Social Media Real Estate Ads Examples

Advertising on popular social media platforms like Facebook and Instagram is always a game-changer for real estate agents. According to the National Association of Realtors (NAR), social media (52%) is the top tech tool that provides REALTORS® with quality leads. You only need a killer concept, a captivating lead magnet, compelling copywriting, and creative flair to reel in those leads on Meta’s top platforms. I’m here to show you some of the best real estate ads on Facebook and other platforms and explain why they’re so effective.

1. Buyer Quiz Ad

Lead magnet: Quiz

Why this copy works: This copy starts by leveraging first-time buyers’ FOMO (fear of missing out) and then cleverly offers a solution. What’s particularly effective is how it speaks directly to the person reading, making them feel valued and important rather than addressing a general audience. Instead of a generic image, they opted for a picture of the agents teaching the course. This choice makes the agents appear friendly and approachable, creating a sense of familiarity and comfort for the first-time homebuyers they’re targeting.

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2. Reasons to Buy a Home Video Ad

3. Home Valuation Ad

Lead magnet: Free home valuation

Why this copy works: It’s simple and straight to the point. Emphasizing the word “free” helps draw in people who have not sold a home before and don’t know that all home valuations are free. I love how the agent added a casual yet professionally shot picture of herself. This unique approach sets her apart from other agents and is sure to intrigue and engage potential customers. Too many home valuation ads use bland, generic graphics; we would bet this one converts much better.

4. First-time Homebuyer Tips Video Ad

Lead magnet: Video

Why this copy works: This language is light and fun but gets straight to the point and uses emojis to guide the reader through the real estate ad. The video’s title, in bold and attention-grabbing italic font, immediately draws your attention. This element of intrigue makes the audience feel drawn in and curious, but still professional.

5. Simple Exclusive Listing Ad

Lead magnet: Private tour

Why this copy works: With only one sentence, this copy cuts through the noise on social media and gets straight to the point. Using the terms “accepting appointments” and “private tour” not only makes the listing sound exclusive but also emphasizes the value of the experience, making potential clients feel intrigued. It is simple but very effective: gorgeous photography, brokerage branding, and a headshot in the lower right corner. This professional presentation instills confidence in potential clients, making it perfect.

6. Simple Exclusive Listing Ad: Example 2

Lead magnet: Private tour

Why this copy works: This ad’s success lies in its simplicity. A professional image, precise address, and straightforward price, all presented in an elegant font, instill confidence, rendering additional copies unnecessary. This template is a versatile solution that can be adapted for a wide range of marketing needs. It’s not limited to private tours but could also be used for open houses, under contract, or just-sold real estate ads. Apply your brand colors and logo, and you’re ready to go.

7. Simple Open House Ad

Lead magnet: None

Why this copy works: Once again, the power of simplicity shines through in this copy. It cuts through the noise and gets straight to the point, instilling confidence in the reader. The two charming emojis add a touch of personality without overwhelming the message. Again, simplicity is key! The beautiful real estate photography, clean graphic design, and company branding strategically placed in the lower right corner reinforce the audience’s role in shaping the company’s identity.

8. Open House Ad With Aerial Shot

Lead magnet: None

Why this copy works: The ad’s effectiveness is not reliant on many copies. Instead, it impresses with its minimalistic approach, relying on the strength of its creativity to capture the audience’s attention. Coupled with decreasing attention spans—now just 8.25 seconds—complex ads cause more confusion than conversion. The bold, clean design, a testament to the ad’s effectiveness, draws the audience’s eye into this ad. The headshot and contact information are on the lower left instead of the more traditional lower right, but it still works.

9. Buyer Lead Ad

Lead magnet: None

Why this copy works: This copy is a masterclass in leveraging FOMO and desire. In just two sentences, it taps into the universal longing for a home we truly love. It cleverly positions its website as the key to alleviating the audience’s FOMO. It’s all about simplicity! This is not a grand mansion but a humble, approachable home. It’s nice but not intimidating, making the audience feel comfortable.

10. Six Costly Mistakes Homesellers Make Ad

Lead magnet: e-Book

Why this copy works: This copy empathizes with the fears that every homeseller experiences before, during, and even after putting their home on the market. Even better, it offers a solution to help them overcome those fears. It won’t win any graphic design awards, but it certainly grabs your attention. Photography or graphics would just distract from this simple, powerful copy.

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11. Seasonal Ad for X (Formerly Twitter)

Lead magnet: Seasonal theme

Why this copy works: Be sure to take note of this intriguing social media post on X (formerly Twitter). The post is designed to grab the attention of potential buyers and sellers and encourage them to learn more about the sales process. Its seasonal theme makes it especially timely and appealing for the Halloween season. It cleverly incorporates the theme into the question, “haunted by the housing market?” and includes a professional headshot and contact details, making it easy for viewers to see them.

12. Short-video TikTok Ad

Lead magnet: Short-video

Why this copy works: Heider Real Estate has achieved tremendous success by harnessing the power of TikTok to showcase its listings. With an astounding 3.7 million followers, Daniel Heider effectively uses trending songs and music to make property listings more entertaining and engaging. Furthermore, as shown in the example above, instead of just showing the property, Heider included real people in the house, allowing potential buyers to visualize themselves enjoying the property, a strategy that has proven effective on such a large scale.

13. Funny Real Estate Memes or Jokes

Lead magnet: Real estate memes and jokes

Why this copy works: Remember to incorporate real estate memes into your social media strategy to highlight your property listings, personality, and brand. Using memes is an engaging and lighthearted approach to grabbing the interest of your audience and establishing a sense of rapport with your page visitors.

14. Real Estate Quote

Lead magnet: Real estate quotes

Why this copy works: The tagline in this post is strategically crafted to appeal to potential home buyers. It uses a simple and comforting image to evoke positive emotions, drawing on inspiration and joy to drive the message home. This is followed by a clear call to action, prompting the audience to take the next steps toward purchasing their dream home.

Outdoor Real Estate Ad Examples

The outdoors is more than just a path from your car to your listing. Many enjoy activities like walking dogs, jogging, and riding bikes. The outdoor advertising market is projected to reach USD 43,900 million by 2028 with a 3.9% Compound Annual Growth Rate (CAGR) during 2023–2028, underlining its enduring value in a competitive marketing landscape. The great outdoors is a good place to reach people who may not use the latest apps. Here are some cool outdoor real estate agent ads.

15. Sense of Home Scratch & Sniff Ads

Why this copy works: These eye-catching and freshly scented scratch-and-sniff ads are designed to make you feel part of a community. They are enough to make your average curious resident pause. Once they’ve got your attention, the message behind these ads—that our new developments foster a sense of ‘home’ and community rather than just a place to live—resonates deeply.

16. Compass: Powering Your Home Search

Why this copy works: A great pun works wonders, and this copy brings everyone in on the joke. These slickly designed and clever ads on electric car charging ports send the perfect message to the very kind of hip, upwardly mobile, and eco-conscious clientele every brokerage covets. 

17. Stribling Building Listing Signs

Why this copy works: This well-made listing ad signs leaves a lot up to one’s imagination. I know there’s a townhouse for sale on a gorgeous, tree-lined street. Maybe that’s all we need. I like the mystery. The simplicity here lets the environment do the heavy lifting, and the bright pink logo elevates the overall look, keeping the ad from feeling stale or boring.

18. Halstead Outdoor Ads

Why this copy works: In the first example, Halstead uses a clever play on words in hopes their audience will pause just one second longer. “Move to what moves you, huh? That’s clever. What’s this? Halstead? I’ll look into them.” This second example lets the bright poppy colors do the heavy lifting. It’s hard to ignore the vibrancy, and an open house with this chic of a sign is probably a property worth seeing.

19. Realtor.com Subway Ad

Why this copy works: Making a pun about the subway seems like a rite of passage (ha!) for advertising execs cutting their teeth on transit signage. Realtor.com’s ad here, on the other hand, is well thought out. The cheeky play on the ad’s placement—an LCD that alternates between ads like this and upcoming subway departures—makes this ad stand out.

20. Realtor.com House Wrap Ad

Why this copy works: This message uses FOMO to entice its audience to switch from Zillow to Realtor.com. A tried-and-true ad strategy. No one wants to miss out on something great. This type of ad can go viral and take on a life of its own. It’ll get people talking, sharing and, above all, checking out Realtor.com.

21. StreetEasy Subway Ad: ‘You’re Dead to Me!’

Why this copy works: This speaks to New York City or any other metro with a massive chip on its shoulder. It gives the audience confidence that the agency is in the know, speaks the language, and has true local bona fides. StreetEasy’s subway ads have always been clever, but these ads take an old-school monster fight from classic movies and insert humorous things that New Yorkers tend to argue about—in this case, moving to LA.

Print Real Estate Ad Examples

The rumors of print advertising’s death have been wildly exaggerated. An eMarketer.com survey found that 82% of Americans trust print ads in newspapers and magazines more than digital ads (only 61% of consumers). Also, some real estate agents still swear by the persuasive qualities of ink and paper. Are they right? Well, judge for yourself. Here are a few killer print ads that we bet will have a great return on investment—or will at least help grow brands.

22. Douglas Elliman: Ask Elliman

Why this copy works: Still one of our favorite real estate agent ad campaigns of the past few years, Douglas Elliman’s “Ask Elliman” campaign hits all the right notes. It manages to evoke expertise and care at the same time. The Elliman-branded blue pops against black, white, and gray shades. It has a slightly nostalgic feel but is appealing to just about any audience in a modern setting.

23. NAR: Most Valuable Square Inch

Why this copy works: This magazine ad makes the NAR aspirational, if not damn near heroic. The copy creates a club that you want to be a part of (or that we want to represent our interests in). I don’t need to see the Realtor’s face to know she’s trustworthy, has integrity, and will sell this house. Or help you buy it. This is an ad that shows us as much as it tells.

24. Lefferts Place Mews

Why this copy works: This copy makes you contemplate your legacy, hopes, dreams, and maybe even hints that the “life is short—buy the pretty house” argument. Of course, it also works on a literal level—it’s a historic property.

25. Nourmand & Associates: New Hire Announcement

Why this copy works: OK, you’re probably wondering why I put a new hire announcement, of all things, on this list, and I’ll admit it—it’s not really for the copy. It’s for the design. This example showcases why it’s crucial to sweat the small stuff to get ahead. The typography, layout, and imagery are all pinpoint perfect.

26. Compass: Door Hangers

Why this copy works: These just-listed and open-house door hangers ideas keep the message simple and let the properties and headshots do the talking. Door hangers are often a check-the-box marketing tool, but if you take the time to think about layout, images, and overall design, they can make a huge impact. Instead of going right into the trash can, someone will pause, take in the beautiful property photos, and maybe even read that testimonial.

27. First Mallorca: Taylor-made Houses

Why this copy works: How clever are these ads for Mallorca-based luxury real estate firm First Mallorca? The “Taylor-made houses” line makes it. It’s a fresh approach to the idea that this brokerage is focused on the client as an individual. The image works here, reinforcing the idea that each buyer or seller is as unique as the properties.

28. Sotheby’s International Realty

Why this copy works: Clean, classic, eye-catching images and pithy copy are everything you need to get the most out of a two-page layout. This Sotheby’s campaign is about creating a vision of an aspirational and familiar lifestyle.

29. Corcoran’s ‘Live Who You Are’ Campaign

Why this copy works: I’m enchanted by this whimsical take on Corcoran’s core statement, which celebrates the life you’ll live in your new home. These illustrations by Simone Massoni are fun and clever while still evoking emotion. Other Corcoran print campaigns showcase photography by Rob Howard, Annie Liebovitz, Paul Costello, and Stefan Anderson. The Corcoran brand believes that storytelling fosters loyalty, and I agree.

If we had to pick a single real estate brochure company to recommend, it would be ProspectsPLUS! It has marketing print collateral in almost every format and size, plus no membership fee. Some providers require a monthly subscription to access designs, but ProspectsPLUS! works well for one-off projects and ongoing campaigns.

Real Estate Brand Promotional Items Examples

Your headshot, logo, and other branding can be used on items like pens, notepads, and similar items for promotion and advertising. Giving away these items can help potential clients and existing customers remember your professionalism, skill, and dedication. According to a study, 40% of consumers keep some promotional items for over 10 years. That’s longer than most other types of advertising. Another study found that 83% of people like getting promotional products with an advertising message.

30. The Helpful Branded Fridge Magnet

Why this creative works: I’m a big fan of any longevity promotional item. This helpful, well-designed magnet will live on the fridge, reminding leads that one cup equals 8 ounces and that you are there any time, day or night, to help with real estate.

31. Custom Mug of Your Mug

Why this creative works: Branded mugs are pretty common, but this illustrated, customized mug has real personality and is likely to stand out among all the clutter in your kitchen.

32. Brokerage Ready-to-Wear Line

Why this creative works: Sometimes, you need your brand to make a statement. It helps when there’s an emphatic period at the end. This SERHANT. hoodie sweatshirt is classic, warm, and brilliant advertising. Imagine people walking around wearing your brokerage name on their clothing, hats, fanny packs, or even swim trunks—it doesn’t get much better than that.

33. Branded Pen Ad

Why this creative works: Discover the power of promotional pens! By putting your contact information and logo on a pen, you’re not only providing a useful tool, but also spreading your brand to a wide audience. Imagine handing out these pens at open houses, listing appointments, networking events, or giving them to buyers as they sign on the dotted line. It’s a brilliant way to get your brand out there and make a lasting impression!

34. Tote Bags

Why this creative works: Branded reusable bags and totes are a massive hit with eco-conscious individuals. When you add a catchy slogan, your contact details, and your logo to a bag, just like the example above, your customers essentially become walking billboards for your brand.

Internet Platform Best Realtor Ads Examples

To attract real estate leads, advertise on high-traffic sites like your local multiple listing service (MLS), Zillow, Realtor.com, Trulia, and Craigslist. Use Google, Microsoft ads, Yelp, and your website to establish your expertise. Since 41% of recent buyers’ first step in the home buying process was to look online at properties for sale, ensuring that your ads stand out in the crowded online landscape is crucial. Here are some successful real estate ad ideas and what makes them stand out:

35. Zillow Active Property Listing

Why this creative works: This Zillow property listing is effective because the agent, with their professional approach, uses visually stunning images to capture the reader’s attention. The listing also highlights the benefits and details of working with their firm, instilling a sense of confidence. High-quality photos and compelling property descriptions are included to encourage visitors to linger and browse.

36. Google Paid Advertising

Why this creative works: This awesome Google ad may not have any images, but it’s a powerhouse for generating real estate leads. Using targeted keywords and showcasing the brokerage’s impressive 5-star Google My Business profile ratings, this ad pulls in leads from Google in a specific area like a pro!

37. Real Estate Agent Sponsored Google Ad 

Why this creative works: This sponsored real estate agent Google ad is effective because it showcases a professional realtor headshot, adding a personal touch and credibility. The eye-catching headshot helps establish a connection with potential clients, conveying trust, professionalism, and a human touch. This ad is designed to make a lasting impression on its target audience!

Direct Mail Real Estate Ads Examples

Direct mail strategies like postcards and flyers are still super effective for generating leads. They make you stand out, grab people’s attention for longer, and pack a bigger emotional punch than digital ads. Plus, even though they might cost more than online ads, they’re still pocket-friendly for agents. And here’s the best part—you can target specific audiences based on demographics and niche markets, making it super efficient for generating leads in your specialized areas of expertise!

38. Mailable Real Estate Flyer

Why this creative works: This mailable real estate flyer displays a local home in the area with captivating photos to entice buyers and provides sellers with a sample of its high-quality marketing materials. All you have to do is choose a specific neighborhood or get a mailing list for a particular street from a direct mail service, and presto! You’re all set to send out your personalized real estate flyers.

39. Recipe Direct Mail Postcards

Why this creative works: This clever direct mail real estate agent postcard targets potential sellers. It includes a fantastic recipe that not only grabs attention but also gives people a reason to hold onto the card. By regularly sending out postcards with different recipes, you will ensure your brand is always on your contacts’ minds.

40. Personalized Calendar

Why this creative works: Branded calendars, such as the one provided, are valuable household items that constantly remind you of your brand. These personalized calendars are not only excellent gifts for clients but also for potential clients, as well as friends and family. By displaying your information, these calendars can help maintain brand recall and serve as a practical and thoughtful token of appreciation.

Direct Digital Real Estate Ads Examples

Many businesses have effectively used digital campaigns in real estate. According to Statista, 70% of consumers prefer to receive emails from online brands. Effective strategies include clear headlines for direct emails, monthly newsletters, and holiday emails with recipes or tips. Let’s explore some appealing real estate agent advertising examples for digital ad campaigns and why they successfully generate and convert leads.

41. Direct Email Ad

Why this creative works: This straightforward email is effective due to its concise headline, which presents a question to potential buyers. The email copy provides a solution that highlights the real estate agency’s expertise and features its current listings. Use these emails to share your listings with your email subscribers.

42. Direct Text Ad

Why this creative works: This real estate advertisement informs buyers ready to buy by advertising an open house through the highly effective medium of text message marketing. Text messaging is a powerful way to update your contacts about new listings. With a higher open rate of 98% compared to email’s 21.7%, it’s an incredible way to remind clients about upcoming events or open houses or to check in with them.

43. Monthly Newsletter

Why this creative works: A monthly real estate newsletter sent directly to your inbox is a powerful tool for lead generation. It fosters consistent engagement, showcases your expertise, highlights your listings, and provides detailed market updates. But it’s not just about information, it’s also about action. Its call to action is designed to motivate and encourage readers to take the next step, whether it’s exploring your listings, contacting your agents, or making a conversion.

44. Holiday Email

Why this creative works: One of the most effective and non-intrusive ways to engage with your clients is through holiday emails. These emails, unlike traditional sales pitches, are a subtle yet powerful way to reinforce your brand and humanize your relationship. These catchy real estate ads are not pushy or salesy but a gentle reminder to your clients that you’re thinking of them. And for even more impact, share them on your social media platforms. Check out our real estate holiday calendar so you will never miss out!

Frequently Asked Questions (FAQs)

How do you write an effective real estate ad?

What is the basic rule of advertising in real estate?

Do Facebook real estate ads work?

Bringing It All Together

Remember to use attention-grabbing taglines, eye-catching images, and imaginative content in your real estate ads. Spreading your ads across multiple channels is essential to connect with a larger audience. Advertising is a crucial investment for a thriving real estate business. Have some powerful real estate ads you’d like to show off? Or do you have some insights about upcoming trends? Share your thoughts in the comments!

The post 44 Clever Real Estate Ads: Real Examples (+ Why They Work) appeared first on The Close.

Bonus: Download the Recipes for these Open House Food Ideas

Why Provide Food & Beverages at Open Houses

Picture this: it’s a crisp autumn day, and you step into a house filled with the irresistible scent of freshly baked chocolate chip cookies. How does that make you feel? Research shows that our sense of smell can stir up nostalgic memories and emotions. It’s no wonder why real estate agents often bake cookies during open houses—it creates a warm and welcoming atmosphere. But it’s not just about the smell—offering snacks and drinks adds to the feeling of togetherness and hospitality, like gathering around a kitchen table.

When people feel welcomed, they tend to relax and open up more. Regardless of whether or not the home you’re selling is the perfect fit for them, they will still enjoy getting to know you and how you presented the home. This added touch could lead to them wanting to work with you to find a home that does work for them.

Savory Foods

People tend to enjoy savory foods because they provide a sense of comfort. When you greet potential buyers arriving at the open house, guiding them to the food and drink creates a warm and inviting atmosphere. This warm welcome also helps them feel at home and relax while interacting with you. 

Examples of Savory Foods:

1. Charcuterie board: The possibilities are endless when it comes to putting together a charcuterie board. The classic combo of cured meats, cheeses, crackers, and fruits is always a hit, or you can customize it however you like. You can even get creative by serving everything in individual bowls.
2. Skewers: Skewers are awesome because they’re easy to eat. You can also easily mix and match with vegetarian and meat options. 
3. Mini nachos: Set up a fun mini nacho bar. You can lay out individual servings of tortilla chips with the option to add melted cheese, salsa, guacamole, or sour cream. This way, everyone can make their own nachos just the way they like.
4. Sliders: If you’re looking for something a bit more filling, try sliders. Go with a standard burger slider, or opt for pulled pork or chicken. These bite-sized snacks are easy to eat and can be paired with one of our other open house food suggestions as well. 

Sweets & Baked Goods

Sweet treats have the power to bring people happiness. And there’s nothing better than seeing happy guests as they explore your listing. After the open house guests sign in, offer them a delicious treat while they get to know the home. This simple gesture creates a positive and memorable experience for them.

Examples of Sweet Foods:

5. Brownies or cookies: Don’t underestimate the power of these classic treats. Who doesn’t love a delicious brownie or cookie? And if you’re feeling fancy, you can even get a baker to decorate the cookies with your own custom designs.
6. Candy: Use mini chocolate bars and other candies to create a candy assortment. Guests can customize their own sweet goody bags, choosing their favorites to take home.
7. Pastries: If you’re looking for an option that pairs well with coffee or tea, go the pastry route. Serving puff pastries, cannolis, or danishes makes it feel like an open house tea party.
8. Cupcakes or muffins: Cupcakes and muffins are the perfect individual portion size, making them ideal for an open house. Whether you bake them in regular or mini sizes, the variety of flavors you can use allows for a diverse and enjoyable selection.

Pro Tip: Do a little cross-promotion. Swing by a local bakery for some baked goods and ask if you can leave your open house flyer there for their patrons to see. It’s a great way to promote your open house and support a local business.

Finger Foods 

Remember that presentation is everything when setting up food for an open house. Even if you’re not serving a fancy meal, you can still make it look appealing. Finger foods are a hit and easy for guests to grab, so add a reminder on your open house checklist to keep some extras in the fridge to refill the table as the event goes on.

Examples of Finger Foods:

9. Pinwheels or finger sandwiches: When guests come to an open house, they love to snack on easy-to-grab treats. Finger sandwiches are perfect because you can offer different flavors to cater to everyone’s tastes.
10. Mini bagels: Mini bagels are a great choice for your open house and require little prep. Make them extra tasty by including toppings like cream cheese, peanut butter, regular butter, or jam. And if you feel like providing a more savory option, consider making mini pizza bagels.
11. Mini quiche: If you like the idea of providing bite-sized deliciousness, mini quiches are a fantastic choice. You can load them up with your favorite veggies or simply use cheese. They’ll go wonderfully with some of our other open house food ideas, giving your guests a delightful brunch experience.

Snacky Foods 

Food and drinks are usually not top priority when attending an open house, as they mainly want to see the home and gauge how they feel. However, offering refreshments can also serve as a takeaway for open house guests to snack on between visiting different homes. This added touch could also help them remember your listing when you send your follow-up by saying something like, “It was great to meet you at my open house on Main St. I hope you enjoyed the trail mix!”

Examples of Open House Snack Ideas:

12. Popcorn: Popcorn is a versatile snack that you can easily customize to match the theme of your choice. Create individual servings and place your logo on the bag or cup. With a wide variety of flavors to choose from, there’s something to satisfy every craving.
13. Pretzels: You’ve got a lot of options to choose from – soft or hard pretzels in various flavors. You can also enhance the experience by offering delicious dipping sauces like cheese or chocolate. It’s an easy yet impressive way to elevate your hosting game with minimal effort.
14. Chips: When it comes to easy, no-cook snacks, chips are a great choice. Grab a variety pack with different flavors and even pair them with your favorite dips if you’d like. For a homemade option, make your own in an air-fryer!
15. Trail mix/Mixed nuts: Mixed nuts are another easy open house snack. These can be pecans, cashews, almonds, and more. You can even take it up a notch by adding raisins or chocolate chips to create a trail mix. Just divide it up into individual servings, and you’re all set.

Themed Foods 

The beauty of providing snacks for open houses is that they really can be anything you want. So when compiling open house food ideas, we couldn’t leave themed options out. Have some fun with the refreshments you provide and make a lasting impression on the attendees.

Examples of Themed Foods:

16. Holidays: If you’re hosting an open house around a holiday, make it even more fun by incorporating holiday-themed snacks. For instance, you can add a festive touch with Reese’s eggs or trees. Or, you can create a patriotic atmosphere by offering snacks with a red, white, and blue theme for the Fourth of July celebration.
17. Seasonal: As you plan your open house, consider offering apple cider in the Fall or hot cocoa in winter. You could even host a lively football-themed open house during football season, with a game on the TV and all! Offering refreshments with a seasonal theme is a fun and creative way to spice up your open house.
18. House specific: If the house or town has an interesting feature, tailor your refreshments to reflect that. For example, consider providing deviled eggs or pigs in a blanket if the home is a farmhouse.

Don’t Forget The Drinks…

It’s not just about the food. Quench the thirst of your attendees with some of these open house refreshment ideas. I’ve hosted many open houses, and I’ve come to realize that people are much more likely to grab a drink. I believe the easier it is to “grab and go,” the better and more popular it will be among potential buyers.

Examples of Drinks:

19. Water: Try custom water bottle labels with your logo and contact information.
20. Soda: There are a wide variety of soda options, most of which come in mini sizes. Choose some popular flavors, as it’s a safer bet that people will enjoy them.
21. Juice: The best thing about soda, water, and juice is that you can usually find mini bottles rather than full-size bottles. You might even consider juice boxes for the kids who attend with their parents.
22. Coffee: Try a local coffee shop that provides a carafe of coffee to make it easy and simple.
23. Tea: Since you can snag a variety of individual tea bags, this option requires only hot water, cups, and maybe some honey!
24. Hot chocolate: In the cooler months or around the holidays, providing hot chocolate is a great choice.
25. Alcohol: Proceed with caution when providing alcohol, as you’ll want to monitor the amount served. However, a workaround to overserving would be to offer a mini champagne bottle with a mini orange juice bottle for a single-serve mimosa.

Pro Tip: Have a plan for the leftovers. If you still have quite a bit after your open house and don’t want to get stuck with it, take it to a nearby shelter. Remember, not everyone is comfortable eating food provided at an open house. So don’t take it personally if people pass up on the refreshments. 

Tips for Serving Refreshments

When serving food to guests in someone else’s home, it’s important to take certain precautions to ensure everyone’s safety and respect the space. By keeping these tips in mind, you can provide refreshments in a way that is enjoyable and considerate to the homeowner.

Tip 1: Stick with individual or pre-packaged items. 

Providing individual servings helps keep everything more sanitary and may encourage attendees to indulge. Look around the home for any wrappers or packaging left behind by guests. 

Tip 2: Present refreshments in a grab-and-go style setup.

Open house guests may not initially want to take any refreshments you’re offering. However, after they’ve walked through the home, they may change their mind on the way out. A grab-and-go setup allows for easy access; anyone coming or going can take what they’d like. 

Tip 3: Keep it simple with items that aren’t messy or hard to eat. 

It’s best to choose refreshments that won’t cause a mess you must clean at the end or that the sellers find later. Also, remember to have trash cans available to keep the space clean when guests are done with their food or drink.

Tip 4: Display allergen and alcohol disclaimers next to the food.

It’s impossible to know the dietary restrictions of those attending your open house, so if you’re providing foods that are common allergens or there is alcohol in a beverage being offered, be sure to have a sign or label making guests aware. 

Tip 5: Make sure to leave the home tidy. 

Since you’re providing the refreshments, make sure to take everything with you and clean up at the end. The goal is to leave the home in the same or better condition than when you arrived.

Tip 6: Customize refreshments to match your branding with water bottle labels, stickers, or tags that can be hung on baggies. 

Branding your refreshments can help you stand out among the other homes guests may be seeing that day. If they take a water bottle with your contact info on it, for instance, they may be more likely to remember your listing or reach out to you with questions. 

FAQs

How do you prepare for an open house?

Is it required to provide food at an open house?

Should I serve refreshments at a broker open house?

Bringing It All Together

Hosting an open house is a chance for you to really bring the home to life. Have fun with it, and don’t forget to inform the homeowner what refreshments you’ll provide. What do you usually serve at an open house? Let us know in the comments.

The post 25 Open House Food Ideas That Will Help Sell Your Listing appeared first on The Close.

To show you how simple it can be, we put together this checklist of what to do with your open house leads and compiled a list of the best follow-up emails to send after open house in 2024. After the emails, we’ll give you 10 expert tips for writing better emails to boost your open and response rates.

Each visitor to your open house is a potential client. Using these four rules, you’ll be able to categorize them, put them into your customer relationship manager (CRM) and start your lead nurturing process.

• Immediate follow-up: Contact each lead within 24 hours of hosting your open house—if not that same day. This quick response will be your demonstration of the level of attentiveness, commitment, and service you provide to your clients. Try to use a personal touch here. 
• Qualify your leads: Understand that some people are just coming by to take a look at a listing in the neighborhood and have no intention of buying or selling anytime soon. Others might be seeking a listing in that neighborhood, ready to pull the trigger. Knowing which leads are hot and which are not enables you to focus your attention on the ones that matter most. 
• Provide valuable information: Share relevant market info—stats, listings, and other resources—to position yourself as a knowledgeable professional. Think neighborhood guides, market trend reports, or customized property listing presentations. 
• Regular follow-up: To build your relationships, establish a regular schedule for check-ins with your leads. Mix up your follow-ups in terms of emails, phone calls, and personalized mailings. Invite them to a client appreciation event! Keep the conversation going: Building a relationship over time can convert a lead to a client when they’re ready to make a decision.

1. The Coffee Meet Email

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Subject line: Coffee This Week? (on Me)

Hi {name},

Thanks for stopping by my open house this weekend at {open house address}.

As you know, these things can be kind of crazy for agents, so apologies if I didn’t get a chance to chat with you in more detail about your hunt.

To make it up to you, I’d like to invite you over to the Starbucks near my office in {office location} for a cup of coffee (on me) to talk about how your search is going.

I’ve been in the industry for {#} years, so I’m happy to just talk about the market, your expectations, or anything else you’d like to learn more about.

My schedule fills up quickly these days, so click below to reserve a time on my calendar below.

{link to scheduling app}

Best regards,

{Your name and title}

{Your contact info}

2. The Honest Feedback Email

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Subject line: Did You Hate It…?

Hi {name},

So nice meeting you this weekend at my open house at {open house address}.

The reason I’m reaching out is to get some honest feedback for the listing. Did you hate it? Love it? A little bit of both?

As an agent, my duty is to help homeowners (and potential owners) understand their asset. The reason I want to hear your thoughts, no punches pulled, is because I didn’t get to this position without acting on honest feedback!

If you have a few minutes, I’d love to chat with you about your thoughts on {open house address} and your experience home-hunting in {neighborhood} in general.

Click below to schedule a call later this week.

{link to scheduling app}

Best regards,

{Your name and title}

{Your contact info}

3. The Recent Sales Report Email

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Subject line: Just Sold in {Neighborhood}! Curious About Others?

Hi {name},

After your visit to {open house address}, I thought you might be interested in the recent sales in the neighborhood. In the past month, {#} homes were sold for an average closing price of ${#}, including a {description of similar listing} just a few blocks away.

My aim is to provide you with insight into the local market—and at the same time, arm you with valuable information! With that in mind, I’ve attached a detailed neighborhood report with recent listings for your reference.

Best regards,

{Your name and title}

{Your contact info}

4. The Comparable Listings Email

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Subject line: If You Liked {your open house address}, You’ll LOVE These!

Hi {name},

Thanks for stopping by my open house at {open house address} this Sunday. As you can imagine, these things can get hectic, so apologies if we didn’t have the opportunity to talk longer.

I just wanted to drop you a quick line to offer no-strings-attached showings for these {#}-bedroom homes that I think would be perfect for you. Which works better for a showing, Saturday or Sunday?

Click below to schedule an appointment.

Best regards,

{Your name and title}

{Your contact info}

P.S.: If you’re not interested in these listings, I’d love to take you out for a cup of coffee sometime this week to try to narrow down what you’re looking for.

5. The Open House Opinion Email

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Subject line: I Need Your Opinion…

Hi {Contact name},

Thanks for stopping by my open house this weekend at {open house address}.

Really quick, what did you think of the open house? I try to make my open houses fun and informative experiences for all my guests, but because we get so busy, I don’t always have enough time to hear from every guest.

I would love to get your feedback, warts and all. If something went wrong, that would help me get it right next time.

We can also chat about the market if you’d like. I have {#} years of experience in {your farm area}, so I can talk about this market for days. I’m an open book!

What’s a good day to chat?

Best regards,

{Your name and title}

{Your contact info}

6. The Off-market Listings Invitation Email

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Subject line: Your Private Invite: Get the Best Listings BEFORE They Hit the Market!

Hi {name},

Thanks for stopping by my open house at {open house address} this Sunday. As you can imagine, these things can get hectic, so apologies if we didn’t have the opportunity to talk longer.

If you’re still interested in homes in {neighborhood} like {open house address}, I’d love to invite you to my private off-market listings alert emails.

Here’s how it works: Once a week, I send you the latest and greatest listings the minute they hit the market (or before). If you want to see one, you can schedule an appointment right from the email. Simple!

The only catch is that these emails would be more helpful if I know what you’re looking for. When would be a good time to set up a quick call so I can tailor this list to your needs?

Best regards,

{Your name and title}

{Your contact info}

7. The Market Analysis Report Email

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Subject line: Exclusive Insight: The Latest Market Trends in {Neighborhood}!

Hi {name},

It was a pleasure to have you at the open house {day of week}. Since you seem to be someone who’s interested in {neighborhood}, I wanted to share a market analysis report with you. This covers the current trends, recent sales data, and predictions for the upcoming weeks and months in {neighborhood}.

Understanding these trends is important to making an informed decision, especially in our current market! The analysis is attached—please let me know if you have any specific questions. I’m just a phone call or quick email away.

All the best,

{Your name and title}

{Your contact info}

8. The Personal Connection Follow-up Email

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Subject line: I Have to Ask You…

Hi {name},

So nice chatting with you about dogs at my open house at {open house address} this Sunday.

If you or any of your dog-loving friends are looking for some no-nonsense real estate advice, would you be willing to come to my weekly Real Estate Q&A Session at {name of the local establishment}?

The place actually allows dogs, so feel free to bring {dog’s name} along.

Even if you’re busy on Sunday, let’s keep in touch on LinkedIn. I don’t share any listings there, but I occasionally write articles about real estate that might come in handy someday.

Best regards,

{Your name and title}

{Your contact info}

9. The Hot Lead Email

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Subject line: This Weekend

Hi {name},

This is {your name} from the open house at {open house address} this {day of week}. I didn’t get your phone number, so I thought I would reach out here instead.

Just a quick heads-up, we have several pending offers on {the open house address} and wanted to give you the inside track since you loved the {feature} so much.

Call me to talk. I can also set up some showings for other places: {your cell phone number}

Talk soon,

{Your name and title}

{Your contact info}

10. The Buyer’s Seminar Email

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Subject line: Save the Date!

Hi {name},

This is {your name} from the open house at {open house address} this {day of week}.

I just wanted to reach out to invite you to my new buyer’s seminar I am hosting at {local bar} next {day of week} at {time}. I will be covering the many ways that buying in {your farm area} has changed this year. I also invited a mortgage broker for the Q&A session.

Feel free to call me on my cell if you have any questions before the seminar: {your cell phone number}. If not, I hope to see you on Wednesday!

Best regards,

{Your name and title}

{Your contact info}

11. The Community Update Email

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Subject line: What’s New in {Open House Neighborhood}? Check Out the Latest!

Hi {name},

I hope you’re doing well—it was a pleasure to meet you at the open house {day of week}. As we all know, a house isn’t a home without a community! And this neighborhood isn’t just about beautiful homes like the one you visited at {open house address}. It’s about a sense of community and belonging.

With this in mind, I wanted to provide you with a quick update on the developments in {neighborhood}. Recently, we’ve seen several new businesses open, including {list businesses}, and there are upcoming events like {list events} that are bringing a great vibe to the community!

If you’re considering making {neighborhood} your new home and want to know more about life here, reach out to me.

If not, let’s still keep in touch! Reply “yes” and I’ll share market updates and fun events directly to your email.

Best regards,

{Your name and title}

{Your contact info}

12. The Buyer’s Seminar Email

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Subject line: Save the Date!

Hi {contact name},

This is {your name} from the open house at {listing address} this {day of week}.

I just wanted to reach out to invite you to my new buyer’s seminar I am hosting at {local bar} next {day of week} at {time}. I will be covering the many ways that buying in {your farm area} has changed this year. I also invited a mortgage broker for the Q&A session.

Feel free to call me on my cell if you have any questions before the seminar: {your cell phone number}. If not, I hope to see you on Wednesday!

Best regards,

{Your name and title}

{Your contact info}

13. The Price Drop Email

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Subject: Price Change for {Open House Address}

Hi {name},

I just wanted to quickly follow up with you about {open house address}. The seller needs to move to {state} quickly and to help her sell her home faster, which is why we’ve decided to lower the price from {previous asking} to {new asking}.

As you may know if you’ve been looking for a few months, this moves this gorgeous {#}-bedroom, {#}-bathroom home with {unique selling feature} from a good deal to an AMAZING deal. This home in this condition will not last at this price.

If you’d like to come take another look or submit an offer, you can text me anytime: {your phone number}.

Best regards,

{Your name and title}

{Your contact info}

10 Tips for Boosting Open & Response Rates for Open House Follow-up Emails

Now that you have some templates to work with for your open house emails, here are 10 tips for customizing them and improving your engagement.

1. Keep Your Follow-up Emails Short & Sweet

One common mistake I see agents make with open house follow-up emails is writing long, detailed messages chock-full of information. When I point this out, they always say the same thing: “But I want to give them as much information as possible!”

While this may be a noble gesture, it’s the kiss of death in the email marketing world for a straightforward reason. People are busy. Very few will have the time to open, let alone read, your 800-word email. Instead, try to stick to 100 to 200 words. This length is ideal because it only takes your lead a minute or two to read and act upon your message.

2. Personalize Your Follow-up 

It may take more time than sending a mass thank-you email, but if you had a great conversation with an open house visitor or know that you had a hot lead come by who expressed a lot of interest, drop them a personal email that references your conversation. Try to reference something they may have mentioned about an event coming up, or what their plans were that weekend. 

Personalized follow-up helps your leads feel valued and heard. They won’t feel like they’re talking to a salesy real estate agent, but forging a relationship beyond the commission. Showing you care is much more powerful in relationship building than a simple mass email. 

3. Avoid Asking Questions That Can Be Answered With a Simple ‘No’

This is an old negotiating trick. All you need to do is replace any yes-or-no questions with more open-ended ones.

Here’s a quick example: Instead of asking your lead if they have time to meet this weekend, ask them which day works better to meet, Saturday or Sunday.

The only caveat here is that you need to be careful not to come across as aggressive or forceful. Both can turn off prospective clients, buyers especially.

4. Always Include a Call to Action

When it comes to real estate marketing, one of the biggest mistakes I see Realtors make time and time again is forgetting to include a call to action (CTA). Open house follow-up emails are no different. If you don’t include a short, snappy, and actionable line asking your leads to take action, you’re leaving money on the table.

Even something small like “Visit my website” provides your leads a place to go after reading your email. This underlines why personal branding and a robust online presence is important. 

5. Avoid Spammy Words in Your Subject Line

Although Google doesn’t release the exact criteria that can land your emails into someone’s “promotional” folder—or heaven forbid, their spam folder—there are a few best practices you can follow to make sure.

The first and most crucial step is to avoid using spammy words in the subject line or even the body of your emails. Words and phrases like “free,” “limited time offer,” and “call now” can trip Google’s spam filters and ensure your message never gets read.

6. Follow Up Your Email With a Phone Call

If you’re not already doing it, you should make an effort to always reinforce your open house thank-you emails with a quick, personal phone call. Trevor James, coach and staff writer with The Close, explains how to pull this off:

“Even if they don’t answer, it’s a chance to connect with your potential client. A personal touch goes a long way. But be armed with the info on the open house listing and make sure you’re prepared to answer any questions they might have. This is another way to showcase your knowledge and preparation skills.”

7. Try to Move the Conversation Past the Open House

This one is a bit trickier but worthwhile trying to master. While the open house gives you the excuse to email them in the first place, it’s often not a very interesting topic of conversation.

Instead, try to steer the conversation toward something else in your first email. If you’re looking for a hint, during your open house make a point to learn something about each guest: their favorite season, their name, and a favorite topic of conversation—this will empower you to personalize your outreach, leading to a much better chance at converting your leads. 

Learning some basic objection handlers will help once you transition your conversation to the phone.

8. Use a Scheduling App Like Calendly

A scheduling app like Calendly can help improve the response rate on your emails dramatically because it makes it easy to set an appointment with you. Instead of going back and forth with their calendar app open, all they need to do is click on a button and choose a time. You can also integrate Calendly times to meet right into your email. 

9. Think Outside the Box by Using Video

I’ve already made the point that you should be adding value to your follow-up emails—not just saying, “Thanks for coming by!” With that value-add in mind, why not deliver your message to your clients in a special way? You can use YouTube to record your message or utilize software like BombBomb to embed your video right in your email. Some agents even use video texts for those hot leads. In real estate, it’s about relationships and branding. This is a great opportunity for you to showcase these skills for potential clients. 

Your video can provide info on recent listings, list out two or three important market stats, or invite your open house visitors to an upcoming event. Make an impact with your clients and they’ll remember you when they’re ready to buy or sell a home. 

10. Maintain Your Motivation

Open houses are great for generating leads, but you’re bound to have several visitors who are “just looking” and have no interest in engaging in a real estate transaction anytime soon. That’s all right—it’s part of sales, and we just brush it off! The name of the game is follow-up. After all, 71% of buyers interviewed only one real estate agent during their home search. If you’ve connected with them, that should be you!

And open house leads are much better than leads just browsing homes online. Certain agents and brokerages report open house conversion rates of 5 to 7%. If you’re hosting two open houses per month, you can expect to see at least one client walk through those doors. It’s hard work, but stick with it!

Over to You

Have a great open house follow-up email template you think deserves to be in this article? Let us know in the comment section.

If you’re looking for more open house advice, check out our 29 Open House Ideas That Will Actually Get You Leads and our free open house sign-in sheets. Or take a peek at our top picks for open house apps to make your open house more effective and get more leads!

The post The 13 Best Open House Follow-up Email Templates (+ Writing Tips) appeared first on The Close.

New to the idea of ChatGPT in real estate? Have no fear! As a newly certified Florida Realtors faculty member who’s just passed her audition to teach classes on artificial intelligence, I’m going to break it down for you. I’ll explain what it is and how to use it, teach you all about the prompts, and help you get some of your time back to focus on the tasks that will scale your real estate business.

What Is ChatGPT?

At every real estate conference I’ve attended in the past year, ChatGPT has emerged as the most popular topic on agents’ minds, along with concerns about the future of real estate. In the simplest terms, ChatGPT is an AI assistant. It’s akin to a super-smart chatbot that can understand and generate human-like prose. It’s been trained on text from the internet, making it a conversational tool that you can chat with, ask questions, or give a task to complete. It responds just like a human would. The big difference is the speed at which it can respond and perform tasks. It’s like having a personal assistant who’s knowledgeable about real estate right at your fingertips.

How to Get Started With ChatGPT

Using this tool is the key to understanding and perfecting its performance. So let’s take it for a test run! You’ll need to go to openai.com and set up a free account so you can save a record of your searches. Start your session by telling Chat (that’s what I call it) all about who you are, what you do, and your style of conversation. Chat will deliver responses appropriate for your persona, style, and tone. When you ask for something to use in your business, whether it’s an email, a social media post, or a text message, it will sound more authentically like you. 

It looks like this:

The more ChatGPT gets to know you, your personality, your tone, and your target audience, the better it can assist you with tasks. 

12 Clever Ways to Use ChatGPT in Your Real Estate Business

As I just mentioned, leveraging ChatGPT works best once it gets to know who you are. The fewer prompts you need to enter, the faster ChatGPT can deliver on the tasks you need completed. There are so many ways ChatGPT can help you in your real estate business and give you back time you thought you’d never see again. Here are a handful of ways to get started.

1. Property Descriptions

Honestly, you should have already thought of this one. “I love writing property descriptions!” said no agent ever. It takes time, mental energy, and effort that I, for one, don’t want to spend. So, it’s the perfect task to assign to your new AI assistant, ChatGPT. Try copying the prompt below and see what ChatGPT delivers for you!

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Prompt: Hey Chat! Can you craft a property listing description for {#}bedroom/{#}bathroom home in {city or community}, focusing on the unique features, proximity to shopping, attractions, and nearby schools?

Here’s what this one looked like for me:

2. Client Follow-up

When you need to touch base with a client to keep a transaction moving, ChatGPT can jump in and help you knock out this task quickly. Whether it’s a text message or an email, you can have ChatGPT write it for you. Instruct Chat to make it sound like it came from you, include emojis (if that’s your normal style), and snag the attention of your clients. You can ask Chat to draft several emails and text messages that you can have on-the-ready in your customer relationship manager (CRM) for when you need them. Then just copy and paste.

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Prompt: Hey Chat! Can you write a text message to my seller clients to let them know things are still moving forward with the contract? There’s nothing they need to do but be patient. Make it sound a little fun and conversational, but still professional. Please include emojis.

3. Community Insights

This is a fun one! Do you work a specific farm area? Ask Chat to give you some community insights for your farm area that you can then put together in an infographic, newsletter, or social media campaign. Just share the area with Chat and it will dig up info for you. 

Keep in mind that you might have to tweak the results a bit. The information in the free version of ChatGPT cuts off in September 2021. So, anything current won’t be available unless you use the ChatGPT-4 version through Bing. That version can access current internet info. 

Ask Chat to compile a list of the best schools, restaurants, attractions, or large companies for your community. Then, use those to build a community guide for your clients who are new to the area. 

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Prompt: Hey Chat! Can you compile a list of all the best places to eat out or enjoy happy hour in Winter Haven, Florida?

Back when I created a community guide for my military movers, I didn’t have the luxury of ChatGPT to do the legwork, so it took me a while longer to get the information. I would have loved to have had this tool back then.

Play around with some of the alternative platforms like Google Bard, which is also connected to the internet, to see which platform works for you. You can access more current information on the chat platforms that access the internet. Some reports list Bard as being inferior to the original OpenAI version, but that’s a pretty big (and subjective) statement to make. Ultimately, you should choose whichever chat platform works best for you.

4. Text Messages

I mentioned text messages in the follow-up section, but there’s so much you can do outside of that with text. You can create an entire series of nurturing text messages for all of your prospects, clients, past clients, and even your sphere of influence. Just tell Chat what the text messages are for and ask for a certain number of texts that you can copy and paste.

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Prompt: Hi Chat! I would like to create a series of text messages to go out to my seller clients to guide them through the selling process. Make it sound conversational and fun, and include some emojis to keep it lighthearted and playful.

5. Content Creation

Content is a huge driver in your online visibility. And I don’t know about you, but when I’m working as a real estate agent, helping my clients is top priority. Who has time to write blog posts? This is definitely a great task to assign to your AI assistant. 

Ask Chat to help you with outlines and even drafts. Just make sure to double-check your projects before you post them. Chat is good, but it’s not perfect. There may be mistakes, or something sounds a little too formal, and even some fair housing violations can slip through. So, make sure you proofread anything you publish.

One thing ChatGPT is great for is creating a content calendar. It can give you plenty of ideas, a schedule, and even some prompts to help you write. That’s a huge time-saver.

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Prompt: Hey Chat! I would like to create a content calendar for the next six months for my real estate business. Can you help me with that?

6. Email Drip Campaigns

This one is amazing! If you use a CRM in your real estate business, then you may have access to some email drip campaigns through it. But if you don’t (or you’ve already used the prebuilt campaigns in your outreach and want to try something new), ChatGPT can help.

Ask Chat to create a series of emails to send out, not unlike the text message campaigns I already mentioned. You can copy and paste the emails Chat writes and schedule them to go out at different intervals depending on the type of campaign. Chat can even give you ideas on how often to reach out.

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Prompt: Hey Chat! Draft a series of emails to go out to leads coming from Zillow looking to move to my area. My leads tend to be {typical lead demographics} who are not familiar with my area. I would like a series of {#} emails to send out beginning immediately after the lead comes into my CRM. Make the tone fun, conversational, playful, a little snarky, but professional. Please give me some idea as to when to send out each email, as well.

7. Social Media Posts

This is one of the best time-savers I’m going to share with you. Simply ask Chat to create a series of social media posts. Ask for a month’s worth or more. I recently asked it to create 50 posts for me that I can use on social media related to real estate social media marketing. It can be about anything—homebuying tips, selling tips, inspirational quotes, transaction strategies, personal branding—that you want to create consistency around. 

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Prompt: Hey Chat! I would like to create {#} social media posts on seller tips. Please include emojis! Also, make them playful and conversational.

Chat will create a list that you can actually copy and paste into a spreadsheet and export as a CSV file. Once you have your CSV, go into Canva, choose a template you like for your social media of choice (Instagram, TikTok, Facebook, etc.), and design your overall look for your posts. Then, use the bulk create feature in Canva to pull your entire CSV into the platform and fill in your posts. Brilliant, right? Check out this video where Lori Ballen shows you how to do it step by step.

8. Hashtags

Simply ask Chat to create a list (or lists) of hashtags for your social media posts. Or even better, you can ask Chat to add them in for you when it creates the posts.

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Prompt: Hey Chat! Can you create a list of hashtags to use in my social media posts that will align with my brand and niche?

When I asked Chat about setting up a list of hashtags, it told me to create a list including branding, industry-specific, local, niche, trending, and engagement hashtags. So I asked for a list of hashtags, and it spit out 40 to choose from. How cool is that?

9. Email Newsletters

You can ask Chat to create an outline of newsletter content that would be interesting to your target audience. It will break down several topics to include, along with some tips on how to make the most of each section. Then, if you need help with individual pieces of content, it can help you there too. Ask Chat to write drafts of sections or the entire newsletter. Just make sure you go back in and customize it so it sounds more authentic and doesn’t contain any errors.

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Prompt: Hey Chat! I’m thinking of starting a newsletter to my database of clients, past clients, and sphere of influence. Can you give me an outline of what would make a great newsletter?

10. Blog Posts

Writing is not everyone’s favorite thing to do, and it takes a lot of time and effort to come up with topics, sit down and think about the writing, and then execute. ChatGPT can write an entire blog post in seconds.

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Prompt: Hey Chat! Write a 500-word blog post addressing the importance of pricing your home properly for sellers. Be sure to include some pitfalls of incorrect pricing.

Or better yet, have Chat write a month’s worth of blog posts that you schedule to go out in advance. Having some help from ChatGPT, even if it’s just a list of ideas to write about or an outline for your blog posts, saves loads of time that could be better spent on other tasks.

11. Lead Magnets

Many real estate professionals use lead magnets to fill their CRMs with prospects’ contact information. But just as many struggle to come up with good lead magnets to attract their ideal clients. Let’s ask Chat for some assistance. It can help formulate ideas around lead magnets and can even write a draft for you. Take the information from Chat and use it to create a stunning PDF download in Canva Pro or Adobe Photoshop.

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Prompt: Hey Chat! Create a PCS checklist as a lead magnet for my target audience, military movers.

12. Video Scripts

Ready to be more present in videos but now sure how to get started? ChatGPT can create a script to help you. Tell Chat about your video topic, and let it draft a script. Be sure to let it know how long you want the script to be. If you tell it that you want to do a TikTok in under one minute, it can accommodate that request. You can also do longer-form videos and it will write to whatever length you want. Once you get your completed script, you can customize it to fit your personality and style.

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Prompt: Hey Chat! Write out a video script no longer than three minutes that talks about my favorite coffee shop in {location}, {name of coffee shop}. This will be a vertical video for Instagram Reels and TikTok.

5 Bonus ChatGPT Prompts for Realtors 

The best way to learn is to start using ChatGPT for yourself. Here are a few prompts to get you started:

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• Hey Chat! Can you write an email drip campaign of 6 emails to send out over the course of 6 months to my past clients around selling their homes, what’s in it for them, why they might want to sell, and what that might mean for them?
• Hey Chat! Can you write 20 social media posts that talk about how to start your day out for success? Use emojis and make the tone friendly and conversational.
• Hey Chat! Can you help me write 5 blog posts about the homebuying experience? Make them educational but light and fun.
• Hey Chat! Please write 5 one-minute scripts for videos about the pitfalls of the homebuying process, and center them on things you should not do while you’re buying a house. Make them funny.
• Hey Chat! Can you help me create a moving checklist for military movers to help them through the process? I will use this to create a useful and informative lead magnet for my target audience.

Feel free to tweak them for your own needs, or just copy and paste them directly into the prompt box. Need more prompt inspo to use in your real estate business? You’re in luck! We’ve put together a list of 117 prompts you can use to get the ball rolling. You can customize them to work for your specific needs.

How to Write a ChatGPT Prompt

The best thing about ChatGPT prompts is that you can write them the way you would ask someone to do something for you. Imagine you’re talking to your personal assistant and asking that person to complete a task. You can write your prompts exactly the same way. 

If you ask ChatGPT for something and it’s not quite what you want, you can use the “Regenerate” button on the right side of the screen. Chat will spit out a whole new version of your request in seconds. But you won’t lose the original set—it stays right on the screen, so you can scroll back up to it. Feel free to mix and match all of the results!

You can always ask Chat to tweak the results afterward too. Type in what you specifically want to change and it will give you a different response. If you don’t know what you don’t like, you can also tap the “Regenerate” button instead to get a different version of your original request. Just because you don’t get exactly what you want initially, don’t give up. It takes a bit for Chat to get to know you, but it will learn how to deliver over time and with continued use.

Caveats & Alternatives to ChatGPT

For all the amazing things ChatGPT can do, it’s not perfect by any means. First of all, in the free version, ChatGPT-3, the information is only as current as September 2021. So, there may be some lapses in the intel. But for evergreen content that doesn’t rely on current trends, data, or events, this shouldn’t be a problem. 

But what about Bing, you ask? I personally found using the ChatGPT integration on Bing cumbersome and not at all user friendly. But take it for a test drive yourself and see what you think. I don’t want to switch everything I have on my Google Chrome to Bing just to have access to ChatGPT when what OpenAI provides is enough for me. However, if you want more current information from ChatGPT, Bing might be worth the extra effort. 

There are additional ways to get more current information from ChatGPT. One way is to pay the monthly subscription fee to get the upgraded ChatGPT-4, which uses the internet to gather current information. You can also use alternatives such as:

• SalesWise
• Google Bard
• Jasper AI
• Chatsonic
• Copy.ai
• YouChat
• Listingcopy.ai
• Saleswise

And there are so many other platforms that have integrated ChatGPT into their platforms, including many CRMs and even Canva. Not all offer free access, but several on this list do (or are less expensive than the ChatGPT-4 subscription, which, as of this writing, is $20 per month). Also, I just wrote a round-up of AI tools for real estate agents, and many of those tools have integrated ChatGPT into their platforms. They’re definitely worth checking out.

I haven’t had much interaction with Google Bard yet, but it looks promising. It’s connected to the internet so the information is current, as opposed to ChatGPT-3. And it’s free to use. They’re currently working on new iterations, but so far it looks more user friendly than my experience with ChatGPT on Bing. I’ll update you with my experiences on Google Bard in upcoming articles. But any way you look at it, it’s great to have so many options with this fun tech tool.

If you want to cut your AI learning curve in half, you might want to check out Saleswise, which was designed specifically for real estate agents. Trained on materials from top-producing agents, it generates content based specifically on your needs. With Saleswise, you get a powerful AI tool with practically zero learning curve.

What ChatGPT Is Not

I’ve talked a lot about what ChatGPT is, but let me be clear: It is not a replacement for you or your authentically human persona. Like many other tech tools that have disrupted the real estate world, ChatGPT is simply a tool to free up time to do more things that we enjoy doing, like chatting with our clients over a cup of coffee or catching up with friends and family. ChatGPT is not here to take your job unless you let it. It’s a tool designed to take some of the tasks that eat up so much of our time off of our plates. 

Another thing that ChatGPT isn’t is boilerplate. ChatGPT delivers unique answers to each person. So, what Chat delivers to you with a specific request will be different from another person with a similar request. Don’t worry about getting the same answers as your coworkers or competitors, because technically, that should not happen. It doesn’t even deliver the same answers to you when you ask the same question another time.

However, this is a great time to point out that you should always check Chat’s work. Check the information for flaws, and don’t just copy and paste. Take the time to customize the copy to make sure it’s in line with what you would actually say. You lose your authenticity when you let Chat do all of the work.  

Evolution Is Constant

Think about it: 20 years ago, few of us were concerned with establishing our online presence, crafting social media posts, creating videos to build up our YouTube channels, or constantly writing content for our blogs. But today, these chores are ubiquitous. And they take up so much of our time that we’re resorting to hiring people to help us get it all done. If you’re trying to do it all yourself, you really don’t have time for much else in your business or your life. 

I recently heard someone compare this new technology to the invention of boxed cake mixes. It used to be if you wanted to bake a cake at home, you had to have all the ingredients—flour, salt, baking powder, eggs, vegetable oil, and yeast—on hand along with the proper equipment to make it. After boxed cake mixes were created, people had the ability to bake their own cakes at home without being top-level chefs or running out for fresh ingredients. ChatGPT is our modern boxed cake mix, making tasks easier for individuals to accomplish.

Embrace the Change & Your Role

But similar to when the internet gave us access to the world outside our ZIP codes, ChatGPT is another tool that will weave its way into our daily lives, assisting us with tasks to give us back our time and freedom. It’s a beautiful thing and I’m here for it. 

So, continue to show up for your clients, your past clients, and your sphere. Your job is not threatened by ChatGPT because it’s not human. It is simply a tool to help you be more human with other humans. Let the bots do the boring, time-consuming tasks that keep us from spending our lives with those we care about most.

Your Take

ChatGPT is such a new technology to permeate the real estate industry that we’re all still learning. Have you tried using it yet? What has your experience been? Share what you’ve learned so far in the comment section!

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