• Hire a photographer and videographer to get that professional final product. Also, invest in a professional editor.
• Don’t just recite your agent bio. Talk about your family or personal life.
• Have a friend or fellow agent preview your video before you post it.
• Approach clients for a video testimonial a week or so after closing.
• Consider combining your introduction video with some client testimonials.
• Try to shoot all your testimonials in the same place so you can combine three or four short testimonial videos into one.
• Keep your videos short and sweet (aim for 1–2 minutes max) because 66% of users say they pay the most attention to short-form videos.
• Use an engaging thumbnail image to entice clicks (or use a GIF to encourage clicks). Also, use real estate hashtags.
• Make your videos mobile-friendly and accessible to all viewers.
• Test, measure, and optimize your videos based on engagement metrics.

Equipment Needed to Shoot Real Estate Videos

When it comes to being creative, using the right tools is crucial. While smartphones can help you start creating videos for real estate, taking your ideas to the next level requires investing in high-quality gear. Consider adding a top-notch DSLR camera and a few videography tools to make your real estate videos stand out. Here are some suggested pieces of video gear that will help you achieve a professional touch:

• Digital single-lens reflex (DSLR) camera: One of the best starting cameras for real estate professionals is the Canon Rebel T7. It can help you get a crystal-clear video without too many settings to learn on your own. Get the camera on Amazon.
• Wide-angle lens: A wide-angle lens is not just a tool in real estate photography. It’s a necessity. It’s the key to capturing the entire room in your videos, giving your viewers a comprehensive view of the property. Get the wide-angle lens from Amazon.
• Microphone: Whether you plan to talk directly to your camera or create narration, you need a microphone that can prevent distortion. Get a microphone on Amazon.
• Selfie stick, tripod, or gimbal: These are all video stabilizers that help prevent your video from shaking as you walk around. Get this equipment on Amazon.
• Supporting gear: Remote triggers, external flashes, and flash diffusers are key real estate photography tools that will make video creation look more professional with less effort. Check out this equipment on Amazon.

Tips on How to Use Video in Your Real Estate Emails

Want to take your real estate emails to the next level? Here are some real estate agent video ideas that you can incorporate into your email marketing strategy:

• Introductory videos: Record a short, personalized video to welcome new subscribers to your email list and introduce yourself and your brand.
• Listing videos: Embed videos of your latest listings to give your subscribers a more immersive, engaging experience of the property.
• Testimonial videos: Share video testimonials from your happy clients to build social proof and showcase your success stories.
• Educational videos: Create how-to videos or market update videos to provide value to your subscribers and position yourself as a trusted expert.
• Holiday greetings: Record a warm, personal holiday greeting to show your appreciation for your subscribers and spread some cheer.

By leveraging the power of video in your real estate email marketing, you can create a more engaging, effective, and memorable experience for your readers. So, don’t be afraid to hit record and start putting your best face forward in your emails.

FAQs

Where can I post or promote my real estate videos?

Should I use captions or text overlays on my real estate marketing videos?

Is adding CTA to my videos necessary?

Bringing It All Together

Capturing the power of video content is essential for a successful real estate marketing plan. There are countless ways to create compelling real estate marketing videos highlighting your unique style and brand. By embracing these innovative video ideas for real estate agents and strategies, you can kick-start an exciting video marketing campaign to attract more prospective clients.

Do you have any real estate videos you’re particularly proud of? If so, share them here!

The post 15 Best Real Estate Marketing Videos to Generate & Nurture Leads appeared first on The Close.

Why Use TikTok for Your Real Estate Business?

TikTok may not be the best platform for all real estate agents, but it may be the best place to strut your stuff if you dig creating video content. It provides a unique opportunity for real estate agents to reach a younger demographic of potential homebuyers and sellers. With 70.1% of users between ages 18 and 34, creating content that resonates with Millennials can help establish you as a go-to resource, hitting them with homebuying knowledge early. 

Here are some key reasons why TikTok real estate posting is essential for your business: 

• Brand awareness: Consistently creating valuable content allows you to put your brand front and center so it becomes recognizable to your followers and viewers. 
• Build trust: Demonstrate your expertise in the industry by reaching a niche audience 
• Showcase your personality: TikTok’s creative and highly engaging format allows you to showcase your personality and expertise in a way conventional real estate marketing channels can’t (e.g., direct mail or email)
• Stand apart from the competition: By sharing behind-the-scenes glimpses and creating fun and informative videos, you can differentiate yourself from the traditional idea of what a realtor is and build a loyal following of next-generation homeowners.
• Generate more leads: TikTok allows you to include calls-to-action and links to your website to drive traffic and generate leads who probably wouldn’t find you through other channels.

Tips to Use TikTok for Real Estate

To really leverage TikTok, real estate agents need to understand how to use the platform strategically. I’ll share 12 key strategies for success, from creating a professional profile and developing a content strategy to leveraging popular trends and analyzing your performance. Implement these tactics to build your presence and connect with potential clients on TikTok right now.

Tip 1: Create a Professional Profile

Your TikTok profile is the first thing potential clients will see, so making a great first impression is essential. First, ensure you create a Business real estate TikTok account. Choose a clear, professional profile picture and create a bio showing off your real estate expertise and unique selling points. Be sure to include a link to your website or landing page to drive traffic and generate leads. I love using a link in my bio to give viewers options to consume more of my content.

Tip 2: Develop a Content Strategy 

On TikTok, you need a well-planned content strategy that aligns with your brand and resonates with your target audience. Identify the types of content that will provide value to your viewers, such as educational videos, property showcases, and local market insights. Create a marketing content calendar to ensure consistent posting, and plan your videos in advance to maintain quality and make your life easier.

Tip 3. Use Relevant Hashtags

Hashtags are a powerful tool for increasing your reach and discoverability on TikTok. Research and use relevant real estate hashtags related to your local market and target audience. You can attract potential clients interested in your content and services using the right hashtags.

Tip 4: Engage With Your Audience 

Building relationships with your audience is crucial for success on TikTok. Respond to comments and messages promptly, and engage in conversations with your viewers. Use their comments to create more user-generated content. By building a sense of community, you can turn viewers into loyal followers and potential clients.

Tip 5: Collaborate With Other TikTok Creators 

Collaborating with other TikTok creators in the real estate space can help you reach a wider audience and establish your authority. Identify creators who share your target audience and values, and reach out to propose collaboration ideas, such as joint videos, duets, or cross-promotions. You can also Stitch or Duet (respond to a video with another video) other creators’ content to build up your engagement.

Tip 6: Tap Into Popular Music  

Music is a core element of TikTok, and using trending songs (or trending audio clips) can make your content more engaging and shareable. Browse TikTok’s extensive music library to find trending songs that fit your brand and content style. By incorporating catchy tunes and participating in music-based trends, you can increase your videos’ visibility and appeal to a wider audience.

Tip 7: Participate in Trending Challenges 

TikTok is known for its viral challenges, which offer excellent opportunities for real estate agents to increase their reach and engagement. Put your own real estate spin on popular challenges, such as highlighting unique property features or sharing industry-specific tips. By joining in on the fun, you’ll showcase your creativity and attract viewers who appreciate your fresh perspective.

Tip 8: Use TikTok’s Built-in Features

TikTok offers a range of built-in features that enhance your videos and make them more visually appealing. Experiment with filters, effects, and text overlays to add polish and personality to your content. Use features like Green Screen, Stitch, and Duet to create innovative and interactive videos that stand out from the crowd.

Tip 9: Experiment With Different Video Formats

To keep your content diverse and interesting, experiment with different video formats that cater to various audience preferences. Unlike the long-form videos of YouTube, focus on short-form educational content like quick tips and insights, stunning property tours, and before-and-after transformations, and share personal stories that humanize your brand. By mixing up your content, you can keep your audience engaged and eager for more.

Tip 10: Use TikTok’s Advertising Options

TikTok offers advertising options that can help you reach a wider audience and drive traffic to your website or listings. Explore In-Feed Ads, which appear seamlessly in “For You” feeds, and Brand Takeovers, which offer high-impact exposure upon app launch. You must have a Business account to access paid advertising features on TikTok. By investing in targeted advertising, you’ll accelerate your growth and generate more leads.

Tip 11: Analyze Your TikTok Insights 

TikTok provides detailed insights into your videos’ views, likes, comments, and shares, as well as your followers’ demographics and engagement patterns in its Business account features. To optimize your TikTok strategy, analyze your performance and understand your audience’s preferences. Use this data to identify your top-performing content and adjust your strategy accordingly. By continually refining your approach based on insights, you can maximize your impact on the platform.

Tip 12: Cross-promote Your TikTok Content

To amplify your TikTok presence and reach a wider audience, cross-promote your content on other social media platforms, such as Instagram and Facebook. Share your TikTok videos on your other accounts, like Instagram Reels, and encourage your followers to check out your TikTok account. By integrating TikTok into your overall social media strategy, you can create a cohesive brand presence and drive more traffic to your content across all platforms.

Top Real Estate TikTok Ideas

Ready to get started creating your TikTok content? I’ve put together a short list of some fresh real estate post ideas you can implement into your marketing strategy on the platform. 

• Home tours and walkthrough videos
• Real estate tips and advice
• Behind-the-scenes of a real estate agent (day in the life)
• Local neighborhood and community highlights
• Before-and-after home transformations
• Real estate trends and market updates
• Q&A sessions with your audience
• Client testimonials and success stories
• Dos and don’ts of being a real estate agent
• TikTok trends (e.g., nope/yup trend like these below)

Best Practices for Real Estate TikTok

Engagement is the key to success on TikTok, as the platform prioritizes content that sparks conversations, shares, and likes even more than other social media networks. To maximize your reach and impact on TikTok, it’s essential to follow best practices that encourage engagement and keep your audience coming back for more.

• Keep your videos short and engaging: TikTok users prefer concise, snappy content that gets to the point quickly. Aim to deliver your message within 15–60 seconds to maintain viewer attention.
• Use high-quality visuals and clear audio: Ensure your videos are visually appealing and easy to follow by using high-quality footage and clear, crisp audio. Investing in a good camera and microphone can make a significant difference in the quality of your content.
• Be authentic and showcase your personality: TikTok users value authenticity, so don’t be afraid to let your unique personality shine through in your videos. Share your experiences, opinions, and sense of humor to build a genuine connection with your audience.
• Provide value to your audience: Create content that educates, inspires, or entertains your viewers. Share expert tips, showcase stunning properties, or participate in popular challenges to keep your audience engaged and coming back for more.
• Use calls-to-action: Include clear calls-to-action in your videos, such as encouraging viewers to visit your website for more information or to contact you for a consultation. Make it easy for potential clients to take the next step in working with you. Use a link in your bio to help give specific directions on how to get in touch.
• Stay consistent with your posting schedule: Maintain a consistent posting schedule to keep your audience engaged and anticipating your next video. Aim to post at least a few times a week, and experiment with different posting times to see what works best for your audience.

FAQs

While you may not be able to sell a house on TikTok directly, the platform can be a powerful tool for generating leads and driving traffic to your website. By showcasing your listings and providing valuable content, you can attract potential buyers and sellers, build up trust, and show them the benefits of working with you.

Bringing It All Together

By incorporating these strategies into your TikTok approach, you can effectively use the platform to grow your real estate business and connect with potential clients in a creative, fun, and engaging way. Remember to stay authentic, provide value, and have fun—the more you enjoy creating content, the more your audience will enjoy watching it!Still on the fence about using TikTok in your real estate marketing, or have you already jumped in with both feet? If you’re not sure how to get started with real estate TikTok videos, check out our article here on real estate videos for some additional inspo. Let us know your favorite strategy in the comments!

The post TikTok for Real Estate: Ideas & Best Practices for Agents appeared first on The Close.

I’m talking logos, social media graphics, free stock photos, templates—the whole nine yards. I’m even diving into when to call in the pros and hire a designer. Oh, and did I mention the free Real Estate Branding Guide I’m throwing in? Yep, I’m giving you everything you need to create a brand that’s so good clients won’t be able to resist. So, let’s do this!

Why Graphic Design Matters for Real Estate

Your brand is way more than just a logo or website. It’s the whole package—everything that shapes how people perceive you and your business. The great news is that you have the power to guide their perception by creating a unique combination of messaging and visuals that’s all your own.

Whether we like it or not, potential clients form opinions about a property and the agent representing it based on the visual appeal of their real estate marketing materials. As a real estate agent in a transitioning market, standing out from the competition is critical. But, with the right branding strategy, you can showcase your personality, expertise, and what sets you apart. You can connect with your target audience and build trust before they meet you.

Branding is a powerful tool for your success, so take the time to develop a brand that truly represents you and your business. Watch as it helps you attract your ideal clients and close more deals. Trust me, it’s worth it!

Benefits of Graphic Design for Real Estate Agents

Whether you’re using DIY tools or paying a pro, your real estate business will benefit from high-quality graphic design. Don’t underestimate the power of branding. Spend time defining your style, colors, and the statement you want to make in the world. Great graphic design will create the following:

• Increased brand recognition and memorability
• Enhanced credibility and professionalism
• Improved communication of key information
• Higher engagement rates on marketing materials
• Competitive advantage in the market

As your brand becomes more visible, both online and offline, your business will attract more clients, and you’ll close more deals. So, don’t skimp on the design details of your brand right up front. Invest in high-quality real estate graphic design to gain the most benefit from your marketing strategy. 

First, Establish Your Brand Identity

Without delving into branding, you can’t get too far into real estate graphic design. Now that you clearly understand why graphic design matters and its benefits, it’s time to start building your personal real estate brand identity. 

Establishing the look and feel of your brand is a critical step in creating effective real estate marketing materials. Spend some time on each of these elements to develop a brand identity that aligns with your personality and professional goals.

• MVV: Your mission, vision, and values (MVV) are the core identity behind your brand and all marketing materials you produce. They will help guide you through most graphic design choices you make. 

• Branding: Consistent branding is crucial for real estate agents. This includes using a specific color palette, font family, and logo across all marketing materials to create a recognizable and professional brand identity.
• Color psychology: Colors can evoke up to 90% of an initial impression. You should understand the basics of color psychology and use colors that create the desired mood and attract your target audience.

• Logo: Your real estate logo is the face of your brand and should be memorable, unique, and reflective of your brand’s values.
• Typography: Choosing the right fonts can significantly impact the readability and overall appeal of your designs. Choose legible and professional fonts that align with your brand’s personality.

Once you have established your brand’s color palette, typography, and logo usage, maintain consistency across all marketing materials, including business cards, property flyers, social media posts, and other marketing collateral. This will create a cohesive and recognizable brand identity.

Need a little more in-depth guidance on setting up your unique brand identity? Worry not! We’ve got you covered. You can download our Real Estate Branding Guide and go deeper into all the details of developing a brand that represents you and resonates with your audience. Check it out!

DOWNLOAD YOUR REAL ESTATE BRANDING GUIDE

DIY Design Tips for Real Estate Agents

You may not be a pro real estate graphic designer. Still, you can certainly learn a few design tips to help create stunning images for consistent social media posts, email marketing, real estate infographics, postcards and flyers, and more to keep your brand identity consistent no matter what you need to create.

Tip 1: Use White Space Effectively

White space, or negative space, is the empty space between all your design elements. It’s like the secret sauce to making your designs look clean, organized, and easy on the eyes. Don’t be afraid to give your elements some breathing room.

Tip 2: Create Visual Hierarchies

This is just a fancy way of saying you should arrange your design elements in order of importance. Use size, color, and placement to first guide your viewer’s eye to the most critical information. Make those headlines and key details pop by using larger or bolder fonts to draw attention to them. Use subheadings, bullet points, or numbered lists to break up text and make it more scannable.

Tip 3: Use Contrasting Colors

Using contrasting colors can make important elements stand out, like a neon sign. Use a color wheel to find complementary colors for maximum impact, choosing colors from the opposite side of the wheel. Just make sure your text is still legible—you don’t want people squinting while trying to read your graphics. But caution: use contrast sparingly. The last thing you want is to overwhelm the design and your reader. Focus on highlighting the most important elements.

Tip 4: Align Elements Consistently

Alignment is key to creating a polished, professional look. Use a grid system to keep everything in line. Make sure related elements, like text and images, are aligned to create a cohesive look. Consistent alignment makes your designs look polished and easier to read.

Tip 5: Embrace Simplicity

When in doubt, keep it simple. Stick to a limited color palette and font family for a put-together vibe. Avoid going overboard with decorative elements or busy backgrounds that can distract from your main message. Focus on delivering key information with clarity. Never sacrifice your message for a pretty design.

Tip 6: Use High-quality Images

There’s no excuse for not using high-quality images in your real estate graphic designs. Use professional, well-lit photos that show off a property’s best features. Make sure your images are sized and optimized for their intended use, whether digital or print. If you’re using stock photos, choose ones that look authentic and relate to your message.

Tip 7: Be Unique

It’s great to get inspo from other successful agents and see what design elements really catch your eye. But here’s the thing—don’t just copy and paste. Get inspired, but then create something that’s uniquely you. Put your own spin on it and let your personality shine through. That’s what will really make you stand out from the competition.

DIY Design Tools for Real Estate Agents

Ready to get started designing your stunning real estate graphics? I’ve pulled together a list of some of the coolest DIY marketing design tools to get you started.

Real Estate Graphic Design Templates 

Since you’re most likely not a professional designer, one of the easiest and fastest ways to create your gorg graphic designs is to use templates. Most of the platforms created for DIY design come with a plethora of templates, including some easy-to-customize social media templates you can peruse and customize to fit your brand. Check out some amazing templates I’ve seen in the wild below.

Templates from Coffee & Contracts

Modern market update template (Source: Coffee & Contracts)

Testimonial template (Source: Coffee & Contracts)

Templates library for social media, postcard, and marketing (Source: Coffee & Contracts)

Templates from Canva

Reel template (Source: Canva)

Just listed template (Source: Canva)

Educational post template (Source: Canva)

Stylish, customizable real estate templates for all your needs (Source: Canva)

Templates from Agent Crate

Template dashboard with several posts (Source: Agent Crate)

Engagement post template (Source: Agent Crate)

Educational post template (Source: Agent Crate)

Just sold template (Source: Agent Crate)

Agent Crate produces new monthly content and templates to customize your brand. (Source: Agent Crate)

Inspo: Examples of Real Estate Graphic Design That Slays

Here are some gorg examples of well-designed real estate marketing materials to inspire and guide you in creating your own designs.

Example 1: SERHANT.

If you’re looking for inspo for your branding, look no further than the man who has created one of the most recognizable brands in real estate—Ryan Serhant. This logo is one of my personal favorites for a myriad of reasons. It’s clean. Simple. And confidently stated. It’s simply his name in all caps and blocky letters, but the period at the end makes all the difference. Serhant. Period. See what I mean?

Example 2: The Agency

I know a lot of people on the internet talk about The Agency, including some of us here at The Close. But I can’t help but love how clever this real estate logo is—a bent paperclip in the shape of an “A” and the simple title underneath. It’s so simple, it’s brilliant. The white sans serif font on a bright red field stands out and screams sophistication. It’s a great example of less is more.

Example 3: Compass

Compass has done an amazing job with its branding, standing out as a leader in sophistication and class. Its branding conveys luxury without being bougie and techy without being boring. The simple black-and-white colors are fresh, modern, and stylish, with sans-serif all-caps lettering spaced out just enough to be open and inviting. With Compass, you’re going places. 

Example 4: Aaron Kirman Partners

I love the overt masculinity of this logo—it says power, sophistication, and boldness—definitely traits shared by its namesake. The simple, black-and-white design fits hand-in-hand with the use of negative space on the website. It also fits nicely with the tagline “The Evolution of Luxury.” This logo means business, just like its namesake and the brokerage itself. If you’re looking for powerful real estate graphic design inspiration, this one ranks up there.

How & Where to Hire a Real Estate Graphic Designer

Traditionally, when a business needs graphic design work done, they hire an advertising or creative agency. Sure, that’s one way to get premium real estate graphic design for your business, but you can also hire a freelance designer, which can be more economical. A freelance designer generally works on a per-project or hourly basis. 

Start small with freelancers once you’ve had a chance to check out their portfolio. Hire them to complete a few small projects to make sure they’re a good fit. Have them complete a few different types of projects—for example, a social media graphic, a listing brochure, a real estate flyer, and a postcard. Doing so will help you get a feel for how well the designer takes direction, how often they meet deadlines, and how easy they are to work with. One project isn’t enough to assess someone’s talents. Plus, you will also want to determine if they understand you and your unique brand.

Here are a few places to look for freelance graphic design for realtors, broken down by average cost and design quality. Keep in mind that prices vary based on the freelancer and task. Instead of hunting for one freelance designer, you can also run a contest on sites like 99designs, where you can pitch your project, and multiple designers will create designs. You can then choose the best option for your needs.

Freelancer Website	Pricing	Design Quality
Upwork	$–$$$$	Entry-level to mid-tier
Toptal	$$–$$$$	Mid-tier to expert
Dribble	$$–$$$$	Mid-tier to expert
Behance	$$–$$$$	Mid-tier to expert
Working Not Working	$$$–$$$$	Expert
99Designs	$–$$$$	Beginner to expert
Fiverr	$–$$$$	Beginner to expert

Bringing It All Together

We’ve covered a lot of ground in this ultimate guide to real estate graphic design. From understanding the importance of visual branding to mastering design basics, you’re now equipped with the knowledge and tools to create marketing materials that will make you stand out from the competition. But remember, this is just the beginning of your design journey. Keep exploring, experimenting, and pushing the boundaries of what’s possible.

Now, I want to hear from you! What’s your favorite design tip from this guide? Have you created any killer marketing materials using these techniques? Share your thoughts, experiences, and even your designs in the comments below. Let’s keep this conversation going!

The post Real Estate Graphic Design: The Ultimate Guide for 2024 appeared first on The Close.

What is Canva?

Canva is a popular, easy-to-use, and versatile graphic design tool. In fact, it is the go-to design tool for real estate agents looking to create professional marketing materials quickly. Whether you want to create a custom property flyer, a variety of branded social media posts, or anything in between, Canva offers templates, editing tools, and sharing tools to make your life easy.

Benefits of Canva for Realtors

There are so many great tools and reasons to use Canva for various real estate agents’ or teams’ needs. Canva is even used by Fortune 500 companies like FedEx, L’Oréal, Salesforce, Coca-Cola, McDonald’s, Nike, Zoom, and Sony.

Here are just a few of the main benefits of Canva for real estate agents:

• User-friendly: The interface is highly intuitive, so there is almost no learning curve. Editing and creating graphics, photos, and videos is easy, even without previous design experience.
• Huge library of templates: There are more than 610,000 templates, including general templates for documents and social media and specific needs like “Just Sold” flyers or newsletters.
• Custom branding kit: You can build your branding kit to include colors, fonts, and logos to keep your brand consistent across each type of content.
• Extremely versatile: You can use Canva for a variety of projects, like Instagram posts, reels, social media images, email headers and signatures, marketing presentations, brochures, flyers, and the list goes on. 
• Great bang for your buck: Canva offers a free forever plan, but the Pro plan, at only $10 per month, is still incredibly affordable and provides a wealth of additional tools and design elements.
• Team collaboration: The individual plan has sharing options to collaborate with others, and the team plan enhances these tools with built-in collaboration features.
• Various simple and advanced editing tools: Choose from the simplest editing options, like adding text and changing the font and color. In addition, there are more advanced effects, such as background removers and AI integrations.

How to Create Your Canva Real Estate Account

If you don’t already have a Canva account, simply sign up on the Canva website. The basic plan is free; although there are limitations, you’ll never have to pay for anything. However, I highly recommend investing in the paid version, which provides hundreds of thousands more templates, elements, fonts, and effects. Plus, you can try Canva Pro free for 30 days.

If you are working as part of a larger team of real estate agents or are part of a real estate brokerage firm, Canva Teams is another valuable option to consider. The Teams plan, which is only $100 per year per person, allows several members to access the same Canva account, which keeps branding consistent across everyone’s designs and organizes your files and documents.

Examples of How to Use Canva for Real Estate

For real estate agents, Canva is one of the most powerful and versatile marketing tools available. Here are various real estate designs and templates to help you get ideas of how you could use Canva to create professional marketing materials:

• Real estate postcards
• Real estate flyers (i.e., listing flyers, event invitations, or open house flyers)
• Real estate brochures
• Real estate newsletters
• Real estate infographics
• Social media templates
• Door hangers
• Yard signs (i.e., open houses or sold signs)
• Real estate email templates
• Email signatures on email drip campaigns
• Listing presentations

Real estate postcards

Real estate property flyers

Open house flyers

Real estate brochures

Real estate newsletters

Real estate infographics

Social media templates

Door hangers

Yard signs for open houses or sold signs

Real estate email templates

Email signatures

Listing presentations

Canva Hacks for Realtors + Important Tips

Canva is a highly user-friendly platform, but some users miss important features that can help them create more professional materials more efficiently. Here are just a few of the most important Canva hacks for realtors.

Hack 1: Create & Customize Your Brand Kit

One of Canva’s best features is its brand kit, which allows you to compile all of your branding elements together and easily apply them to each piece of content you create. When building brand recognition, it’s especially important for your social media content, print materials, and website to have the same design elements. Think of the golden arches for McDonald’s or the blue and white “Z” for Zillow.

The Brand Kit is only available on the Canva Pro account, but it is a feature that can save you hours and instantly improve your content. The elements you can include in your brand kit are as follows: 

• Logo
• Brand colors
• Fonts (for titles, subtitles, headings, and subheadings)
• Brand voice
• Photos
• Graphics
• Icons

Hack 2: Explore Canva Templates & Elements

Canva currently has over 100 million images, videos, and graphics on its platform, all available to Canva Pro users. With that much volume, searching for a new template can become time-consuming every time you start a new design. Instead, I recommend setting aside a few hours to explore Canva and saving your favorite templates and elements so they are ready to use when needed.

As you browse the templates (like social media graphics or postcards), you can “star” them so they will be automatically saved in the built-in “starred” folder. For elements (like graphics, photos, or frames), you can star them or save them to a specific folder to use at a moment’s notice.

Hack 3: Organize Your Designs in Folders

Although you probably won’t create millions of designs, Canva’s real estate tools allow you to use the platform for a wide variety of marketing strategies. It probably won’t take you very long to create an overwhelming number of designs—but you don’t have to scroll through your past designs every time you need something. The “projects” section of Canva is where you can create separate folders for each project.

For example, create folders for your listing marketing strategy, printed marketing tools, logos, and social media posts. Just visit your dashboard’s “Projects” section to view your saved content.

Hack 4: Upload Your Headshot & Remove the Background

One of the best Canva real estate tools is the background remover, which I emphatically suggest you use for your headshot. There are many ways to use this effect, but none will be as useful as removing the background of your headshot. Here are the easy steps to remove the background:

• Click on “Create a Design” from the Canva homepage and click on “Custom Size.” 
• Enter the dimensions of your headshot and click on “Create New Design.” 
• Click “Upload Media” to upload your headshot.
• Add your headshot image to the design.
• Click on “Edit Image” and “Effects,” then select “Remove Background.”
• Download your image and make sure to click “Transparent Background.”

With a version of your headshot saved with a transparent background, you can easily add your headshot to any document or graphic. In fact, you can even add this image to your branding kit so that your headshot and logo are automatically available and ready for every design.

Hack 5: Use the Content Planner to Schedule Content for Social Media

The Content Planner is another Pro plan feature that allows you to automatically post your designs to social media on a set schedule. You can create all your social media designs at once, schedule them to post at the optimal time, and get back to serving your clients and closing transactions.

For example, if you want to post a real estate statistic every Monday afternoon, you can schedule it days or weeks in advance. Canva connects with most of the major platforms, including the following:

• Instagram for business
• Facebook page
• Twitter
• Pinterest
• LinkedIn profile
• LinkedIn page
• Slack
• Tumblr

FAQs

Do real estate agents use Canva?

Can I sell things I make on Canva?

How do I make a real estate flyer on Canva?

Bringing It All Together

Canva is an incredible design tool for real estate agents at every level, including those without design experience. The platform simplifies the process of creating custom marketing pieces to use on social media, in email marketing, for presentations, and even in print marketing, like flyers and door hangers. Using Canva for real estate is an absolute no-brainer.

Do you use Canva and have a hack you want to share? Let us know about it in the comments below!

The post Canva Real Estate Features for Agents: The Ultimate Guide appeared first on The Close.

To help you crush it on Instagram this year, I’m sharing 14 Instagram hacks I used to build my account, The Broke Agent, and the account of our media company, BAM. 

1. Switch Up Your Location Tags

Most agents know that one of the easiest Instagram (IG) tricks is geotagging every post when relevant. After all, you are trying to get business from clients in a specific area, right? One Instagram hack many agents don’t know is that switching up location tags can help get you in front of more people and is a great way to boost engagement.

So try tagging different neighborhoods, small towns, businesses, country clubs, and coffee shops (aka places your current and future clients might be) alongside broader locations like cities or states. Mix it up and see which locations get you the most reach. 

All you have to do when adding a new Instagram post is click the “Add Location” button and choose the location you want to appear on your post when published. Plus, you don’t have to physically be in an area to tag it as long as the location is relevant to the post or caption.

2. Juice the Algorithm

Direct messaging is an excellent strategy for getting more engagement on your posts. How, you ask? Well, any interaction with other users notifies Instagram that your accounts are connected. The more you DM someone, the more they will show up in your feed, and vice versa, as IG views DMs as the most powerful form of communication.

The strategy is simple. Spend 15 minutes before and after you post responding to people’s stories and responding to your own DM’s. 

Another of the best Instagram hacks is returning to your previous posts and liking some old comments. Engaging with these accounts will increase the likelihood that your next post will appear in their feed.

3. Go Live

This trick is a secret of the pros. The second you post something, go live on Instagram. This will put you at the top of people’s feeds and get people interacting with your account if they join. 

IG also likes it when you use all of its features, so the more lives you do, the more they will push your content. Even if you go live for one second and sign off immediately, it will still probably push your recent post in people’s feeds since they see your name pop up on the LIVE where stories are.

You can also plan to host a live event for your followers through Instagram. Some ideas include educating your clients about the market, doing a walk-through of a new listing, introducing yourself to a new farm area, or inviting a guest, like a mortgage broker, to answer client’s burning questions.

4. Start an IG Story With Engagement

Starting your story with a reshare or a link will hurt your story views. Instead, start your story with something engaging that gets DMs: the more DMs and story responses, the more story views. So, ask a question, do a poll, post a sticker that gets reactions, or post something organic. You can also take a front-facing selfie that gets people to react.

5. Work With a Content Creation Platform Like BAMx

Going at content creation alone can take a lot of work. The algorithms are constantly shifting, and we are pulled in many directions by so many different “coaches” and “gurus.” That’s why we created BAMx, our membership platform where you get the content, the training, and the community. 

Every week in BAMx, our members get three social media templates, two video scripts, and one email script to send to your database, all with relevant, up-to-the-week data for you to customize, brand, and post. Every month, you get a new course from BAM Creators, who actually show you how to use these platforms, get engagement, and convert them into clients.

We also have a biweekly mastermind and private member group, so every question you have gets answered. Join one of the fastest-growing communities in real estate, grow your brand, and sell more homes.

6. Reset the Story Algorithm

Wait for your story to expire after 24 hours before posting your next story. This pause resets the algorithm and feeds your new story to more people. The science behind this is that Instagram tests your latest post and does not tie it to the views and engagement of yesterday’s story. Timing your posts is the simplest of the Instagram tricks.

7. Post Links on the Last Story of the Day

If you post a link and want to get a lot of clicks, ensure it is the LAST story you post of the day. If you have another story following the one with a link, people will naturally go to the next one to see what it is. 

So, end your story with a link if you plan on plugging one that day. And the fewer links, the better … they kill engagement on stories because it drives people off-platform. 

8. Use Your Story to Tease Your Reel

Go to “Create Mode” in your IG Story with an all-black or white background and use your story to tease the Reel you just posted. Think of it like a cover photo call to action to watch. You can say something simple like “New Reel” with an arrow pointing right, followed by your Reel. Or you can tease it with something more click-baity like “Want to see my new listing under $800,000 with an incredible kitchen?” Then, story your Reel.

Once you share your Reel, expand it to fill up the entire story. This will make it look like a continuation of the story and will most likely get more views since it’s not a smaller image, directing people toward your Feed.

9. Write Engaging Captions With CTAs

Calls to action (CTAs) in captions are another Instagram hack you can use to boost engagement. Now, you can physically tell people to like, comment, and share your post, but that’s always been cringe in my opinion. They will share it if they want to.

If you’re having trouble creating engaging captions, ask yourself: “What statement or question can I post to trigger more comments and engage my audience?”

Here are some examples:

• Which view do you like better? 1 or 2?
• Scale of 1-10: How important is the backyard when considering a house?
• Would you rather live in a house without air conditioning or heat?
• Tag someone who needs a bidet in their bathroom!

Extra hack: Use the poll feature in your caption to get data on your audience and, of course, increase engagement.

10. Take Advantage of Long Captions

Extended captions force people to read longer, which signals to Instagram that they are spending more time on your post. This means that your content should be pushed to more people. So try using your caption to tell a story about a house, a deal, or a client. 

Also, use keywords in your captions to attract your target audience. Include words like real estate, the location, and what the post is about to make your content more searchable. For example, “luxury real estate,” “apartment hunting,” and “Las Vegas home search.” 

11. Post Attention-grabbing Comments on Your Photos

Yes, you read that correctly. Comment on your photo and think of it as a secondary caption. This Instagram hack invites more comments and catches the attention of people who may not read the entire caption but instead head straight to the comments. Sometimes, I’ll give one call to action in the caption and then another in the comments!

Here is an example from my feed that got 481 comments. I posted an engaging caption and TWO comments on my post, like an absolute SAVAGE! One of the best Instagram hacks.

Look. At. That. Engagement. I had people captioning the photo and replying to my comment about showing the house with the snake around the lockbox. I also shared this post to my Story and used the “vote” feature to see if they would show it or not. It was a masterclass in engagement. My phone almost exploded with notifications.

Pro tip: Pin your own comment and another comment that you think will encourage more engagement.

12. Reply to All Comments on Your Posts

Another Instagram hack to try is commenting back to everyone who comments on your posts. This tip is especially crucial for the first hour of the post. If people see a post with many comments, they are likely to stop scrolling, look at what all the fuss is about, and comment themselves.

Also, when people see an account commenting back, they get excited at the opportunity to interact with that person directly. Gary Vee responded to my comment once, and now I comment on every photo, hoping to relive the best moment of my life.

Most importantly, commenting back doubles the number of comments on your post.

If you want to TRIPLE your comments, ask the people who commented a question. This hack will solicit another response and continue the conversation. 

13. Include Relevant Hashtags

Instagram is about to limit the number of hashtags to five. This cutback is good because 30 was ridiculous and unhelpful. If you use captions, include them in the caption as intended, not in the comment section. 

Also, make sure the hashtags are relevant to your actual post. For example, if you are doing an open house in Santa Monica, use a range of specific hashtags that vary in size, like #santa monica, #santamonicaopenhouse, #santamonicarealestate, #openhouse, and #larealestate. You never want to include something super broad that has nothing to do with the post, like #hustle or #grinding.

Want more hashtag ideas? Check out The Close article 107+ Top Real Estate Hashtags: Instagram, Twitter & More.

14. Use Instagram’s Newest Features

Whenever Instagram comes out with a new feature, jump on it immediately. They always push accounts and content that try out their latest gadgets. So, whether it’s polls in captions, collabs, Notes, Reels, Story templates, or whatever … give it a try and watch your content fly.

Not only is it important to stay up to date with Instagram tips and tricks, but you also need to be aware of the updates Instagram is giving to their platform. Here are a few:

AI Features

Instagram is testing artificial intelligence (AI) chat features in the US for group and individual chats. This feature will act as an assistant to help you create AI-generated images, provide recommendations, and connect with the right audience. 

Messaging

Your DMs are getting an upgrade with read receipts, theme personalization, and editing capabilities. You’ll also be able to pin important conversations to the top of your message box to ensure no leads fall through the cracks.

Security

Instagram is working to secure accounts from scams and impersonations. They will send warnings if deceptive messages are sent to your account or if scam follow-up requests are received. Also, they will alert you of suspicious links to prevent you from clicking on them.

Over to You

What are your Instagram hacks? How are you boosting engagement on Instagram? Let us know in the comments!

The post 14 Instagram Hacks From The Broke Agent appeared first on The Close.

How the Challenge Works

You should be able to share one post a day for the next 30 days. We’ve provided the topic you must post daily, so plan ahead and be your most creative self. Feel free to share these posts as Instagram Reels, YouTube Shorts, Pinterest pins, Facebook Stories, or TikTok videos! You can share your post on whichever social media platform you have, but of course, the more, the better. Are you up for The Close’s challenge? Good luck!

The Close wants to see your progress in the challenge, so use this hashtag so we can repost your content and see how you’re doing: #theclosecontentchallenge

30 Days of Content Creation Challenge Tasks

copy to clipboard

Day 1: A video walk-through of a listing

Day 2: Your opinion on a trending real estate topic

Day 3: Share some purchasing tips to first-time homebuyers

Day 4: Your funniest real estate story

Day 5: Top three habits that changed your life

Day 6: Why you started your business

Day 7: Share a real estate myth

Day 8: Your top three favorite real estate books

Day 9: A real estate meme

Day 10: An “accepting new clients” post

Day 11: A real estate horror story

Day 12: One lesson you’ve learned as an agent

Day 13: A poll asking for your followers’ opinions on a real estate subject

Day 14: Your favorite movie or television show

Day 15: A client success story

Day 16: A point-of-view (POV) reel

Day 17: A real estate tool or resource you can’t live without

Day 18: A real estate public figure you look up to

Day 19: A shoutout to a local business in your community

Day 20: The first property you’ve ever sold

Day 21: A real estate trivia

Day 22: An uplifting quote

Day 23: A future community even you’re looking forward to

Day 24: A hot take on real estate

Day 25: Show off your expertise with a tip to sellers

Day 26: An appealing real estate statistic

Day 27: A photo of your favorite listing

Day 28: A positive review from a past client

Day 29: A day-in-the-life reel

Day 30: Promote your website

How to Successfully Complete Our Real Estate Content Creation Challenge

1. Brainstorm & Plan Your Content in Advance

Create a 30-day content calendar outlining your daily social media posts. Here’s what our in-house social media strategist Kathleen Rock says about planning your content:

“When you’re coming up with content ideas, consider your behavior as a social media user. What are you looking for on different platforms? What gets you to stop scrolling? Social media users spend hours a day online, and content gets repetitive. What can you post that quickly captures their attention?”

Kathleen Rock, The Close in-house social media strategist

If you need help crafting creative content, check out Coffee & Contracts’ stylish, customizable social media templates for Facebook and Instagram. The company designed its tools to save you time from worrying about the types of content you’ll post.

2. Be Consistent in Your Posts

Content creation for real estate involves generating informative posts, valuable insights, and consistency. When are your followers online? Try scheduling your content for the first few days at the same time each day and see if it’s working for your audience. Here’s another tip from Kathleen Rock: 

“Consistency is key when posting on social media—not just for your followers, but also for the algorithm! However, don’t post for the sake of posting. Ensure your content provides value, whether entertaining, engaging, or educational.”

3. Use Real Estate Keywords & Hashtags Strategically

Adding relevant keywords and hashtags to your captions increases your chances of appearing on Instagram’s Explore page, where people who don’t follow you will see your content. We encourage you to unleash your creativity, so feel free to tag us in your posts for this creative challenge!

4. Social Media Marketing

Don’t just rely on one social media platform for this content creation for real estate agents. Use sites like Instagram, Facebook, TikTok, YouTube, and Pinterest to reach a wider audience. What you publish as a post or story on Instagram can be shared on your YouTube Shorts or TikTok, and vice versa. As always, be creative!

5. Monitor Your Progress

As you complete the social media challenge, track the performance of your content to see what’s effective for your followers and what isn’t. Monitor key metrics such as reach, engagement, and follower growth. Which day did you gain the most followers? Which types of content are working and getting the most comments and shares? Use this data to adjust your strategy and improve your posts.

6. Stay Authentic & Have Fun

Most of all, be true to yourself. Only publish posts that reflect your brand, interests, and values. Engage with your audience, reply to their comments, answer their questions, and initiate conversations as you do the social media challenge. Remember, authenticity is a strong social media strategy that builds trust among your audience.

Your Take

I hope this 30-day content creation challenge will help instill consistency in your posting routine. Challenge yourself to stay committed to building your brand and crafting valuable content daily. Keeping your social media accounts active will strengthen your presence on social media, create a deeper connection with your followers, and even get more leads. Do you have more content ideas for your fellow agents? Share them in the comments!

The post 30-Day Content Creation Challenge for Agents appeared first on The Close.

Reel 1: Highlight Your Real Estate Niche

Showcase your expertise and niche within the real estate industry. Highlight specific property types, clients, or neighborhoods that you specialize in. Are you more into luxury real estate, smart homes, or commercial properties? Or do you specialize in vacation homes, condos, and for sale by owner (FSBO) listings? Have you ever received real estate awards or recognition in your career? Include them in your Reel.

Here’s a great example from Chad Rogers. He created a short Reel featuring the award he received, followed by a quote from the Los Angeles Business Journal stating how many real estate sales he achieved and who his usual clients are. It’s simple, straightforward, and informative.

For innovative marketing ideas tailored to your real estate niche, check out Coffee & Contracts’ remarkable Instagram Reel templates. No advanced video editing skills are required—their templates are designed to streamline your process and save you valuable time.

Reel 2: Buying & Selling Processes

Create Instagram posts and Reels that simplify your clients’ buying and selling process. Think of your audience as first-timers who have yet to learn how to purchase or sell. Tackle common concerns and misconceptions about real estate transactions in your Reel while being concise and engaging. Here are some questions buyers and sellers usually want answered:

• How can I determine the fair market value of a property I intend to purchase or sell?
• How long does the typical buying or selling process take? What are the main steps involved?
• How can I negotiate effectively to get the best deal when buying or selling a property?
• What common mistakes should I avoid during the buying or selling process?
• What financing options are available to me as a buyer? Which one would fit my situation best?

Check out this example of a homebuying Reel from Instagram real estate agent Carlos Gutierrez. He goes through the five critical steps of the homebuying process and gives examples, making the information more accessible to his audience. By breaking down the complexities of homebuying into easy-to-digest steps, he empowers his viewers to approach the process confidently.

Reel 3: Before & After Staging a House

Showcase the transformation of a property before and after home staging. Focus on showing the most essential parts of the house: bedrooms, bathrooms, kitchen, and outdoor spaces. Share your staging hacks, DIY tricks, and why it’s vital to stage a home before putting up a listing. Showing the before and after staging process appeals to potential clients and fellow agents because it shows how the property can look when furnished and decorated. Buyers will see possible designs and layouts for each space, which will help them decide whether the property is right for them.

Here’s a great staging Reel from The Portland House Hunters. They provide viewers with a glimpse into the evolution of each space—from an empty room to a home filled with furniture, appliances, and artwork. To gain more engagement, they included a lengthy caption about why staging a home is always worth the price tag and how it impacts the selling process.

You can also use a virtual home staging company or software to stage the home. This software can overlay existing furniture and decor, and you can allow your buyers to select different themes that match their decor style to see what the home would look like if they lived in it. 

Reel 4: House Tours

My favorite real estate Reels are the house tour Instagram Reels, which are visually appealing and highly shareable. House tour videos allow potential buyers to virtually step into the house and explore each area to understand its layout, features, and design. Highlight your listings’ unique features, architectural details, and history. Add some spin to your house tour Reels by using creative editing techniques to make them engaging. Some editing techniques you can apply to your Reels include text overlays, sound effects, stop-motion animation, split-screen effects, time lapse, and call-to-action buttons.

You need to see Krys Benyamein’s trendy Reel! He skillfully highlighted the standout features of his listing’s million-dollar bathroom by demonstrating each item’s functions. To make his Reel more engaging, he incorporated subtitles and funny memes. His attention to detail brought the luxurious bathroom to life, making it a must-see for potential buyers.

Reel 5: Neighborhood Walk-throughs

Take your audience on virtual neighborhood walk-throughs to discover local amenities and attractions and demonstrate your expertise about a specific area. This Reel type showcases the vibe and lifestyle associated with a neighborhood, which helps buyers determine whether they’d like to live there, all from the comfort of their homes.

Also, walk-through videos provide a virtual tour experience for buyers residing out of town or those unable to visit the neighborhood in person. Remember to highlight the benefits of living in that neighborhood!

Here’s a great tip from Paul Mark Morris. According to him, agents should become local experts. Map out the best places to eat, coffee shops, parks, and shops, and be a part of the local community. When you’re an expert in everything related to your neighborhood, you can build trust with potential clients considering moving there.

Reel 6: Tips for Buyers & Sellers

Now’s the perfect opportunity to leverage your expertise by sharing valuable insights and advice for buyers and sellers. This Reel type establishes you as a trusted resource and demonstrates your commitment to helping and educating clients. Offering tips sets you apart from agents focusing only on their listings and trendy Reels. Some topics you may cover in your Reels are:

• Choosing the right real estate agent
• What buyers should look for during a home inspection
• How sellers can negotiate with buyers
• How to get a pre-approval letter before home shopping

Here’s an excellent example from the queen of New York real estate, Barbara Corcoran. It’s a video of one of her interviews where she emphasized a fundamental tip: secure a great broker. Remember, a great broker can offer invaluable guidance and facilitate smoother transactions.

Reel 7: Your Take on Current Real Estate News

People are always eager for market updates. Share your analysis and insights on current real estate news, market trends, and industry changes that will impact buyers, sellers, or agents. Remember, your expertise is valuable for navigating this dynamic real estate market. Some of the topics worth exploring in this type of Reel include:

• Current trends in your local real estate market
• What factors are driving changes in property prices
• Current market conditions compared to the previous year or season

I love this Reel from Taya DiCarlo. She summarized Zillow’s housing market predictions for 2024 and added her two cents in the caption. Taya’s combination of informative content and personal opinion demonstrates her reputation as a trusted source of real estate knowledge.

Reel 8: Q&A Real Estate Reels

Create a Q&A Reel where you answer the most asked questions from your audience about real estate. Invite your followers to submit their questions and respond to them through concise, informative Reels. If you get a lot of questions, categorize them and post multiple Reels. Have a Reel with answers about your market analysis, another about investment techniques, or even about your life outside of real estate! Use hashtags to organize your Reels so they show up when people search for topics using the hashtag feature.

Check out this Q&A Reel by Anthony Glenn II. He went live on Instagram so users could ask questions through the comments and then uploaded the recorded live video on Instagram Reels. Remember to add a little personality! This way, your audience will be more engaged and consider asking more questions in your next Q&A session.

Reel 9: Hop on an Instagram Reel Trend

Participate in current Instagram Reel trends or challenges while adding a real estate twist. Add your unique touch to popular Reel formats, the newest music, or memes with voice-overs for easily shareable and entertaining content. Of course, it’s essential to keep browsing your Instagram Reels to stay up to date with the latest trends. You can also use social media templates to simplify posts.

Check out Gila Goodman’s example of the “POV” trend on Instagram Reels. She creates real estate Reels from a first-person perspective, immersing viewers in different scenarios. The “POV” trend on Instagram Reels offers an interactive, relatable experience that engages audiences.

Reel 10: Your Life Outside of Real Estate

Provide glimpses into your personal life and passions outside of real estate. What keeps you busy when you’re not showing properties to potential buyers? Do you love gardening, painting, or woodworking? What about biking, surfing, or skiing? Who are you when you’re not negotiating with clients? Share your hobbies and interests to add a human touch to your brand. Demonstrate your authenticity by revealing yourself beyond your business-only facade.

Take a look at this excellent Reel by Jason Cassity. He captured his audience by showing what he does outside of real estate, claiming that a rich life consists of fewer possessions and more experiences. Since many people are into fitness, this personal Reel makes him approachable. 

Where to Find Inspiration for Your Instagram Real Estate Reels

Inspiration is everywhere! Agents don’t need to spend lots of time looking for real estate Reel ideas. Aside from my list above, here are some sources of inspiration for your next Reel:

• Real estate publications, websites, and blogs: Make reading a habit! Constantly read real estate content from reliable sources such as the National Association of Realtors, Inman, Realtor.com, The New York Times – Real Estate, and, of course, The Close.
• Real estate conferences: Attending industry events will give you valuable insights into the latest real trends and marketing strategies. Get the most out of your attendance by listening to panel discussions and keynote speakers and participating in networking sessions.
• Real estate influencers: Follow industry professionals on Instagram, TikTok, and YouTube and observe which types of content work best and gain the most traction.

FAQs: Real Estate Reels

Can Instagram Reels help real estate agents generate leads?

How frequently should real estate agents post Instagram Reels?

How can real estate agents measure the success of their Instagram Reels?

Bringing It All Together

Keeping up with the complexities of Instagram Reels is challenging, so I know how hard it must be to create real estate Reels to post on your own. I hope our Reel ideas inspired you and offered some practical tips and suggestions to help get you started! Do you have more Instagram real estate Reel ideas in mind? Share them in the comments!

The post 10 Instagram Real Estate Reel Ideas for Agents appeared first on The Close.

1. Optimize Your Profile for Brand Visibility

Start by setting up your profile to ensure your brand is on point on Pinterest. Your profile is your Pinterest handshake. It’s where you showcase who you are with a vibrant cover photo, authentic bio, and a pro headshot. Your cover image should tell a story about who you are and who you serve. Choose a cover image that’s striking yet simple.

Craft a bio that’s true to you, engaging, and tells your story at a glance. Include relevant keywords in your title and description to boost your search visibility. This step is how Pinners will find you and get to know you. And don’t forget to link to your website to guide that sweet, sweet traffic.

You’ll want to switch to a business account to utilize all the features like analytics and ads, which are pivotal for real estate marketing Pinterest strategies. It’s free to do and won’t take more than a few minutes. Using these Pinterest post ideas coupled with the analytics features will help you target your message perfectly for your audience. Then, claim your site by going to the business hub and clicking “Website not claimed” under your page title. That will take you to the Claimed Accounts page, where you can attach your website or Shopify account to your Pinterest business account. When you connect your account to your website, you’ll get the full analytics package, ensuring you get credit for the content shared by others.

2. Create Boards With Specific Themes That Inspire

If you want to make a big splash when focusing on Pinterest for real estate agents, create inspired boards that center around specific themes. Boards are your Pinterest treasure chests and organization system. Here, you can collect Pins you adore from other creators and your content. When you get ready to design your boards, think of highly specific niche topics. Surprisingly, the more tailored your boards are, the easier for your targeted audience to discover your brand, enhancing your Pinterest real estate marketing efforts.

Remember, the best Pins take people from inspiration to reality. Research shows that 85% of Pinners start a new project using Pinterest. So, share helpful information that gets them closer to making a buying decision in your board topics.

Consider topics that reflect various aspects of your brand and expertise and create boards that showcase them. For example: 

• Social proof: Ask your clients to share videos or written testimonials and add them to a board. Your “Brag Board,” if you will.
• Home styles: Curate and create some Pins that display several different styles of homes in your area.
• Renos: Work with a lot of investors or do renovations? Renovations before and after make great Pins; you can build a board around them.
• Homebuying tips: Create a board with some great tips for buying a home, including some cautionary stories of home buying gone wrong.
• Home staging and design: Beautiful home staging photos are HUGE on Pinterest. I think it should go without saying that people love looking at gorg homes. This board will slay.
• Homes I want to live in: Collect some of the most impressive homes in your area. Again, people love looking at homes, especially the luxe ones they’ll never live in. 
• Life in my town: You can create regional boards for your service area and share attractions, things to do, etc. You can even do separate boards for the best restaurants, shopping, golf, and other cool things to do in your city.
• Featured communities: Create a board highlighting different neighborhoods with info your future clients might want to know.

Think outside the box when creating your content. Don’t focus on individual listings—they’ll be useless once the property sells. Focus on answering questions for future clients, providing tips, and creating evergreen content that will stay relevant long after the Pin is published.

3. Design Visually Compelling Images & Graphics

Visual content reigns supreme in the realm of Pinterest real estate marketing. As a visual search engine and a social platform, Pinterest demands high-quality, engaging imagery. Ensure best practices by using sharp, eye-catching images, videos, and infographics designed for a mobile-centric audience. Most of your audience will see your content on their mobile devices, so create vertical content that slays on mobile.

A well-groomed feed will keep visitors engaged and returning for more, setting you apart in the competitive real estate marketing Pinterest landscape. We don’t mean to brag, but we think our Pinterest wall is stunning!

Pro tip: Your brand should come across your created Pins through your feed. Consistently use colors and fonts on your Pins so that visitors can recognize your handiwork.

I mentioned that 482 million people are scrolling through Pinterest every month, hunting for their next big inspiration, but did you know that most of them are women? That means you’ll want to cater your Pins and board content to a feminine aesthetic. 

But what do women like? They like pretty things, which goes back to ensuring you use best practices: high-res images, colorful infographics, well-lit photos, and a well-organized and consistent page. Again, look at our Pinterest page—it’s absolutely gorg! 

4. Unleash Your Secret Sauce With Keywords & Hashtags

Before hitting that publish button, sprinkle your Pins with relevant keywords and hashtags. Incorporate up to 10 topic tags per Pin to broaden your reach. These tags are invisible magic, helping the right eyes find your content.

And don’t stop at your Pins. Your board titles, descriptions, and categories should all be clear and loaded with keywords. It’s all about making your content discoverable in the vast sea of Pinterest search results and recommendations.

Need a little hashtag inspo? Don’t worry, we’ve got you covered. You can check out this article on real estate hashtags and this article going over real estate keywords. These should get you started in the right direction.

5. Include a CTA for Every Pin

Encourage your site visitors to engage with your Pins—ask them to save for later, follow you, leave a comment, and/or direct them to click a link to your real estate website. This is what makes Pinterest such a great lead generation tool—its ability to drive traffic from the platform to any landing page you desire. The lead generation alone makes Pinterest for real estate professionals a vital marketing boost.

6. Become the Hyperlocal Expert

Set yourself apart from your competition and become the digital mayor of your town. Promote the lifestyle around your city, featuring local attractions, communities, and all the things your future clients would need to know to make a decision, securing your status in real estate marketing on Pinterest.

Focus your content on answering your visitors’ questions and giving them the kind of information they need to make great decisions. Don’t post constant market updates or constantly ask if you can help them with their real estate needs. Those who deliver the goods with entertaining yet informative content will win all the eyeballs, no matter what platform they choose.

7. Incorporate Video

Video is where it’s at in social media, and Pinterest for real estate agents is no exception. Create native Pinterest real estate videos to showcase your individual processes, a day in the life, or homebuying and selling tips. Create GIFs and short videos to snag attention as folks scan their home page. Just remember to keep it short—between six and 15 seconds is the sweet spot for optimal engagement with realtor Pins.

When you create your videos in the app, spruce it up with music, filters, stickers, and more. Don’t forget to add text over the video since many scroll through their social feed with the sound off. 

8. Study Pinterest Analytics 

Study your analytics found inside the business hub. Discover what resonates with your audience and what they’re saving and interacting with the most. Use the feedback to craft more impactful content your audience will swoon over. Analytics are key to pinpointing the formats that best suit your style and strike a chord with your followers. On Pinterest, every format has the potential to perform brilliantly, but it’s all about finding the one that best aligns with your vision and connects with your audience.

9. Use Pinterest Ads to Target Your Audience

Use Pinterest Personas to target your audience precisely. Pinterest Personas allow you to laser-focus your posts to your target audience. Craft clear and concise titles and detailed descriptions, and include relevant keywords to boost your ad’s visibility in search results. According to Pinterest, your ads have a 2.3x more efficient cost per conversion rate than ads on social media. In other words, Pinterest ads work harder for you than Facebook or Instagram ads.

Not sure how to get started with ads on Pinterest? It offers an in-depth walk-through of how to use the platform to create your ads, create your personas, and create complex campaigns all inside the platform. And if you need additional help, they have a menu of partners to help you master your Pinterest ad game.

10. Engage With the Pinterest Community

Pinterest is about visuals, but it’s also about community. It’s a search engine, but it’s also a social media platform. When people see your Pins and save them or leave comments, engage with them like other social media platforms. 

Mary Kay Ash said it best: “Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’” When you engage with those who have engaged with you, you’ll quickly build a following where you can build solid relationships.

Takes, or Pins in response to your Pins that link back to you, give your visitors even more ways to connect and engage with you. That’s an opportunity for you to highlight, lift up, and celebrate followers who created content inspired by you.

11. Create a Content Calendar

Pinterest users are constantly seeking fresh and inspirational content, making it essential for creators to stay in tune with the platform’s evolving trends. But even more important is consistency. Agents will get a lot of mileage out of a simple weekly cadence on Pinterest. Since your Pins live in perpetuity, your content will grow quickly while maintaining relevance.

 Map out a calendar by studying the trends and insights tools, creating content in bulk (I love using Canva for this), and incorporating Pinterest into your regular social media marketing routine. Schedule 30 days’ worth of Pins inside the Pinterest scheduler. If you post to your website blog each week, make sure you post it on Pinterest as part of your regular routine after you publish, driving traffic to your website.

Publishing content weekly is ideal for Pinterest. But whatever your schedule is, make sure you stick to it. Pinterest makes it easier than ever to schedule your Pins in advance. It’s built right into the pin, so you can create several Pins at one time and schedule them for future publishing. The best part is you don’t have to go crazy with Pinterest—one post per week will give you ample lead generation bang for your buck.

12. Stay Updated With Pinterest Trends

What sets Pinterest apart from other platforms is its unique approach to content visibility, which is influenced by engagement and topics rather than chronological order. That means your content remains visible well past the day you post it. 

Pinterest prioritizes Pins that spark interest and action, pushing Pins with higher engagement to the top of the search results. The number of saves a Pin collects is a key indicator of its appeal and impact on the audience. A Pin accumulating many saves will reach the top of Pinterest’s featured pages. 

The cool thing is you don’t have to guess what topics will get the highest engagement on Pinterest. They give you what’s trending in a neat little tool so you can pick topics that resonate with you and will also be interesting to your audience. Check out each week’s trending topics or explore Pinterest Insights to see its predictions about topics coming up.  

Why Use Pinterest for Real Estate?

Pinterest is often considered another social media network like Instagram and Facebook. But Pinterest is in a league of its own—it’s a visual search engine perfect for real estate marketing on Pinterest. Yes, you read that right. It focuses on visual content, making it an ideal platform for realtor Pins. The secret of how to use Pinterest for real estate is like a cross between YouTube and Google, but prettier. 

So, how does that help real estate agents build their empires? Pinterest is a great traffic driver. When you create posts, or Pins, as they’re called on Pinterest, they live practically forever on your profile—or at least nearly four months. That means they continue working for you long after other social media posts have lost effectiveness.

• 96% of Pinterest searches are unbranded. That means even a newer agent starting out can get found with compelling content.
• 85% of Pinners use the platform when planning a new project, including buying or selling a house. 
• Average viewable reach for Pinterest videos is 82%.
• Pinterest videos have 3x better viewability and a 2x better video completion rate than the average social media platform.
• The average half-life duration for Pinterest Pins is 164,270 minutes (3.75 months). 
• Women reign supreme on Pinterest, making up 76.2% of the audience.
• Only 6% of real estate agents used Pinterest in their social media strategy in 2023.

And the best part is Pinterest is quietly over there building its content, tons and tons of it, and growing in size while everyone else focuses on Facebook, Instagram, and TikTok. Most agents aren’t utilizing this power tool in their marketing strategy. In fact, only 6% reported using Pinterest in 2023. So, the agents on the platform and putting in the effort are getting fantastic results. If you want a shot at doing the same, Pinterest should be a part of your real estate marketing plan starting now.

Best Pinterest Real Estate Examples We Love

Check out some of our favorite Pinners who are slaying it with Pinterest below.

Hilton & Hyland

Hilton & Hyland knows their audience and delivers exactly what they want–gorgeous images of luxury homes. Some of their featured Pins send visitors directly to a listing site, while others link back to even more images. H&H has taken tip #3 to heart.

Coffee & Contracts

If anyone on this list gets the aesthetics of Pinterest, it’s Coffee & Contracts. This Pinterest page keeps the brand colors, fonts, and overall look of the company front and center with every Pin. Way to show future Pinners how to brand!

The Floods Real Estate

Susan Flood of The Floods Real Estate is working hard at creating a community in Cleveland. I love her focus on local artists and the use of video to make the posts stand out.

Luxury SoCal Realty

The agents at Luxury SoCal Realty know that Pinterest favors home decor Pins and boards. They’ve seamlessly incorporated that aesthetic into their branding to boost their following to nearly 13 thousand.

Erica Richmond

Erica Richmond uses her marketing savvy to teach other agents, elevating her expertise. Erica’s doing everything right, including embedding video in her Pins.

Nicole Mickle

No one in real estate slays on Pinterest like Nicole Mickle. She has garnered nearly 85 thousand followers on her Pinterest account, with more than four million monthly views. Her Pinterest page should be your go-to if you’re looking to start up your own Pinterest account.

Frequently Asked Questions (FAQs)

Does Pinterest work for real estate agents?

How do I get real estate leads on Pinterest?

How do I advertise my real estate on Pinterest?

What is the most popular site for real estate?

What type of marketing is best for real estate?

Is it hard to sell on Pinterest?

Is Pinterest good for lead generation?

Bringing It All Together

I’ll be the first to admit that I thought of Pinterest as a stay-at-home-mom time-waster app. I didn’t even use the app for a long while. But when I joined The Close in 2022, I quickly learned that Pinterest generated more traffic organically for us than any other site or channel we were using. It’s still our number one traffic generator, continuously introducing new real estate agents to our site. 

Want to know something cool? There aren’t a ton of real estate agents are taking advantage of Pinterest right now. So, if you want to dominate your market and get ahead of the rush, now is the time to jump on Pinterest, get to know more about the platform, and start using it before the secret gets out. Hint: If you’re reading this article, you’re already behind! 

Have you used Pinterest for your real estate business? Are you using it in a different way than what I’ve mentioned? Tell me more about your Pinterest experience in the comments! I can’t wait to read them. 

The post 12 Pinterest Real Estate Marketing Ideas to Boost Your Brand appeared first on The Close.