Hi Chris
I work in Melbourne Australia and just started my own real estate business. My target niche market is high- end luxury homes with a starting price point above $2 million per property listing. My aim is to list and sell between 15-20 properties within first year of service.
I don’t want to use print postcards for letterbox besides Just Listed, Open Viewing Invitation, Auction Invitation and Just Sold postcards that is included within Vendor Paid Marketing. My focus is direct email giving prospective vendors market suburb updates which is done via REALTAIR digital link the prospect vendors click via email with all their personal details, welcome message, recent property sales, and a button to request an on-site appraisal/valuation and lastly a VCard with my contact details.
I also will send out other emails about the market, community, etc.
My social media pages both personal and business require constant posts weekly and l do want to invest in social media advertising on Facebook & Instagram.
Can you give me more ideas about my niche- market on how to develop an exclusive brand reputation amongst high-end luxury homeowners knowing that the digital space creates perception in people’s minds but keeping myself and business very authentic, personalised service and professional ethics is who l am — its all about the client and what value can l give them. Thanks!

Hi Antionette – where is your farm area? Love to stay up to date on how it’s working for you 😉

Hi Kim –

Thanks for the questions. Yes, I think your strategy sounds like a good one. While these owners are spread out across Canada, this is still geographic marketing. If I were you, I would get as personalized as possible with my marketing to each owner. The more you can speak to their specific home and their specific scenario, the better. And remember, owners of second homes are often wealthier than the average homeowner, and are regularly willing to pay for convenience. Create a message in your value prop that lays out the convenience of selling their home with you, and the opportunities that would afford them.

Good luck!

Chris

Hello Dan,

Fellow Canadian agent here. We are looking at setting up a farm and would love the opportunity to pick your brain since you’ve been successful at it for the last 20 years in Canada.

I can be contacted at info@primepropertieson.com

Hi Dan –

Great tips! Glad to hear you’re hitting farming hard, it’s fun to hear about how it’s working for agents.

Keep up the good work!

Chris

Maybe they need sales training 101.
Is their service any good?
Maybe they need competition to up their game?

FYI.

Thanks,
Stan

Hi Antoinette –

Thanks for the comment, glad we could help. Keep up the hard work!

Chris