Creative Blog Ideas for Captivating Homebuyers

Want to grab the attention of potential homebuyers with your blog? Check out these creative and engaging real estate blogging ideas that will hook your readers and provide them with the valuable tips and insights they need on their homebuying journey. 

 1. First-time Homebuyer Tips

• Example title: 10 Must-know Tips for First-time Homebuyers

Sharing tips for first-time homebuyers is a great way to provide valuable information to those looking to purchase a home for the first time. Use this post to educate buyers on what to look for in a Realtor, how the homebuying process works, and also subtly play up your strong suits.

2. Real Estate Negotiation Tips

• Example title: 5 Negotiation Secrets Smart Buyers Use to Get Better Deals

Since most consumers have minimal experience in negotiating, offering them a peek inside the process of negotiating a deal can make a great blog post. If you really want to wow them with your skills, try using actual examples from your career.

3. Renting vs Buying

• Example title: Renting vs Buying: Which Is Right for You?

This topic is always relevant as many people struggle with this decision—especially first-time homebuyers. Providing a balanced view with pros and cons can help your readers make informed choices that suit their personal circumstances.

4. Mortgage Advice

• Example title: Understanding Mortgage Options: A Guide for New Homebuyers

Helping your readers navigate the complex world of mortgages can alleviate a lot of stress. By breaking down different mortgage options and go-to resources, you can make the process feel more manageable and less intimidating.

Need a boost for your real estate blog? Look no further than Coffee and Contracts! They’ve got fantastic marketing resources designed just for real estate pros. With ready-to-use content and automation options, they make it super easy to keep your blog fresh and engaging. Check them out and see how they can help you make a lasting impression on your readers.

Engaging Topics to Help Homesellers Succeed

Selling a home can be complex, emotional, and stressful. That’s why you’re the one to show your community how it’s done. Offering tips, advice, checklists, and strategies for selling a home will help prospects trust you to be the one to list and sell their home.

5. Home Staging Mistakes to Avoid

• Example title: 7 Embarrassing Home Staging Mistakes That Can Hurt Your Home’s Value

Home staging mistakes is a fantastic blog idea because it’s something every homeowner thinks they can do on their own. The reality, of course, is that home staging can be difficult and expensive—something most homeowners don’t realize until they actually try to stage their own.

6. Home Staging Tips & Tricks to Sell Faster

• Example title: 7 Interior Paint Colors That Will Help Your Home Sell Quicker

The trick with this blog post idea is to make sure to interview (or research) experts who actually know a thing or two about interior design and how it might affect a listing. Just be careful about making any promises here. Avoid saying things like “This landscaping will increase your listing price” and instead say something like, “One study showed this type of curb appeal helped homes sell X% faster.”

7. What Does a Listing Agent Actually Do?

• Example title: 12 Hidden Ways Listing Agents Help Homeowners Sell Faster & for More Money

Justifying your own job might seem a little desperate, but if you focus on the positive and talk about some uncommon but essential ways you can help homeowners, you just might end up with a viral blog post.

8. A Property Marketing Case Study

• Example title: Case Study: How 3 {Your Farm Area} Luxury Homes Sold 20% Over Asking

This blog post requires a little more research, but if you have a few listings under your belt where marketing your listing made the difference, or know an agent who does, then this is a great post to show off your marketing knowledge to your readers.

9. Easy Curb Appeal Ideas for Your Local Market

• Example title: 11 Affordable Curb Appeal Ideas for {Your Farm Area} Homes

Curb appeal is one of those things that most homeowners don’t quite understand. They think they do, but when it comes down to pulling out their credit card or rolling up their sleeves, they will inevitably head to Google—or you, if you have a well-written article on your blog!

Helpful Improvement Tips for Homeowners

Targeting buyers and sellers is a no-brainer, but don’t forget about what comes after the transaction. Your homebuyers are now homeowners. Your sellers are still homeowners. This is a topic area that appeals to the masses, and there’s plenty of content to write about. Help your audience take care of their homes so that you can sell them at top dollar.

10. Home Renovations that Offer the Best ROI for Resale

• Example title: 7 Home Projects That Will Get You Money Back at the Closing Table

Here’s a real estate blog idea that most homeowners thinking of selling will find irresistible. After all, renovating their older home will cost them tons of money, and most homeowners don’t have a clue if they will ever get any of that money back at the closing table.

11. Before & After Renovation Examples

• Example title: Before & After: This Humble Bungalow in {Your Town} Was Transformed Into a Luxe Retreat

People love Cinderella stories, so writing about local homes transformed by tasteful renovations is a great way to get readers hooked on your blog. The more specific you can get here, the better. Check sites like Curbed for examples of local renovations and see if you can get a quick comment from a local architect or interior designer.

Choosing the Right Real Estate Professional (& Why You’re the Best)

These real estate agent blog ideas offer a chance for a subtle flex, showing that not only do you know the biz, but you also know how to outperform the competition. These real estate blog content ideas let you show off your high standards and impeccable professionalism with branded content.

12. Open House Food Ideas

• Example title: 17 Open House Food Ideas to Make Your Open House a Success

Writing up a short article on popular open house food ideas is a great way to impress potential homesellers. They’ll see that if they hire you, you’ll go way beyond a box of stale store-bought cookies and bottled water.

13. Dual Agency Explained: What You Need to Know

• Example title: 7 Reasons Dual Agency Can Be a Mistake in {Your State}

Dual agency is one of those real estate topics to discuss that seems easy to understand at first but gets more complicated as you dig in. That makes it a perfect blog post to show off your sales expertise. If it’s legal in your state, make sure to be clear about its complexities and list the pros and cons honestly.

14. Horror ‘Behind the Scenes’ Stories

• Example title: 12 Common Lies Realtors Tell New Buyers in {Your Town}

Pull back the curtain and dish on what really goes on in the industry. This is a great way to differentiate yourself from the bad apples. Just remember to keep it PG, and don’t accuse fellow agents or brokerages by name.

Uncovering Local Market Insights & Attractions

Your blog post is one of the best ways to show off your local bona fides. In fact, your blog could become so popular that you generate leads just from Google searches on local goings-on. 

15. In-depth Neighborhood Guides for Relocation Buyers

• Example title: An In-depth Guide to {Your Area} for New Homeowners

In-depth neighborhood guides make excellent lead magnets, e-books, and social media content. The trick here is to go deep. Most agents will write fluffy overviews, so make sure you get into the nitty-gritty of what moving to your neighborhood will be like.

16. Hyper-local New Homebuyer’s Guide

• Example title: A New Homebuyer’s Guide to Moving to {Your Farm Area}

Are you working with new buyers? If not, you’re missing out. Many first-time buyers these days have excellent income and credit, and all they really need is someone to walk them through the transaction. If you get it right, you could have a devoted evangelist for life.

17. Monthly or Quarterly Aggregated Market Reports

• Example title: Your {Month Year} Market Report for {Your Farm Area}

While most agents post some kind of market report and charts on their blogs, they tend to be pretty thin and not actually useful to their readers. If you want to stand out, take the time and effort to make your monthly or quarterly local market reports as in-depth and nerdy as you can manage.

18. Local Listing(s) of the Week

• Example title: 3 Drop-dead Gorgeous, Mid-century Modern Homes in {Your Town}

This is a fun one and can help you build relationships with local listing agents. Try to choose three to five listings every week that might fit a specific theme your audience will like for more impact. For example, if you’re working in Miami, waterfront listings would be fun to write about. If you’re working in Manhattan, then you can’t go wrong writing about penthouses.

19. How Economic News Affects Your Farm Area

• Example title: What the {Recent Economic News} Means for {Your Farm Area} Homeowners

While your wealthy clients might read The Wall Street Journal every morning, most of the economic news won’t be directly relevant to their real estate portfolio. That’s why taking that news and contextualizing it for them is another excellent way to use your blog to offer something of value to your audience.

20. A Guide to Local Architectural Styles

• Example title: A Cheat Sheet to the Architectural Styles of {Your Town}

When people start thinking about buying or selling a home, they generally go into education mode. Learning about local architectural styles is a great way to get them to click on your posts on social media.

21. A Guide to Local HOA Covenants

• Example title: 15 Common HOA Covenants & What They Really Mean

For most people, homeowners associations (HOAs) are right up there with the IRS when it comes to confusing and potentially expensive adversaries. That’s why a friendly explainer piece on HOA covenants can help new homeowners or anyone who never lived under their rules feel a little more comfortable about them.

22. A Guide to Up & Coming Micro-neighborhoods

• Example title: 3 Neighborhoods in {Your Town} Set to Take Off in 2024

While every agent in your farm area is probably opining about the hot new neighborhood, writing about smaller micro-neighborhoods with appealing qualities is a great way to show off your local market knowledge.

23. Chat With a Lawyer on Common Local Legal Issues

• Example title: A {Your Area} Lawyer Explains Eminent Domain

Real estate lawyers also want to show off their local expertise to your audience because your leads might potentially be their leads too. Interviewing local experts can help build relationships that lead to referrals down the road.

24. Interview a Local Real Estate Developer

• Example title: What 100 New Affordable Housing Units Means for {Your Community}

Developers have their finger on the pulse of local communities. They know the demographics, trends, permitting processes, the movers and shakers—in other words, they have plenty of intel that would make a fascinating blog post. Plus, it’s an excellent networking opportunity for you—after all, who’s going to sell all of those new units?

Profitable Ideas for Real Estate Investors

Your audience might be interested in learning how to leverage real estate in their investment portfolio, and you’re exactly the person to teach them. Break down complicated topics like real estate market cycles or commercial opportunities into bite-sized pieces so your readers can not only gain knowledge but also see you as a conduit for investment success.

25. A 101-level Crash Course in Real Estate Investing

• Example title: Investing in {Your Town} Real Estate 101

Since everyone wants to make a great investment, a crash course in real estate investing is a great idea for a blog post. You can explain some common industry terms and investment strategies and then discuss which one works best in your farm area.

26. Fix & Flip Guide

• Example title: How to Fix & Flip Homes in {Your Town}

With the popularity of real estate reality TV shows growing every day, writing blog posts that educate your audience on investing is a great way to increase traffic and conversions. If you’re serious about working with new investors, writing an in-depth ebook explaining the fix-and-flip process in detail would be a great way to capture leads.

27. A Guide to Evaluating & Purchasing Rental Properties

• Example title: 8 Tips for Buying Rental Properties in {Your Town}

Since the real estate investment niche is red-hot these days, an expert guide to purchasing a rental property in your farm area can get you clicks and conversions on your blog. If you’re not an expert in rental property, work with your broker or a local investor to write this one.

28. A Guide to Buying Foreclosures

• Example title: How to Buy Distressed Properties 101

Your audience might have heard of foreclosed properties, and maybe the idea of getting a bargain appeals to them. Better, though, that they have all of the information before starting down a road that offers both opportunity and plenty of potential frustration.

29. 1031 Exchange Rules

• Example title: How 1031 Exchanges Can Save Property Investors Real Money

This topic is a bit more technical than the previous ones, but that means more consumers are looking for help with it. We have the perfect guide to help you explain what 1031 exchanges are and how they can benefit your investor clients.

In-depth Analysis of Real Estate Market Trends

Real estate blogs on market trends help readers make sense of current patterns and predict future changes, whether they’re buying, selling, or investing. By breaking down the numbers and explaining what they mean, you’ll become the go-to expert for anyone looking for a real estate professional.

30. Current Housing Market Trends

• Example title: What’s Happening in the Housing Market Right Now?

Staying up-to-date with the latest housing market trends and statistics is crucial for buyers, sellers, and investors. This type of content keeps your audience informed about the current market conditions and what they mean for their real estate decisions.

31. Predicting Future Market Changes

• Example title: 2025 Real Estate Market Predictions: What Experts Are Saying

People love to know what’s coming next, especially in the volatile world of real estate. Offering expert predictions helps your readers plan ahead and make informed decisions based on anticipated market shifts.

32. Local or Regional Market Analysis

• Example title: Why {City/Region} Is the Next Real Estate Hotspot

Highlighting specific regions that are experiencing growth or change can attract local readers and those considering relocating. This content helps readers understand why certain areas are becoming more desirable and what that means for their investments.

33. Seasonal Trends in Real Estate

• Example title: Why Winter Could Be the Best Time to Buy a Home

Seasonal trends can significantly affect the real estate market, and understanding these patterns can be a game-changer for buyers and sellers. Sharing insights on the best times of year for real estate activities makes your content timely and relevant.

Innovative Blog Ideas on Real Estate Technology

Technology has made a huge impact on the real estate industry in recent years. These real estate blog examples will help you explore how cutting-edge tools and trends are transforming the industry. From smart home gadgets to virtual reality tours, you can tell readers what’s hot and what’s not—all while showing them how you know your stuff.

34. An Overview of Virtual Staging Software

• Example title: How Virtual Staging Software Can Drive Traffic to Your Home

This one falls into the “seems easy until you try it” category for homeowners. Virtual staging looks like magic, but once they try to do it, they will realize that hiring a professional like you to market their home might be a better investment.

35. Smart Home Technology

• Example title: How 1031 Exchanges Can Save Property Investors Real Money

This real estate blog topic showcases the latest smart home gadgets is a surefire way to attract tech-savvy readers. This type of content highlights how technology can make homes more convenient and appealing, which is a big selling point for today’s buyers.

36. Real Estate Apps & Artificial Intelligence (AI)

• Example title: Must-have Real Estate Apps for Buyers and Sellers and How AI Can Work for You

With the rise of mobile technology and AI, real estate apps are essential tools for staying ahead. Reviewing the best apps for real estate needs keeps your audience informed about tools that can simplify their buying or selling journey.

Even More Real Estate Blog Topics to Explore

I’ve already shared 36 real estate blog ideas, but there’s so much more to explore! If you’re looking for more inspiration, here are 30 more real estate blog topics to spark your creativity.

Real Estate Blog Best Practices

Now that you’re inspired to start blogging, sit down and plan out your content using your real estate marketing plan. Then, use these insider tips and tricks I’ve learned over the years that will help you get more page views.

Tip 1: Write Three Different Versions of Your Headline

The headline is by far the most important element of your real estate blog post, just like your business logo. It’s the first—and sometimes only—thing your audience will see before they decide to click on it and read it. So, take the time to learn how to write headlines that get clicks. Write three and then pick your best.

Tip 2: Break Up Text in Your Posts

Since your readers are busy, do them a favor and break up your blog posts into bite-sized chunks using subheadings. Most people are going to skim your posts anyway. Make it easy for them. Using H2, H3, and H4 tags (rather than just bolding the text of your headings) is also a best practice for search engine optimization (SEO).

Tip 3: Include Links to Your Other Related Blog Posts

This will not only help your reader quickly get to related posts but will also help Google crawl your site and might help you rank better. You can also link to your posts on your social media profiles. LinkedIn, Instagram, and Facebook are all great places to find new readers.

Tip 4: Use Keyword Research to Answer Your Audience’s Questions

If you want a chance of ranking your blog posts on Google, you need to research what keywords your audience is searching for. You can start by checking out some other successful real estate blogs in your farm area. Which articles do you think are most helpful for buyers and sellers? If you want to get serious and do professional keyword research, check out our in-depth guide below.

Tip 5: Use Descriptive Language & Keep Paragraphs Short

Long paragraphs are like homework, and you have about 10 seconds to capture your reader’s attention before they click back over to Facebook. Be sure that the words you are using are descriptive and engaging.

Tip 6: Use Images & Infographics

We are naturally drawn to attractive images, so sprinkle some throughout your blog post. Make sure you have the rights to use the photos—you can use photos of your listings, your home, and your neighborhood. Unsplash is a great place to find great high-res, free images. 

You can also utilize infographics and catchy real estate slogans to capture attention and illustrate your points. We have a great collection in our guide below.

Tip 7: Read Your Writing Out Loud Before Hitting Publish

Editing your own writing can be tricky, but one way to make it easier is to read your entire post out loud and see if you stumble. If you can read through it without stumbling, then chances are so will your readers.

Tip 8: Always Put the Reader First

Always put your reader first. Make sure to focus on their needs and experience rather than search engine optimization (SEO), selling, trying to sound clever, or anything else. Always remember your blog is for your readers! Putting your audience first is the best way to put out your marketing message in a subtle way. 

Tip 9: Make Sure Readers Know Who You Are

Having a bio and headshot on your website is a must. Your bio lets readers get to know you better, sharing your background, expertise, and a bit of your personality. And don’t forget a professional headshot! It adds a personal touch and helps potential clients feel more connected to you. 

FAQs

Is a real estate blog a good idea?

How do I write a real estate blog?

Do real estate blogs make money?

Bringing It All Together

Writing a real estate blog is a proven way to market your services, generate leads, and help others. It can be hard to keep your content fresh and engaging, but this list of ideas should keep you brainstorming and busy. Don’t forget that the whole point of your blog is to let others see you as the local expert, the one who can solve their problems, and make all of their real estate dreams come true.

Have some favorite real estate blog post ideas? Let us know in the comments!

The post 36 Real Estate Blog Ideas (+ Examples & Expert Tips) appeared first on The Close.

Think of it this way—homeowners with expired listings are probably frustrated, unsure of their next move, and need someone who has a clear plan to get their home sold. That’s where you come in. Do your homework, personalize your approach, and use the right expired listing scripts to stand out and handle any challenges. So let’s dive in and see how you can become the go-to listing agent with the best expired listings scripts.

1. The Initial Contact Script

• Objective: Introduce yourself and understand the homeowner’s previous experience.
• What to keep in mind:
  • Be empathetic and professional.
  • Show genuine interest in their situation.
  • Keep the conversation open-ended to gather information.

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Agent: Hi, this is {your name}, and I wanted to know if your home is still for sale.

Homeowner: Yes, it’s still for sale.

Agent: The reason I ask is that your home showed up on the MLS as an expired listing. This means it’s no longer listed for sale. I’m a real estate agent in the area who specializes in working with sellers whose homes didn’t sell the first time around. I would welcome the opportunity to meet with you to show you my unique approach to getting houses sold! Are you available for 20 minutes today at {time of day} or is {time of day} tomorrow a better time?

2. The Follow-up Script

• Objective: Reestablish contact, provide value, and move towards setting an appointment.
• What to keep in mind:
  • Be persistent, but polite.
  • Provide value by offering ideas you have in mind for their property.
  • Aim for setting up another call or even a meeting.

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Agent: “Hi [Homeowner’s Name], it’s [Your Name] from [Your Brokerage] again. I hope you’re doing well. I was thinking about your property at [Address] and had some new ideas on how we could attract more buyers. I’d love to share these with you and discuss how we can get your home sold quickly. Do you have some time later this week to chat?”

Pro Tip: Always follow up, even if the homeowner says they’re selling the house as For Sale By Owner (FSBO). If it hasn’t sold by your follow-up call, you might have a chance to secure the listing the second time around.

3. The Appointment Setting Script

• Objective: Secure an in-person meeting to discuss your marketing strategies for selling their home.
• What to keep in mind:
  • Be specific during this cold call and show them you’ve done your homework.
  • Suggest a specific day and time, making it easier for them to say yes.
  • Be flexible and offer alternative times.

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Agent: “Hi [Homeowner’s Name], this is [Your Name] from [Your Brokerage]. I’ve been reviewing the details of your property at [Address], and I have a few tailored strategies that I believe could really make a difference in getting it sold quickly and at the best price. I’d love to meet with you to go over these ideas in detail. How does [specific day and time] work for you?”

4. The Voicemail Script

• Objective: Leave a compelling message that encourages a callback.
• What to keep in mind:
  • Keep your message brief and to the point.
  • Personalize the message by mentioning the property specifically.
  • Use a positive tone and clearly state your contact info.

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Agent: “Hi [Homeowner’s Name], this is [Your Name] from [Your Brokerage]. I noticed your home at [Address] recently came off the market, and I specialize in helping homeowners like you successfully sell their properties.

I have some fresh ideas and strategies that could make a big difference. Please give me a call back at [Your Phone Number] when you have a moment. I look forward to speaking with you soon. Have a great day!”

5. The Text Message Script

• Objective: To use an expired listing script to make initial contact by text message in a clear and engaging way.
• What to keep in mind:
  • Make it personal and feel less spammy.
  • Make it clear who you are and the brokerage you work for.
  • Keep it short and ask to chat.

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Agent: “Hi [Homeowner’s Name], this is [Your Name] from [Your Brokerage]. I noticed your home at [Address] recently came off the market. I specialize in helping homeowners like you get their properties sold quickly and for the best price. I have some fresh ideas and strategies that could really make a difference. Would you be open to a quick chat to discuss how we can get your home sold? Thanks!”

6. The Email Script

• Objective: Engage with the homeowner through expired listings scripts to provide valuable insights and a call to action.
• What to keep in mind:
  • The subject line should grab their attention.
  • Be sure they know you have new strategies to discuss.
  • Provide a clear call to action, asking for the next meeting or call.

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Hi [Homeowner’s Name],

I hope this email finds you well. My name is [Your Name], and I’m a real estate agent with [Your Brokerage]. I noticed that your beautiful home at [Address] recently came off the market. I specialize in helping homeowners like you successfully sell their properties, and I have some fresh strategies that I believe could make a big difference.

I’d love to share these ideas with you and discuss how we can get your home sold quickly and at the best price. Are you available for a brief call or meeting this week? Please let me know a time that works for you.

Thank you for your time, and I look forward to the opportunity to work together.

Best regards,

[Signature]

7. The Door Knocking Script

• Objective: Make a strong first impression by knocking on the door and introducing yourself.
• What to keep in mind:
  • Start with a friendly introduction and mention your brokerage.
  • Ask if they have time to chat now or if they’d prefer to schedule a follow-up meeting.
  • Stay upbeat and positive, no matter what their reaction may be.

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Agent: “Hi [Homeowner’s Name], I’m [Your Name] with [Your Brokerage]. I was in the neighborhood and noticed your home at [Address] recently came off the market. I specialize in helping homeowners like you get their properties sold quickly and at the best price.

I have some fresh ideas and strategies that I believe could really make a difference. Would you have a few minutes to chat now, or can we set up a time that works better for you to discuss how we can get your home sold?”

Pro Tip: Whether you’re using expired listings scripts or prospecting any other type of lead, it can be difficult to convert leads into clients. Try the LPMAMA technique to build rapport and increase sales.

8. The Market Analysis Script

• Objective: Offer to provide a detailed market analysis to provide value and build trust.
• What to keep in mind:
  • Mention that you have valuable insights to share.
  • Make sure they know it’s important since their house didn’t sell the last time.
  • Once they agree, set up a follow-up meeting right away to discuss the analysis and next steps.

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Agent: “Hi [Homeowner’s Name], this is [Your Name] from [Your Brokerage]. I wanted to follow up with you regarding your property at [Address]. I’ve conducted a detailed market analysis and have some valuable insights on why it may not have sold and what we can do differently.

I’d love to share this information with you and discuss how we can position your home to attract more buyers. When would be a convenient time for us to meet and go over this together?”

9. The Price Adjustment Script

• Objective: Discuss the need for a price change from the last time they listed to sell the home.
• What to keep in mind:
  • Be sensitive to the homeowner’s feelings.
  • Emphasize that your recommendation is based on thorough market analysis.
  • Explain how a price adjustment can attract more buyers and increase the chances of a sale.

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Agent: “Hi [Homeowner’s Name], this is [Your Name] from [Your Brokerage]. I’ve been reviewing the market data and buyer feedback on your property at [Address], and I believe we may need to consider a price adjustment to attract more interest at this time.

The current market conditions and comparable properties suggest that a slight adjustment from the last time you listed the home could make a significant difference in getting more buyers through the door. I’d love to meet with you to discuss this in detail and explain how it can help us achieve your selling goals. When would be a convenient time for us to chat?”

10. The Client Success Story Script

• Objective: Share a success story to build trust and demonstrate your expertise.
• What to keep in mind:
  • The success story should relate to their current situation.
  • Be sure your story is specific.
  • Express confidence in achieving similar results.

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Agent: “I wanted to share a recent success story that might resonate with your situation. I recently worked with a homeowner whose property had been on the market for months without any offers. After implementing a few strategic changes, including a targeted marketing campaign and some minor staging adjustments, we were able to sell their home in just three weeks at a great price.

I believe we can achieve similar success with your property at [Address]. I’d love to discuss how we can make that happen. When would be a convenient time for us to meet to go over my strategy for your home?”

11. The Staging Consultant Script

• Objective: Offer a consultation with a stager to help the homeowner visualize how enhancing the property’s appeal will attract more buyers.
• What to keep in mind:
  • Explain the benefits of professional staging.
  • Mention your consultant specifically.
  • Reference a few specific staging techniques you’ve personally used that added value.

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Agent: “I’ve been thinking about ways to make your property at [Address] stand out to potential buyers. One of the most effective strategies is professional staging, which can highlight your home’s best features and create a more inviting atmosphere. I work with a fantastic staging consultant who has a proven track record of helping homes sell faster and for higher prices.

Would you be interested in setting up a consultation to see how we can enhance your home’s appeal? When would be a good time for us to discuss this further?”

12. The First Meeting Script

• Objective: Build trust, understand the homeowner’s goals, and present your marketing plan.
• What to keep in mind:
  • Be sure to greet the homeowner and thank them for their time.
  • Ask about their previous experience and listen to their concerns.
  • Invite them to ask questions and ensure they feel comfortable.

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Agent: “Hi [Homeowner’s Name], it’s great to finally meet you in person. I’m [Your Name] from [Your Brokerage], and I appreciate you taking the time to meet with me today. I’ve reviewed the details of your property at [Address], and I understand how important it is for you to sell quickly and at the best possible price.

To start, I’d love to hear about your previous experience and what you felt might have been missing. From there, I can share my comprehensive marketing plan tailored specifically for your home. This includes targeted online advertising, professional photography, staging, and open houses designed to attract serious buyers. I believe we can position your home in a way that highlights its best features and sets it apart from other listings.

We will go through this plan together and I’ll answer any questions you have. My goal is to ensure you feel confident and excited about the process moving forward. How does that sound?”

13. The Marketing Plan Presentation Script

• Objective: Present a detailed marketing plan tailored to the homeowner and secure the listing.
• What to keep in mind:
  • Be sure to provide a clear, step-by-step marketing plan.
  • Highlight how each part of your plan will attract buyers.
  • Invite questions and provide detailed answers.

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Agent: “Hi [Homeowner’s Name], thank you for meeting with me today. I’m [Your Name] from [Your Brokerage], and I’m excited to share my comprehensive marketing plan for your property at [Address].

First, I want to assure you that I’ve carefully analyzed the local market and reviewed what happened during your previous listing. My goal is to create a strategy that highlights your home’s unique features and reaches the right buyers.

[Provide overview of marketing plan – include the below items that are part of your plan]

• Professional Photography and Videography: High-quality images and a virtual tour to showcase your home beautifully online.
• Staging Consultation: Partnering with a top-notch staging consultant to make your home look its best.
• Online Advertising: Targeted ads on major real estate websites, social media platforms, and Google to reach potential buyers.
• Email Marketing: Sending out professionally designed emails to my database of buyers and local real estate agents.
• Open Houses and Private Showings: Coordinating open houses and private showings to attract serious buyers.
• Print Marketing: High-quality brochures and postcards to be distributed in the neighborhood and at key locations.
• MLS and Syndication: Ensuring your listing appears on the Multiple Listing Service (MLS) and is syndicated to all major real estate websites.

Each of these elements is designed to maximize exposure and attract serious buyers. I’m confident that with this approach, we can generate a lot of interest and get your home sold quickly and for the best price.

Do you have any questions or specific concerns about the marketing plan? I’m here to address them and make sure you feel confident moving forward.”

14. The Reengagement Script

• Objective: Reconnect with the homeowner to reignite their interest in selling and offer new strategies.
• What to keep in mind:
  • Show you understand and respect their decision to step back from the market.
  • Mention new market trends that would be beneficial to selling their home now.
  • Be sure to have fresh ideas to share.

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Agent: “Hi [Homeowner’s Name], this is [Your Name] from [Your Brokerage]. I hope you’re doing well. I wanted to touch base with you regarding your property at [Address]. I know you took a break from the market, and I completely understand. Sometimes, stepping back can provide a fresh perspective.

I’ve been keeping an eye on the market, and there have been some exciting changes and new trends that could work in your favor. I have a few new strategies and marketing ideas that I believe could make a big difference in getting your home sold quickly and for a great price.

Would you be interested in meeting to discuss these new opportunities? I’d love to help you achieve your home selling goals. When would be a convenient time for us to chat?”

15. The Closing the Deal Script

• Objective: Secure the homeowner’s commitment to list their property with you.
• What to keep in mind:
  • This is your opportunity to get a listing agreement signed—ask for the listing.
  • Be sure to have the paperwork ready to be signed.
  • Show confidence in your marketing plan and get them excited to get their home sold.

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“Hi [Homeowner’s Name], it’s been great discussing your property at [Address] and exploring how we can achieve your selling goals. I believe that with the detailed marketing plan we’ve outlined and the tailored strategies we’ve discussed, we have a strong path forward to getting your home sold quickly and at the best possible price.

I’m confident that my approach will deliver the results you’re looking for. Are you ready to move forward and get your home back on the market? I have all the paperwork ready, and we can get started right away. When would be a good time for us to finalize the details?”

“Or if it’s easier, I can have the paperwork sent over to you electronically!”

Expired Listing Tips & Best Practices

Turning expired listings into successful sales requires a smart approach. Following these tips will boost your success whale using expired listing scripts. Every homeowner’s situation is different, so customize your approach to fit their needs. If you do your research, personalize your communication, and build trust, you’ll be turning expired listings into sales in no time. Here are some top tips to help you make the most out of these opportunities:

Tip 1: Do Your Research

Before reaching out, gather as much information as possible about the property and its previous listing. Understand why it may not have sold, such as pricing issues, inadequate marketing, or market conditions.

Best Practices:

• Review the MLS listing for photos, descriptions, and pricing history.
• Analyze market trends in the neighborhood.
• Check out the competition and what similar homes have sold for recently.

Tip 2: Personalize Your Communication

Personalization is key when contacting homeowners with expired listings. Generic messages can come off as insincere and ineffective.

Best Practices:

• Address the homeowner by name.
• Reference specific details about their property.
• Mention any unique selling points or potential improvements.

Tip 3: Use Multiple Methods of Contact

Don’t rely solely on one method of communication. Different homeowners may respond better to different approaches.

Best Practices:

• Start with a phone call to make a personal connection.
• Follow up with an email that includes valuable information like a simple market analysis.
• Consider sending a handwritten note or a postcard for a personal touch.

Tip 4: Highlight Your Expertise & Success

Homeowners need to feel confident that you can achieve what their previous agent could not. Highlight your expertise and past successes.

Best Practices:

• Share client success stories from satisfied clients.
• Provide statistics on your success rate with similar properties.
• Explain your marketing strategy and how it differs from what they experienced before.

Tip 5: Focus on Building Trust

Trust is critical in real estate transactions, especially for homeowners who have had a negative experience.

Best Practices:

• Actively listen and empathize with their frustrations.
• Be transparent about what may have gone wrong previously and how you plan to do things differently.
• Follow through on any promises or commitments you make to the homeowner.

Tip 6: Use No-pressure Strategies

A no-pressure consultation can help homeowners feel more comfortable and willing to engage with you.

Best Practices:

• Provide a detailed, no-obligation market analysis.
• Offer to discuss potential improvements or staging ideas.
• Be prepared to answer any questions they might have about the selling process.

Tip 7: Be Persistent—but Respectful

Persistence shows your commitment, but it’s important to strike the right balance to avoid being perceived as pushy. Handle objections as they come, but also be mindful of their previous experiences with real estate agents. 

Best Practices:

• Set a follow-up schedule and stick to it.
• Respect their space if they ask for time to think things over.
• Send occasional updates or valuable information without overwhelming them.

Tip 8: Leverage Technology

Make technology your new best friend. It makes your work easier and interactions smoother.

Best Practices:

• Use a CRM system to track your interactions and follow-ups.
• Implement virtual tours or digital marketing tools to showcase their property.
• Use data analytics to provide insights and market trends.

Wise Agent CRM makes managing contacts and following up with leads easy-peasy! It keeps track of all your interactions, sets reminders, and automates follow-up tasks, so you never miss a beat. With Wise Agent, you’ll stay organized and ready to turn more leads into happy clients.

Frequently Asked Questions (FAQs)

Do expired listing letters work?

How do you market an expired listing?

What happens when listings expire?

Bringing It All Together

Expired listings are a goldmine for agents ready to put in the work. Cold-calling is not easy or comfortable if you’re not used to doing it. By using these expired listing scripts, you can build trust, offer real value, and win new clients. The secret sauce? A mix of empathy, persistence, and professionalism. 

What are your favorite expired listing scripts? Let us know in the comments. We love sharing success stories and awesome tools with other agents! Good luck and happy selling!

The post The 15 Best Expired Listing Scripts & Best Practices appeared first on The Close.

What Is the Housing Market Cycle?

The real estate cycle is the natural process of growing, expanding, and receding in the real estate market. It’s generally divided into four stages: recovery, expansion, hyper-supply, and recession. Each cycle phase is unique and impacts the real estate market differently, like price, vacancies, and inventory.

People generally estimate that the real estate market cycle takes an average of between 10-18 years. However, this can change pretty drastically depending on some of the factors that affect the market. Many different things affect the natural flow of real estate cycles, like the following:

• Interest rates
• Economic health
• Demographics
• Government policies
• Real estate development
• Business growth
• Employment rates

Use this real estate cycle chart to help identify the state of the market (we’ll use this chart throughout the article to show the various stages):

Why Investors Need to Understand the Cycle

If you want to be a successful real estate investor, you need to understand the market beyond a real estate cycle chart. Investing is a long-term strategy, and it’s easy to make poor decisions if you don’t understand how the market naturally ebbs and flows. Understanding the real estate market cycles will help you to do the following:

• Know when the optimal times are to buy and sell
• Adjust your pricing strategies for buying and selling based on the state of the market, demand, and pricing changes
• Generate a higher profit because you have a long-term perspective
• Avoid poor investments by making choices before the market makes a downturn

Understanding the housing market cycle is essential to make profitable investments. Learn how to plan even more effectively in our guide to making a real estate investment business plan.

Stages of the Housing Market Cycle

At any point, many factors affect the real estate market. However, every change in the market can fit into one of four stages of the real estate cycle: recovery, expansion, hypersupply, and recession.

1. Recovery

The first part of the real estate cycle is right after a recession when the market is trying to recover. At the beginning of the recovery phase, people still feel the effects of the recession. There is typically an excess supply of properties that doesn’t match a decline in demand. This phenomenon creates a drop in the prices of rent and properties.

What investors should do during recovery:

• Purchase below-market properties (best to do in the early stages of recovery)
• Sell renovated properties that were purchased during a recession
• Negotiate property prices to get undervalued properties or the best value for your flipped homes

2. Expansion

As recovery continues, some call parts of this phase “the honeymoon.” This is when the general economy is growing, employment rates are starting to improve, and demand for real estate is increasing. You’ll see signs of the expansion phase when properties sell more quickly, rent prices are starting to increase, and there is a higher competition for bank foreclosures. This is the part of the real estate cycle when supply and demand are the most balanced.

What investors should do during expansion:

• Research growing areas to invest in locations that are in high demand
• Renovate or develop properties (high demand justifies the cost)

3. Hypersupply

The next part of the housing market cycle is when the pendulum swings a little too far in the opposite direction, and now the supply of real estate exceeds the demand for it. This can be caused by overbuilding during the expansion phase. Watch for this part of the real estate market cycle by looking for low unemployment rates, quickly selling properties, and increases in property and rent prices.

It’s common for some investors to panic when they find themselves in this spot on the housing market cycle graph because they know a recession is coming. You can always liquidate your assets, but it’s often a wise strategy to hold properties and generate short-term cash flow. However, it’s smart to prepare for an upcoming recession by adjusting your pricing strategy.

What investors should do during hypersupply:

• Hold properties and let them appreciate
• Focus on generating short-term cash flow
• Prepare for upcoming recession

4. Recession

Of all the real estate market cycles, the recession stage is the most daunting for investors. At this point, there is an overabundance of inventory that surpasses demand. This means there are more vacancies, and prices start to fall again. During this stage, job growth slows down, leaving fewer buyers and renters to fill your rentals. At the same time, home values increase more quickly. Even though recessions are typically challenging for rental property owners, slow periods of the economy are the best time to invest in real estate.

What investors should do during a recession:

• Buy distressed, undervalued properties with high long-term potential
• Look for distressed properties or those in foreclosure
• Develop a long-term rental or flip strategy for investments

Frequently Asked Questions (FAQs)

What are the four cycles of real estate?

How long is the housing market cycle?

What phase of the real estate cycle are we in in 2024?

Bringing It All Together

Understanding the real estate market cycle can be overwhelming at first, but it’s an extremely important concept to master for aspiring real estate investors. Make sure to understand the ins and outs of each part of the cycle and learn how to recognize shifts in the housing market cycle to make the best decisions for your business.

The post How Smart Investors Decipher & Respond to Real Estate Market Cycles appeared first on The Close.

What Is a Military Relocation Professional (MRP)? 

A military relocation professional is a certified real estate agent who helps current and former military service members find suitable housing. Their specialized knowledge and training in the military home search process make them the best choice for military relocations. Essentially, they are supportive guides, helping their clients navigate the world of military real estate with confidence and reassurance.

Most individuals who work with military personnel have an MRP certification that showcases their expertise in this field. It helps realtors understand how to work with US service members, their families, and veterans to find the best housing solutions and maximize benefits and support.

Benefits & Reasons Why Military Relocation Is an Ideal Niche

Considering the benefits of becoming a realtor military relocation specialist? The Military Relocation Professional (MRP) Certification Course is an approved elective for the Accredited Buyer’s Representative (ABR®) and Seller Representative Specialist (SRS) designations. This role offers a rewarding career serving military families and gaining valuable expertise working with the military community. It can open up new opportunities in your real estate career and allow you to make a meaningful impact.

• Expand knowledge: Understand how military relocation processes and procedures affect service members’ housing choices and learn about the transaction process. 
• Provide valuable service and information: Provide valuable information and services to help members decide about renting, buying, selling, or renting out property.
• Learn financing options: Explain the basics of VA financing.
• Military personnel are always on the move: They often must move to new locations because they receive permanent change of station (PCS) orders. They might not have been to these places before, so they need help finding housing from experts.
• Easy financing through VA loans: Another reason is the ease of funding through the Department of Veterans Affairs loans. Zero-interest loans are an even bigger deal in our current lending environment! 
• Military personnel have recession-proof jobs: Regardless of the big economic picture, the military won’t be laying anyone off. Those actively serving in the US military have guaranteed roles, many of which require them to travel and relocate regularly.

Steps to Building a Career as a Military Relocation Professional

Now that you have mastered the fundamentals of how to become a relocation specialist, let’s dive into how to kick off your journey of working with service members to see if it’s the right fit for you. Here’s a rundown of the process:

Step 1: Learn the Skills & Requirements to Work With Service Members

Before you get too excited and start packing your bags, you should know the three basics you’ll need to start working as a military relocation specialist: 

• You need to live near or relocate close to a military base: Military people move to locations with bases for work. You can’t do military relocations if bases are inaccessible. The biggest bases are Fort Bragg, North Carolina; Fort Cavazos (formerly known as Fort Hood), Texas; and Fort Campbell, Kentucky. There are many smaller bases, too. Use this map from Military.com to locate them.

• You need a solid online presence: An online presence as an MRP is a MUST for working military relocations. You will have difficulty generating military leads if you don’t have a website and strong social media skills. 

• You need to be highly organized and work within deadlines: The US military usually pays for a few weeks at a hotel for active-duty service members who are PCSing to a new location. That’s not very long, considering that the escrow process can take up to 45 days in some areas. Therefore, you need to work FAST. 

Step 2: Earn an MRP Certification 

Curious about how to become a relocation realtor for military personnel? A one-day course is the foundation for the Military Relocation Professional (MRP) certification, available online and in-person to accommodate your hectic schedule. Upon finishing the course, you can apply for realtor MRP certification. Although it is not required, it is highly encouraged.

Once certified, real estate agents are included in NAR’s MRP realtor search, making it easier for military buyers and sellers to find them. While the MRP certification is beneficial for working with military clients, it’s not mandatory. A solid online presence and good branding are crucial for attracting military leads, as service members often start their home search online.

Step 3: Use Lead Generation & Marketing Strategies to Attract Military Buyers & Sellers

Marketing to service members is similar to marketing to any buyer or seller. However, there are a few marketing strategies that I’ve found are perfect for generating military leads. Here are my favorite ways to market to military personnel: 

Create an Effective Online Presence

While it’s not 100% necessary to have military pictures and pages on a website, military-specific information will help you gain trust and be more relatable. When military buyers and sellers search for help finding a home, they seek agents who understand their unique needs.

Consider implementing these seven strategies to help your website cater effectively to military personnel:

• Providing downloadable guides on military relocation and VA loans.
• Highlighting properties near military bases.
• Writing blog posts on relevant topics like home prices and best neighborhoods.
• Offering virtual property tours.
• Sharing testimonials from military clients.
• Collaborating with military relocation specialists.
• Using interactive maps and area guides.

AgentFire offers a cost-effective platform for agents to customize their online presence with various templates, tools, SEO capabilities, built-in lead generation tools, and easy integration options. It empowers agents to build their own marketing and lead generation system.

Use Targeted Keywords on Your Website

Many buyers use real estate keywords like “homes for sale in Austin,” but military members often use specific terms like “PCS to Oahu” or “homes near Joint Base Lewis McChord.” If you’re creating blogs or web pages for military buyers and sellers, use the targeted keywords below to attract the right audience.

• real estate military relocation specialist
• military move real estate agent
• military real estate expert
• active duty military real estate agent
• VA loan real estate military
• military veteran real estate agents
• military discount real estate
• military real estate investing
• military relocation real estate agent
• real estate agents for military families
• military base real estate
• Oahu military real estate

Share Relevant Info on Social Media

Think of your profile as a small website and share helpful content. If you work with military clients, share information like the amount of traffic, home prices, or the good and bad about buying new houses. Another excellent social media technique is to use essential words to help people find you. Even simple drive-by videos on Instagram could help someone who wants to know about a place.

Host Local Events

Hosting client appreciation parties, community events, or housewarming gatherings provides opportunities to connect with potential clients in the military community. The events allow for casual conversations in fun settings and are often photographed and shared online, giving you greater visibility. Consider using props with your logo, Instagram handle, or name to promote your brand in the photos. You can also do themed events for Veterans Day, Armed Forces Day, Memorial Day, and Military and Military Spouse appreciation months.

Share Client Testimonials & Reviews

Testimonials are a great way to generate new military business. While we may not think anyone reads them, buyers and sellers do. They are our stamp of approval as agents. Once you close transactions with military clients, ask for client testimonials to help build trust and credibility, leading to your next deal.

Step 4: Begin Working With Military Buyers

As with any real estate niche, chances are you will have to start working with buyers until you build up enough experience to become a listing agent. The process of working with military buyers is a little bit different from working with regular buyers. Here is a quick rundown of how the military buyer lead process works:

Contact a Lender Who Has Experience With VA Loans

Even if the client’s PCS move isn’t happening for a few weeks or months, it’s always good to begin the process by contacting a lender who specializes in VA loans. The loan officer will provide preliminary information for the preapproval process to determine which loan product will be the best for your clients and what purchase price to stay at or below. 

While not all military buyers take out VA loans, it is one of the most common mortgage loans used by buyers in the military. It’s also a 0% interest loan. How amazing is that?

Educate Them on the Pros & Cons of Buying vs Renting

Many service members are first-time buyers, and others might prefer to rent, but long-term plans often vary. When consulting with new military clients who may be on the fence about buying or renting, educate them on the possibilities.  

Since many military buyers use their 0% down VA loan benefit to purchase homes, it generally takes a little longer to build enough equity to cover selling costs (to at least break even). Going over the pros and cons of buying and understanding their motivation to purchase or rent and their plans will unlock information that helps your clients make the right decision. 

Take Them on Property Tours (Virtually) 

If you are unfamiliar with tech tools to help with showings and sight-unseen transactions, you must learn these when working with military buyers. Here are a few ways to show homes virtually: 

• Live streaming vs recorded video: When possible, do both. FaceTime, WhatsApp, and video calls via Facebook Messenger are great for connecting live with your clients while showing the home. However, these live videos disappear, leaving nothing to go back to. 
• Record a 10- to 20-minute video: Upload your video walkthrough to Google Photos, Dropbox, or iCloud, then send a link. A video can be played and replayed, so there is a huge benefit to one long video over a bunch of short clips. This will make you stand out for going above and beyond. 
• Compile DIY research links: Recommend Google Maps and Google Earth and send links to transportation, shopping, the local police site, and any additional websites or apps that will make long-distance purchases easier for the clients.

Don’t try to censor from afar. It’s much better to find another home than to have an unhappy client once they see the place for the first time. Integrity is key. Future referrals will flow to honest agents. Just don’t forget to add the sight-unseen addendum where applicable!

Step 5: Start Working With Military Sellers

Once you have experience with military buyers, start working with sellers. Selling a service member’s home is nearly identical to any real estate transaction, with one key difference: Active-duty sellers often know in advance that they will be PCSing and prepare for the sale early. Military sellers usually contact their original agent for help with the sale if the agent is still connected with them. Putting your past buyers on a drip campaign is so important!

Connecting through Facebook, newsletters, and Instagram is an easy way to stay in touch. There is also that thing called the phone. It’s only a matter of time before your clients move again. Then, only one question remains: “Are you going to be selling or renting your home?” Happy Grasshopper is designed specifically for real estate agents. It offers prewritten email campaigns, lead nurturing automation, and integrations with popular real estate CRMs like Follow Up Boss and Wise Agent.

If you have doubts about working military relocations (hey, it’s not for everybody), check out our other real estate career paths, such as becoming a commercial real estate agent and a luxury real estate agent.

Frequently Asked Questions (FAQs)

What is an MRP specialist?

How do I become a military relocation specialist online?

What is the military on the move designation?

Bringing It All Together

This article offers valuable insights into the skills and knowledge necessary to succeed in assisting military families during relocation. It emphasizes the importance of understanding military families’ unique needs and challenges during moves. It also provides a comprehensive overview of becoming a certified Military Relocation Professional and highlights the critical factors for a successful MRP career. Have questions about building a career working with active-duty military personnel? Leave your questions in the comments below!

The post How to Become a Successful Military Relocation Professional (MRP) appeared first on The Close.

• Kiavi: Best for rapid financing for quick property flips
• RCN Capital: Best for investors requiring large loan amounts 
• Lima One Capital: Best for loan products for every type of investment strategy 
• Groundfloor: Best for new investors with crowdsourced loan opportunities
• The Investor’s Edge: Best for personalized investment strategies through one-on-one consultations
• New Silver: Best for tech-savvy investors seeking fast, data-driven loan approvals

Type of Software	Best for	Available markets	Learn More
	Obtaining quick financing for your projects	32 states plus Washington, D.C.	Kiavi ↓
	Investors needing large loan amounts	All states except AK, NV, ND, SD, and VT	RCN Capital ↓
	Loan products for every type of investment strategy	46 states plus Washington, D.C.	Lima One Capital ↓
	New investors with crowdsourced loan opportunities	Nationwide	Groundfloor ↓
	Investors that need 1-on-1 assistance with their projects	39 states	The Investor’s Edge ↓
	Investors needing instant loan approvals	39 states	New Silver ↓

Type of Software	Best for	Available markets	Learn More
	Obtaining quick financing for your projects	32 states plus Washington, D.C.	Kiavi ↓
	Investors needing large loan amounts	All states except AK, NV, ND, SD, and VT	RCN Capital ↓
	Loan products for every type of investment strategy	46 states plus Washington, D.C.	Lima One Capital ↓
	New investors with crowdsourced loan opportunities	Nationwide	Groundfloor ↓
	Investors that need 1-on-1 assistance with their projects	39 states	The Investor’s Edge ↓
	Investors needing instant loan approvals	39 states	New Silver ↓

Kiavi: Best for Rapid Financing for Quick Property Flips

Pros Has no application fees Can close in as little as 7 days Offers experienced customer support Lends to business entities	Kiavi Rates & Terms Interest rate: 9.25% to 12% interest only Loan-to-value ratio (LTV): 95% LTC (loan-to-cost), up to 100% of rehab costs, 80% ARV (after-repair value) Upfront fees: No upfront fees; 2% to 3% origination fee Term: 12 to 24 months Credit requirement: 650 FICO score, no hard credit pull Min and max loan amount: $75,000 to $3 million Prepayment penalty: Yes Property types: Single-family homes, attached and detached planned unit developments (PUDs), and 2-4 unit rentals
Cons Is not available in all states Requires appraisal for rental loans Cannot get long-term financing as a prepayment penalty

Why I Chose Kiavi 

I chose Kiavi as one of the best hard money lenders for rapid financing for quick property flips because of their efficient loan processing. They specifically offer fix and flip loans with rates as low as 9.25%. Because of their swift financing process, inventors can compete with all-cash buyers on new purchases. Their application process bypasses tedious paperwork like pay stubs and W-2s, as their technology can cut through the clutter and get you approved quickly.

Additional Features

• Prequalification: With just a soft credit pull, real estate investors can prepare to make quick offers on any opportunities that arise. 
• Flexible loan amounts: With loans up to $3 million, Kiavi can accommodate small renovations and large-scale projects.

RCN Capital: Best for Investors Requiring Large Loan Amounts

Pros Can close in as little as 10 days Has in-house loan approvals Has dedicated customer service Has funding for new construction projects	RCN Capital Rates & Terms Interest rate: 9.99%% to 12%, interest only; varying based on investing experience Loan-to-value ratio: Up to 90% of the purchase price, 100% of renovation cost (not to exceed 75% of ARV) Term: 12 to 18 months Upfront fees: No upfront fees. 1% to 5% origination fee Credit requirement: 660 minimum credit score Maximum loan amount: $2 million generally, up to $2.5 million for properties with 5+ units Prepayment penalty: None Property types: Condo, townhouse, single-family, duplex, multiunit, mixed-use; not for owner-occupied properties
Cons Has no nationwide coverage Requires appraisal for all loans Has a minimum loan amount that may be high for new investors Has no funding for owner-occupied residential properties

Why I Chose RCN Capital

I selected RCN Capital because it’s one of the hard money lenders for real estate that offers loans up to $2.5 million. This amount is significantly higher than many other hard money loan lenders, making it ideal for investors handling large-scale developments or multiple rental properties. RCN determines the maximum loan value based on the loan program and the value of the real estate asset as collateral. Unlike more tech-forward lenders, RCN requires a typical application process to include credit reports, background checks, bank statements, property appraisals, etc.

Additional Features

• Rehab budget builder: This tool is available to help investors analyze their investments to understand cost, risk, ROI, etc.
• Video Library: It includes up-to-date videos that offer market updates, investment tips, and motivational content.

Lima One Capital: Best for Loan Products for Every Type of Investment Strategy

Pros Has clearly outlined loan terms Approves loan in under ten days Has a simple renewal process once approved Has an established investor referral program	Lima One Capital Rates & Terms Interest rate: 9.6% to 12% interest only Loan-to-value ratio: 92.5% of LTC, 75% ARV Term: 13 to 24 months Upfront fees: 1% to 2.25% of the loan amount Credit requirement: 620 minimum credit score, 660 for inexperienced borrowers, options for nonrecourse and soft credit pulls available Maximum loan amount: $3 million Prepayment penalty: None Property types: Townhouse, single-family, multiunit up to 4; not for owner-occupied properties
Cons Has limited coverage in certain states Might require personal guarantees Requires high credit scores for some programs May not be a good option for new investors

Why I Chose Lima One Capital

Lima One Capital’s extensive range of loan products makes it the best hard money lender for supporting every type of investment strategy. Even within each loan product, like fix and flip loans, there are multiple financing options for flipping, fix-to-rent, and bridge loans. They also provide loans for rentals, new construction, multifamily properties, and short-term rentals. In addition, they offer investors a variety of loan terms and structure options like loans from 13-24 months, nonrecourse, single loans, and portfolios. Best of all, investors only have to pay interest on what they draw and not on unused funds.

Additional Features

• Case studies: Detailed case studies on their website illustrate the strategies, financial figures, challenges, and outcomes of real-world property investments.
• Podcast: A podcast covers various topics relevant to real estate investing and provides ongoing education and industry insights in an easily accessible audio format.

Groundfloor: Best for New Investors With Crowdsourced Loan Opportunities

Pros Has no hard credit pulls Has deferred payments available Has minimum loan amount of $50,000 Has no minimum transaction experience	Groundfloor Rates & Terms Interest rate: Starting at 7.5% Loan-to-value ratio: 80% to 100% of LTC, 70% of ARV Upfront fees: $495 evaluation fee, 2.75% to 4% origination fee (can be financed), $1,200 doc prep fee Credit requirement: 650 minimum credit score Maximum loan amount: $75,000 to $750,000 Prepayment penalty: None after three months Property types: New construction, condo, townhome, single-family, multiunits up to four
Cons Requires a higher minimum credit score Has a minimum interest requirement for prepayment Has a longer application closing timeline Has high closing fees

Why I Chose Groundfloor

Groundfloor is ideal for new investors because of the lack of transaction experience required. They are one of the national hard money lenders that allows investors to start with smaller amounts and gain experience in real estate financing. The trade-off for a lack of investor experience is that Groundfloor will require a higher credit score. They provide a comprehensive education hub for investors to access videos on growing wealth and budgeting their finances. I also found that their crowdfunding investment options offer a great opportunity for new investors to invest in real estate without taking on the purchasing burden.

Additional Features

• Blog: A regularly updated blog provides insights, updates, and educational content related to real estate investing and personal finance.
• Debt service coverage ratio (DSCR) loans: Long-term loans are available based on cash flow generated by the property instead of loan approvals based on the investor’s income. 

The Investor’s Edge: Best for Personalized Investment Strategies through 1:1 Consultations

Pros Has 100% funding options available Is ideal for new investors Offers free lending consultation Has available funding for multiple properties	The Investor’s Edge Rates & Terms Interest rate: 12% to 18% interest only, with the option to roll monthly interest payments into the final payoff statement. Loan-to-value ratio: 80 to 100% of LTC, 75% of ARV Upfront fees: $495 evaluation fee, 3% to 5% origination fee (can be financed), $1,200 doc prep fee Credit requirement: No minimum credit score Maximum loan amount: $250,000 for 100% loans, $1 million for all others Prepayment penalty: None Property types: New construction, condo, townhome, single-family, multiunits up to 4
Cons Has higher interest rates compared with competitors’ Can take up to 12 days to approve loans Has website information that can be overwhelming to new investors Does not clearly list loan details

Why I Chose The Investor’s Edge

I am a fan of The Investor’s Edge as the best for personalized investment strategies due to their focus on partnering with investors and their projects. They offer free one-on-one consultations to help investors identify which investment strategies will help them reach their financial goals. Beyond the consultations, the team at The Investor’s Edge team will help investors identify, fund, and sell their properties. I also appreciate the availability of informative courses tailored to home and land flipping for new investors.

Additional Features

• Gap financing: It is a type of short-term loan available to investors that covers the difference between the total funding needed for a project and the principal amount already secured. 
• The Investor’s Edge Software: It is a comprehensive tool designed for investors to efficiently perform real estate market analysis, property valuation, and investment strategy planning. 

New Silver: Best for Tech-savvy Investors Seeking Fast, Data-driven Loan Approvals

Pros Provides instant proof of funds documents Has no hard credit pulls Offers repeat borrower discounts Offers immediate online approval	New Silver Rates & Terms Interest rate: 10% to 12.75% interest only Loan-to-value ratio: 90% of LTC, 80% of ARV Term: Up to 24 months Upfront fees: 1.875% to 3% origination fee ($3,500 minimum, can be financed), $759 underwriting fee, $1,250 legal fee, $350 doc prep fee Credit requirement: 650 minimum credit score; no hard credit pull Maximum loan amount: $100,000 to $5 million Prepayment penalty: None Property types: Residential 1 to 12 units, including single-family, condo, and townhomes; multifamily up to 50 units
Cons Has fees for appraisals Has no closing cost credits Limits the maximum size to 5 acres for fix and flip loans Only offers loans for residential properties with 1 to 50 units

Why I Chose New Silver

New Silver is one of the hard money loan lenders ideal for tech-savvy investors because of its efficient, AI-driven loan approval processes. Investors can get instant online approval in just five minutes and close in as little as five days. Loans secured through real estate collateral only require a soft credit pull in addition to the property’s value. They do not need income verification for loan approval. I appreciate the platform’s focus on streamlining the lending process, which minimizes paperwork and accelerates the timeline from application to funding.

Additional Features

• Advantage program: It has enhanced loan terms and rates to repeat borrowers who have successfully completed previous projects with New Silver. 
• Fintech scholarship: It has an initiative to support students pursuing studies in financial technology-related fields. 

What Is a Hard Money Lender? 

Hard money lending companies provide specialized financing where real estate property is pledged as collateral. They are much different from a traditional lender, such as a bank, which first and foremost bases its decisions on a borrower’s credit history and income when deciding whether to approve a loan. 

Hard money lenders focus primarily on the property’s value and potential. This focus on asset value, not creditworthiness, makes hard money loan lenders quite applicable in real estate ventures where time is of the essence to maximize new investment opportunities. 

Pros & Cons of Hard Money Loans 

Hard money loans are one of the most popular financing options for real estate investors because they provide quick turnaround on projects where traditional funding may not be possible. The table below identifies all the pros and cons related to hard money loans that investors should be aware of when considering this financing option:

How to Know if You Need a Hard Money Lender

Knowing whether a hard money lender is the proper fit for your real estate financing involves many considerations. Most hard money loans are designed for unique situations or circumstances that traditional funding just can’t handle. The following is a closer look at situations where you should consider a hard money lender:

• Quick funds are needed: You require quick financing to secure a real estate deal before potential competitors.
• Credit issues: Traditional financing isn’t an option due to credit issues or unconventional income that doesn’t satisfy typical bank requirements.
• Short-term financing: For projects like fix-and-flips or bridge loans, you need short-term financing.
• Investment opportunities: You encounter a real estate investment opportunity that requires immediate action that conventional funding sources cannot meet.
• Renovation projects: You need financing for purchasing properties that require significant repairs that traditional banks may not finance because of their condition.

How to Choose the Best Hard Money Lenders

The right lender can make or break your investment. Keeping these factors in mind will put you in a better position to know when you really need a hard money lender and how to be sure you are selecting an appropriate one for your specific financial and project goals. This evaluation allows you to work with the best lender possible for the most optimal terms possible for your investment strategy. Here is how to choose the right hard money lender:

1. Evaluate lender reputation: Research the lender’s track record, customer reviews, and industry reputation to ensure they are reliable and fair.
2. Understand the terms: Fully comprehend all loan terms, including interest rates, fees, loan-to-value ratio, and repayment schedule.
3. Assess the speed of funding: Since time is often critical, assess how quickly the lender can process and fund the loan.
4. Professional advice: Consider consulting with a financial advisor or real estate professional to help navigate the process and select the best lender for your specific needs.
5. Compare multiple offers: Don’t settle for the first lender you meet. Compare different offers to find the best terms and rates.
6. Check for transparency: Ensure the lender is transparent about all costs, fees, and any penalties associated with the loans. 

Methodology: How I Chose the Best Hard Money Lenders 

To find the best hard money lenders of 2024, I devised a rigorous methodology focused on the most critical factors to create an unbiased review. I reviewed various lenders against multiple key factors to ensure I viewed them through the lens of what would be most important to a real estate investor. The detailed analysis then isolated lenders that support good, solid financial solutions and blend well with various investment strategies and goals. 

Here are the key factors considered:

• Interest rates and loan terms: Assessed the competitiveness and flexibility of each lender’s offerings.
• Speed of loan processing and funding: Evaluated how quickly each lender processes and disburses funds, a crucial factor for time-sensitive investments.
• Lender reputation: Examined customer reviews and industry feedback to gauge each lender’s reliability and overall customer satisfaction
• Transparency: Focused on how openly each lender communicates fee structures and loan conditions, ensuring no hidden costs exist.
• Geographical coverage: Considered the availability of services across different regions to accommodate investors in various locations
• Target audience suitability: Analyzed which types of real estate investors (e.g., fix-and-flippers, buy-and-hold investors, and commercial developers) each lender best caters to based on their product offerings and specialty areas

Frequently Asked Questions (FAQs)

What are the typical interest rates for hard money loans?

How quickly can I receive funding from a hard money loan?

What are the typical financing terms of a hard money loan?

Your Take

Investors should look for the best hard money loans that fit the needs of your project and financial goals. Consider a lender that offers flexible terms of the deal, transparent structures of the fees charged to the investor, and competitive rates of interest. Additionally, the lender should have an impressive, reputable status in the industry, characterized by positive testimonials from clients, with reliable transactions that give value to the money. The right hard money lender will do more than just finance an investment. They will also support the investor’s overall strategy and want to contribute to their success.

The post The Best Hard Money Lenders of 2024 (Interest Rates, Fees & More) appeared first on The Close.

But, for all its perks, working with first-time homebuyers can also be tricky. There are many obstacles, and you’ll probably have to spend a lot of time educating your buyers. I’ve put together this list of 17 first-time homebuyer tips to share with your clients so they can avoid the mistakes that can cost them their dream home.

Before Your First-time Homebuyers Start House Shopping

More than likely, your clients, dreaming of buying a house for the first time, have scrolled through Zillow like a social media feed for quite a while before contacting you. Prepare them for the process by helping them tackle these steps, so you don’t waste time showing properties they’re not interested in or qualified for.

1. Determine If They’ve Saved Enough Money

There are so many costs involved in purchasing a home that most first-time homebuyers aren’t even aware of. Want to share some excellent advice for first-time home buyers? Sit down and explain these costs to them:

• Down payment: Unless they’re using one of the few loan programs that don’t require it, they’ll most likely need a substantial amount for a down payment, typically 5%–20% of the purchase price. If they need it, there are some available down payment assistance programs that you can educate them on.
• Closing costs: Buyers should plan to pay 3%–4% of the home purchase price for closing costs. You can help your buyers by negotiating a seller’s concession to pay part of the closing costs.
• Realtor fees: Ensure your buyers understand their responsibilities for covering commissions and fees. Explain the recent changes in transparency on agent commissions and how you can still negotiate to have the sellers cover these costs along with additional fees.
• Repairs, upgrades, and furnishings: No home will be perfect, and your buyers may need to prepare for the costs of repairs or upgrades. Let them know they may need to customize some things to make their home their own after they close.

Start by sharing this Home Buying Checklist, which lays out the foundations of the homebuying process and is full of first-time home buyer tips. It will help them kick off their homebuying journey the right way.

2. Help Your Buyers Establish How Much House They Can Afford

It’s easy for your buyers to get caught up in the excitement of home ownership without thinking through the realities. As a professional buyer’s agent, you should educate your buyers on how much they’ll actually pay each month—including their loan principal, calculated interest, property taxes, home insurance, private mortgage insurance (PMI), and homeowners association (HOA) fees, if applicable. Their monthly payment should be 25% or less of their monthly income.  

Give your buyers access to this mortgage calculator to estimate their monthly expenses.  

3. Encourage Them to Check Credit Scores

Let your buyers know credit scores are an important step to home ownership. Most mortgage lenders won’t take a credit score below 600, so your buyers need to know where they stand. If their score isn’t quite where it needs to be, let them know how to improve it and maybe hook them up with a lender who specializes in working with buyers who need guidance.

4. Persuade Them to Shop Around for a Mortgage

Honestly, one of the best tips for any client buying a house is to shop for the right lender. Keep a list of some of the best lenders. You may have different lenders for different types of clients. For example, you may have a list of lenders great for VA loans but a separate list for first-time buyers or investor clients. Share your favorite lenders to get them started on the right track.

Then, have your buyers contact multiple lenders to compare mortgage fees, rates, and any additional costs to take out a mortgage. Your buyers should consider several different types of mortgages when buying a home. Have them consult with different lenders on their best options.

Types of Mortgages

• Conventional loans: These are the most common type of home loan. The US government does not guarantee them. Some conventional loans allow first-time buyers to purchase a home for as little as 3% down.
• Federal Housing Administration (FHA) loans: These loans are insured by the Federal Housing Administration and allow buyers to purchase a home with less strict financial and credit score requirements than a conventional loan. With an FHA loan, a buyer can qualify with a 580 credit score and down payments as low as 3.5%.
• US Department of Agriculture (USDA) loans: These loans are guaranteed by the US Department of Agriculture. They are for specifically zoned suburban and rural homebuyers and have household income restrictions. They usually require no down payment for those who qualify.
• Veterans Affairs (VA) loans: These loans are guaranteed by the Department of Veterans Affairs. They are exclusively for veterans, active-duty armed forces and National Guard members, and qualified spouses. They allow those who qualify to buy a home with a 0% down payment.

5. Verify They Are Preapproved 

No sense in wasting time shopping for homes if your buyers aren’t prepared to make an offer when they find a home they love. Getting that preapproval letter will give them an advantage when it’s time to write up an offer. But it will also help your buyers stay within a set budget. They will know what the lender has tentatively approved them for, so they won’t be tempted to veer off into unaffordable territory.

6. Suggest They Research Neighborhoods Online

One of the best first-time home buyer tips is to encourage clients to research different neighborhoods, schools, and local amenities before looking at homes. If they find a home in a neighborhood or town that doesn’t suit the rest of their needs, they’ll be miserable. No one lives in a bubble. Urge your buyers to explore the areas to ensure they can access things they need, like shopping, restaurants, schools, and work, before deciding which areas suit them best.

House Hunting With Your Buyers

Now that the important foundation work has been done, it’s time for the exciting part—house hunting! But you certainly don’t want to start without a plan in place. When your clients are buying a home for the first time, follow these steps to make sure everyone is making the best use of the time you’ll spend together.

7. Educate Them on Working With a Real Estate Agent

A lot has changed for homebuyers recently, most notably how commissions are paid to their agents. As a buyer’s agent, you now have a more important responsibility to explain your value, break down why your clients need you working for them, and why you’re worth every penny of that commission. 

8. Create a List of Needs vs Wants

Sit your clients down with our House Hunting Checklist and review their needs and wants. This checklist is full of tips for first-time home buyers. Be sure to explain what features are true needs (like bedrooms for everyone in the house) vs “nice to haves” like a covered patio in the backyard. Explain that some things will be deal-breakers, but they can be more flexible on other features. Some items can be added after closing if they truly want them.

9. Educate Them to Be Realistic

If you’ve been in real estate for more than five minutes, you know there’s no such thing as a perfect house. That’s called a unicorn. Explain to your clients that they won’t find a house that meets every one of their expectations. But they will find a home they love with most of their preferences. Set their expectations to be open to homes that aren’t quite everything they want. They may just find a truly amazing house that fits them perfectly, even if it’s less than perfect.

10. Find a Home That Fits Their Needs & Budget

As frustrating as it can be to buy a house, first-time buyers may be tempted to bump up their budget if they can’t find the home they really want. And truthfully, this is their first home purchase and probably won’t be their last. If everything they want is out of their price range, then the first step to getting a better home is to start where they are. Work within their budget to find them plenty of well-suited options. 

If you’ve set their expectations well, they should be able to see potential in the homes you present. Their first home is supposed to be the starting point—remind them of that. They can enter the market with a starter home, stay in it for three to five years to build some equity, and then level up on their next home purchase.

11. Negotiate With the Sellers

The art of negotiation is a skill you should learn early in your career. This is where you will shine and help buyers present the best terms to get the deal accepted. Go to bat for your buyers to get the most agreeable terms possible. 

Negotiate with the sellers to pay some or all of your clients’ closing costs to alleviate some of their stress. However, you can also negotiate the purchase price, repair limits, and closing date with the sellers. The ideal situation is for everyone to leave the negotiations and feel good about the deal. 

After Your Buyers Are Under Contract

You’ve scoured the MLS, found your clients their new dream home, and negotiated the deal. Now, you must carefully steer the ship into the harbor without hitting any rocks! Follow these tips to ensure everyone arrives safe and sound at the closing table.

12. Help Them Hire a Home Inspector

Keep a list of reputable home inspectors and some great questions, along with other types of inspectors (wood-destroying organisms, septic tanks, pools, etc.), to help your clients perform the proper inspections to ensure their purchase is sound. Since your buyers are buying a home for the first time, you might need to explain why each inspection is important and worth the extra expense.

Pro Tip: This is a perfect opportunity to share some past experiences where things went terribly wrong. For example, I once had buyers fall in love with a house and helped them make an offer. Once they were under contract, I made sure to help them order a home inspection, which uncovered thousands of dollars of termite damage. Ouch! Stories like that one demonstrate the need for hiring professionals to see the things other people can’t.

13. Make Them Aware of Deal-killing Mistakes to Avoid

Have you heard about a buyer showing up to closing and driving a brand-new car they bought the week before closing, and the deal fell through because of it? Yeah, buyers get so excited about closing on their new home that they make costly mistakes. 

Here are some examples: 

• Don’t change jobs 
• Don’t make any big purchases 
• Don’t move your money
• Don’t buy a new car

Thankfully, we’ve put together a whole list of first-time home buyer advice, full of the dos and don’ts while under contract that you can go over with your buyers. You can even print it out and have them post it on their fridge until closing day! This is another great place for anecdotes to drive your point home. (Eh, hem. It’s part of the Home Buyer Checklist!) 

14. Help Them Find Quality Home Insurance

I live in Florida, and home insurance is a serious issue here. I like to keep a list of reputable insurance providers to share with my clients to help them get started. There are several sources online to compare rates, but you can also include a broker or two in your list. Another strategy is to get the current insurance provider from the sellers. Sometimes it’s easier to get a good rate for homeowners insurance from the company that already has a solid history with the home. 

15. Explain Title Insurance

Title insurance is typically done through the title company running your transaction. But when the buyers see or hear about this charge, they may need help understanding what it is and why they need it. Explain title insurance to your buyer. 

Title insurance protects the homebuyer and the lender against potential issues with the property’s ownership or any legal claims like some distant nephew of the deceased seller showing up and laying a claim to the property or boundary issues. Title insurance ensures the buyers can take complete ownership of the house, protecting against any liens, claims of ownership, or other situations that put the buyer’s full ownership at risk. 

16. Be Thorough at Your Final Walkthrough

You’re getting down to the wire; the final walkthrough is the last step. Schedule the final walkthrough with the seller’s agent within 24 hours before closing. The final walkthrough is to ensure the home is in the same condition it was when your buyers made the offer. 

I can’t begin to tell you how many times I’ve heard agents in my office regale stories of going to a home the day before closing only to discover something major missing—the fridge, the stove, the security system, the plants in the front flower bed—it’s hard to overstate the need for ensuring everything is in its place before your buyers sign the final closing papers. Be thorough!

17. Close & Celebrate With Them

You’ve finally made it! If it’s possible, go to closing with your buyers. This milestone is a HUGE accomplishment, and they will be so excited. You definitely want to be a part of that. Celebrate their win with them. I made it a tradition to take my buyers to lunch after closing to help continue the celebration. The longer I can continue that feeling, the better. I always take a closing gift to the closing and recommend the same to you. This event is a big deal, and they should feel that.

Pro Tip: Bring your smartphone and take video clips and pics of their big day. Ask them if they can give you a video testimonial after signing. I love asking my clients to do video testimonials right after closing when their emotions are the highest. 99.9% of the time, they’re so excited to share their gratitude with a video testimonial. The beautiful part is you’ll get their raw, authentic, emotional endorsement, which really does wonders for your marketing.

Bringing It All Together

Working with first-time homebuyers is a thrilling experience. As agents, it doesn’t get much more emotional than watching your clients sign closing docs on their first home. It’s such a high! But when you’re working with clients buying a home for the first time, you have a responsibility to guide them through the process, help them deal with their emotions along the way, and educate them on all the moving parts of a real estate transaction. 

If you get this right, they’ll remember you fondly for years to come. They may even name their child after you! I’m just kidding, but they will refer you to more business down the road. And when they’re ready to level up, guess who they’ll call.

The post 17 First-Time Home Buyer Tips: A Real Estate Agent’s Guide appeared first on The Close.

1. Expired Listing Prospecting Letter

Expired listings can be an excellent source of real estate leads, as these homeowners already want to sell. Most often, the main reason a home doesn’t sell is pricing. The owners might not have listened to their listing agent when they recommended a lower price, or—even better for you—maybe their listing agent wasn’t confident enough to price it correctly in the first place. 

The trick to writing real estate letters to potential sellers that persuade these owners to relist their homes is simple. Empathize with their problem and offer a fresh solution to fix it. In this letter, the perspective is shifted away from blame and focuses on a simple, tech-savvy solution:

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Dear {first name}:

As a Realtor of {#} years in the {your farm area} community, I was surprised to see that your home did not sell. It has {a unique feature of the home} and {a desirable feature of the home} that many {your farm area} buyers who call our office are looking for. In fact, I sold {local comp you sold} to a couple relocating from {city} recently for well above asking. They were in love with the neighborhood, and after my presentation, they also fell in love with the home.

So why did this home sell over asking while yours didn’t? Simple. Most buyers have a hard time imagining themselves living in any new home. Sometimes, we need to nudge them by showing them exactly what a home could look like once renovated.

This is actually a lot easier and more affordable than it sounds. Using state-of-the-art virtual staging tools, my team creates realistic renderings of what your home would look like renovated and decorated to house hunters’ tastes. When buyers see the renderings, their faces light up, and they see the potential in your home.

I would love 10 minutes to show you some of the creative virtual staging and renderings I’ve used to sell other homes in your neighborhood to see if they might work to sell your house for over asking, too.

Text me at the number below to set up a time for a quick, no-pressure Zoom call. I think you’ll be pleasantly surprised with the results.

Sincerely,
{your name}
{your cell phone number}
{your website}

2. FSBO Letter

Inevitably, you’ll meet homeowners who say they want to sell on their own. Savvy agents like you understand that these sellers simply want to save money. They don’t truly fathom how much work goes into marketing a home. Your approach to FSBO owners must demonstrate the value you bring to a real estate transaction. Use one of our best FSBO scripts to master the conversation. Offering free, actionable, hard-won advice on marketing their homes is an excellent way to persuade an FSBO that you are there to help, not sell. And it’s a great way to get a foot in the door and build trust. Here’s a good example:

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Dear {first name},

I wanted to congratulate you on your success so far in listing your home on your own. Marketing homes is not easy, and I love how you {something they’re doing right with their listing, such as persuasive copy or nice pictures}. That’s something that some agents skimp on, so kudos for doing a great job with it.

That said, your {something they are doing poorly} can use some work, and I wanted to offer some quick and free advice on improving it.

First, you need to {actionable way to improve}, which you can do by {specific way to do it}. If you decide to take my advice, I would love to know how it works out.

Of course, as you may be discovering, selling a home is a lot of work, and the trial and error involved can mean a slower sale or even selling for a lower price. I can help you save time and money on that trial and error, and since I have {#} years of experience selling homes in {your farm area}, I’m confident that the price of my commission will be covered by the higher price I can get for your home.

If you’d like to discuss how I can sell your home faster and for a better price, please text me on my cell below.

Sincerely,
{your name}
{your cell phone number}
{your website}

3. FRBO Market Research Letter

Not all sellers are created equal. You’ll eventually encounter rental property owners using one or more real estate investment strategies. They look at their property differently than someone who lives in their home; they want to maximize the money they can make from their real estate investment. When you talk with one of these investors, you’ll want to get straight to the point and speak their language. That means telling them immediately that you can get them a better return on their investment than they are now.

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Dear {landlord’s name},

I just came across your rental listing at {address of FRBO} and wanted to let you know that you could easily double or triple your investment tomorrow by putting your property on the market.

Even in this market, my research shows that {type of property} homes like yours have increased more than {percentage} in the last five years. However, trends indicate a slowdown on the horizon due to new developments and regulations that may kill investment values.

If you have a few minutes for a coffee sometime this week, I’d love to show you my research in detail. You might be surprised at what your {type of property} is worth in today’s market. Or, if you prefer, text me at my cell phone number below and I can send you a free PDF with my analysis.

Best regards,
{your name}
{your cell phone number}
{your website}

4. Absentee Owner Letter

The struggle for property owners who don’t live in the area is real. It’s not uncommon for a homeowner to move before they can sell or inherit a property in another area they don’t live in. These unexpected landlords practically have to hire someone to manage their rental on their behalf. But you can offer a solution to their long-distance rental woes.

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Dear {landlord’s name},

As you undoubtedly know, owning property that is far away from you can be challenging. Problems tend to become magnified by distance and often lead to anxiety and frustration.

Despite current market conditions, my brokerage is selling property at a brisk pace. I believe that we can sell your {type of home} in {your market community} at an attractive price.

In fact, we would be happy to prepare a comparative market analysis to show you what you might expect to receive from a sale in the present market without obligation to you. Text or call me at my cell phone below if you would like more information about what we can do for you.

Sincerely,
{your name}
{your cell phone number}
{your website}

5. New Agent Announcement Letter

There are so many different real estate prospecting approaches, especially when you’re just starting out. Announcing your new career as a real estate agent to friends and family on Facebook is a great way to build your sphere of influence. The problem is that your post is too easy to ignore. On the other hand, a heartfelt real estate farming letter isn’t. Most people in your sphere will be impressed that you actually took the time and effort to send a letter. That alone makes it worth it.

Real estate coach Sean Moudry’s sphere letter below is an excellent example of a real estate farming letter. Hit your strengths as a new agent, and remind them they have you as an insider in the real estate industry.

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Dear {name},

If you’re anything like me, chances are you’re only reading this letter out of sheer curiosity. After all, why would someone go through the trouble of writing a letter in {year}? What could possibly be so important that Facebook, Instagram, email, texting, and LinkedIn just aren’t good enough?

Why did I go the extra mile here? Simple. Big changes lead to big opportunities. Let’s start with the changes: Last month, after {years} in {previous industry}, I proudly joined {your brokerage or team}, one of the most respected and talented {brokerages or teams} in {your farm area}.

Now for the opportunities. Here are some of the potential benefits of having a personal real estate insider in {your farm area} that you might not have thought of:

Integrity: I will answer any real estate questions you have with complete transparency and honesty.

Access: I can hunt down information on any property you’re curious about whenever you need it.

Accountability: Since we are personally connected, I have a financial and social obligation to work harder for you than any other agent in {your farm area}. But I don’t want you to hire me just because we are personally connected. I plan to earn your business.

If you have a few minutes this week, I would love to buy you a cup of coffee at {local coffee shop} to talk about the market and how I can help you achieve your real estate goals this quarter, this year, and for many years to come.

Sincerely,
{your name}
{your cell phone number}
{your website}

6. Referral Request

Referrals are a real estate agent’s honeypot and typically provide the largest pool of prospects they can tap into. When you reach out to your sphere of influence, you connect with people who already know, like and trust you, so you don’t have to spend time convincing them how awesome you are. Reach out directly and ask them if they know anyone who might need your services. It’s also a great way to remind them you’re their friendly neighborhood real estate pro.

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Hi {name},

I hope this letter finds you well. Can you believe how fast time is flying by? It feels like just yesterday we {shared memory or event, like closing on their home}.

I’ve been up to some exciting things in the real estate world, helping people find their dream homes and make wise real estate investments. It got me thinking—who do I know who might be looking to make a move or invest in property? And, of course, you came to mind.

I’m not asking you to pack up and move (unless you secretly want to), but if you happen to know anyone—friends, family, co-workers, or even your neighbor—who’s thinking about buying or selling real estate, I’d be super grateful for the heads up.

Word of mouth is powerful in this business, and I know that if you recommend someone, they must be amazing. If there’s anyone you think could benefit from my real estate prowess, just drop me a line. A simple “Hey, my friend might be interested—I’ll connect you guys!” would be pure gold.

And, of course, if you ever want to chat about real estate, life, or anything in between, my door (or phone) is always open. Catching up would be fantastic. I’ll buy the coffee!

Thanks for being awesome, {friend’s name}. Looking forward to hearing from you soon!

Warm regards,

{your name}
{your cell number}
{your website}

7. Local Business Prospecting Letter

Entrepreneurs and businesses can become great allies in your community. Show entrepreneurs that you’re a valuable asset by aligning your services with their business objectives. Engage with genuine curiosity about their businesses and a willingness to provide meaningful support. Focus on building long-term symbiotic relationships rather than seeking transactional opportunities.

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Hey {business owner’s name},

I just wanted to let you know that my team and I are thoroughly impressed with how your company has grown and become such an essential fixture in {your community}. Building a brand that people actually care about isn’t easy, and {your farm area} wouldn’t be as fun without {their business name}.

That’s why I’m reaching out today. My brand has been working on creating engaging experiences for prospective homeowners at open houses. I am averaging {approximate number of attendees} people per open house.

All of them are interested in buying a home in {your farm}, and a warm welcome with your {their product or service} would be an excellent way to introduce them to the community. Adding your services would be an excellent way to welcome our open house guests and allow you to show off your {product they sell}.

What day this week works for a quick call—or better yet, a meeting over coffee at {local coffee house}?

Best regards,
{your name}
{your title}
{your cell phone number}
{your social media and website links}

8. Divorce Prospecting Letter

Since transactions after a divorce are often stressful, they may not be the best choice for newer agents. The sellers in divorce transactions will register high on the emotional scale and will take a lot of patience and grace to complete. The truth is they need someone to get them through the process, but the key players in this situation will require a delicate, empathetic, diplomatic approach. If you’re an experienced agent ready for the challenge, here is a letter you can use to get divorce leads.

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Dear {name},

Buying or selling a home in {your local market} is hard. Add in the stress and confusion of a divorce, and it becomes 10 times harder. Hire a real estate agent who has never worked with clients who are getting divorced before, and it becomes 20 times harder. The good news is that it doesn’t have to be.

Throughout my {#} years working as an agent in {your farm area}, I have helped many clients smoothly navigate the tricky process of buying and selling homes after a divorce. Many of them have said that after their families, friends, and attorneys, they valued my help most of all. I’ve included {#} testimonials from former clients at the end of this letter.

My {#} years of experience can help de-stress buying or selling after a divorce. Here are a few things I’ve learned over the years to help close real estate transactions after a divorce with as little stress as possible:

• Experience matters: New agents are often so hungry to close a deal that they fail to guide you through the process smoothly. They usually end up adding stress when they should be helping to reduce it. With {#} years in real estate, I have the experience you need.
• Integrity matters: Since you likely need to buy or sell quickly, many agents will rush you through the process—again, adding stress when they should be helping to reduce it.
• Skills and empathy matter: While many agents just offer empathy, I offer something far more valuable: the marketing, sales, and negotiation skills to de-stress your transaction as much as humanly possible.

If you would like to talk over your options for buying and selling real estate or just need some quick advice, you can text me 24/7 at {your cell phone number}.

Sincerely,
{your name and title}
{your cell phone number}
{your website}
{testimonials from former divorce clients}

9. Probate Prospecting Letter

Like divorce transactions, probate listings come with so much stress and red tape that we generally don’t recommend them for new agents. While it’s true that probate listings tend to sell quickly, dealing with grieving families and lawyers takes patience and a few years of experience. If you’ve done your homework and feel ready to take on the challenge, here is a letter offering empathy and showing off your agent skills.

copy to clipboard

Dear Mr./Mrs./Ms. {last name},

I am writing to you to offer my condolences for your recent loss. I did not know {decedent’s name} personally, but having been through this myself, I know how surreal and stressful it can be to navigate the labyrinth of lawyers, paperwork, and red tape accompanying the grieving process.

I know it’s a small consolation, but I would like to help you alleviate some or all of that stress so you can focus on remembering {decedent’s name}. I have been an active Realtor in {your farm area} for {# } years. As you can see from the testimonials attached to this letter, I have extensive experience selling homes quickly, and without the stress of hard-sell negotiating with deal-hungry investors or endless open houses that most Realtors use to find clients for themselves rather than to sell your home.

My promise to you is that I will never waste your time, and will only act in your best interests—always. If you would like to talk about next steps, please don’t hesitate to send me a text or call me on my cell below.

Sincerely,
{your name and title}
{your cell phone number}
{your website}
{testimonials from former probate clients}

10. Preforeclosure Prospecting Letter

Preforeclosure letters are not easy to write. But in a challenging situation, your letter and services just might help someone out of a tricky financial crisis when they most need it. The key to converting these leads is empathizing with their situation and remaining optimistic and realistic. Here is a sample letter you can use:

copy to clipboard

Dear {first name},

I know you’re probably tired of getting letters in the mail about your home, but I am writing to offer you something most are not: hope. I won’t insult you and pretend this situation is easy, or that I have the perfect solution to save your home. Instead, I am offering two simple things: empathy and options.

Empathy: I know this might not sound sincere from someone you don’t know yet, but I have helped many people in your exact situation get through this process with the least amount of stress possible. I will be your advocate, both legally and as a person with sensitivity and experience.

Options: There are many ways to get through this process quickly and with the least amount of pain. A short sale—which will allow you to avoid foreclosure and rebuild your credit faster—is an option that many of my former clients chose as the best solution. I have extensive experience with the short-sale process and can be a staunch advocate for your best interests. But I’m happy to walk you through other choices if you’re interested.

If you have five minutes and an open mind, please call or text me at my cell number below to chat. I know it might not seem like it now, but this too shall pass. Hopefully, I can make it easier for you.

Sincerely,
{your name and title}
{your cell phone number}
{your website}

11. Open House Follow-up Prospecting Letter

Obviously, you want to circle prospect before an open house. But if you want to make a more personal connection with your open house guests, a quick letter—or better yet, a handwritten card—will have an excellent return on investment. Just remember to keep it light, short, and friendly. Here is an example of a real estate letter you can use for inspiration:

copy to clipboard

Dear {first name},

I just wanted to send you a quick note to personally thank you for coming to my open house at {open house address}. It is always a pleasure to meet new people in {your farm area}. I am passionate about serving {your farm area} and I genuinely believe that even small connections at events like my open house build stronger communities. Chocolate chip cookies certainly help!

If you ever need advice about this crazy real estate market or just want to grab a coffee sometime, please don’t hesitate to call or text me at my cell number below.

Best wishes,
{your name and title}
{your cell phone number}
{your website}

Prospecting Letter Templates

Like what you saw in this article? Download our PDF of 24 letter templates, including the 11 I share in this article, and get ready to boost your lead gen.

7 Tips to Write Real Estate Prospecting Letters

As you can tell from the wide variety of prospecting letter samples above, there are as many ways to write a prospecting letter as there are agents in your area. Drawing from my years of experience in copywriting, I spent years warming up leads and reaching out to prospects with real estate letters. To help you craft your unique prospecting letter templates, I’ve compiled this list of best practices designed to improve your response rate.

Copywriting is all about being persuasive and encouraging your readers to take action. The right words can make the difference between a letter that generates leads and one that ends up in the trash. Keep these key points in mind when crafting your prospecting letters:

Tip 1. Make it personal

Personalize your letter. Use the recipient’s name and adopt a friendly tone. Make your greeting feel warm, like you’re writing a letter to a friend.

Example: Hi, John!

Tip 2. Grab attention

Try using an attention-grabbing lede in your opening paragraph. The goal is to draw your readers in quickly before they toss your letter out with the recycling. When you use a strong hook to get your reader’s attention early in your writing, you’re more likely to draw them into your story and keep them interested.

Tip 3. Make a connection

Once your reader is hooked and interested in what you have to say, it’s time to make a meaningful connection. You do that by pointing out a challenge your reader is most likely facing and empathizing with their situation. Let them know you understand where they are and how they feel.

Example: I understand how challenging the current market is and how it must be weighing on your decision.

Tip 4. Give your unique value proposition

Now that you’ve made a meaningful connection with your prospect, it’s time to set yourself apart from your competitors. Share what you do that makes you a better choice than any other agent. What do you provide to your clients that other agents don’t? 

Example: When you work with me, you’ll get an empathetic ear, a caring touch, my years of probate expertise, and the professionalism to see your transaction through smoothly.

Tip 5. Provide the solution

You’ve introduced yourself, made a meaningful connection, showed empathy for their current situation, and shared what sets you apart from the competition. Now, it’s time to present the solution to the prospect’s problem. In case you’re wondering what the solution is, it’s hiring you. 

Example: Let me simplify your home sale, ensuring you get the highest price for your home in the least amount of time.

Tip 6. Include a call to action

Now that you’ve convinced them that you are the solution to their real estate needs, tell them what you want them to do next. This doesn’t have to be sleazy or pushy. Make it simple. Just give them some direction on how to get in touch with you so they can hire you.

Example: Send me a text or call me at the number below to get things started.

7. Finish like a champ

Be sure to thank them for reading your letter and considering you for their real estate needs. It’s courteous, and you want to end on a positive note. Also, don’t forget to include all of your contact information under your signature. You might want to include your website (especially if they can find testimonials there) if they want to learn more about you.

Example: Thank you for taking the time to read this and for allowing me to present my value. I hope you’ll consider working with me to get your home sold.

FAQs

What are real estate prospecting letters?

Do real estate prospecting letters work?

Why are real estate prospecting letters effective?

Over to You

Have a unique real estate prospecting letter that converts well for you? Let us know about it in the comment section.

The post The 11 Best Real Estate Prospecting Letter Templates appeared first on The Close.

1. Leverage Your CRM to Keep Your Sphere Warm

Your sphere of influence is your secret weapon in real estate—and your customer relationship manager (CRM) is the key to unlocking its full potential. By setting up automated campaigns that keep you in touch with your contacts through emails and text messages, you’ll stay top of mind when they’re ready to make a move.

Here are a few ideas:

• Create a targeted email campaign to educate buyers on the benefits of home ownership.
• Write an email campaign that keeps your seller leads current on the latest market trends.
• Send holiday emails, including client birthdays, home purchase anniversaries, National Donut Day, etc., to keep you top of mind with your sphere of influence.
• Send automated quarterly emails to your sphere asking for referrals.
• Create videos to embed in your text messages and emails (try a platform like BombBomb) sharing interesting facts about your town.
• Send text messages to your past clients asking for 5-star reviews.
• Share local events with your database via text and email.
• Create an email newsletter for your database.
• Set up listing alerts for your buyer leads to go out automatically when a new home that matches their criteria hits the market.

With so many great CRM options tailored specifically for real estate agents, you’re sure to find one that fits your needs and budget. Still trying to figure out where to start? Check out our article on the best real estate CRMs to find the perfect fit for your business. Trust me, investing in a solid CRM and putting it to work for you can make all the difference in keeping your pipeline full and your commissions flowing, no matter what the market’s doing.

2. Fill Your Pipeline With Paid Leads

When the market slows down, keeping your pipeline full is crucial—and paid real estate leads can be a game-changer. Whether you’re an individual agent, a team leader, or a broker, there are plenty of ways to keep those leads coming in. 

Check out some of my favorite paid lead generation companies:

• Buyer leads: Zillow
• Homesellers: SmartZip
• Digital leads: Zurple
• Affordable leads: zBuyer
• Probate leads: Catalyze AI

These experts know how to target the right people with the right message at the right time, serving up hot leads ready to convert. However, not all paid leads are created equal. To make the most of your investment, be sure to:

• Do your homework and choose a well-reviewed lead generation company.
• Select a company that delivers quality leads that fit your target market.
• Experiment with different lead generation strategies to find what works best for you.

With the right approach and a little bit of hustle, investing in paid leads can be a smart way to keep your business thriving, even when the market’s not cooperating. So, don’t be afraid to explore your options and find the perfect match for your business.

Looking for a powerful CRM that can also generate exclusive leads? Get a predictable number of exclusive and affordable social media leads monthly with Market Leader.

3. Control Your Destiny by Hitting the Phones

In a slow market, it’s easy to feel like success is out of your hands. But one tried-and-true strategy puts you back in the driver’s seat—hitting the phones and cold calling. This tactic is a powerful way to learn how to make money as a real estate agent and land some listings, even when the market is challenging.

Now, I know what you’re thinking—cold calling isn’t exactly the most popular strategy these days. And it’s true—it’s not for everyone. But hear me out! You’re taking control of your productivity and pipeline by reaching out to FSBOs, expireds, your farm, and other potential leads. And with some great cold-calling scripts in hand, your confidence will grow with each new call.

Here’s the thing: When you’re the one making the calls, you’re not waiting for leads to come to you. You’re actively seeking opportunities and starting conversations that can lead to real business. And while it may take some time to learn how to convert leads over the phone effectively, the payoff can be huge.

Of course, cold calling isn’t the easiest way to learn how to make money with a real estate license. It takes persistence, patience, and a willingness to step outside your comfort zone. But if you’re ready to put in the work and learn the skills, cold calling can be a compelling choice to keep your pipeline full and your business thriving, no matter what the market’s doing.

Get started with the right tools. If you’re ready to tackle this cold-calling strategy, REDX delivers fresh leads directly to your fingertips. You can choose which type of leads you want to work with and only pay for what you need. Plus, their built-in dialer saves your finger muscles from all the number-punching.

4. Find Future Buyers by Nurturing Renters

When the market slows down and real estate buyer leads seem scarce, it’s time to get creative. One often-overlooked source of potential buyers? Renters! Targeting renters is a smart strategy when learning how to make money as a real estate salesperson, even when the market is challenging. The people signing leases could be your next big sale. By marketing directly to renters and nurturing their relationships, you can groom them to become your future buyer clients.

Think about it: Renters may not be ready to buy right now, but by staying in touch and providing valuable information about the homebuying process, you’ll be the one they think of when they are ready to take that next step.

So how do you tap into this potential gold mine of leads? Here are a few ideas:

• Offer free resources, like a “Renter’s Guide to Buying a Home” or a “How Much Home Can I Afford?” calculator.
• Host informational seminars or webinars specifically geared toward renters (partner with a lender to get those questions answered).
• Partner with local apartment complexes to provide referral incentives.
• Use targeted social media ads to reach potential renters in your area.

5. Build Relationships With Developers 

When the market starts to cool and traditional sources of business start to dry up, building relationships with real estate developers and investors can be a lifeline. Here’s the thing: While the average buyer may be tightening their purse strings in a slow market, investors tend to do the opposite. They know that the secret to building real estate wealth is to buy when everyone else is sitting on the sidelines—and they typically have the means or know some hard money lenders to do it.

As Warren Buffett famously said, “Be fearful when others are greedy, and greedy when others are fearful.” When the market is retreating, and everyone else is watching their pennies, that’s when savvy investors are ready to pounce.

So, how can you find real estate investors and tap into this revenue source? It all starts with building relationships. Here are a few ideas:

• Attend local real estate investor meetups and networking events.
• Join online forums and social media groups geared toward developers and investors.
• Offer specialized services, like property management or renovation consulting.
• Provide valuable market insights and data to help investors make informed decisions.
• Focus on real estate investing niches like fix-and-flip or cashflow investors.

Of course, working with investors isn’t always easy. They can be demanding and may have different priorities than traditional buyers. But if you’re willing to do the work and build those relationships over time, you may just find that investors are the key to keeping your pipeline full and your business growing—and a dynamic way to learn how to make money as a real estate agent. 

Need to learn the inside scoop on hard money lenders to share with your investor clients? Check out Kiavi. From bridge loans to fix-and-flip funding, Kiavi uses state-of-the-art tech to streamline the process and make funding easier for investors.

6. Choose a Lucrative Niche

When learning how to make money in real estate, there are plenty of opportunities across all types of properties and markets. But if you’re looking to maximize your earning potential, a few specific areas tend to be more lucrative than others.

Commercial Real Estate

One of the most profitable areas of real estate is commercial property. This niche includes everything from office buildings and retail spaces to warehouses and industrial properties. Commercial real estate deals are larger and more complex than residential transactions, often with higher commissions and fees. Commercial properties often have longer lease terms and more stable tenants, which can provide a steady income stream over time.

However, breaking into the commercial real estate market can be challenging, especially for agents who are used to working with residential clients. In most cases, you’ll need to obtain additional designations, such as the Certified Commercial Investment Member (CCIM) designation, to show your expertise and credibility in the commercial space.

Luxury Real Estate

If commercial real estate isn’t your cup of tea, luxury real estate is another highly profitable area to consider. This market focuses on high-end properties and affluent clients, which can translate to significant commissions and fees. Unlike commercial real estate, you don’t necessarily need additional licenses or designations to break into the luxury market—although pursuing certifications like the Luxury Homes Certification can help establish your credibility and expertise.

One of the biggest advantages of working in the luxury real estate market is that the skills and strategies you’ve developed in residential real estate are highly transferable. You’ll still need to focus on building relationships, providing exceptional client service, and staying up to date on market trends and best practices, but you won’t need to start from scratch regarding your knowledge and experience.

If you’re interested in making the transition from residential to luxury real estate, there are a few key steps you can take to set yourself up for success:

• Educate yourself on the luxury market and the unique needs and preferences of high-end clients.
• Build a strong personal brand and online presence that showcases your expertise and value proposition.
• Network with other luxury agents, brokers, and industry professionals to expand your reach and referral opportunities.
• Develop a targeted marketing strategy that speaks directly to the needs and desires of luxury buyers and sellers.
• Provide exceptional, white-glove service that goes above and beyond what clients expect.

For more detailed guidance on becoming a luxury real estate agent, check out our guide that walks you through the process step-by-step.

And if you’re really ready to level up your real estate business, explore the gorg website designs of Luxury Presence. If you’re competing with other luxury real estate pros, you’ll need a site that can keep up. Your image is important in the luxury game, and you’ll need high-end branding. Luxury Presence is an all-in-one platform that manages your online presence with stunning websites that generate leads to help you get your sophisticated brand out in front of all the right eyeballs.

Ultimately, the type of real estate that makes the most money will depend on your unique skills, interests, and market opportunities. Whether you specialize in commercial, luxury, or another niche market, the key is continuously educating yourself, building your network, and providing exceptional value to your clients. With the right strategy and mindset, you can build a highly profitable and rewarding career in any area of real estate.

7. Identify an Underserved Niche

When the competition is fierce and the market is slow, it’s time to get specific. One of the smartest strategies for standing out and generating leads is identifying an underserved real estate niche in your market and becoming the go-to expert in that area. If you want to know how to make money in real estate agent niches, this is how to do it.

Now, you might be thinking—won’t narrowing my focus limit my potential business? But the truth is, the smaller your niche, the more targeted (and effective) your marketing efforts can be. By honing in on a specific group of buyers or sellers, you can tailor your messaging, build deeper relationships, and establish yourself as the authority in that space.

So, what are some potential real estate niches to explore? Here are just a few examples:

• Probate
• REO (Real estate owned)
• Military relocation specialist
• Vacant land
• Agricultural
• Divorce and probate
• Senior living
• Investors

Keep in mind that not every niche will be a fit for every market. While military housing might be an ample opportunity in some areas, it may not be relevant in others. And beachfront condos might be a hot commodity in coastal towns, but they’re probably not a factor in inland cities.

The key is to identify a niche that aligns with your market and expertise and then go all-in on becoming the best in that space. Focus all your marketing efforts around that niche, from your website and social media presence to your networking and referral strategies. By doing so, you’ll be well on your way to answering questions about how to make money as a realtor.

And don’t be afraid to get ultra-specific. For example, instead of focusing on “farmhouses,” you might specialize in “horse farms or equestrian facilities from 5 to 25 acres.” The more targeted your niche, the easier it will be to establish yourself as the go-to resource for that group.

8. Become the Expert Other Agents Turn To

One real estate side hustle that offers multiple benefits is becoming the agent other agents turn to for advice and expertise. By positioning yourself as a leader and educator in your industry, you’ll attract more buyers and sellers and create opportunities to monetize your knowledge.

Here’s how:

• Start by centering your marketing efforts on teaching other agents how to build their businesses.
• Share your insights, strategies, and best practices through blog posts, social media content, and online courses.
• Create digital tools and resources that other agents find valuable, like checklists, templates, and downloadable guides.
• Capture the email addresses of agents who download your tools so you can continue to market to them.
• If you have design skills, consider creating digital products to sell online (think Etsy).
• Look into becoming a faculty member with your state association to teach real estate agents CE courses to maintain their licenses.
• Share your knowledge on a larger platform by becoming a freelance writer for real estate publications like TheClose.com or realtor.com.

By monetizing your expertise in this way, you can create a lucrative side hustle that complements your core real estate business.

Becoming a real estate expert other agents turn to takes time, effort, and consistency to build your reputation and establish yourself as a thought leader. But the payoff can be huge—not just in generating leads and closing deals but also in creating additional revenue streams that can help you ride out any market.

9. Manage Properties That Don’t Sell

As a real estate agent, you’ve probably encountered this scenario before: You’ve listed a property for a client, but due to circumstances beyond their control (like a military relocation), they must move before the home sells. While this can be frustrating for everyone involved, it also presents a unique opportunity for you to expand your services and generate additional revenue.

One smart strategy is to offer to manage the property for your client as a rental. By taking on the role of property manager, you can help your client avoid the stress and hassle of dealing with tenants and maintenance issues from afar—all while creating a new income stream for your business.

Of course, before you start offering property management services, there are a few key things to remember. Check with your broker to ensure that your brokerage is set up to manage properties and that you follow all in-house rules and regulations. In some states (like Florida), you may need a broker’s license to manage rental properties for others legally, so be sure to do your due diligence and comply with all relevant laws and regulations.

Assuming you’re able to move forward with property management, there are a few best practices to keep in mind:

• Communicate clearly with your client about your fees, services, and expectations.
• Screen tenants carefully to ensure a good fit and minimize turnover.
• Stay on top of maintenance and repair issues to keep the property in top condition.
• Keep detailed records of all income and expenses for tax purposes.

By offering property management services, you can provide a valuable solution for clients whose homes don’t sell right away—and create a lucrative new revenue stream for your business in the process. And who knows? You may even discover a passion for property management, leading to a new career path.

10. Create a Solid Business Plan

One of the biggest mistakes new agents make is assuming that simply having an active real estate license is enough to start raking in the dough. In reality, success in real estate requires a clear plan and a strategic approach. That’s where a clearly defined business plan and marketing plan come in.

Your real estate business plan should outline your goals, target market, unique value proposition, and financial projections. It should also include a detailed budget for marketing, technology, and continuing education expenses. By treating your real estate career like a business from day one, you’ll be better equipped to make smart decisions and invest in the right tools and resources to help you grow.

Your real estate marketing plan, on the other hand, should focus on how you’ll attract and retain clients. This plan might include tactics like:

• Building a strong online presence through a professional website and social media profiles.
• Networking with other local businesses and community organizations.
• Developing a niche or specialty to differentiate yourself from competitors.
• Creating valuable content (like blog posts or videos) to establish yourself as a thought leader.
• Leveraging email marketing and other outreach strategies to stay top-of-mind with past and potential clients.

By creating a comprehensive marketing plan and executing it consistently, you’ll be able to generate a steady stream of leads and build a reputation as a go-to agent in your market.

So, how do you make money as a real estate agent? It certainly takes effort and strategic planning. But for those willing to treat their real estate career like a business and work to build a strong foundation, the rewards can be life-changing.

11. Manage Expectations Based on Your Specific Market

Many agents set a goal of making six figures, but the path to achieving it can look different for everyone. There’s no one-size-fits-all formula on how to make money as a real estate agent—instead, it’s about understanding your market, setting clear goals, and consistently taking action to move the needle forward. 

One of the first things to consider when aiming for a six-figure income is your market and niche. Real estate agent salaries vary from one market to another. In some areas, selling a single multi-million-dollar property could be enough to generate a six-figure commission. In others, you may need to sell a dozen or more homes at a lower price to achieve the same goal. Understanding your market and the types of properties and clients you want to work with is key to creating a realistic and achievable plan for success.

Set Concrete Goals

Once you clearly understand your market and niche, it’s time to set some concrete goals. This phase is where reverse engineering comes in. Start with your ultimate goal (e.g., making six figures in a year) and work backward to determine what you need to do each month, week, and day to get there. For example, if you know you need to sell 12 homes at an average price of $300,000 to make six figures, you can break that down into monthly, weekly, and daily targets for real estate prospecting, setting appointments, and closings.

Learn to Convert Leads

But setting goals is only part of the equation—you also need the skills and strategies to achieve them. One of the most important skills for any real estate agent is the ability to convert leads into clients. This ability means mastering the art of asking leading questions, handling objections, and turning “no’s” into “yeses.” Any time you invest in learning and practicing these skills is time well-spent, as it can directly impact your ability to generate more business and close more deals.

In addition to lead conversion skills, there are a few other real estate agent tips that can help you achieve a six-figure income as a real estate agent:

• Build a strong personal brand and online presence to attract more leads and referrals.
• Focus on providing exceptional client service to generate repeat and referral business.
• Continually invest in your education and professional development to stay ahead of market trends and best practices.
• Leverage technology and automation to streamline your business and free up more time for revenue-generating activities.
• Surround yourself with a supportive network of colleagues, mentors, and industry experts who can provide guidance and accountability.

Ultimately, making a six-figure gross commission income (GCI) as a real estate agent is about setting clear goals, developing the skills and strategies to achieve them, and consistently taking action toward your vision. It’s not easy—but with hard work, persistence, and a willingness to continuously learn and adapt, it’s an achievable goal for any agent committed to success in the industry.

FAQs

Is it hard to make money as a real estate agent?

Is being a real estate agent a good side hustle?

Your Take

How to make money as a real estate agent is a big question. Many roads lead to a lucrative real estate business. This list is just the tip of the iceberg. The trick is there is no trick—you can achieve as much success as you’re willing to work for. The beautiful thing about real estate is you can make it into anything you want. Whether you want to become a coach, a real estate investor, a template designer, or the most successful luxury agent in your market, the world is your oyster. But first, be sure to set clear goals so you’ll have a roadmap to get where you want to go.

Do you have a cool real estate money-making secret? How are you designing your real estate empire? I’d love to hear about it in the comments!

The post How to Make Money as a Real Estate Agent: 11 Strategies to Earn More appeared first on The Close.

Inspired by Barbie’s call to dream big and break barriers, I’ll share some of my favorite takeaways from a handful of influential ladies in the real estate space today who are not just selling homes—they’re redefining the industry’s landscape. Hopefully, it will inspire you to carve your path to success the way they did.

The Power of Representation for Female Real Estate Agents

According to the National Association of Realtors (NAR), 62% of all Realtors in the United States are women. That’s a significant number, and it has increased over the past few decades. You might think representation would be a priority with so many women in real estate. But the truth is, female real estate agents face a male-dominated landscape, and women’s leadership is still not as prevalent as it could or should be.

During the conference, I sat down for a proper interview with Sarah Friar, CEO of NextDoor. It was my first time meeting her, but she was warm and welcoming, chatting with me like an old high school friend. When I asked her about her company, she was passionate and had a wealth of information to share, mostly about how NextDoor is all about community and how real estate agents contribute.

But when I asked her about her role in portraying women in leadership, she lit up like a firefly at dusk. She first said, “You can’t be what you can’t see, and so my goal in life is to show women everywhere that women can lead.” That’s a powerful message. Seeing women in leadership is vital for those aspiring to step into leadership roles. As women, the more we carve our paths to success and redefine what success is, the more responsibility we have to those following us to share the possibilities.

“You can’t be what you can’t see, and so my goal in life is to show women everywhere that women can lead.”

Sarah Friar, CEO, NextDoor

With its diverse portrayal of Barbie’s capabilities and adventures, the “Barbie” movie serves as a metaphor for the real estate industry’s evolving landscape, where women are increasingly taking center stage, breaking barriers, and shaping the future.

Barbie Changed the Perspective

The Barbie doll came from a place of women’s independence. Created by businesswoman Ruth Handler in 1959, Barbie was one of the first dolls produced for girls that represented the adult woman. It was the first time young girls could look at a doll and imagine being something other than a mother. It opened a whole world of possibilities for generations.

The movie “Barbie” put that ideology on display and pointed a finger at the patriarchal systems that have hindered women’s progress, including in the real estate industry. It ingeniously flipped the script and introduced us to Barbieland, a mythological matriarchal society where Barbies run the world. That opening scene showed what life could be to women of all ages—a world full of possibilities.

Demonstrating the numerous possibilities for women is what Sue Yannaccone, president and CEO at Anywhere Brands, emphasized at Inman Connect when she said, “Diverse voices in our industry need to be heard in a way that’s never existed before.” Like the “Barbie” movie, these women celebrate diversity and representation of all women, regardless of their ethnicity, religion, background, age, or orientation. Today, women can aspire to be anything they want. It’s a more colorful world than ever.

“Diverse voices in our industry need to be heard in a way that’s never existed before.”

Sue Yannaccone, President and CEO at Anywhere Brands

But it’s not all rainbows and butterflies. I overheard a conversation between a female real estate agent and several men. She talked about how women in real estate have been gaslit throughout generations, made to feel inferior, and stifled in their personal and professional growth. I overheard her say, “I would just like men to acknowledge they’ve been gaslighting us,” and I felt that statement to my core. I don’t think that will come to pass, but the important thing is that women have now learned to recognize that this struggle is real.

Takeaway From the ‘Barbie’ Movie

In the scene where Barbie and Ken enter the real world, Barbie is suddenly exposed to life as a woman with catcalling, rude behavior, and objectivity. She wavers, and her confidence visibly shaken. This scene solidifies that women have learned that this behavior is not OK. Female real estate agents have seen a lot, working long hours and meeting strangers at all hours of the day, and many have had to deal with some negative behavior. Today, a woman realtor recognizes when a man treats them inappropriately.

Overcome Challenges With Courage 

I love the way Tami Bonnell of EXIT Realty views challenges. She acknowledged that we still live in a male-dominated world but said, “Challenges are opportunities. Fear is a feeling, not a fact.” That’s a sentiment mirrored in Barbie’s adventures. Both narratives champion the idea that you can be afraid, but don’t let the fear keep you from moving forward. We felt defeated when we saw Barbie in the Mattel CEO’s office, about to be strapped into a box. But when her eyes lit up and she realized the men were about to imprison her, she found the strength to break free and escape. And everyone cheered.

“Fear is a feeling, not a fact.”

Tami Bonnell, EXIT Realty

According to the National Association of Realtors’ 2023 Profile of Home Buyers and Sellers, 19% of recent homebuyers were single females. We’ve come a long way since women first earned the ability to open their own checking account (without a man’s signature) in 1974. It’s definitely a different world from the one my grandmother grew up in. Women stand up, make decisions, and take over the driver’s seat. It’s refreshing to see so many women in powerful positions acting as beacons for the younger generation (Taylor Swift comes to mind in the current cultural environment).

Fear is a powerful emotion, and you will encounter it frequently. But you can harness that power and use it to step into action. Don’t let doubt or anxiety keep you from reaching your full potential personally or professionally. In other words, take the sage words Vanessa Bergmark of Red Oak Realty spoke at Inman Connect. “I’m not fearless,” she said. “I’m courageous because I did it in spite of the fear.”

Barbie vs Real Life: The Journey to Leadership

Liz Gehringer, president and CEO of Anywhere Franchise Brands, shared her story of transitioning from a corporate lawyer with Anywhere to a leadership role in the company. Her story hit several relatable nerves—she had been a corporate lawyer for several years, but she got to a point where she had a hard time finding the energy to keep doing the job. She felt burnt out. 

When she sat down with Ryan Schneider, CEO of Anywhere Real Estate, he said to her, “Let’s explore!” Her story and the support she found within her company leadership is a triumphant journey of self-discovery similar to Barbie’s. I can’t help but think of the final scene of “Barbie” where she finally goes to the gynecologist alone. It’s an inherently female rite of passage. 

Bergmark went on to share her secret weapon for success—discipline. “We actually have more time than we think,” she explained. “There’s freedom in the discipline.” She also pointed out that a solid support system is essential. “I never went at it alone. I always had a lot of supportive women who were a phone call, a coffee date, or a dinner away.” Kevelyn Guzman of Coldwell Banker Warburg stated it best when she said, “Surround yourself with people who believe in you and want to see you grow.”

“I never went at it alone. I always had a lot of supportive women who were a phone call, a coffee date, or a dinner away.”

Vanessa Bergmark, Red Oak Realty

In “Barbie,” all of the Barbies banded together to take back Barbieland from the Kens, who had turned it into a patriarchal realm. When the Barbies worked together, they defeated the Kens and reclaimed their home. That’s a powerful message to all women everywhere. For too long, women have torn down other women, like stray cats fighting in the street. When we stand together and uplift each other, there’s no glass ceiling we can’t smash through.

But more importantly, you have to take advantage of every opportunity that comes your way. Sherry Chris of Anywhere Brands echoed Bergmark’s and Guzman’s sentiments. “You have to seize the moment” when it presents itself. If you hesitate, you’ll miss out on the opportunity. Tami Bonnell also believes that your environment is essential to your success. “People grow in an environment they trust.” 

When Barbie enters the real world, she has a take-charge attitude until she meets with the patriarchal Mattel board of directors and its CEO. She quickly realizes that this world isn’t like her own and has to think fast and make adjustments before she’s literally put back into a box. She finds allies in Gloria and her daughter to find her way home.

“It is literally impossible to be a woman. You are so beautiful and so smart, and it kills me that you don’t think you’re good enough. Like, we have to always be extraordinary, but somehow we’re always doing it wrong.”

America Ferrera as Gloria in the Barbie Movie

In reality, women can’t escape to a fantasy world where women rule. (Wouldn’t that be something?) But the women blazing trails and redefining the game are creating their own version of reality. 

Building Confidence & Embodying Empowerment

One thing women do with a certain ease is show empathy. And that ability makes building relationships central to success. I loved Kevelyn Guzman of Coldwell Banker Warburg’s story of how she found her voice at an early age but still had to learn to use it when she first started professionally. “It’s about confidence. Even agents with big personalities don’t always have confidence,” she explained. “Finding my voice in a big family taught me a lot.” Finding your voice and learning to elevate it is essential in finding your path.

Gloria had trouble finding her voice in “Barbie.” She lamented being a solo voice in a male-dominated company culture that kept her stifled in her career and her personal life. When she teamed up with the Barbies, she discovered a strength she didn’t even realize was in her. Building confidence isn’t easy, but when you find your tribe of supporters, they can help you reach your potential.

Emily Paquette, CEO of Inman, discussed the importance of confidence and let everyone know she doesn’t have it all figured out. “I still have imposter syndrome,” she said. “As women, we question ourselves a lot more than our male counterparts do. But nobody has it all figured out.” I’m sure that sentiment was reassuring for many women in the room. Most of us feel the pain of doubt often. It’s in our genetic makeup.

“As women, we question ourselves a lot more than our male counterparts do. But nobody has it all figured out.”

Emily Paquette, CEO of Inman

But that doesn’t stop these pioneering women from forging ahead and pushing past their doubts. “If we’re not taking those risks and putting ourselves out there, we’re really missing out,” Paquette said. We don’t have to build our empires alone, though. “I built my whole career on relationships,” Paquette pointed out. 

As I heard these women share their stories and the lessons they learned along the way, I couldn’t help but think that “Barbie” shined a spotlight on this whole narrative where community and support networks are crucial to overcoming imposter syndrome and achieving success. If we stand together and continue to support each other, we can all rise together.

The Role of Allies: Incorporating Ken

Incorporating Ken brings me to another critical element of women’s success in a male-dominated society: allies. I have seen both sides of men—the side that tries to keep women subservient and the side that supports and lifts the women in their lives. Other men, like Ryan Schneider, want to encourage strong, intelligent women to find their path forward. He’s not, contrary to beliefs, an anomaly. Many others are on our side. It’s essential to seek out these allies and enlist them in getting us a seat at the table. The strong ones are more than happy to offer their hand in support.

Taking Risks & Embracing Your Strengths

“Barbie” taught us to take risks and focus on our strengths. Ginger Wilcox of BH&G Real Estate touched on that theme as well. “I have taken a lot of risks. Fear of failure keeps people from reaching their full potential. The biggest failure is not taking risks and not moving forward.” And I wholeheartedly agree with that. Sometimes, you just have to leap without knowing where you’ll land. “You’ve got to jump off cliffs all the time and build your wings on the way down,” as the writer Ray Bradbury told us.

“Fear of failure keeps people from reaching their full potential. The biggest failure is not taking risks and not moving forward.”

Ginger Wilcox, BH&G Real Estate

It was what Guzman shared at the end of the session that left the most significant impact on me. She emphasized the importance of moving forward despite the fear of failure, a lesson Barbie often imparts through her myriad adventures. “I focus on my strengths, and I let others focus on their strengths because I’ll never be him (Fred Warburg),” she said. “And that’s OK.” 

The Barbie Movement in Real Estate

The parallels between the “Barbie” movie and the narratives shared at Inman Connect NY are compelling. The movie began a shift that has penetrated our culture and opened our collective eyes and minds. The movie and the stories these incredible real estate women shared are about empowerment, challenging the status quo, the importance of representation, and support networks. With its diverse portrayal of Barbie’s capabilities and adventures, the “Barbie” movie serves as a metaphor for the real estate industry’s evolving landscape, where the ladies in real estate are increasingly taking center stage, breaking barriers, and shaping the future.

The “What Moves Her” session and Sarah Friar’s insights remind us that the journey to empowerment and leadership is both a personal and collective endeavor. Like Barbie, women in real estate are redefining what it means to be leaders, mentors, and innovators, proving that with courage, community, and a willingness to challenge the norms, anything is possible.

Reflecting on the stories and insights shared at Inman Connect NY, it’s clear that the Barbie movement is more than just a cultural phenomenon—it reflects the ongoing journey toward empowerment and equality in the real estate industry and beyond. By embracing the lessons of courage, resilience, and community, we can all contribute to breaking barriers and creating a more inclusive and empowering future for everyone.

In the words of Sue Yannaccone, “Use your voice! Even when the issues are bigger than you.” It’s a call to action for all of us to speak up, listen, and lead with courage. The Barbie movement is in full swing, and it’s up to us to keep the momentum going.

Your Take

How are you showing up to those women in real estate looking up to you? What barriers have you broken in your real estate career? How has a real estate agent woman mentor impacted your journey? I’d love to hear your inspiring stories—how you’ve overcome challenges, chased big dreams, and supported others with your community spirit. Share your stories in the comments.

The post Women in Real Estate Breaking Barriers: The Barbie Movement in Action at Inman NYC appeared first on The Close.

But is it worth your time? We’ll learn what it means to be an Accredited Buyer’s Representative (ABR®), the cost and process of getting this designation, and, ultimately, whether it’s the right move for you and your business. Plus, we’ll get an insider’s opinion from one of the creators of ABR® course content.

What Is the ABR® Designation in Real Estate?

The ABR® designation is offered by the to Center for REALTOR® Development, a wholly owned subsidiary of the National Association of REALTORS® (NAR), to agents who work directly with buyer-clients, provide a superior client experience, and prioritize professional development.

How to Get the ABR® Designation

This one is reasonably priced in real estate designations and doesn’t take long to get. When I calculated the pricing in the bullet list below, the total cost for the ABR® designation was approximately $600. There is a $75 per year fee, after the first year, to maintain it. If you meet the experience requirements, the entire designation can be completed in one week. 

To obtain your ABR® designation, you must:

1. Be a member in good standing with National Association of REALTORS® or an IRM (International REALTOR® Member)
2. Complete the two-day designation course online, in-person or in a live virtual format.
3. Complete one qualifying elective course online, in-person or in a virtual format.
4. Submit five completed transactions as a buyer’s rep in your career, (two can be leases) in which you act solely as a buyer’s representative
5. Submit your application and fee to become an Accredited Buyer’s Representative through their online form. International REALTOR® Members pay a one-time application fee of $185.

It’s important to note that the ABR® course is updated every two years, which could impact pricing. We’ve been assured that it has gone through a very recent update reflecting the current legal headwinds that NAR and the industry face. To learn more, check out the course here.

The course covers the following topics: 

• Conveying your value to the buyer-client
• Conducting a seamless, productive buyer counseling session
• Guiding a buyer-client through the search-showing-selection process
• Negotiating buyer client offers
• Bringing the transaction to a successful close
• Providing exceptional service

Benefits of the ABR® Designation

In light of current buyer agent conditions and potential shifts in commission structures, agents are looking for ways to demonstrate their value and worth. ABR® designees display the designation on their marketing materials, which sets them apart from the competition. These three little letters are a way to do just that.

“We asked Adorna to articulate the actual value of the ABR^®, specifically in today’s market: If you want to stay in business in a changing business environment, you need the best tools possible to remain competitive. This course can help agents work smart instead of hard, substantially increase their income, manage risk, and generate more business. This course is a game-changer for agents who take it.”

Adorna Occhialini Carroll

ABR® Marketing Materials

With your ABR® designation, you get access to the ABR Member Center library of print marketing templates for things like postcards, letters, and brochures. You also receive digital assets like Facebook profile picture frames and cover photos for places like LinkedIn and Instagram. Like most NAR marketing materials, they aren’t going to win any design awards, but they look professional and convey a strong sense of professionalism and expertise. 

Use these materials in social media posts that educate your prospects about your designation and how it benefits them. You can also use them on your website, where you can articulate what it means to be an ABR® and how that sets you apart. Make sure it’s clear you’re an ABR® Designation REALTOR®: your designation is on every piece of marketing you send, it’s part of your email signature line, and you’re talking about it in every new client meeting. 

ABR® Member Resources

Once you get your ABR® real estate designation, you can instantly use the client-facing resources. These resources include videos to share with your prospects about the value of working with an Accredited Buyer’s Representative, a homebuyer’s toolkit, and consumer one sheets. These features are perfect for buyer-agent scenarios like mortgage prep, home inspection, making an offer, and more. These resources are all packaged nicely and can potentially impress serious buyers. 

ABR® Networking

As an ABR® designee, you are allowed membership to the exclusive ABR Facebook Group, which boasts over 10,000 members. Here, you can connect with other ABR® designees, share strategies, exchange referrals, and more. The group is active, with two posts today and 28 in the past month, as well as live virtual networking events throughout the year. It’s unclear how many actual referrals one can expect from this group. Still, it’s certainly a place where agents are discussing current issues, problem-solving, and supporting one another. 

ABR® Member Programming & Publications

Accredited Buyer’s Representatives are automatically subscribed to the monthly ABR® publication, Today’s Buyer’s Rep, the TBR HotSheet, a weekly e-newsletter wrap-up of real estate information, as well as a standing invitation to the Buyer Representation Sessions, an annual event at the National Association of REALTORS® (NAR) Conference and Expo. Each of these resources offers an opportunity to liaise with fellow ABR® designees, learn from best practices, and stay up to date on the most relevant news.

Is the ABR® Designation Worth It?

Yes. The ABR® offers interesting courses, substantial continuing educational opportunities, and a helpful community of fellow designees at a fraction of the cost of other designations. It’s quick to get and affordable to maintain.

However, the ABR® designation only pays for itself if you actively promote it, explain how it sets you apart from your competition, and if you consistently deliver great service to your buyers. You have to leverage the designation to create space between you and those you’re competing against—if you aren’t doing that, you won’t benefit from this distinction, and it’s not worth the time.

“Adorna offers her final two cents: Based on how much business practice is changing and in light of current changes within the industry, anyone who has already taken the ABR^® course should retake it. You just don’t take a designation course once—you take it periodically to elevate your business skills and add new tools to your professional toolbox. For agents who have not taken the course yet–now is the time.” ABR^® designees have access to all up-to-date live virtual courses in the member center.

Adorna Occhialini Carroll

Bringing It All Together

The ABR designation is absolutely worth getting if you have a marketing plan to promote it and the follow-through to stay consistent with that message. If you possess both of these things, the ABR® is a no-brainer.

The post What Is the Accredited Buyer’s Representative (ABR®) Designation? appeared first on The Close.